Entertainment
Netflix helped bring F1 to new heights. Now the sport is poised to return the favor
A few seasons into the run of Netflix’s Formula 1 docuseries “Drive to Survive,” the racing league’s governing body, the Fédération Internationale de l’Automobile (FIA), presented the platform with a deck containing evidence of “the Netflix effect.” Since the series premiered in 2019 as part of a concerted effort to expand the sport’s footprint in the U.S., officials had seen social media engagement, merchandising, attendance and ratings for race telecasts improve in its least-penetrated major market.
“It’s tough to totally decouple — Formula 1 was doing a lot of great new stuff, you had a broadcast partner in ESPN that was also prioritizing it, and you had a partner in Netflix that was promoting the sport through the docuseries,” recalls Brandon Riegg, vice president, nonfiction series & sports, at the streamer. “But they for sure were very generous and said, ‘We attribute a lot of this to Netflix.’ And when you saw the gains that they made across many categories, it was impressive, and I felt like we could take credit for at least a portion of that.”
Now Formula 1 is poised to return the favor.
With the premiere Friday of “Senna,” a scripted miniseries about the life and career of Brazilian F1 legend Ayrton Senna, the championship’s rich lore — replete with archival footage and FIA authorization to reconstruct races, podiums, logos, uniforms and track layouts from Senna’s heyday — becomes the source material for yet another evolution in one of the most innovative relationships in sports entertainment.
“It becomes almost like an origin story for F1,” says “Senna” showrunner Vicente Amorim. “You love ‘Drive to Survive’? You’re an F1 fan? You’re maybe thinking of watching the ‘F1’ movie next year? Maybe have a look at how it all started.”
If Warner Bros.’ 2025 feature, developed in collaboration with the FIA and starring Brad Pitt, represents the sport’s promotional campaign at the scale of a Hollywood blockbuster, “Senna” flows instead from Netflix’s distinct approach to international television. The six-part series, which follows its dashing hero from his karting days in São Paulo to his tragic death, at 34, during the 1994 San Marino Grand Prix, was produced in Brazil, filmed largely in Portuguese and relied on Latin American artisans, particularly in the creation of its astonishing replica cars. It’s the same regional model that created crossover hits such as “Élite” and “La Casa de las Flores,” applied to one of the most successful drivers in F1 history.
“We really made those shows thinking they would be huge in Spain and Mexico, respectively, and I think it’s precisely their authenticity and their very specific local value, culture, look and feel that made them unique for their own countries and then globally appealing,” says Francisco Ramos, Netflix’s vice president of content Latin America, who worked on both titles. “What we’ve discovered, through this journey of almost 10 years making local content outside of the U.S., is that the most accurate, authentic stories that properly represent the cultures from which they come are the ones that are able to find resonance outside of their home territory.”
Conceived by the racer’s family and Brazilian production company Gullane, “Senna” came to Netflix after plans for a feature film hit creative and financial roadblocks — and soon found a devoted fan in Amorim, who vividly remembers Senna’s zenith in the late 1980s and early 1990s, when he won three world championships. “It becomes almost like a religion,” Amorim says of growing up in Brazil during this period. “Every Sunday, you turn on the TV to watch Senna probably win.”
Although its focus is the triumph and tragedy of Senna’s career, as well as his relationships with his parents, Miltão (Marco Ricca) and Zaza (Susana Ribeiro), and his glamorous pop star girlfriend, Xuxa (Pâmela Tomé), “Senna” is also the tale of a fast-modernizing sport, one on the cusp of becoming the glitzy global juggernaut it is today. In 1994, the year Senna died, the F1 world championship consisted of 16 races, 11 of them in Europe; 30 years on, the season now spans 24 races on five continents, including three in the United States alone. And Senna himself — handsome, media savvy and impatient with the Old World politics he found in F1 when he joined the circuit in 1984 — was instrumental in setting the transformation in motion. As Amorim puts it, “There’s an F1 ‘Before Senna’ and an F1 ‘After Senna.’”
Gabriel Leone as Ayrton Senna, right, with Matt Mella as Senna’s teammate and rival Alain Prost.
(Alan Roskyn / Netflix)
The makeup of the “After Senna” F1 fan base is, in fact, a significant part of why Netflix has invested so much in its partnership with the sport. Although the FIA first envisioned “Drive to Survive” as a way to reach American viewers, according to Riegg, Netflix saw the docuseries as a “hedged bet”: If it failed to catch on in the States, it still had potential in other countries where Netflix operates that had established F1 followings.
In the end, “Drive to Survive” boosted interest in F1 not only in the U.S. but also globally: When the FIA presented Netflix with its deck about the series’ impact, “They made gains in some of the markets they thought were the most mature, including Brazil and Italy and Spain,” Riegg says.
Although Ramos insists that “Senna,” which was first announced in 2020, was not expressly intended to “feed off” the success of “Drive to Survive,” in many ways it epitomizes the same effort to diversify output and audience that has defined Netflix’s business in recent years. The release of promotional art and the trailer for “Senna” attracted interest not only in Brazil but also in other F1 strongholds like Mexico, Argentina, Italy and Japan, while the docuseries might be said to have primed the pump for potential viewers in places like the U.S. that have a less established F1 following.
“During the process of getting this developed and made, ‘Drive to Survive’ became bigger and bigger,” Ramos says. “That’s not the way we planned it. … But for sure there’s a benefit that I cannot steer away from.”
The benefit might also work in reverse, Riegg acknowledges, creating a chance “to broaden the funnel or the entry point for people that are going to become fans of Formula 1 in general, whether that’s the races or something like our documentary series.”
It’s an opportune moment for Netflix’s relationship with F1 to evolve, as “Drive to Survive” confronts its first real headwinds after years of viewership growth.
“I think there’s been a stabilization of the viewership the last couple seasons,” Riegg says. “It did the first few seasons continue to grow consistently and — I guess ‘plateau’ is one word — then found its audience. There’s a natural ebb and flow on all of these shows, especially the sports shows, or even our dating shows, which is analogous in certain ways, where some seasons you just have stronger stories than others. I think part of what F1 deals with that’s somewhat different than some of the other sports is you’ve had a winner in Max [Verstappen] and a team in Red Bull that’s really dominated for many seasons in a row so there’s sort of been less suspense and perhaps drama over the course of the season.”
What’s not yet on the table for Netflix, Riegg emphasizes, is live Formula 1 racing, although the FIA’s current U.S. television deal, with ESPN, expires in 2025. And it’s not because of the challenges the platform has faced in scaling up its capacity for live programming, most recently during the boxing match between Jake Paul and Mike Tyson, which led to widespread complaints of freezing, buffering and poor image quality. It’s because Netflix’s current focus vis-a-vis live television is on one-off events, rather than on a season-long commitment. “We’re in the crawl, walk, run phase,” Riegg says. “We’re definitely not in that business right now.”
And as “Senna” itself understands, it’s commerce as much as horsepower that makes the wheels of the sport turn. “F1 is a business,” Amorim says, repeating a real-life line from Senna rival Terry Fullerton that’s included in the series. “Except for two hours on Sunday.”
Movie Reviews
“Resurrection” Movie Review: To Burn, Anyway
“What can one person do but two people can’t?”
“Dream.”
I knew the 2025 film “Resurrection” (狂野时代) would be elusive the second I walked out of Amherst Cinema and into the cold air, boots gliding over tanghulu-textured ice. The snow had stopped falling, but I wished it hadn’t so that I could bury myself in my thoughts a little longer. But the wind hit my uncovered face, the oxygen slipped from my lungs, and I realized that I had stopped dreaming.
“Resurrection” is a love letter to the evolution of cinematography, the ephemerality of storytelling, and the raw incoherence of life. Structured like an anthology film and set in a futuristic dreamscape, humanity achieves immortality on one condition: They can’t dream. We follow the last moments before the death of one rebel dreamer, called the “Deliriant” or “迷魂者,” as he travels through four different dream worlds, spanning a century in his mind.
Being Bi Gan’s third film after the 2015 “Kaili Blues” (路边野餐) and the 2018 “Long Day’s Journey Into Night” (地球最后的夜晚), “Resurrection” follows Gan’s directorial style of creating fantastical, atmospheric worlds. Jackson Yee, known for being a member of the boy group TFBoys, stars as the Deliriant and takes on a different identity in each dream, ranging from a conflicted father-figure conman to an untethered young man looking for love to a hunted vessel with a beautiful voice. His acting morphs unhesitatingly into each role, tailored to the genre of each dream. Of which, “Resurrection” leans into, with practice and precision.
Opening with a silent film that mimics those of German expressionist cinema, “Resurrection” takes the opportunity to explore the genres of film noir, Buddhist fable, neorealism, and underworld romance. The Deliriant’s dreams are situated in the years 1900 to 2000, as we follow the evolution of a century of competing cinematic visions. The characters don’t utter a single word of dialogue in the first twenty minutes, as all exposition occurs through paper-like text cards that yellow at the edges. I was worried it would be like this for the whole film, but I stayed in the theater that Tuesday night, the week before midterms, waiting for the first line of spoken dialogue to hit like the first sip of water after a day of fasting.
Through a massive runtime that spans two hours and 39 minutes, this movie makes you earn everything you get. Gan trains the audience’s patience with a firm hold on precision over the dials of the five senses and the mind.
The dreams may move forward in time through the cultures of the twentieth century, but on a smaller temporal scale, the main setting of each dream functions to tell the story of a day in reverse. The first dream, being a film noir, is told on a rainy night. Without giving any more spoilers, the three subsequent dreams take place at twilight, during multiple sunny afternoons, and then at sunrise. “Resurrection” does not grant sunlight so easily; we are given momentary solace after being deprived of direct sunlight for a solid 70 minutes, until it is stripped from us again and we are dropped into the darkness of pre-dawn – not that I am complaining. I love a movie that knows what it wants the audience to feel. I felt a deep-seated ache as I watched the film, scooting closer to the edge of my seat.
“Resurrection” is a movie that is best watched in theaters, but a home speaker system or padded headphones in a dark room can also suffice. Some of its most gripping moments are controlled by sound. Loud, cluttered echoes of the world, whether from people chatting in a parlor or anxiety in a character’s head, are abruptly cut off with ringing silence and a suspended close-up shot. We are forced to reckon with what the character has just done. I knew I was a world away, but I was convinced and terrified at my own culpability and agency. If I were him, would I have done the same? I could only hear my thoughts fade away as we moved onto the next dream.
Beyond sight and sound, the plot also deals intimately with the senses of taste, smell, and touch, but you will have to watch the movie yourself to find that out.
My high school acting teacher once told us that whenever a character tells a story in a play, they are actually referencing the play’s overall narrative. This exact technique of using framed narratives as vessels of information foreshadowing drives coherence in a seemingly ambiguous, metaphorical anthology film. Instead of easy-to-follow tales that mimic the hero’s journey, we are taken through unadulterated, expansive explorations of characters and their aspirations. We never find out all the details of what or why something happens, as the Deliriant moves quickly through ephemeral lifetimes in each dream, literally dying to move onto the next, but we find closure nonetheless through the parallels between elements and the poetry of it all.
That is why I like to think of “Resurrection” as pure art. It is not bound by structure; it osmoses beyond borders. It is creation in the highest form; it is a movie that I will never be able to watch again.
Perhaps because the dream worlds are so intimate and gorgeous, the exposition for the actual futuristic society feels weak in comparison. We learn that there is a woman whose job is to hunt down Deliriants, but we don’t see the rest of the dystopian infrastructure that runs this system. However, I can understand this as a thematic choice to prioritize dreams over reality. Form follows function, and these omissions of detail compel us to forget the outside world.
What it means to “dream” is up for interpretation, and we never learn the specifics of why or how immortality is achieved. Instead, “Resurrection” compares dreaming to fire. We humans are like candles, the movie claims, with wax that could stand forever if never used. But what is the point in being candles if we are never lit?
The greatest reminder of “Resurrection” is our own mortality. Whether we run from the snow-dipped mountaintops to the back alleyways of rain-streaked Chongqing, we can never escape our own consequences. “Resurrection” gives me a great fear of death, but so does it reignite my conviction to live a life of mistakes and keep dreaming anyway.
Dreaming is nothing without death. Immortality is nothing without love. So, I stumbled back to my dorm that Tuesday night, the week before midterms, thinking about what I loved and feared losing. So few films can channel life and let it go with a gentle hand. I only watch movies to fall in love. I am in love, I am in love. I am so afraid.
Entertainment
Spotify once had a reputation for underpaying music artists. It hopes to change that perception
Back in the early 2010s, the music industry was at a low point.
Piracy was rampant. Compact disc sales were on a steady decline. And the then-new audio streaming services, like Spotify, were taking hits from creators for paying low royalty rates.
Today, Spotify has grown into the world’s most popular audio streaming subscription service and the highest-paying retailer globally — paying the music industry over $11 billion last year. The Swedish company said in a recent post that the payouts aren’t strictly going to ultra-popular artists, but that “roughly half of royalties were generated by independent artists and labels.”
“A decade ago, a lot of the questions were really fair. Spotify had to be able to prove out if it could scale as an economic engine. People didn’t know if streaming would scale as a model,” said Sam Duboff, Spotify’s global head of marketing and policy of music business.
Duboff said Spotify’s payouts aren’t “plateauing — we’re still growing that royalty pool on Spotify more than 10% per year.” He credits the streaming platform’s growth to “incentivizing people to be willing to pay for music again” by providing personalized experiences and global accessibility.
The company, founded in 2006, serves more than 751 million users, including 290 million subscribers, in 184 markets.
“The average Spotify premium subscriber listens to 200 artists every month, and nearly half of those artists are discovered for the first time,” Duboff said. “When you build an experience where people can explore and fall in love with music, it inspires them to upgrade to premium and keep paying.”
The platform offers a wide variety of playlists, curated by editors like the up-and-comer-driven Fresh Finds or rap’s latest, RapCaviar. There are also personal playlists generated for users, such as the weekly round-up Discover Weekly and the daily mix of tunes called the “daylist.”
The streamer considers itself the first step toward “an enduring career” for today’s indie artists. Last year, more than a third of artists making $10,000 on the platform in royalties started by self-releasing their music through independent distributors.
“Streaming, fundamentally, is about opportunity and access. It’s artists from all over the world releasing music the way they want to and reaching a global audience from Day One,” Duboff said. He adds that when fans have a choice, they will discover new genres and music cultures that may have otherwise languished in obscurity.
In 2025, nearly 14,000 artists earned $100,000 from Spotify alone. The streamer’s data also show that last year the 100,000th highest-earning artist made $7,300 in Spotify royalties, whereas in 2015, an artist in that same spot earned around $350.
The company, with a large presence in L.A.’s Arts District, emphasizes that the roster of artists on its platform who earn significantly more money — well into the millions — is no longer limited to the few. A decade ago, Spotify’s top artist made around $10 million in royalties. Today, the platform’s top 80 artists generate over $10 million annually. Some of 2025’s top artists globally were Bad Bunny, Taylor Swift and the Weeknd.
Spotify claims those who aren’t household names can earn six figures, with more than 1,500 artists earning $1 million last year.
For some musicians, the outlook is not as clear
Damon Krukowski, a musician and the legislative director for United Musicians & Allied Workers, argues that Spotify’s money isn’t necessarily going to artists — it’s going to their labels.
Those without labels usually upload music through distributors such as DistroKid and CD Baby. These platforms charge a small fee or commission. For example, DistroKid’s lowest-level subscription is $24.99 a year, and the site states users “keep 100% of all your earnings.”
”There are zero payments going directly to recording artists from Spotify,” Krukowski asserts. “Recording artists deserve direct payment from the streaming platforms for use of our work.”
The advocacy group, which has mobilized more than 70,000 musicians and music workers, recently helped draft the Living Wage for Musicians Act to address the streaming industry. The bill, introduced to the U.S. House of Representatives last fall, calls for a new streaming royalty that would directly pay artists a minimum of one penny per stream.
In the Q&A section of Spotify’s Loud and Clear website, the streamer confirms that it “doesn’t pay artists or songwriters directly. We pay rights holders selected by the artist or songwriter, whether that’s a record label, publisher, independent distributor, performance rights organization, or collecting society.”
Instead of following a penny-per-stream model, Spotify pays based on the artist’s share of total streams, called a “streamshare.”
“Streaming doesn’t work like buying songs. Fans pay for unlimited access, not per track they listen to,” wrote the company online. “So a ‘per stream’ rate isn’t actually how anyone gets paid — not on Spotify, or on any major streaming service.”
Movie Reviews
‘Project Hail Mary’ Review: Ryan Gosling and a Rock Make Sci-Fi Magic
In contrast to other sci-fi heroes, like Interstellar’s Cooper, who ventures into the unknown for the sake of humanity and discovery, knowing the sacrifice of giving up his family, Grace is externally a cynical coward. With no family to call his own, you’d think he’d have the will to go into space for the sake of the planet’s future. Nope, he’s got no courage because the man is a cowardly dog. However, Goddard’s script feels strikingly reflective of our moment. Grace has the tools to make a difference; the Earth flashbacks center on him working towards a solution to the antimatter issue, replete with occasionally confusing but never alienating dialogue. He initially lacks the conviction, embodying a cynicism and hopelessness that many people fall into today.
The film threads this idea effectively through flashbacks that reveal his reluctance, giving the story a tragic undercurrent. Yet, it also makes his relationship with Rocky, the first living thing he truly learns to care for, ever more beautiful.
When paired with Rocky, Gosling enters the rare “puppet scene partner” hall of fame alongside Michael Caine in The Muppet Christmas Carol, never letting the fact that he’s acting opposite a puppet disrupt the sincerity of his performance. His commitment to building a gradual, affectionate friendship with this animatronic creation feels completely natural, and the chemistry translates beautifully on screen. It stands as one of the stronger performances of his career.
Project Hail Mary is overly long, and while it can be deeply affecting, the film leans on a few emotional fake-outs that become repetitive in the latter half. By the third time it deploys the same sentimental beat, the effect begins to feel cloying, slightly dulling the powerful emotions it built earlier. The constant intercutting between past and present can also feel thematically uneven at times, occasionally undercutting the narrative momentum. At 2 hours and 36 minutes, the film feels like it’s stretching itself to meet a blockbuster runtime when a tighter cut might have served better.
FINAL STATEMENT
Project Hail Mary is a meticulously crafted, hopeful, and dazzling space epic that proves the most moving friendship in film this year might just be between Ryan Gosling and a rock.
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