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Netflix helped bring F1 to new heights. Now the sport is poised to return the favor

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Netflix helped bring F1 to new heights. Now the sport is poised to return the favor

A few seasons into the run of Netflix’s Formula 1 docuseries “Drive to Survive,” the racing league’s governing body, the Fédération Internationale de l’Automobile (FIA), presented the platform with a deck containing evidence of “the Netflix effect.” Since the series premiered in 2019 as part of a concerted effort to expand the sport’s footprint in the U.S., officials had seen social media engagement, merchandising, attendance and ratings for race telecasts improve in its least-penetrated major market.

“It’s tough to totally decouple — Formula 1 was doing a lot of great new stuff, you had a broadcast partner in ESPN that was also prioritizing it, and you had a partner in Netflix that was promoting the sport through the docuseries,” recalls Brandon Riegg, vice president, nonfiction series & sports, at the streamer. “But they for sure were very generous and said, ‘We attribute a lot of this to Netflix.’ And when you saw the gains that they made across many categories, it was impressive, and I felt like we could take credit for at least a portion of that.”

Now Formula 1 is poised to return the favor.

With the premiere Friday of “Senna,” a scripted miniseries about the life and career of Brazilian F1 legend Ayrton Senna, the championship’s rich lore — replete with archival footage and FIA authorization to reconstruct races, podiums, logos, uniforms and track layouts from Senna’s heyday — becomes the source material for yet another evolution in one of the most innovative relationships in sports entertainment.

“It becomes almost like an origin story for F1,” says “Senna” showrunner Vicente Amorim. “You love ‘Drive to Survive’? You’re an F1 fan? You’re maybe thinking of watching the ‘F1’ movie next year? Maybe have a look at how it all started.”

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If Warner Bros.’ 2025 feature, developed in collaboration with the FIA and starring Brad Pitt, represents the sport’s promotional campaign at the scale of a Hollywood blockbuster, “Senna” flows instead from Netflix’s distinct approach to international television. The six-part series, which follows its dashing hero from his karting days in São Paulo to his tragic death, at 34, during the 1994 San Marino Grand Prix, was produced in Brazil, filmed largely in Portuguese and relied on Latin American artisans, particularly in the creation of its astonishing replica cars. It’s the same regional model that created crossover hits such as “Élite” and “La Casa de las Flores,” applied to one of the most successful drivers in F1 history.

“We really made those shows thinking they would be huge in Spain and Mexico, respectively, and I think it’s precisely their authenticity and their very specific local value, culture, look and feel that made them unique for their own countries and then globally appealing,” says Francisco Ramos, Netflix’s vice president of content Latin America, who worked on both titles. “What we’ve discovered, through this journey of almost 10 years making local content outside of the U.S., is that the most accurate, authentic stories that properly represent the cultures from which they come are the ones that are able to find resonance outside of their home territory.”

Conceived by the racer’s family and Brazilian production company Gullane, “Senna” came to Netflix after plans for a feature film hit creative and financial roadblocks — and soon found a devoted fan in Amorim, who vividly remembers Senna’s zenith in the late 1980s and early 1990s, when he won three world championships. “It becomes almost like a religion,” Amorim says of growing up in Brazil during this period. “Every Sunday, you turn on the TV to watch Senna probably win.”

Although its focus is the triumph and tragedy of Senna’s career, as well as his relationships with his parents, Miltão (Marco Ricca) and Zaza (Susana Ribeiro), and his glamorous pop star girlfriend, Xuxa (Pâmela Tomé), “Senna” is also the tale of a fast-modernizing sport, one on the cusp of becoming the glitzy global juggernaut it is today. In 1994, the year Senna died, the F1 world championship consisted of 16 races, 11 of them in Europe; 30 years on, the season now spans 24 races on five continents, including three in the United States alone. And Senna himself — handsome, media savvy and impatient with the Old World politics he found in F1 when he joined the circuit in 1984 — was instrumental in setting the transformation in motion. As Amorim puts it, “There’s an F1 ‘Before Senna’ and an F1 ‘After Senna.’”

Gabriel Leone as Ayrton Senna, right, with Matt Mella as Senna’s teammate and rival Alain Prost.

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(Alan Roskyn / Netflix)

The makeup of the “After Senna” F1 fan base is, in fact, a significant part of why Netflix has invested so much in its partnership with the sport. Although the FIA first envisioned “Drive to Survive” as a way to reach American viewers, according to Riegg, Netflix saw the docuseries as a “hedged bet”: If it failed to catch on in the States, it still had potential in other countries where Netflix operates that had established F1 followings.

In the end, “Drive to Survive” boosted interest in F1 not only in the U.S. but also globally: When the FIA presented Netflix with its deck about the series’ impact, “They made gains in some of the markets they thought were the most mature, including Brazil and Italy and Spain,” Riegg says.

Although Ramos insists that “Senna,” which was first announced in 2020, was not expressly intended to “feed off” the success of “Drive to Survive,” in many ways it epitomizes the same effort to diversify output and audience that has defined Netflix’s business in recent years. The release of promotional art and the trailer for “Senna” attracted interest not only in Brazil but also in other F1 strongholds like Mexico, Argentina, Italy and Japan, while the docuseries might be said to have primed the pump for potential viewers in places like the U.S. that have a less established F1 following.

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“During the process of getting this developed and made, ‘Drive to Survive’ became bigger and bigger,” Ramos says. “That’s not the way we planned it. … But for sure there’s a benefit that I cannot steer away from.”

The benefit might also work in reverse, Riegg acknowledges, creating a chance “to broaden the funnel or the entry point for people that are going to become fans of Formula 1 in general, whether that’s the races or something like our documentary series.”

It’s an opportune moment for Netflix’s relationship with F1 to evolve, as “Drive to Survive” confronts its first real headwinds after years of viewership growth.

“I think there’s been a stabilization of the viewership the last couple seasons,” Riegg says. “It did the first few seasons continue to grow consistently and — I guess ‘plateau’ is one word — then found its audience. There’s a natural ebb and flow on all of these shows, especially the sports shows, or even our dating shows, which is analogous in certain ways, where some seasons you just have stronger stories than others. I think part of what F1 deals with that’s somewhat different than some of the other sports is you’ve had a winner in Max [Verstappen] and a team in Red Bull that’s really dominated for many seasons in a row so there’s sort of been less suspense and perhaps drama over the course of the season.”

What’s not yet on the table for Netflix, Riegg emphasizes, is live Formula 1 racing, although the FIA’s current U.S. television deal, with ESPN, expires in 2025. And it’s not because of the challenges the platform has faced in scaling up its capacity for live programming, most recently during the boxing match between Jake Paul and Mike Tyson, which led to widespread complaints of freezing, buffering and poor image quality. It’s because Netflix’s current focus vis-a-vis live television is on one-off events, rather than on a season-long commitment. “We’re in the crawl, walk, run phase,” Riegg says. “We’re definitely not in that business right now.”

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And as “Senna” itself understands, it’s commerce as much as horsepower that makes the wheels of the sport turn. “F1 is a business,” Amorim says, repeating a real-life line from Senna rival Terry Fullerton that’s included in the series. “Except for two hours on Sunday.”

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Movie Reviews

Movie Review: 'Moana 2' – Catholic Review

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Movie Review: 'Moana 2' – Catholic Review

NEW YORK (OSV News) – The high-spirited Oceanaian princess who gave her name to a 2016 animated feature returns for further adventures in “Moana 2” (Disney).

Like its predecessor, the new arrival is free of the kind of content that usually restricts the appropriate audience for a film. But it also follows the original in incorporating notions at variance with a Judeo-Christian worldview, making it a doubtful choice for youngsters.

This time out, skilled navigator Moana (voice of Auli‘i Cravalho) aims to journey from her home island of Motunui to a long-lost, legendary isle called Motufetu. The rediscovery of Motufetu, we’re told, would enable all the inhabitants of the region to conquer the distances separating their various homelands and come together in unity.

Moana is once again aided on her quest by much-tattooed, shape-shifting demigod Maui (voice of Dwayne Johnson). Given that the crew she’s assembled for her expedition includes Pua, an affectionate but timorous pig, and Heihei, a twitchy, perpetually bewildered chicken, Moana may need all the help she can get.

Moana’s trio of human fellow travelers have their limitations as well. Thus Kele (voice of David Fane) is a gruff farmer prone to seasickness, Loto (voice of Rose Matafeo) is a hyper-creative but easily distracted ship designer while historian Moni (voice of Hualalai Chung), although highly knowledgeable about local lore, is also a naive fanboy for whom the thought of meeting his idol Maui is overwhelming.

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Directed by co-writer Dana Ledoux Miller, Jason Hand and David G. Derrick Jr., this lively and eye-pleasing musical is family-friendly in most respects — some material that might frighten the youngest viewers notwithstanding. Yet Miller and Jared Bush’s screenplay is full of the same concepts derived from indigenous mythology that were prominent in the previous movie.

Moana, for instance, can communicate with the sea, which is here anthropomorphized sufficiently to give her the occasional high-five. And Moana’s deceased maternal grandmother, Tala (voice of Rachel House), is among the revered ancestors who appear to the now young-adult heroine, having taken on the post-mortem shape of a manta ray.

The parents of impressionable kids may be concerned by the degree to which these ideas depart from revealed truth. As for older teens, they’ll likely be proof against this aspect of the proceedings, especially if they’ve been well catechized.

The film contains potentially scary scenes of action and peril, nonscriptural religious ideas and practices as well as a few childish gross-out visuals. The OSV News classification is A-II — adults and adolescents. The Motion Picture Association rating is PG — parental guidance suggested. Some material may not be suitable for children.

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Rhythm Of Dammam Review: An Exceptionally Evocative, Visually Arresting Film

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Rhythm Of Dammam Review: An Exceptionally Evocative, Visually Arresting Film

New Delhi:

The Siddis, a community unrepresented in Indian cinema, is under the spotlight in Rhythm of Dammam, an exceptionally evocative, visually arresting film written and directed by Kerala-born, New York-based Jayan Cherian.

The film premiered this week at the 55th International Film Festival of India in Goa. It is now headed to the International Competition line-up of the upcoming 29th International Film Festival of Kerala.

Rhythm of Dammam – the title alludes to a musical tradition germane to the Siddi way of life – shines a light on the plight of the marginalised Afro-Indian tribe that languishes at the bottom of India’s social hierarchy.

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In 2013, Cherian’s debut feature, Papilio Buddha, probed systemic and physical violence perpetrated against Dalits, women and the environment. Three years later, he made Ka Bodyscapes, a film about three rebellious millennials who defy notions of gender and sexuality perpetuated to a change-averse society.

Rhythm of Dammam isn’t quite as subversive but, like the filmmaker’s previous films, is political to the core. Using relatively muted means, it examines the marginalization of the Siddis who have suffered centuries of oppression.

Cherian’s script, which draws liberally from his extensive documentation of the lives of the forest dwellers, alludes tangentially yet unambiguously to the obliteration of the endangered minority’s history, culture and language.

Rhythm of Dammam, lit and lensed by Sabin Uralikandy, has the tone and texture of a documentary. However, the seeds of an ethnographic film embedded in the film are grafted upon a full-blown fictional structure for the purpose of elucidation. The strategy works wonderfully well.

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The film’s protagonist, a 12-year-old Siddi boy, Jayaram (Chinmaya Siddi), struggles to come to terms with the demise of his grandfather Rama Bantu Siddi (Parashuram Siddi). His anguish, bewilderment and fears are aggravated by the ways in which the adults around him react to the death and its aftermath.

His alcoholic, debt-ridden father Bhaskara (Prashant Siddi, widely known to Kannada movie fans), bickers endlessly with his younger brother Ganapathi (Nagaraj Siddi). The two men have their eyes on what the deceased man is believed to have bequeathed to them.

Their home and the land on which it stands are in danger of being seized by the upper-caste landlord to whom Bhaskara owes a few thousand rupees. He hopes to avert the eventuality with the inherited money. But the box Bhaskara digs out of a corner of the house contains trinkets of little material worth.

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To Jayaram, however, the heirloom, no matter how worthless, become a ready, if unsettling, conduit to the hoary roots of his brutally exploited tribe who were brought to India as slaves by Portuguese and Arab traders and thereafter left to deal with continuing subjugation and persecution over many centuries.

The principal actors in Rhythm of Dammam, set in Yellapur in the Uttara Kannada district of Karnataka, where a large percentage of Hindu Siddis are concentrated, are all non-actors from the community. The actors cast as non-tribals, all tertiary characters – the landlord, a doctor, or an instructor in a tribal boys’ hostel – are (or look like) real people.

Cherian sets the actors free to improvise their performances, songs and dances. Many extended shots with a static camera provide naturalistic, unmediated frames to create a tangible context for the sufferings of the Siddis even as Jayaram’s visions of his forebears transport the boy, and the audience, to a surreal, often disturbing, zone.

The assimilation of the Siddis we see in the film is complete, so, ironically, is their alienation from mainstream India. They speak a creole of Konkani, which is the language of their religious chants. Their gods and rituals are Hindu. But their spirit – embodied in the white-robed figure of the grandfather Jayaram sees and touches in his dreams/nightmares – is driven by a yearning for an identity.

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Politics makes its emphatic way into Rhythm of Dammam. The songs and dances of the Siddis, performed to the accompaniment of the dual-headed cylinder drums called dammam, which also gives their principal musical tradition its name.

The dances are studiedly unchoreographed. The actors work themselves up into a frenzy and create their own moves once they get into the swing of the music. It is marked by a distinctly Afro accent.

Haunted by what his grandpa is trying to tell him, Jayaram turns febrile, teeters on the edge of delirium, and is branded a problem child in need of healing. A fretful mother, an aunt possessed by Goddess Yellamma, a community shaman and a doctor who prescribes psychiatric treatment suggest ways to help the boy tide over his problem.

Jayaram’s fragile state of mind reflects the reality of a community that dangles between a past they have all but forgotten and a present that they would rather put behind them.

A young man raps angrily, bemoaning the community’s loss of the soul, language and identity. The languages Jayaram speaks serve to denote how far removed the Siddis of India are from their Bantu roots.

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In Jayaram’s school, the medium of instruction is Kannada. The teacher, a non-Siddi, makes the students recite a patriotic pledge before testing the students’ knowledge of the world’s seven continents. Jayaram is lost in thought.

The teacher ridicules him. He asks: Where do you live, Jayaram? Please, the boy replies. That is the name of his village. Jayaram’s ancestry, straddling two continents, is shrouded in a dense haze. For him, the assertion of specificity of location stems from a desire to belong.

When Jayaram is admitted to a hostel, the mass prayer there, rendered in Sanskrit, is overtly religious. Every step that he moves away from his moorings is indicative of the blows that his ancestors have faced.

Amid the politics that Rhythm of Dammam espouses, Cherian sprinkles the narrative with pure magic seen through the pristine eyes of a pre-teen boy. The tender, poetic imagery suggests a despairing search for stability amid a frightening absence of certitude.

Rhythm of Dammam trains its empathetic spotlight on the troubles of one community. But not only does the film give voice to the voiceless, it also speaks to all those who find themselves painted into a corner by history.

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Hitting all the right notes, Rhythm of Dammam laments the undermining of a civilisational tapestry that thrives on diversity.


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Earl Holliman, Golden Globe winner known for 'The Rainmaker,' 'Police Woman,' dies at 96

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Earl Holliman, Golden Globe winner known for 'The Rainmaker,' 'Police Woman,' dies at 96

Earl Holliman, whose prolific acting career included a Golden Globe-winning role in “The Rainmaker” and TV series such as “Police Woman,” has died. He was 96.

Holliman died Monday afternoon at his home in Studio City, his husband, Craig Curtis, told The Times. No cause of death was given.

The actor, square-jawed and with a unique high and soft but compelling voice, made his mark in film and TV as well as theater. He appeared in more than 50 movies and nearly 50 television shows, beginning in the early 1950s.

He may be best known for his role as Lt. Bill Crowley, macho counterpart to undercover cop Angie Dickinson on “Police Woman” from 1974 to ’78.

Holliman told The Times in 1993 that his fondest memory of the show was his friendship with Dickinson. He recalled moving into an unfurnished house and putting off the decorating only to return from a film project to find she had had his house fully furnished while he was away.

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The actor won a supporting actor Golden Globe for “The Rainmaker” in 1956, starring opposite Katharine Hepburn and Burt Lancaster.

“It was my first co-starring part,” Holliman said in a 1975 interview of his role as Jimmy Curry, brother to Hepburn’s Lizzie. But it didn’t come easy. “I had to fight to get a test for it,” he said. But, he said, “Working with Katharine Hepburn was the joy of my life.”

That same year, the actor appeared in the movie “Giant” as Bob Dace, son-in-law of the characters played by Rock Hudson and Elizabeth Taylor. Other classics he was a part of include 1957’s “Gunfight at the O.K. Corral” and “The Sons of Katie Elder” in 1965.

Earl Holliman sits with fellow actors Angie Dickinson, center, and Susan Strasberg at Boston’s Park Plaza Hotel in 1983. The three had appeared at a rally protesting abuse of laboratory animals.

(Sean Kardon / Associated Press)

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He was also, notably, in the first episode of “The Twilight Zone,” which premiered in October 1959. He played a man with amnesia in “Where Is Everybody?” Other TV series that he starred in include “Hotel de Paree” (1959-60) and “Wide Country” (1962-63).

Holliman talked with The Times in 1993 about his years doing live television, which he said was an adrenaline rush.

He recalled of one show: “At the end of the first act, I was up to my neck in quicksand. As I’m being rescued, I have 90 seconds to have the folks backstage strip me down to a jockstrap, rinse me off, change my clothes, and I have to get on the other side of the stage for the next act, which has me cracking open a coconut. …

“Sometimes, when they had a close-up on your face, your wardrobe was being changed. You’d be talking to someone who had long gone for their own costume change. I think all the actors who did that live television really miss that stuff.”

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Holliman was born Sept. 11, 1928, in Delhi, La. He was adopted at a week old, according to the Hollywood Reporter. When his new parents saw him, “I was sick and they took me right away to the doctor, who apparently said, ‘You don’t have a baby here, you have a funeral expense.’ They paid the midwife $7.50 for me — this was in the backwoods of Louisiana.”

As a teen, he hitchhiked to Los Angeles, using money that he’d saved from working as a movie theater usher and in other small jobs. He soon ran out of money and had to return home, where he enlisted in the Navy. But when they discovered he was only 15, he was discharged.

He later reenlisted and while stationed in Norfolk, Va., took part in Navy theater productions. After his service, he went west again and worked on his craft at UCLA and the Pasadena Playhouse.

Holliman was also an animal rights activist and served as president of Actors and Others for Animals for decades. In 1977, he received a star on Hollywood’s Walk of Fame.

He is survived by husband Curtis and a handful of nieces and nephews.

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