Movie Reviews
Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films
from the natural-stupidity dept
I’ll admit, when I’ve been able to witness some of the fuckery around the use of artificial intelligence in stupid ways, some part of me has always gotten some amusement at those being fooled. I’ve gotten to witness most of this from afar, after all. It feels a bit different when you write about a situation where you were among those fooled by the bullshit.
At some point in the last week or so, I personally recall seeing the following trailer for Megalopolis, the forthcoming film from Francis Ford Coppola.
Now, the reason I recall seeing that trailer is due to those opening quotes from movie reviews of previous Coppola films. See, I’m a fan of many of his movies, as are millions of others. I recall laughing at those quotes, wondering just how in the hell reviewers could have gotten it so completely wrong when it comes to films like The Godfather and Apocolypse Now. I even thought briefly about googling those critics’ names and seeing if I could find the full reviews, just to laugh at how hilariously wrong they were.
Well, someone else did exactly that. And they found that those are AI-generated quotes from fake reviews that those reviewers never wrote.
Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics. The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.
Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant. The intention of the trailer was to demonstrate that Coppola’s revered work, much like “Megalopolis,” has been met with criticism. It appears that AI was used to generate the false quotes from the critics.
That’s being far too kind. Some of these critics supposedly trashing Coppola’s work absolutely loved the films they were supposed to have denigrated. Variety was able to generate similar quotes with some trial and error prompting using ChatGPT, which is likely where this all came from. Misattributing the words and reviews of a film critic merely to drum up fake outrage as an interest multiplier for Coppola’s new film is both a complete violation of the actual work those critics did and an abdication of trust the public will have in the studio.
Now, to be fair, it appears Lionsgate had no idea that the quotes in the trailer were fakes, and worked fairly quickly to pull the trailer once it found out.
“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” the company said Wednesday. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”
Still, at a time when both the public and every SAG member out there is concerned about how AI is going to start filtering into creative work in negative ways, this is a fairly terrible look for the industry.
Or, if Lionsgate would like ChatGPT’s take on this:
Lionsgate’s use of fake quotes generated by AI for the trailer of “Megalopolis” was a significant misstep and attracted considerable criticism. Using AI-generated quotes can undermine the authenticity and credibility of marketing materials, especially when presented as genuine endorsements from critics.
For many, the inclusion of these artificial quotes not only misleads potential viewers but also raises ethical concerns about transparency and trust in advertising. When audiences or critics discover such manipulations, it can damage the studio’s reputation and affect the film’s reception.
In the case of “Megalopolis,” this controversy highlighted the broader issue of how AI can be misused in promotional contexts. It underscores the importance of maintaining integrity in marketing practices and being transparent about the sources and nature of endorsements.
And on that, you can quote me.
Filed Under: ai, francis ford coppola, marketing, megalopolis, trailer
Companies: lionsgate
Movie Reviews
‘Project Hail Mary’ Review: Ryan Gosling and a Rock Make Sci-Fi Magic
In contrast to other sci-fi heroes, like Interstellar’s Cooper, who ventures into the unknown for the sake of humanity and discovery, knowing the sacrifice of giving up his family, Grace is externally a cynical coward. With no family to call his own, you’d think he’d have the will to go into space for the sake of the planet’s future. Nope, he’s got no courage because the man is a cowardly dog. However, Goddard’s script feels strikingly reflective of our moment. Grace has the tools to make a difference; the Earth flashbacks center on him working towards a solution to the antimatter issue, replete with occasionally confusing but never alienating dialogue. He initially lacks the conviction, embodying a cynicism and hopelessness that many people fall into today.
The film threads this idea effectively through flashbacks that reveal his reluctance, giving the story a tragic undercurrent. Yet, it also makes his relationship with Rocky, the first living thing he truly learns to care for, ever more beautiful.
When paired with Rocky, Gosling enters the rare “puppet scene partner” hall of fame alongside Michael Caine in The Muppet Christmas Carol, never letting the fact that he’s acting opposite a puppet disrupt the sincerity of his performance. His commitment to building a gradual, affectionate friendship with this animatronic creation feels completely natural, and the chemistry translates beautifully on screen. It stands as one of the stronger performances of his career.
Project Hail Mary is overly long, and while it can be deeply affecting, the film leans on a few emotional fake-outs that become repetitive in the latter half. By the third time it deploys the same sentimental beat, the effect begins to feel cloying, slightly dulling the powerful emotions it built earlier. The constant intercutting between past and present can also feel thematically uneven at times, occasionally undercutting the narrative momentum. At 2 hours and 36 minutes, the film feels like it’s stretching itself to meet a blockbuster runtime when a tighter cut might have served better.
FINAL STATEMENT
Project Hail Mary is a meticulously crafted, hopeful, and dazzling space epic that proves the most moving friendship in film this year might just be between Ryan Gosling and a rock.
Movie Reviews
Dan Webster reviews “WTO/99”
DAN WEBSTER:
It may now seem like ancient history, especially to younger listeners, but it was only 26 years ago when the streets of Seattle were filled with protesters, police and—ultimately—scenes of what ended up looking like pure chaos.
It is those scenes—put together to form a portrait of what would become known as the “Battle of Seattle” —that documentary filmmaker Ian Bell captures in his powerful documentary feature WTO/99.
We’ve seen any number of documentaries over the decades that report on every kind of social and cultural event from rock concerts to war. And the majority of them follow a typical format: archival footage blended with interviews, both with participants and with experts who provide an informational, often intellectual, perspective.
WTO/99 is something different. Like The Perfect Neighbor, a 2026 Oscar-nominated documentary feature, Bell’s film consists of what could be called found footage. What he has done is amass a series of news reports and personal video recordings into an hour-and-42-minute collection of individual scenes, mostly focused on a several-block area of downtown Seattle.
That is where a meeting of the WTO, the World Trade Organization, was set to be held between Nov. 30 and Dec. 3, 1999. Delegates from around the world planned to negotiate trade agreements (what else?) at the Washington State Convention and Trade Center.
Months before the meeting, however, a loose coalition of groups—including NGOs, labor unions, student organizations and various others—began their own series of meetings. Their objective was to form ways to protest not just the WTO but, to some of them, the whole idea of a world order they saw as a threat to the economic independence of individual countries.
Bell’s film doesn’t provide much context for all this. What we mostly see are individuals arguing their points of view as they prepare to stop the delegates from even entering the convention center. Meanwhile, Seattle authorities such as then-Mayor Paul Schell and then-Police Chief Norm Stamper—with brief appearances by Gov. Gary Locke and King County Executive Ron Sims—discuss counter measures, with Schell eventually imposing a curfew.
That decision comes, though, after what Bell’s film shows is a peaceful protest evolving into a street fight between people parading and chanting, others chained together and splinter groups intent on smashing the storefronts of businesses owned by what they see as corporate criminals. One intense scene involves a young woman begging those breaking windows to stop and asking them why they’re resorting to violence. In response a lone voice yells their reasoning: “Self-defense.”
Even more intense, though, are the actions of the Seattle police. We see officers using pepper spray, tear gas, flash grenades and other “non-lethal” means such as firing rubber pellets into the crowd. In one scene, a uniformed guy—not identified as a police officer but definitely part of the security crowd, which included National Guardsmen—is shown kicking a guy in the crotch.
The media, too, can’t avoid criticism. Though we see broadcast reporters trying to capture what was happening—with some affected like everybody else by the tear gas that filled the streets like a winter fog—the reports they air seem sketchy, as if they’re doctors trying to diagnose a serious illness by focusing on individual cells. And the images they capture tend to highlight the violence over the well-meaning actions of the vast majority of protesters.
Reactions to what Bell has put on the screen are bound to vary, based on each viewer’s personal politics. Bell revels his own stance by choosing selectively from among thousands of hours of video coverage to form the narrative he feels best captures what happened those two decades-and-change ago.
If nothing else, WTO/99 does reveal a more comprehensive picture of what happened than we got at the time. And, too, it should prepare us for the future. The way this country is going, we’re bound to see a lot more of the same.
Call it the “Battle for America.”
For Spokane Public Radio, I’m Dan Webster.
——
Movies 101 host Dan Webster is the senior film critic for Spokane Public Radio.
Movie Reviews
Movie Review: ‘Scream 7’ – Catholic Review
NEW YORK (OSV News) – As its title suggests, “Scream 7” (Paramount) is the latest extension of a long-lived horror franchise, one that’s currently approaching its 30th anniversary on screen. Since each chapter of this slasher saga has been a bloodsoaked mess, the series’ longevity will strike moviegoers of sense as inexplicable.
Yet the slog continues. While the previous film in the sequence shifted the action from California to New York, this second installment, following a 2022 quasi-reboot, settles on a Midwestern locale and reintroduces us to the series’ original protagonist, Sidney Evans, nee Prescott (Neve Campbell).
Having aged out of the adolescent demographic on whom the various murderers who have donned the Ghostface mask that serves as these films’ dubious trademark over the years seem to prefer to prey, Sidney comes equipped with a teen daughter, Tatum (Isabel May). Will Tatum prove as resourceful in evading the unwanted attentions of Ghostface as Mom has?
On the way to answering that question, a clutch of colorless minor characters fall victim to the killer, who sometimes gets — according to his or her lights — creative. Thus one is quite literally made to spill her guts, while another ends up skewered on a barroom’s pointy beer tap.
Through it all, director Kevin Williamson and his co-writer Guy Busick try to peddle a theme of female empowerment in the face of mortal danger. They also take a stab, as it were, at constructing a plotline about intergenerational family tensions. When not jarring viewers with grisly images, however, they’re only likely to lull them into a stupor.
The film contains excessive gory violence, including disembowelment and impaling, underage drinking, mature topics, a couple of profanities, several milder oaths, pervasive rough and considerable crude language and occasional crass expressions. The OSV News classification is O — morally offensive. The Motion Picture Association rating is R — restricted. Under 17 requires accompanying parent or adult guardian.
Read More Movie & TV Reviews
Copyright © 2026 OSV News
-
Wisconsin1 week agoSetting sail on iceboats across a frozen lake in Wisconsin
-
Massachusetts1 week agoMassachusetts man awaits word from family in Iran after attacks
-
Maryland1 week agoAM showers Sunday in Maryland
-
Pennsylvania5 days agoPa. man found guilty of raping teen girl who he took to Mexico
-
Florida1 week agoFlorida man rescued after being stuck in shoulder-deep mud for days
-
Sports6 days agoKeith Olbermann under fire for calling Lou Holtz a ‘scumbag’ after legendary coach’s death
-
Detroit, MI4 days agoU.S. Postal Service could run out of money within a year
-
Miami, FL6 days agoCity of Miami celebrates reopening of Flagler Street as part of beautification project