Culture
Zak Brown’s path to McLaren F1 began with ‘Wheel of Fortune’ and some watches
This article is part of our Origin Stories series, an inside look at the backstories of the clubs, drivers, and people fueling the sport.
Zak Brown never grew up expecting to become one of the most powerful figures in Formula One.
He doesn’t come from a racing background, nor does he have a college degree. Motorsport wasn’t even his “first love.” It was baseball. At one point in his career, he was sleeping on an air mattress on the floor of a friend’s sister’s dining room in England, working for £75 a day.
Brown, born in Los Angeles, Calif., but considers himself British given how long he’s lived in the U.K., got his racing start thanks to winning during a Teen Week episode of one of the longest-running game shows on American television and some advice from Mario Andretti.
Now, Brown’s the CEO of McLaren Racing — and one of his teams leads the F1 constructors’ standings for the first time since 2014.
“I didn’t come from a racing background. I didn’t come from a privileged background. We weren’t poor, but by racing standards, we were poor,” Brown said to The Athletic. “And so I think I’ve been fortunate to get where I am because of a lot of help, a lot of luck, but also a lot of hard work. And I think what I’ve been fortunate to achieve can be replicated by others if you put in the time and effort and have the passion.”
“Wheel of Fortune” started as a daytime game show on NBC in 1975, created by Merv Griffin, who also designed “Jeopardy!”. Chuck Woolery and Susan Stafford were the original host duo before Pat Sajak and Vanna White joined in the early 1980s.
The now-evening game show is similar to the pencil-and-paper guessing game Hangman. Contestants spin a colorful wheel filled with possible prizes, like different cash amounts, and danger placards, such as “Lose A Turn” and “Bankrupt.” They then try to win by correctly guessing, letter-by-letter, what the answer is on the letterboard.
This iconic American show is where Brown began building his motorsports career.
He attended his first F1 race with his family in 1981 and became captivated by the cars, sound and speed. Although he “fell in love with racing,” he had no connections to the F1 world. “It seemed very unachievable,” he said, “and (I) didn’t even know how do you get in racing, where baseball is quite easy, because everybody plays it.”
His father continued to take him and his brother to local races, but baseball still gripped Brown’s attention until high school, when the sport became more serious. He couldn’t continue playing because he wasn’t attending school very frequently. He said, “You don’t get to stay on the baseball team if you don’t get good grades.”
Around this time, Brown finally had a racing connection: a friend’s family was involved in motorsports. But that world still did not seem attainable. He was still in love with America’s favorite pastime.
In 1984, the big game show came to town. Kids could apply and interview to compete on “Wheel of Fortune” for Teen Week. Brown recalls that around 50 to 75 students from each school came in for “a dummy hangman contest, do a little interview to see if they thought you can handle being on TV, et cetera.” From there, they whittled the number per high school to 15. The top 15 finalists from each high school then underwent more “testing and simulated games,” ending with a waiting period. “We’ll call you. Don’t call us, and we might not call you,” Brown recalls.
As a lifelong fan of the show, Brown eagerly navigated the process (and waiting game). The call came a week later — he had made it. “Wheel of Fortune” brought 20 kids back, taping a whole week of shows in a single day. But there was a twist: only 15 teens could be on the show.
“They need 15 people, but you can get disqualified if you talk to the audience or do something you shouldn’t,” Brown said. “So even though you now know you’re in the top 20 and you’re actually going to go to the recording, you don’t know if you were one of the 15 or one of the five subs.”
He was one of the 15 contestants and behaved — and he won the first two rounds. “The Smurfs and Wild Bill Hickok, who I had no idea who that was.”
For those familiar with today’s “Wheel of Fortune,” you know the contestants win money or sometimes a vacation. But when Brown played on Teen Week, they selected prizes. A carousel of sorts with prizes would spin, and the contestants were put on the spot to select their winnings.
“They show this big whiteboard, and everything’s listed in the order of cost, and they would knock out what you can’t afford,” Brown said. “And so, as most 13-year-olds, the first thing you do is look at the board and just go, what’s the most expensive thing I can afford? It had to be watches.”
The watches sat around in his house for some time, the intention being to sell them at some point. A motorsports career was so far from his mind that when Sajak asked on the show what he wanted to do, Brown referred back to his favorite sport.
“Baseball player.”
A few years went by, and the watches still hadn’t been sold.
Brown attended the Long Beach Grand Prix in 1987, and one of his friend’s families happened to know Andretti, who won the F1 world championship in 1978. He met Andretti that race weekend and asked him a question that shaped the next chapter of his life—“How do you get started in racing?”
Andretti’s answer was karting. Inside the race program, there happened to be an advertisement for a kart racing school. Brown went on to sell the watches he won on “Wheel of Fortune” at a pawn shop in Van Nuys, a neighborhood in Los Angeles, Calif. He used that money to pay for the kart racing school and loved it.
Brown began advancing and winning in karting, competing for almost five years in California before making the jump to Europe in 1991, though it was not a permanent move. In 1984, he competed in both British Formula Three and the Formula Opel-Lotus Benelux Series as well as North America’s Toyota Atlantic Series. The following year, he made his Indy Lights debut and launched his own company, Just Marketing Inc.
“When I was racing in Europe, ’91 through ’94, TWA Airlines was my big sponsor. I was kind of getting homesick, and I got a deal to race back in the States. So I went to TWA and said, ‘Hey, I’m out of here. I’m going to go race back in the States.’ And at that point, the sponsorship became very successful for them. So they said, ‘That’s a shame you’re leaving. But you must know all the guys and gals in pit lane. Can you place your sponsorship with someone?’”
Brown agreed and took a commission after placing the sponsorship. He realized, “Not only should I be chasing sponsorship for myself, but actually, it’s much easier to sell some of the more famous people out there.” Brown had spent years networking and building relationships, and he asked his contacts about expanding their sponsorships to various motorsports series, like IndyCar, NASCAR and F1.
“Because they trusted me and I had credibility, that I knew what I was doing from the racing side, people started going, actually, yeah, we don’t want to sponsor you, Zak, because you’re not famous enough. But if you can go get us in front of Jeff Gordon or Nigel Mansell, we’d be interested. And that’s how the business got started.”
His business grew along with his reputation to get sponsorship deals done. But he needed help. Brown hired his first employee and created the business’s name — Just Marketing Inc. Brown said he didn’t want his name on the company, and he wanted “a little bit of intrigue,” so he opted against including motorsports. To this day, he still calls Just Marketing “kind of a crazy name.”
Zak Brown drove in the Legends Parade during the 2024 Austrian GP weekend. (JOHANN GRODER/APA/AFP via Getty Images)
Brown couldn’t keep pursuing a full-time racing career, though he still hops into a car from time to time and co-founded United Autosports with racing driver Richard Dean in 2009. However, Brown continued to thrive in the business industry as he grew his skills and knowledge of motorsports’ commercial and business worlds. JMI became one of the largest motorsport marketing agencies worldwide when Brown sold a majority of it in 2008. Seventy percent of the company went to Spire Capital and Credit Suisse.
Chime Communications bought JMI in 2013 and brought Brown in as Group CEO for three years, which he said was “about two years and 11 months longer than I would have liked.” The role focused on a variety of sports, but he loves baseball, hockey and racing.
“I was getting involved in sports that have no passion for me, and I’ve always been driven,” Brown continued. “My work ethic’s always been driven by fun and passion. And so when I was getting involved in other sports that don’t tick that box, I felt like I had a job.”
At the end of 2016, he had a choice — work for F1 or McLaren. He ultimately decided to go with the papaya family, joining in 2017 as its CEO at a time when McLaren was in the midfield (finishing sixth in 2016). He not only helped transform the brand of the F1 team but also took the company to a global level, the most recent chapter being the World Endurance Championship this year.
“It was always my favorite racing team, and I wanted to be not only on the commercial side of the business, which I loved, but I wanted to be on the competitive side of the business,” Brown said. “So that was something that McLaren could offer me, that Formula One as a sanctioning body couldn’t.”
The same characteristics F1 fans see today have been evident throughout each of Brown’s chapters. Passion has been at the core of his work ethic, and he does not shy away from showing excitement like he did at 13 years old while standing on the “Wheel of Fortune” stage.
But to think, the story of a prominent F1 leader started thanks to a multicolored wheel, a Hangman-esque game and watches he sold to a pawn shop.
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Top photo: Clive Mason/Getty Images
Culture
6 Poems You Should Know by Heart
Literature
‘Prayer’ (1985) by Galway Kinnell
Whatever happens. Whatever
what is is is what
I want. Only that. But that.
“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”
“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”
“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”
‘Sonnet 94’ (1609) by William Shakespeare
They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.
“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”
“It trombones magnificent, unbearable sorrow,” says Seidel.
“It’s smartass and bitter and bright,” says Seidel.
These interviews have been edited and condensed.
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See the rest of the issue
Culture
Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil
Literature
FRANCE
According to the writer Leïla Slimani, 44, the author of ‘The Country of Others’ (2020).
Classic
‘Essais de Montaigne’ (‘Essays of Montaigne,’ 1580)
“France is a country of nuance with a love of conversation and freedom and an aversion to fanaticism. It’s also a country built on reflexive subjectivity. Montaigne reveals all that, writing, ‘I am myself the matter of my book.’”
Contemporary
‘La Carte et le Territoire’ (‘The Map and the Territory,’ 2010) by Michel Houellebecq
“Houellebecq describes France as a museum, where landscape turns into décor and where rural areas are emptying out. He shows the gap between the Parisian elite and the rest of the population, which he paints as aging and disoriented by modernity. It’s a melancholic and yet ironic novel about a disenchanted nation.”
JAPAN
According to the writer Yoko Ogawa, 64, the author of ‘The Memory Police’ (1994).
Classic
‘Man’yoshu’ (late eighth century)
“‘Man’yoshu,’ the oldest extant collection of Japanese poetry, reflects a diversity of voices — from emperors to commoners. They bow their heads to the majesty of nature, weep at the loss of loved ones and find pathos in death. The pages pulse with the vitality of successive generations.”
Contemporary
‘Tenohira no Shosetsu’ (‘Palm-of-the-Hand Stories,’ 1923-72) by Yasunari Kawabata
“The essence of Japanese literature might lie in brevity: waka [a classical 31-syllable poetry form], haiku and short stories. There’s a tradition of cherishing words that seem to well up from the depths of the heart, imbued with warmth. Kawabata, too, exudes more charm in his short stories — especially these very short ‘palm-of-the-hand’ stories — than in his full-length novels. Good and evil, beauty and ugliness, love and hate — everything is contained in these modest worlds.”
INDIA
According to Aatish Taseer, 45, a T contributing writer and the author of ‘Stranger to History: A Son’s Journey Through Islamic Lands’ (2009).
Classic
‘The Kumarasambhava’ (‘The Birth of Kumara,’ circa fifth century) by Kalidasa
“This is an epic poem by the greatest of the classical Sanskrit poets and dramatists. The gods are in a pickle. They’re being tormented by a monster, but Shiva, their natural protector, is deep in meditation and cannot be disturbed. Kama, the god of love, armed with his flower bow, is sent down from the heavens to waken Shiva. Never a wise idea! The great god, in his fury, opens his third eye and incinerates Kama. But then, paradoxically, the death of the god of love engenders one of the greatest love stories ever told. In the final canto, Shiva and his wife, the goddess Parvati, have the most electrifying sex for days on end — and, 15 centuries on, in our now censorious time, it still leaves one agog at the sensual wonder that was India.”
Contemporary
‘The Complex’ (2026) by Karan Mahajan
“This state-of-the-nation novel, which was published just last month, captures the squalor and malice of Indian family life. Delhi is both my and Mahajan’s hometown and, in this sprawling homage to India’s capital, we see it on the eve of the economic liberalization of the 1990s, as the old socialist city gives way to a megalopolis of ambition, greed and political cynicism.”
THE UNITED KINGDOM
According to the writer Tessa Hadley, 70, the author of ‘The London Train’ (2011).
Classic
‘Jane Eyre’ (1847) by Charlotte Brontë
“Written almost 200 years ago, it remains an insight into our collective soul — or at least its female part. Somewhere at the heart of us there’s a small girl in a wintry room, curled up in the window seat with a book, watching the lashing rain on the window glass: ‘There was no possibility of taking a walk that day. …’ Jane’s solemnity, her outraged sense of justice, her trials to come, the wild weather outside, her longing for something better, for love in her future: All this speaks, perhaps problematically, to something buried in the foundations of our idea of ourselves.”
Contemporary
‘All That Man Is’ (2016) by David Szalay
“Though he isn’t quite completely British (he’s part Canadian, part Hungarian), Szalay is brilliant at catching certain aspects of British men — aspects that haven’t been written about for a while, now updated for a new era. Funny, exquisitely observed and terrifying, this novel reminds us, too, how absolutely our fate and our identity as a nation belong with the rest of Europe.”
BRAZIL
According to the writer and critic Noemi Jaffe, 64, the author of ‘What Are the Blind Men Dreaming?’ (2016).
Classic
‘Memórias Póstumas de Brás Cubas’ (‘The Posthumous Memoirs of Brás Cubas,’ 1881) by Machado de Assis
“Not only is it experimental in style — very short chapters mixed with long ones; different points of view; narrated by a corpse; metalinguistic — but it also introduces an extremely ironic view of the rising bourgeoisie in Rio de Janeiro at the time, revealing the hypocrisy of slave owners, the falsehood of love affairs and the only true reason for all social relationships: convenience and personal interest. After almost 150 years, it’s still modern, both formally and, unfortunately, also in content.”
Contemporary
‘Onde Pastam os Minotauros’ (‘Where Minotaurs Graze,’ 2023) by Joca Reiners Terron
“The two main characters — Cão and Crente — along with some of their colleagues, plan to escape and set fire to the slaughterhouse where they work under exploitative conditions. The men develop sympathy for the animals they kill, and one of them becomes a sort of philosopher, revealing the sheer nonsense of existence and the injustices of society in the deepest parts of Brazil.”
These interviews have been edited and condensed.
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Culture
6 Myths That Endure
Literature
The Myth of Meeting Oneself
“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”
The Myth of Utopia
“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”
The Myth of Invisibility
“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”
The Myth of Steadiness vs. Speed
“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”
The Myth of Magic
“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”
The Myth of the Immortal Soul
“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”
These interviews have been edited and condensed.
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