Culture
Women’s football chief says WSL YouTube switch will grow the game’s reach
Nikki Doucet, the CEO of the English women’s professional game, says moving the Women’s Super League (WSL) and Championship’s streaming platform to YouTube will grow the game’s reach.
Doucet also confirmed there is a “long-term” timeframe to pay back the £20million ($25.2m) loan provided by the Premier League to Women’s Professional Leagues Limited (WPLL, previously NewCo), and said her job was to find more owners like London City Lionesses’s Michele Kang to invest in clubs and drive revenue.
The WSL and Championship’s YouTube channels have replaced the FA Player as the divisions’s primary streaming service for the 2024-25 season, with all non-televised WSL matches and select Championship games available to view globally on the platform.
The WSL’s broadcast deal was set to expire at the end of last season and in April this was extended for a further year by the BBC and Sky Sports. Doucet said the move to YouTube can help make the case for the value of both leagues when the media rights go out to tender again next year.
“When we are going to market, we are including both the WSL and the Championship (broadcast rights),” Doucet said.
“We had 55,000 people watch the (London City Lionesses vs Newcastle United) game (on YouTube on Sunday). When you think about that vs the FA Player. I think the most on the FA Player last year ever was 4,500.
“So our job right now is to make sure we’re getting as much reach, that we’re bringing up the Championship in the right way, that we’re focused on it. So there is careful consideration from a marketing and commercial perspective, on what we can do for the Championship.
“The more value we can extract there, the better for everybody and the WSL. The more reach we can do with the Championship, bringing them on YouTube, bringing more people in, telling more stories, using our channels in the right way.
“We’re investing in the YouTube channel to make sure we’re getting views and we can point to that in the right way. And over time, we’re building that up to have more data to be able to show these are the views, this is the engagement, this is the audience, this is the reach. And then we have the ability to go back to market and see again where we can maximise value on those points.
“Our media rights are up for 25-26, and we’ll be looking at both properties.”
Doucet was appointed WPLL CEO in November (The Football Association – Women’s Pro Game/Nina Farooqi)
The Football Association’s (FA) outgoing director of women’s football Baroness Sue Campbell said last year the governing body was exploring whether the women’s game could be exempt from the 3pm television blackout to help attract a regular audience.
Under Article 48 of UEFA’s statutes, the FA prevents games from being broadcast between 2.45pm and 5.15pm on Saturdays in the UK to protect stadium attendances. Doucet added while they had explored potential changes to the 3pm blackout, “at the moment it is not an option”.
GO DEEPER
WSL deserves a dedicated TV slot – should it be exempt from the 3pm blackout?
Premier League chief executive Richard Masters told a government committee in January that Premier League clubs had agreed a loan to WPLL. This was for £20million ($25.2m) and was expected to be interest-free and only repayable when it reaches £100m in annual revenue.
“Based on the size of the business, that’s the right amount of capital today,” Doucet explained. “It is a loan. We do have to pay it back at some point.
“It’s a long term loan on favourable terms. It’s interest free, which is super positive, and it comes with that cooperation agreement. So we have to meet either certain revenue thresholds to pay it off, or there’s a time frame, but it’s a longer term time frame to enable us to have space to grow.”
On the topic of raising revenue and attracting investors, Doucet emphasised the importance of long-term vision and highlighted the example of U.S. businesswoman Kang following her takeover of London City Lionesses in December.
The Washington Spirit and Lyon Feminin owner’s investment resulted in a busy summer window for the Championship side, with signings including Sweden international Kosovare Asllani and young forward Isobel Goodwin from Sheffield United. The club has also purchased and is in the process of renovating a new training facility.
“To invest in the women’s game today, based on where we are in the phase of maturity of the business, is a different type of capital and risk profile than investing in the men’s game today,” Doucet added.
“We have to find the investors over here that believe in the concept of community purpose, of a growth story that is built on business metrics going forward but has the ability to invest ahead of revenue. Our biggest challenge is a revenue challenge, not necessarily a cost challenge.
“To be a professional club, to provide the right infrastructure, costs money. That’s someone like a Michelle Kang or some of the bigger clubs right now, their owners are investing, they believe in that future. They’re like: we understand that this is a ten year journey. This isn’t like a two or three year immediate return.
“And our job right now is to maximise value at each point of the growth journey. The market will dictate what we can extract and what we can maximise from a value perspective. And our job is to obsess that every single day.”
GO DEEPER
Kang, London City Lionesses and the promise and pitfalls of an intriguing project
(Tom Dulat/Getty Images)
Culture
Finding Wisdom in a Poem by Wendy Cope
Where do you turn when you need advice? A chatbot? A life coach? A wise and trusted friend?
How about a poet? Poets may not be famous for making the best life choices, but because they subject the mess of human existence to the discipline of language, they can be as helpful as any therapist or mentor.
Good poets know the rules and when to break them, which is something they can teach the rest of us.
To wit:
Giving advice is a peculiar literary undertaking. It flourishes in certain popular genres — graduation speeches, newspaper columns, country and western songs and poems like this one — but what, in these contexts, is it really for?
I’m thinking of situations when you don’t urgently need help but nonetheless enjoy reading answers to questions you may not have thought to ask. What interests you isn’t the content of the advice — you could get all the life hacks you want from A.I. — so much as the voice of the person dispensing it.
Wendy Cope is an English poet, born in 1945, who has been a fixture of her country’s literary scene since the 1980s. More recently, her short, buoyant poem “The Orange” has been widely memed online, bringing her to the attention of new readers beyond Britain.
Cope favors rhyme, meter, brisk jokes and tart aperçus. She addresses romance, friendship and the petty absurdities of modern life with disarming good humor. The last line of “The Orange” is “I love you. I’m glad I exist.” Somehow she makes it the opposite of cringe.
This isn’t the kind of poetry you would describe as “confessional.” And yet …
Question 1/7
Stop, if the car is going “clunk”
Or if the sun has made you blind.
Don’t answer e–mails when you’re drunk.
Tap a word above to fill in the highlighted blank.Want to learn this poem by heart? We’ll help.
Fill in the missing words below. You can always refer to the reading by A.O. Scott and full
text above.Let’s start with the first stanza.
Culture
Can You Match the Places These Authors Lived With Settings in Their Books?
A strong sense of place can deeply influence a story, and in some cases, the setting can even feel like a character itself. This week’s literary geography quiz highlights places where authors were born (or lived) that later became locations in their books. To play, just make your selection in the multiple-choice list and the correct answer will be revealed. At the end of the quiz, you’ll find links to the works if you’d like to do further reading.
Culture
Book Review: ‘America, U.S.A.,’ by Eddie S. Glaude Jr.
AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries, by Eddie S. Glaude Jr.
For those of us in the national memory-keeping business, anniversaries hold near-totemic power. Satisfyingly round units of time, ideally bearing fancy, Latin-derived names, serve as the overburdened pegs on which to hang think pieces and museum exhibits, revisionist documentaries and maudlin public ceremonies. The arbitrary nature of such occasions is precisely what gives them their charge, inviting us to set aside complacency and submit to a comprehensive check-in.
In his new book, “America, U.S.A.,” Eddie S. Glaude Jr. presents an intriguing variation on the genre, seeing the country’s 250th birthday as an anniversary of anniversaries: 50 years since the malaise-ridden, schlock-heavy Bicentennial. A century since the subdued Prohibition-era Sesquicentennial. A century and a half since telegraphed reports of George Armstrong Custer’s defeat by the Lakota and Cheyenne at Little Bighorn rudely interrupted the Gilded Age Republic’s 100th birthday party.
If an anniversary offers a snapshot of a moment, the core of Glaude’s book is an old-timey photo album, a collection of notable episodes from earlier national reckonings, long-ago glances in the mirror. An estimable scholar of Black history, politics and religion at Princeton — best known for “Begin Again,” his 2020 meditation on James Baldwin’s relevance for our times — Glaude focuses, as his subtitle puts it, on “how race shadows the nation’s anniversaries.”
Such celebrations, he contends, have never really been the moments for honest self-reflection they are often advertised to be. Instead, the nation usually shatters the mirror, refusing to accept what it prefers not to see. “American anniversaries are often moments to turn a blind eye to the evils of the past and the present,” Glaude writes, “to suppress the fact of America’s divided soul.”
It’s a clever concept, and, needless to say, perfectly timed. Last year, Glaude notes, the Trump administration executed a hostile takeover of the government’s studiously bipartisan 250th anniversary planning. It is now preparing a program that is certain to conceal more than it reveals about the country ostensibly being celebrated.
Glaude, in no mood for celebration, argues that such omissions and evasions also defined commemorations in the past. In 1875, Frederick Douglass predicted “one grand Centennial hosannah of peace and good will to all the white race of this country.” He was right: The nation reached 100 years old at a crucial moment in the post-Civil War fight over racial equality, with white Northerners ready to give up on Southern Reconstruction. The occasion would help the once-warring sections to reunite around a shared commitment to white supremacy. On May 10, 1876, at the opening of the Centennial Exposition in Philadelphia, the police tried to bar Douglass from the grandstand, until a white politician vouched for him.
The 150th anniversary came soon after a resurgent Ku Klux Klan successfully pushed for a restrictive immigration law aimed at keeping America a “Nordic” nation. At the lavishly funded, lightly attended celebrations in Philadelphia, Black veterans of World War I were excluded from marching in the opening parade. A writer with The Associated Negro Press wondered “what was in the breast of those black men who fought to make America safe for Democracy and on Monday stood on the sidelines, forgotten, as the Nordic strode by in all his vain pride.”
By 1976, when the nation marked its Bicentennial, the violence of the ’60s had destroyed any semblance of consensus. Vietnam and Watergate had eroded trust in the government. The commission initially tasked with organizing the anniversary was disbanded amid reports of corruption. Corporations filled the vacuum, Glaude explains, with “star-spangled whoopee cushions; patriotic toilet seats; Liberty hamburgers; red, white and blue beer cans.” The author, around 8 years old at the time, dimly remembers donning a pair of tricolor trousers.
A half-century later, Glaude is refreshingly honest about the depths of his despair. “I do not love America, and never have, especially now,” he writes in one of the more startling opening sentences I’ve read in some time. He dismisses this year’s Semiquincentennial as reaching back “to a storybook America that requires either the banishment of Black people from view or the reduction of our role in the country’s history, so as to affirm America’s ongoing quest to be a more perfect union.”
Undoubtedly true. But Trump doesn’t own the country, at least not yet, nor the 250th anniversary of one of the most radically liberatory and confusingly contradictory events in world history — an inspiration, as Glaude shows, even to critical observers of the American experiment, like Douglass. Far from the revanchist MAGA-palooza in Washington, I suspect this summer’s unasked-for invitation to national soul-searching may surprise us yet.
Despite his despair, Glaude concludes that “the past still offers resources for us to freedom-dream.” So, too, does this book.
AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries | By Eddie S. Glaude Jr. | Crown | 270 pp. | $31
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