Connect with us

Culture

Winnipeg Jets ownership sounds the alarm on attendance: 'Not going to work over the long haul'

Published

on

Winnipeg Jets ownership sounds the alarm on attendance: 'Not going to work over the long haul'

WINNIPEG, Manitoba — Behind a large desk in an office tower with a view out over True North Square, Mark Chipman is working the phones.

Chipman is chairman of the Winnipeg Jets. A local businessman who got caught up in the failed movement to save his city’s NHL team three decades ago, he later fixed his gaze on bringing big-league hockey back to one of the smallest markets in North American professional sports and defied the odds by actually making it happen.

On this day, he’s still fighting to ensure the Jets work in Winnipeg by taking on a cumbersome task: making personal calls to those who have let their season tickets lapse.

The organization’s once-solid foundation seems to again be quaking beneath Chipman’s feet. Even playing out of the NHL’s smallest permanent arena, which holds 15,225 fans for hockey games, the Jets are drawing just 87.4 percent of capacity this season, the third-lowest mark in the 32-team league. Their overall average attendance of 13,306 is the lowest of any NHL team other than the Arizona Coyotes, who are playing in a college arena. And that’s despite the Jets being one of the top-performing teams in the Western Conference.

Winnipeg’s season-ticket base has suffered a 27 percent decline in just three years, falling from approximately 13,000 to just under 9,500, according to the Jets.

Advertisement

“I wouldn’t be honest with you if I didn’t say, ‘We’ve got to get back to 13,000,’” Chipman said. “This place we find ourselves in right now, it’s not going to work over the long haul. It just isn’t.”

One by one, Chipman gathers first-hand information from the people who are no longer walking through the doors of Canada Life Centre after filling the building for 332 straight sellouts upon the Jets’ return in October 2011.

Why did they stop coming?

What would convince them to return?

It’s difficult to imagine another member of the NHL’s Board of Governors rolling up their sleeves to this degree, but failure to turn the situation around could threaten the 2.0 version of the Jets’ ability to remain healthy and competitive in the long-term, Chipman said.

Advertisement

The Jets’ health, on and off the ice, is an extremely sensitive subject in a city where heartbreak has been felt before. The Jets left town once already — for Arizona, perhaps the ultimate symbol of hockey’s southern expansion — only to be reborn with a second chance. Losing the team again would likely mean the end for top-tier pro sports in Winnipeg.

So Chipman is looking for opportunities to win back business by offering invitations to former ticket buyers to return for a game of their choice before the end of this regular season.

“They’ve been really very friendly,” Chipman said of his calls during an exclusive interview with The Athletic this week. “When I first started making them, I wasn’t sure what I would encounter, but they weren’t hard calls. They were, ‘Look, I want to come back, but I’ve got two kids, 9 and 11. They’re playing hockey. I can’t come to that many games.’ And I get it. We understand.

“Had another guy annoyed over the fact that we had a discounted ticket and beer offering last year. Fair enough. You’re a full-season ticket holder. Somebody in your section got in on a promotion we did. Our bad.

“It’s a whole range of stuff, but pretty much everyone I spoke to today is coming back to a game.”

Advertisement

Mark Chipman greets fans at a game in 2013. (Marianne Helm / Getty Images)

Amid the swirl of excitement that accompanied Winnipeg’s return to the league after a 15-year hiatus was a warning from NHL commissioner Gary Bettman.

“It isn’t going to work very well unless this building is sold out every night,” he said.

That statement didn’t initially pop the way it does when read in the current context, because in the spring of 2011, there was a fervor around the reborn Jets. When it was announced that the Atlanta Thrashers were migrating north to Manitoba, 13,500 season tickets were sold in 17 minutes on a Saturday.

Much had changed since the original Jets left town, starting with the construction of a well-appointed downtown arena and the introduction of a league-wide salary cap that tied player salaries to overall revenue.

What remained the same was the fact that Winnipeg would need to punch above its weight to compete with teams based out of much larger markets like New York, Chicago, Los Angeles and Toronto. With a population of 749,607, according to the 2021 Canadian Census, there’s a friendly feel in the air here: the kind of place where Chipman routinely hears opinions on the team’s roster while pumping gas and where, yes, you may end up receiving a phone call from the NHL franchise’s chairman about renewing your season tickets.

Advertisement

Chipman said he feels “indebted” to the NHL for the city’s second chance.

He first made a presentation to top league officials in January 2007 during a meeting that included representatives from Las Vegas, Seattle, Houston and Kansas City, and ultimately saw Winnipeg pushed to the front of the queue when the Thrashers came up for sale and relocation four years later.

While NHL officials continue to believe in the viability of the market — “We wish all of our clubs were selling all of their tickets for every game, but I can’t say there’s a level of concern,” deputy commissioner Bill Daly told The Athletic during the NHL’s Board of Governors meeting in December — Chipman acknowledged that the Jets are on the radar at league’s head office for reasons they’d rather not be.

“They pay attention,” he said. “They see the numbers. They see where the league’s at and where we’re at. And we’re an outlier right now. So, rightfully, they want to know, what are you doing? What’s going on? What happened and what are you doing about it?”

Bettman is scheduled to visit Winnipeg on Tuesday and get a firsthand look at the situation, meeting with key corporate sponsors and potentially even addressing fans directly before that night’s game against the St. Louis Blues.

Advertisement

That comes as the organization’s sales team has started shifting its attention to the 2024-25 season. For the first time this season, the Jets will give priority on playoff ticket purchases to those who put down a deposit on season seats for next season. And they’ve grown more flexible with options covering a select number of games.

Currently, the team has a season-ticket base of roughly 9,500 — an unsustainably low number, according to Chipman. The team saw a big decline in renewals when the pandemic hit and has endured subsequent drops after the past two seasons.

They are now feverishly trying to reverse the tide.


When Jets fans fill Canada Life Centre, as in this playoff game against the Golden Knights, it’s a formidable place to play. (Jason Halstead / Getty Images)

To understand how the Jets got here, you must first understand what made their lengthy sellout streak unique to begin with.

They managed to fill the building for more than a decade despite having just 15 percent of their season seats purchased by businesses. That lags well below the norm in a league in which some teams sell 50 percent of their tickets to corporate interests, according to Chipman.

Advertisement

What that means in practical terms is, in Winnipeg you need real people to spend real money on 41 home dates per year. And the way they did that initially was through a significant number of individuals going in on shared season-ticket packages with friends and family — a market reality that Chipman viewed as a strength until seeing what happened when a member or two of each group moved out of town or ran into a situation in which they could no longer afford to keep up their end of the arrangement.

“It was like a bubble that burst on us,” Chipman said. “We had what I thought was this strength in numbers that didn’t turn out to be.”

In response, they’ve tried to rally local business leaders.

The Jets have recently recruited 34 well-connected men and women and asked them to tap into their networks to try and generate new business. Chipman said he’s been extremely forthcoming with that group about the challenges of operating an NHL team. The idea is to not only tug at civic pride but also reinforce the positive economic and psychological benefits that the presence of the Jets brings to the community.

“What we try to convey to those people is, we’re trying to win,” Chipman said. “And in order to win or be competitive, we’ve got to keep up. We will never match the Leafs’ gate. It’s really remarkable. We can’t match that. But Edmonton really outperforms us, and that’s harder to accept, right? Because we think of ourselves as equals.

Advertisement

“I know Edmonton is a bigger city and they have that pedigree of all those Stanley Cups, but I think most people in Winnipeg and most people in Edmonton look at one another (with) a healthy respect.”

There’s a natural inclination for him to look around the league and draw these comparisons. Unlike the NFL or NBA, which have massive national television rights deals, the NHL remains a gate-driven league. And elsewhere, business is booming.

Chipman specifically mentions the success of markets that were once referred to as “non-traditional,” like Nashville, Dallas, Carolina, Florida and Las Vegas.

“The game’s growing,” he said. “You’ve seen it. You’ve had a front-row seat. Those markets in the U.S. that we used to look down upon, they’re fun, and they’re alive.”

To some degree, the lingering effects of the pandemic and an inflationary environment account for what’s happened in his own backyard, but that doesn’t tell the entire story. The Jets have the second-cheapest tickets in Canada, according to Chipman, and they plan to institute only a negligible bump in cost for some sections, with a decrease in others, next season.

Advertisement

Chipman doesn’t shy away from the organization’s role in the current state of affairs.

They’ve heard complaints from customers ranging from the high costs associated with transferring tickets between members of a group to frustrations about the Jets’ previous unwillingness to sell smaller packages. They’ve also had to build up a sales staff that wasn’t needed in the days when the tickets basically sold themselves.

“We’ve had to reinvent ourselves,” Chipman said. “For 10 years, we weren’t a sales organization; we were a service organization, and I’m not sure we were that good of a service organization, to be honest with you.”


As the Jets’ business took a turn in recent years, one of the toughest parts about addressing the problem has been talking about it at all.

There’s a sensitivity to the fact that people in the community are struggling. There are more important things than professional hockey. And as the team found out when it evoked images of the 1996 Jets departure as part of a ticket-selling campaign dubbed “Forever Winnipeg” last spring, even the vague notion of a looming threat to its viability wasn’t received well.

Advertisement

“Because of the history, it’s a bit of a tinderbox,” Chipman said. “In retrospect, we weren’t trying to be dramatic, but it got people’s hair up. That wasn’t the intent, but our bad. So it is not just the issue of not wanting to appear to be whining about this or evoking sympathy, it’s also the issue of not wanting to appear to be in any way threatening.

“And that’s hard given the history.”

Chipman himself is still searching for the right words here. He remembers first-hand the emotional roller coaster those involved with the “Save the Jets” campaign rode in the mid-1990s and said, “I can honestly say to our fan base, I understand whatever that is — whatever that feeling is.”

If not by his words, he should be judged by his actions.

Advertisement

In the face of declining ticket revenues, the Jets have continually upgraded and modernized Canada Life Centre and have now invested as much in building improvements as they spent on building it, according to Chipman. They also handed out $119 million in long-term contract extensions to Connor Hellebuyck and Mark Scheifele in October. They extended Nino Niederreiter in December. And they got a jump on the competition by trading a first-round pick to Montreal for Sean Monahan during the All-Star break.

They are a team spending to the salary-cap ceiling and turning over every rock necessary to build a Stanley Cup contender. They’re doing so with the belief that fans will see the promise in what they’re building and start returning in greater numbers. And they’ve been encouraged by some recent numbers, including 13,786 against San Jose on Feb. 14 and 14,707 against Minnesota on Tuesday.

“I would hope that if you walked around any one of the four floors here or over in hockey ops and said, ‘What is it? What is it you are trying to be? What is True North and the Jets?’ I would hope that without much hesitation, most people would say, ‘A source of pride,’” Chipman said.

“That’s what teams ought to be, and that’s what we’re trying to convey to people. We’re trying to be something you can be proud of.”

(Graphic: Daniel Goldfarb / The Athletic, with photos from Trevor Hagan / Associated Press and Darcy Finley / Getty Images)

Advertisement

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Culture

Charles Barkley to entertain deals if TNT doesn't honor contract

Published

on

Charles Barkley to entertain deals if TNT doesn't honor contract

Charles Barkley will either remain with TNT Sports on his 10-year, $210 million contract or he will listen to offers from ESPN, NBC and Amazon Prime Video as he reconsiders retirement, he told The Athletic on Friday.

“My deal is 10 years, $210 million,” Barkley said in a phone interview. “Turner has to come to me ASAP and they have to guarantee my whole thing or they can offer me a pay cut, which there is no chance of that happening and I’ll be (a) free agent.

“My thing was, ‘Wait, y’all f— up, I didn’t f— up, why do I have to take a pay cut?”

Barkley is in the third year of his deal.

The NBA announced this week new deals worth a total of $77 billion over 11 years with incumbent ESPN and newcomers NBC and Amazon. In the process, the NBA rejected TNT Sports’ matching rights. TNT Sports filed a suit against the league in hopes of taking over Amazon’s deal, it announced Friday.

Advertisement

“I wouldn’t want them to sue,” Barkley said. “The NBA clearly wanted to break up with us. I don’t want to be in a relationship where I have to sue somebody to be in it. That makes zero sense.

“If you have to sue somebody to stay in a relationship, do you think that is a healthy relationship?”

Earlier Friday, Barkley released a statement through Bleacher Report saying that he didn’t feel the NBA wanted to do a deal with TNT Sports, which has had a relationship with the league for nearly four decades.

“It’s going to all go to streaming in 11 years,” Barkley told The Athletic. “I think this is just a cash grab, but they needed streaming because in 11 years nobody’s going to be able to afford these rights but streaming.

Advertisement

“They’re kind of getting their cake and eating it, too. They got ESPN and NBC and they got streaming.”

During the NBA Finals, Barkley, 61, said he planned to retire. He is not fully backing off those statements, but his ears will be open if he is not paid in full by TNT Sports.

Barkley said he has talked with ESPN, NBC and Amazon for the last couple of months.

“Right now, I’m planning on retiring,” Barkley said. “I’m not trying to do anything.”

GO DEEPER

Advertisement

Marchand: Charles Barkley says he’s retiring, but this story doesn’t feel over

Barkley said he would be “stupid” not to listen and informed the entities of his plans, but he wanted them to have their packages squared away.

“But from a compensation standpoint, I said, ‘I will sit down and see what y’all are going to have going forward,’” Barkley said. “I’ve been straight honest with all the companies.”

Barkely said he is still hesitant to not have his whole “Inside the NBA” team, including host Ernie Johnson and co-analysts Shaquille O’Neal and Kenny Smith, plus the behind-the-scenes TNT people he adores. He expects next year, its final season, to be special.

“We’re going to go out with a bang,” Barkley said.

Advertisement

Barkley said Johnson won’t go to a new network, while he has not checked in on O’Neal’s or Smith’s plans. The Athletic was told from sources briefed on the other networks’ plans that they could offer to let Barkley and the full crew, including Johnson, the chance to remain in Atlanta and do the same show.

“Everything is still on the table,” Barkley said.

Barkley reiterated the people he really feels bad for in this whole situation are the ones behind the scenes who aren’t making millions.

“I feel bad for the people I work with,” Barkley said. “A lot of good people will lose their jobs. I have to give TNT credit, they tried everything to try and stay in the relationship, but the NBA wanted to move on. It’s that simple.”

Required reading

(Photo: Steven Freeman / NBAE via Getty Images)

Advertisement

Continue Reading

Culture

Mets shouldn't be buyers. They should be aggressive buyers at the deadline

Published

on

Mets shouldn't be buyers. They should be aggressive buyers at the deadline

NEW YORK — On Wednesday, in discussing how his bullpen plans shift moment to moment over a nine-inning game, Carlos Mendoza chuckled at the idea of forming a pregame plan and sticking to it.

“I don’t know that there’s ever a time you come up with a game plan and stick to it,” the Mets manager said. “Every time you make an adjustment because the game unfolds. … You have an idea, but then you have to make adjustments.”

Perhaps Mendoza’s boss, David Stearns, should take that advice when it comes to this season.

The Mets entered 2024 with a clear, consistent plan from ownership down to the clubhouse. While they did not possess the high expectations of previous spring trainings, they thought they could be legitimate contenders for the postseason while preserving a sustained window of contention in the future. And here they are, days ahead of the trade deadline, as legitimate contenders for the postseason who have preserved a sustained window of contention in the future.

But after another memorable win Thursday night, a walk-off 3-2 victory over Atlanta that felt like the inverse of so many nightmarish nights at Turner Field, maybe it’s time for Stearns and the New York front office to get a little greedy about 2024. Yes, the Mets are going to be buyers at the trade deadline. But let’s make a case for the Mets to do more than add a reliever in the next week, a case for the Mets to be aggressive buyers like they last were en route to an unexpected pennant in 2015.

Advertisement

The Mets are good enough

Let’s do some blind resumes for teams on the morning of July 26 over the years.

Blind resumes

Team

  

W

Advertisement

  

L

  

Pct.

  

Advertisement

RD

  

NL Rank

  

GB of Playoffs

Advertisement

  

A

56

46

0.549

Advertisement

85

5

B

55

Advertisement

47

0.539

9

T5

Advertisement

C

55

47

0.539

49

Advertisement

T3

D

54

48

Advertisement

0.529

23

5

E

Advertisement

50

46

0.521

46

7

Advertisement

0.5

F

48

51

0.485

Advertisement

36

10

6

OK, blindfolds off! What do those pretty similar teams all have in common? They all won the pennant.

NL pennant-winners (plus the Mets)

Advertisement

Team

  

W

  

L

Advertisement

  

Pct.

  

RD

  

Advertisement

NL Rank

  

GB of Playoffs

  

56

Advertisement

46

0.549

85

5

Advertisement

55

47

0.539

9

T5

Advertisement

55

47

0.539

49

Advertisement

T3

54

48

0.529

Advertisement

23

5

50

46

Advertisement

0.521

46

7

0.5

48

Advertisement

51

0.485

36

10

6

Advertisement

They were also pretty aggressive at the trade deadline. I classified the 2018 Dodgers (Manny Machado) and 2022 Phillies (David Robertson, Brandon Marsh and Noah Syndergaard) as All-in Buyers — teams that surrendered significant prospect capital for the present. The 2019 Nationals added three relievers, including the guy who would record the final out of the World Series. In 2021, Atlanta brought in four outfielders, including the NLCS and World Series MVPs. In 2023, Arizona dealt for a closer to better position itself for the postseason.

(For what it’s worth, the 2015 Mets, another All-in Buyer, were 50-48 with a negative-seven run differential on July 26.)

No, the Mets lack the kind of rotation and bullpen you generally rely on to carry you in October. However, New York possesses an offense that appears built for the postseason. As evidenced by its bashing of Gerrit Cole twice in the last month, the Mets’ lineup can go deep with the best of them. Only Baltimore has hit more homers since the Mets’ hot streak started May 30, and they’re tied for fourth in the majors in homers on the season — ahead of everyone but the Dodgers in the National League. On Thursday, New York was in the game against a dominant Chris Sale because Francisco Lindor turned one Sale mistake into two Mets runs.

Homers carry offenses come October. The similarly productive but differently constituted offense in 2022 tied for 15th in the league in home runs, then watched Atlanta and San Diego outhomer it in the biggest games of the season. This Mets offense can swing a short series with its power.

The National League is open

Here’s an important caveat: If I covered the Pirates or the Reds or the Padres or the Diamondbacks, I’d probably be making the exact same case. Because the National League is as open as it’s been in years.

Advertisement

Los Angeles and Atlanta have been the two best teams in the senior circuit for the last several seasons. Both are enduring more turbulent regular seasons than they’re accustomed to. The Dodgers continue to have health questions about their rotation, a dynamic that doomed them last October. Atlanta’s best hitter and best pitcher are out for the season. Its lineup looks like a shell of what the Mets are used to confronting.

While the Phillies have taken the mantle of the NL’s team to beat, they’re a team the Mets are pretty good at beating. They memorably went 14-5 against Philadelphia in 2022, and even during a down 2023 went 6-7 against it. This year, the Mets are 2-4 against the Phillies. And remarkably, since the start of the 2022 season, New York is 10-3 when facing either Aaron Nola or Zack Wheeler.

The timing actually clicks

It’s really tempting for teams to try manipulating their window of contention — to be cautious this year to put more eggs in a basket down the line. In doing so, however, they often miss the year to win.

The 2015 Mets could have been more cautious: Syndergaard and Steven Matz were rookies, Wheeler was hurt, the NL had several very good teams — surely the Mets’ best chance to advance in October would be down the road? As it turns out, that young rotation was never as healthy or as dominant as it was right then and there, and the Mets’ aggressiveness paid off in a pennant.

(Contrast that with the 2013-2015 Pirates, who never made the big move to push a very good team over the top. They still haven’t won a postseason series since 1979.)

Advertisement

For the Mets, it’s also fair to ask: What year, specifically, are they waiting for? Injuries to some key prospects this year mean New York won’t head into spring training 2025 planning to give an everyday spot to a talented rookie. The full incorporation of guys like Jett Williams, Drew Gilbert, Luisangel Acuña and Ryan Clifford won’t happen until 2026 — by which point Lindor will be 32 and Brandon Nimmo 33, on the outskirts of their primes.

The goal is to open a sustained window of contention and pounce on legitimate opportunities to win divisions, pennants and championships. The Mets are there. The two players they have signed long-term are having career-best years. Their cornerstone first baseman might not be here next year.

The window of contention is already open.

What does this mean?

Let’s be honest: This is where most columns like this end. There’s all that reasoning for going for it, now it’s Stearns’ job to turn that into something.

But I’d be remiss if I didn’t mention that the current shape of the deadline market makes it difficult to go for it. Teams like the Pirates and Reds and Padres and Diamondbacks are all still in it in the National League, and the number of sellers is tinier than usual. The best starter likely to be traded may not be able to start much more this season. The best reliever likely to be traded has a walk rate you wouldn’t comfortably hit on in blackjack.

Advertisement

It’s harder to provide the kind of blueprint for the deadline that I do for the offseason because acquisition costs in trades are so much more difficult to project than open-market salaries. So I’ll settle for suggestions that would fit more of an all-in approach.

1. Engage the White Sox on Garrett Crochet with the understanding you’d be acquiring him to pitch out of the bullpen in 2024. The Athletic reported Thursday that Crochet would prefer to stay on a starter’s schedule (albeit with limited innings) down the stretch of this season unless an acquiring team signs him to a contract extension.

As I outlined Thursday morning, the Mets could use a long-term ace. Here’s a 25-year-old left-handed All-Star who leads the league in strikeouts and is interested in a long-term extension. Those all feel like good things. (Like Wheeler, Crochet’s likely arbitration salaries for the next two seasons will be suppressed by his lack of availability up to this point in his career. Thus, a long-term extension would cost less against the luxury tax than it might otherwise.)

Trade for Crochet, extend him and make him a multi-inning reliever with scheduled appearances the rest of the way. Imagine him coming in behind your right-handed starters in the postseason and serving as a one-man bridge to Edwin Díaz. Put him back in the rotation in 2025 and beyond. That might be worth the significant package of prospects it would require, as it would mean the Mets wouldn’t have to dive into the deep end of the starting pitching market this winter for a free agent already in his 30s.

2. If Crochet proves too much, combine a rotation upgrade — chiefly, a pitcher who misses more bats than the current starters — with two additions in the pen and one to the bench.

Advertisement

In the rotation, Detroit’s Jack Flaherty and Toronto’s Yusei Kikuchi come to mind. Flaherty will cost a good amount, but he too could become a viable option to re-sign.

For the bullpen, one high-leverage lefty should be the priority. Scroll past Tanner Scott to his teammate Andrew Nardi or to The Athletic’s years-long target Andrew Chafin of the Tigers. Another multi-inning arm could help keep the group fresh, as well. Cincinnati’s Buck Farmer or Detroit’s Alex Faedo could work there.

The final piece would be a versatile bench contributor who could protect the Mets against regression or injury at a few different positions. Detroit’s Andy Ibañez, Tampa Bay’s Amed Rosario, Toronto’s Isiah Kiner-Falefa and Oakland’s Abraham Toro could fit that role.

(Photo of José Buttó: Adam Hunger / Getty Images)

Advertisement
Continue Reading

Culture

A history of spying in football: Drones, interns at training and kit men in ceilings

Published

on

A history of spying in football: Drones, interns at training and kit men in ceilings

Are not even the Olympic Games sacrosanct?

Yeah, you’re right. Probably not, given their long history of judging corruption, state boycotts and widespread doping.

But the news which broke on Tuesday, three days before the opening ceremony and hours before the first action in the 2024 Games’ football tournament, meant that the cherished Olympic values of fair play stood in tatters even before organisers emblazoned that message across the Parisien sky and the River Seine.

That it was Canada who performed such an egregious breach of the rules — by all stereotypes a country known for its people being polite, respectful, laidback and just terribly nice — only adds to the ironic drama.

There are five rings in the Olympic logo — take just two of them intertwined, and they resemble a pair of binoculars.

Advertisement

So this is what happened…

On Tuesday, at a training session ahead of their opening match of the group stage in Saint-Etienne on Thursday, staff members from the New Zealand women’s football team noticed a drone hovering above them.


Bev Priestman, the Canada coach, watching her team in action earlier this year (Jason Mowry/Getty Images)

They called the on-site police, who detained the device’s operator, who was later revealed to be a staff member from the Canadian team, the reigning Olympic women’s champions, and their opponents in that opener today.

In an initial statement, the Canadian Olympic Committee (COC) apologised — but more was to come.

The following day, it became clear that there had been two drone incidents, with the other taking place five days earlier, on July 19. Now facing severe sanctions, the COC needed to act.

Advertisement

Joseph Lombardi, an “unaccredited analyst”, and Jasmine Mander, a member of the coaching staff who oversees Lombardi, have been removed from the team and sent home and Canada’s English head coach Beverly Priestman has voluntarily stepped down from being on the touchline for the New Zealand game.

“On behalf of our entire team, I first and foremost want to apologize to the players and staff at New Zealand Football and to the players on Team Canada,” Priestman said. “This does not represent the values that our team stand for.”

That final sentence is a little difficult to justify, given that spying on another team’s training is hardly an accidental action — nobody finds themselves flying a $2,000 piece of tech over their next opponents — twice — by mistake. Rather, it comes as a product of culture and command.

“I am ultimately responsible for conduct in our program,” Priestman added. “Accordingly, to emphasize our team’s commitment to integrity, I have decided to voluntarily withdraw from coaching the match on Thursday. In the spirit of accountability, I do this with the interests of both teams in mind and to ensure everyone feels that the sportsmanship of this game is upheld.”

Advertisement

This may be new to the Olympics — but spying in football is old business.

Teams sending scouts to watch the next side they are going to play at training probably predates the invention of the offside rule. In fairness, though, we do not know if ancient Olympian Theagenes of Thasos sent emissaries to watch Arrichion of Phigalia working on his moves.


Didier Deschamps, the France head coach, spotted a drone over training at the 2014 World Cup (Martin Rose/Getty Images)

In international football, France men’s manager Didier Deschamps noticed a drone above his players as they trained at the 2014 World Cup in Brazil — it was never discovered which, if any, of their group-stage rivals Ecuador, Honduras and Switzerland it belonged to.

Go back two more decades and ahead of a vital away World Cup qualifier against Norway in 1993, England manager Graham Taylor was so convinced his team were being watched that he moved their training base to a military facility. The issue? That new location was near the house of the chief sportswriter of one of Norway’s leading newspapers, who subsequently published their tactics the next morning. England lost, 2-0, in Oslo, ended up missing out on the 1994 World Cup, and Taylor got sacked.

Similarly, in a case of paranoia outweighing perspective, the Chilean football federation once sent up their own device to destroy a drone hovering over their session before a match against Argentina. It was perhaps football’s first case of aerial warfare since Roy Keane’s infamous tackle on Alfie Haaland. In this case, it turned out the questionable drone was a surveying tool being used by a Chilean telecommunications company.

Advertisement

But there is one example of spying which did emanate from South America — when, in early 2019, Leeds United’s Argentine head coach Marcelo Bielsa admitted sending an intern to watch the following weekend’s opponents Derby County work on their formation, set pieces and so on. It was not the first time.

“We watched training sessions of all the opponents before we played them,” Bielsa, now Uruguay’s head coach said. In Argentina, this practice was common apparently, and one he had continued after coming to work in Europe.

Derby and Frank Lampard, their manager at the time, were furious. When Bielsa rang the former Chelsea and England midfielder to explain himself, there was no apology — but instead, in broken English, he attempted to remove any ambiguity around the circumstances.

Leeds won the ensuing match, 2-0 — and the following week, Bielsa held an unprecedented press conference for local journalists, 66 minutes long, in which he used a PowerPoint presentation to demonstrate the full extent of the analysis he carried out on opposition clubs.

Advertisement

For Bielsa, who held open training sessions throughout his time at Athletic Bilbao in Spain, watching teams going through their tactical preparations like this was not spying, but simply gathering information.


Leeds’ Bielsa, centre, admitted spying on Lampard, right, and Derby (Alex Dodd – CameraSport via Getty Images)

It was later pointed out by Leeds fans that, as a player, Lampard has been part of a Chelsea side which profited from similar, um, info-gathering missions.

In an interview with UK newspaper the Telegraph, former Chelsea manager Andre Villas-Boas admitted that, in his time as an assistant at the London club under Jose Mourinho, he would “travel to training grounds, often incognito, and look at our opponents’ mental and physical state before drawing my conclusions”. Chelsea won the Premier League title twice with Mourinho and Villas-Boas in situ.

Given the amount of information that rival clubs can draw on, some coaches are simply not too bothered by allegations of spying. In 2018, German Bundesliga side Werder Bremen used a drone to spy on Hoffenheim — but Hoffenheim’s coach Julian Nagelsmann, now manager of Germany’s national team, brushed off its impact.

“I’m not really angry at the analyst doing his job,” Nagelsmann said, before adding it was “commendable” that Bremen were going to such lengths to try to win.

Advertisement

Similarly, in the aftermath of the Leeds incident, former striker Gary Taylor-Fletcher recalled an incident from his Lincoln City side’s 2003-04 League Two play-off semi-final second leg away to Huddersfield Town.

While the Lincoln players were receiving their half-time team talk, Taylor-Fletcher tweeted, a polystyrene ceiling tile broke and then fell down — revealing the sizable heft of longtime Huddersfield kit man Andy Brook listening from the cavity above. Lincoln went on to lose the tie, while their opponents lost their dignity — but did end up getting promoted. And Taylor-Fletcher can’t have been too annoyed because, a year later, he left Lincoln for… Huddersfield.

Football is not alone in this sort of espionage — and other sports can be much more high-tech.

The McLaren Formula 1 team were given the largest fine in sporting history — $100million — and thrown out of the sport’s 2007 Constructors’ Championship after senior engineer Mike Coughlan received technical design documents which had been leaked from rivals Ferrari.

There have also been several high-profile incidents in American football.

Advertisement

Also in 2007, the New England Patriots, the most successful NFL team of recent years with six Super Bowl wins since the turn of the century, were punished for recording the defensive signals given to players during a game by coaches of the New York Jets. New England’s legendary head coach Bill Belichick was fined $500,000 — the maximum allowed by the league, and the most in NFL history — while the team were denied their first-round pick in the following year’s player draft.


Belichick in 2007, when his team were caught recording the New York Jets’ defensive signals (AP Photo/Mel Evans, File)

Does cheating prosper? Well, New England won all 16 games in the 2007 regular season — but were surprisingly beaten in the Super Bowl by the New York Giants.

And it’s not just the professionals in the gridiron game. Last October, the University of Michigan’s head coach Jim Harbaugh was suspended over a similar sign-stealing scandal which quickly escalated to involve allegations also levelled at several other college teams. Harbaugh was banned for several games, but Michigan went on to win the U.S. college national championship on his return. Harbaugh has since moved on to become head coach of the NFL’s Los Angeles Chargers.

So this is the bottom line: teams cheat.

In a multimillion (or even billion) dollar/pound/euro industry, marginal gains like those detailed here are worth the risk of detection. For every Canada, Leeds and Michigan caught, there are clubs and sides whose operatives get away with it.

Advertisement

Widespread but not necessarily endemic, it is both serious and not serious, funny and infuriating, the natural by-product of a game being taken as lifeblood.

Back in the ancient Olympics, contemporary accounts reveal athletes being bribed to say they were from certain city-states rather than others — facing a potential punishment of public flogging if they were caught.

Things have not really changed — and the punishment, at least to the guilty party’s public reputation, is not so different either.

Teams are willing to run that risk.

(Top photos: Getty Images; design: Eamonn Dalton)

Advertisement

Continue Reading
Advertisement

Trending