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Paige Bueckers becomes first NIL athlete to launch Nike player edition sneaker

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Paige Bueckers becomes first NIL athlete to launch Nike player edition sneaker

UConn star Paige Bueckers continues to make history.

On Monday, Nike named Bueckers as the first name, image and likeness athlete to design and launch a player edition sneaker, with the brand debuting Bueckers’ Nike G.T. Hustle 3 on Saturday.

“It’s definitely motivating to wear your own shoe,” Bueckers said in a statement. “I grew up wearing Nikes — all the signature shoes — so it’s surreal to have this player edition model. I just want to show out in it.”

The sneaker features details personal to the 2021 Naismith Player of the Year. The area codes for Storrs, Conn., and Bueckers’ hometown in Minnesota intersect on the left tongue, and a text bubble with the phrase “Be You, Be Great” is printed on the left heel as a nod to the message she receives from her father before every game. “Bueckers” is printed on the right heel.

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Bueckers first signed an NIL deal with Nike in September 2023, adding the apparel company to a lengthy list of deals with companies such as Gatorade, Dunkin’, Bose and Chegg.

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna Stewart and Napheesa Collier. She became the first NCAA athlete to receive ownership equity in a league. She is expected to play in the league next year.

Bueckers’ playing future has been a recent topic of conversation following the 2025 WNBA Draft Lottery in mid-November. The Dallas Wings won the lottery, allowing them to select Bueckers No. 1 if the Huskies star declares for April’s draft.

Bueckers is a redshirt senior, though she still could return to UConn for an additional season after receiving an extra year of eligibility because of the COVID-19 pandemic. However, Bueckers told The Athletic this summer that she planned for this college season to be her last, and she later shared in a social media post that she was taking part in her last UConn media day this fall.

She joins a growing group of women’s basketball players to have design input on Nike sneakers. Jewell Loyd and Jonquel Jones are among WNBA players who unveiled Nike player-exclusive sneakers this past season, while Sabrina Ionescuhas a popular signature sneaker and A’ja Wilson’s will be on the market by the 2025 WNBA season. Caitlin Clark also debuted several player-exclusive sneakers, and she reportedly will receive a Nike signature sneaker in the future as part of an endorsement deal she signed last spring.

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Through six games this season, Bueckers, a two-time first-team All-American, is averaging 22 points, 4.5 rebounds and 4.5 assists per game. UConn is undefeated and hosts Holy Cross on Tuesday before playing Louisville in the Women’s Champions Classic at Barclays Center on Saturday.

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(Photos courtesy of Nike)

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Do You Know the Notable Buildings Mentioned in These Books?

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Do You Know the Notable Buildings Mentioned in These Books?

A strong sense of place can deeply influence a story, and in some cases, the setting can even feel like a character itself. This week’s literary geography quiz highlights buildings that inspired authors, often to the point of including the structures in their novels. (Many of the buildings are still open to visitors.) To play, just make your selection in the multiple-choice list and the correct answer will be revealed. At the end of the quiz, you’ll find links to the books if you’d like to do further reading.

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Video: 250 Years of Jane Austen, in Objects

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Video: 250 Years of Jane Austen, in Objects

new video loaded: 250 Years of Jane Austen, in Objects

To capture Jane Austen’s brief life and enormous impact, editors at The New York Times Book Review assembled a sampling of the wealth, wonder and weirdness she has brought to our lives.

By Jennifer Harlan, Sadie Stein, Claire Hogan, Laura Salaberry and Edward Vega

December 18, 2025

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Try This Quiz and See How Much You Know About Jane Austen

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Try This Quiz and See How Much You Know About Jane Austen

“Window seat with garden view / A perfect nook to read a book / I’m lost in my Jane Austen…” sings Kristin Chenoweth in “The Girl in 14G” — what could be more ideal? Well, perhaps showing off your literary knowledge and getting a perfect score on this week’s super-size Book Review Quiz Bowl honoring the life, work and global influence of Jane Austen, who turns 250 today. In the 12 questions below, tap or click your answers to the questions. And no matter how you do, scroll on to the end, where you’ll find links to free e-book versions of her novels — and more.

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