Culture
How Penn State’s White Out — the stadium spectacle — ended up on Peacock
There was no made-for-television moment last spring as the Big Ten’s television draft unfolded. With a flurry of emails between CBS, NBC and Fox executives — plus a few follow-up phone calls to the conference to ensure contractual agreements were being met — each network consulted with its big board and planned how to best position its broadcast packages with its picks.
A network television draft for college football is every bit as sterile as it sounds.
“It’s just emails flying back and forth,” said Kerry Kenny, chief operating officer for the Big Ten Conference. “We benefit from all these partners working to make the Big Ten the best it can be, but at the end of the day, they’re all competitors. What’s good for Fox, what’s good for NBC, what’s good for CBS isn’t always good for the other network partners in that moment.”
The Big Ten is in the midst of a seven-year media rights agreement with Fox, CBS and NBC which began in July 2023. Penn State’s place in this agreement has been an interesting one in that so much of what fans have been accustomed to — like start times known for the White Out months in advance and the hope of playing Ohio State or Michigan in prime time for that White Out game — all look different now. Trying to protect Penn State’s annual White Out game and place it in a prime-time slot is harder than ever before.
This year, Penn State’s 16th full-stadium White Out will be played Saturday at 8 p.m. against Washington. The game comes on the heels of an emotional letdown after Penn State’s loss to No. 2 Ohio State. It feels strange that the annual spectacle with an envious atmosphere is being held this late in the season. It’s also odd that it won’t be found on traditional TV and instead will be streamed on Peacock.
How Penn State ended up here is the byproduct of trying to ensure the game is held at night like Penn State fans desired and athletic director Pat Kraft lobbied for, while making sure the network partners get what they desire. No, Penn State wasn’t necessarily relegated to Peacock but instead was slotted into a window that met the night game request.
When the television partners met in the spring to draft who picks which games first, second and third this week, Penn State had already made it clear that it hoped to have a White Out game in prime time.
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Thanks to an 18-team conference that spans three time zones and has more network partners than previous media rights agreements, fans must continue adapting. Only once before, in 2015, has the White Out been held in November. The 8 p.m. start time wasn’t announced until last Saturday.
Even the raucous, White Out environment that’s become the calling card for the Penn State fan base, a bucket-list item for sports fans and a made-for-TV spectacle, will be a little harder for fans to find Saturday with Peacock being a subscription-based streaming service. It’s the second time Penn State football has appeared on the platform, joining last year’s game against Delaware.
Still, in some ways, it might feel like a relegation, which comes just one week after State College was the epicenter of the sport, hosting ESPN’s “College GameDay” and Fox’s “Big Noon Kickoff.” But, part of the reason why the game ended up on Peacock is thanks to NBC’s long-standing relationship with Notre Dame. Part of that deal allows up to two games per year to be played in prime time on NBC. Florida State-Notre Dame was designated for the NBC prime-time slot well in advance of the Big Ten’s draft, Kenny said. However, NBC’s slot wasn’t the only option. Had Penn State beat Ohio State last week, this weekend’s game could’ve been at 3:30 p.m. on CBS or in prime time on Fox.
“We always knew that with NBC’s first selection that week, November 9, the Big Ten selection, whether it was the number one pick that week, the number two pick, or the number three pick among the three broadcast partners that was going to always end up on Peacock,” Kenny said.
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Another new twist this season is that the White Out will also be available in 23 different IMAX theaters, primarily catering to audiences in Pennsylvania, New Jersey, Maryland and Washington — inconveniently, the closest IMAX to Happy Valley is more than 90 minutes away in York, Pa. Still, it’ll be the first college football game presented live in select IMAX theaters, perhaps shedding light on what this next frontier of out-of-venue sports viewing could look like.
NBC tried a similar approach with the Olympic opening ceremonies this year in IMAX and also found success showing the 2024 NBA Finals in non-mainland China and the League of Legends championship in China and Korea. Depending on each theater’s food and beverage offerings this weekend, fans could drink beer, order dinner and experience the game in a different way — all without having to navigate Beaver Stadium postgame traffic.
“It’s the whole communal experience first of all and then we’ve specifically designed each of our theaters for the most immersive experience possible both from a visual and an audio standpoint,” said Mark Welton, global president of IMAX Theatres. “It really feels like you’re at the game. The crowd, the noise. … People are up cheering. It’s like kind of being in the stadium.”
Admittedly, the timing of the White Out, it being on Peacock and the possibility of watching it in IMAX all feels a little odd because Penn State’s biggest home game of the season — and one of the most important in Beaver Stadium history — was played last week at noon as part of Fox’s “Big Noon Kickoff.” For all the fan criticism of a noon kick — and there was plenty — the Big Noon exposure machine did its job. Penn State-Ohio State drew 9.94 million viewers, an uptick from the 7.3 million viewers who typically watch when the game has aired in prime time.
Last 25 Years of Ohio State-Penn State Games:
FOX Big Noon Games – 9.4 million viewers
All Other OSU-PSU Games – 7.3 million
Look forward to running it back next year. https://t.co/TvxPAMl84S
— Michael Mulvihill (@mulvihill79) November 6, 2024
Fans will still show up in droves Saturday for the White Out, but this season Penn State has rolled out so many variations of a White Out theme — a “White Out energy” game against Illinois, a helmet stripe game, and a stripe out — that the lead up to Saturday feels different. Even head coach James Franklin, who usually wears white to his Monday media session the week of the White Out, didn’t do so this week. The whole tenor of the week coming off a loss to Ohio State doesn’t have the usual hype that comes in the lead-up to the annual stadium spectacle.
Part of the challenge moving forward will be how willing the Big Ten is to help Penn State with the White Out while recognizing that the TV partners hold the cards.
Kraft connected with the Big Ten last spring around draft time to state his case about what the White Out means to Penn State fans, the sport and the local community. It’s often used as a marquee recruiting weekend for other Penn State sports beyond football. Fans prefer the game to be held at night so the visual spectacle of 100,000-plus fans wearing white shirts and shaking white pompoms pops against the night sky. Hotels are booked months in advance.
Penn State knew Fox was making the Ohio State game Big Noon. It also knew the September home game against Illinois for homecoming would be at night. It could’ve either doubled up on homecoming and the White Out or done a noon White Out for Ohio State. Instead, it opted for Washington knowing that the start time would at the earliest be at 3:30 p.m. Penn State wanted time to make fans aware of the game theme — which it did in July — and wanted ample time to put all the usual marketing efforts behind it.
“Washington was unique because it’s a time of year where after daylight savings where a 3:30 game it gets dark pretty quick,” Kenny said. “We looked at that date and commissioner (Tony) Petitti and I spoke extensively with Pat about that.”
It’s never too early to peek ahead to Penn State’s 2025 home slate which includes games in Beaver Stadium against Oregon and Nebraska, among others. While a prime-time White Out against Oregon would seem like a shoo-in a few TV contracts ago, that’s far from a given now.
“We’re committed to making sure that this continues to find a way even in this new changing environment of college football that the White Out is a tradition that has some legs to survive and really thrive in the future,” Kenny said.
(Photo: Dan Rainville / USA Today)
new video loaded: 250 Years of Jane Austen, in Objects
By Jennifer Harlan, Sadie Stein, Claire Hogan, Laura Salaberry and Edward Vega
December 18, 2025
“Window seat with garden view / A perfect nook to read a book / I’m lost in my Jane Austen…” sings Kristin Chenoweth in “The Girl in 14G” — what could be more ideal? Well, perhaps showing off your literary knowledge and getting a perfect score on this week’s super-size Book Review Quiz Bowl honoring the life, work and global influence of Jane Austen, who turns 250 today. In the 12 questions below, tap or click your answers to the questions. And no matter how you do, scroll on to the end, where you’ll find links to free e-book versions of her novels — and more.
On Dec. 16, 1775, a girl was born in Steventon, England — the seventh of eight children — to a clergyman and his wife. She was an avid reader, never married and died in 1817, at the age of 41. But in just those few decades, Jane Austen changed the world.
Her novels have had an outsize influence in the centuries since her death. Not only are the books themselves beloved — as sharply observed portraits of British society, revolutionary narrative projects and deliciously satisfying romances — but the stories she created have so permeated culture that people around the world care deeply about Elizabeth Bennet and Mr. Darcy, even if they’ve never actually read “Pride and Prejudice.”
With her 250th birthday this year, the Austen Industrial Complex has kicked into high gear with festivals, parades, museum exhibits, concerts and all manner of merch, ranging from the classily apt to the flamboyantly absurd. The words “Jane mania” have been used; so has “exh-Aust-ion.”
How to capture this brief life, and the blazing impact that has spread across the globe in her wake? Without further ado: a mere sampling of the wealth, wonder and weirdness Austen has brought to our lives. After all, your semiquincentennial doesn’t come around every day.
By ‘A Lady’
Austen published just four novels in her lifetime: “Sense and Sensibility” (1811), “Pride and Prejudice” (1813), “Mansfield Park” (1814) and “Emma” (1815). All of them were published anonymously, with the author credited simply as “A Lady.” (If you’re in New York, you can see this first edition for yourself at the Grolier Club through Feb. 14.)
Where the Magic Happened
Placed near a window for light, this diminutive walnut table was, according to family lore, where the author did much of her writing. It is now in the possession of the Jane Austen Society.
An Iconic Accessory
Few of Austen’s personal artifacts remain, contributing to the author’s mystique. One of them is this turquoise ring, which passed to her sister-in-law and then her niece after her death. In 2012, the ring was put up for auction and bought by the “American Idol” champion Kelly Clarkson. This caused quite a stir in England; British officials were loath to let such an important cultural artifact leave the country’s borders. Jane Austen’s House, the museum now based in the writer’s Hampshire home, launched a crowdfunding campaign to Bring the Ring Home and bought the piece from Clarkson. The real ring now lives at the museum; the singer has a replica.
Austen Onscreen
Since 1940, when Austen had a bit of a moment and Greer Garson and Laurence Olivier starred in MGM’s rather liberally reinterpreted “Pride and Prejudice,” there have been more than 20 international adaptations of Austen’s work made for film and TV (to say nothing of radio). From the sublime (Emma Thompson’s Oscar-winning “Sense and Sensibility”) to the ridiculous (the wholly gratuitous 2022 remake of “Persuasion”), the high waists, flickering firelight and double weddings continue to provide an endless stream of debate fodder — and work for a queen’s regiment of British stars.
Jane Goes X-Rated
The rumors are true: XXX Austen is a thing. “Jane Austen Kama Sutra,” “Pride and Promiscuity: The Lost Sex Scenes of Jane Austen” and enough slash fic and amateur porn to fill Bath’s Assembly Rooms are just the start. Purists may never recover.
A Lady Unmasked
Austen’s final two completed novels, “Northanger Abbey” and “Persuasion,” were published after her death. Her brother Henry, who oversaw their publication, took the opportunity to give his sister the recognition he felt she deserved, revealing the true identity of the “Lady” behind “Pride and Prejudice,” “Emma,” etc. in a biographical note. “The following pages are the production of a pen which has already contributed in no small degree to the entertainment of the public,” he wrote, extolling his sister’s imagination, good humor and love of dancing. Still, “no accumulation of fame would have induced her, had she lived, to affix her name to any productions of her pen.”
Wearable Tributes
It is a truth universally acknowledged that a Jane Austen fan wants to find other Jane Austen fans, and what better way to advertise your membership in that all-inclusive club than with a bit of merch — from the subtle and classy to the gloriously obscene.
The Austen Literary Universe
On the page, there is no end to the adventures Austen and her characters have been on. There are Jane Austen mysteries, Jane Austen vampire series, Jane Austen fantasy adventures, Jane Austen Y.A. novels and, of course, Jane Austen romances, which transpose her plots to a remote Maine inn, a Greenwich Village penthouse and the Bay Area Indian American community, to name just a few. You can read about Austen-inspired zombie hunters, time-traveling hockey players, Long Island matchmakers and reality TV stars, or imagine further adventures for some of your favorite characters. (Even the obsequious Mr. Collins gets his day in the sun.)
A Botanical Homage
Created in 2017 to mark the 200th anniversary of Austen’s death, the “Jane Austen” rose is characterized by its intense orange color and light, sweet perfume. It is bushy, healthy and easy to grow.
Aunt Jane
Hoping to cement his beloved aunt’s legacy, Austen’s nephew James Edward Austen-Leigh published this biography — a rather rosy portrait based on interviews with family members — five decades after her death. The book is notable not only as the source (biased though it may be) of many of the scant facts we know about her life, but also for the watercolor portrait by James Andrews that serves as its frontispiece. Based on a sketch by Cassandra, this depiction of Jane is softer and far more winsome than the original: Whether that is due to a lack of skill on her sister’s part or overly enthusiastic artistic license on Andrews’s, this is the version of Austen most familiar to people today.
Cultural Currency
In 2017, the Bank of England released a new 10-pound note featuring Andrews’s portrait of Austen, as well as a line from “Pride and Prejudice”: “I declare after all there is no enjoyment like reading!” Austen is the third woman — other than the queen — to be featured on British currency, and the only one currently in circulation.
In the Trenches
During World War I and World War II, British soldiers were given copies of Austen’s works. In his 1924 story “The Janeites,” Rudyard Kipling invoked the grotesque contrasts — and the strange comfort — to be found in escaping to Austen’s well-ordered world amid the horrors of trench warfare. As one character observes, “There’s no one to touch Jane when you’re in a tight place.”
Baby Janes
You’re never too young to learn to love Austen — or that one’s good opinion, once lost, may be lost forever.
The Austen Industrial Complex
Maybe you’ve not so much as seen a Jane Austen meme, let alone read one of her novels. No matter! Need a Jane Austen finger puppet? Lego? Magnetic poetry set? Lingerie? Nameplate necklace? Plush book pillow? License plate frame? Bath bomb? Socks? Dog sweater? Whiskey glass? Tarot deck? Of course you do! And you’re in luck: What a time to be alive.
Around the Globe
Austen’s novels have been translated into more than 40 languages, including Polish, Finnish, Chinese and Farsi. There are active chapters of the Jane Austen Society, her 21st-century fan club, throughout the world.
Playable Persuasions
In Austen’s era, no afternoon tea was complete without a rousing round of whist, a trick-taking card game played in two teams of two. But should you not be up on your Regency amusements, you can find plenty of contemporary puzzles and games with which to fill a few pleasant hours, whether you’re piecing together her most beloved characters or using your cunning and wiles to land your very own Mr. Darcy.
#SoJaneAusten
The wild power of the internet means that many Austen moments have taken on lives of their own, from Colin Firth’s sopping wet shirt and Matthew Macfadyen’s flexing hand to Mr. Collins’s ode to superlative spuds and Mr. Knightley’s dramatic floor flop. The memes are fun, yes, but they also speak to the universality of Austen’s writing: More than two centuries after her books were published, the characters and stories she created are as relatable as ever.
Bonnets Fit for a Bennett
For this summer’s Grand Regency Costumed Promenade in Bath, England — as well as the myriad picnics, balls, house parties, dinners, luncheons, teas and fetes that marked the anniversary — seamstresses, milliners, mantua makers and costume warehouses did a brisk business, attiring the faithful in authentic Regency finery. And that’s a commitment: A bespoke, historically accurate bonnet can easily run to hundreds of dollars.
Most Ardently, Jane
Austen was prolific correspondent, believed to have written thousands of letters in her lifetime, many to her sister, Cassandra. But in an act that has frustrated biographers for centuries, upon Jane’s death, Cassandra protected her sister’s privacy — and reputation? — by burning almost all of them, leaving only about 160 intact, many heavily redacted. But what survives is filled with pithy one-liners. To wit: “I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal.”
Stage and Sensibility
Austen’s works have been adapted numerous times for the stage. Some plays (and musicals) hew closely to the original text, while others — such as Emily Breeze’s comedic riff on “Pride and Prejudice,” “Are the Bennet Girls OK?”, which is running at New York City’s West End Theater through Dec. 21 — use creative license to explore ideas of gender, romance and rage through a contemporary lens.
Austen 101
Austen remains a reliable fount of academic scholarship; recent conference papers have focused on the author’s enduring global reach, the work’s relationship to modern intersectionality, digital humanities and “Jane Austen on the Cheap.” And as one professor told our colleague Sarah Lyall of the Austen amateur scholarship hive, “Woe betide the academic who doesn’t take them seriously.”
W.W.J.D.
When facing problems — of etiquette, romance, domestic or professional turmoil — sometimes the only thing to do is ask: What would Jane do?
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