Culture
A Taylor Swift love story: How pop icon is bringing a new, young audience to the NFL
Arrie Flathouse took her first steps to Taylor Swift’s hit song “Tim McGraw.”
The pop icon was a constant part of the now 16-year-old Arrie’s childhood as she grew up in the Houston area with two older sisters who adored Swift. Arrie came to love Swift, too, dressing up as her for Halloween and listening to her albums.
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Arrie never got much into football, though, despite having a mom, Kara, who spent her weekends tuned into college and NFL games. That included games played by the Chiefs since Kara, like Kansas City quarterback Patrick Mahomes, is a Texas Tech alum. Despite Kara’s attempts to get her daughters interested, football never clicked with Arrie, so Kara usually spent those weekend afternoons watching games alone.
But that changed last summer after Arrie saw clips of the “New Heights” podcast, on which one of the hosts, Chiefs tight end Travis Kelce, described his attempts to give Swift his number via a friendship bracelet.
Anyone know how to get a bracelet to @taylorswift13? … asking for a friend 😅 @BWWings
New episode premieres NOW!
Tap in: https://t.co/lmQ8fLH1IO pic.twitter.com/4yYr8HSb0m
— New Heights (@newheightshow) July 26, 2023
The little exchange had quite an impact on Arrie.
Already a devoted listener to the podcast, Kara got so excited when her daughter started talking about the Kelce clips. Over the following months, social media worked its magic, and by the time Swift showed up to her first Chiefs game in late September, Arrie was tuned in.
“This is crazy,” Arrie said. “This isn’t Swifties’ theories. This is for real. So that’s when I started watching football because I was like, ‘If she’s gonna be at the games, I’ve got to see her.’”
Arrie has since tuned into pretty much every Chiefs game, embracing not only the Taylor Swift-Travis Kelce romance but the entire Kelce family. She’s watched Amazon Prime’s documentary about his brother, Eagles center Jason Kelce, became a devoted listener of the Kelce brothers’ “New Heights” podcast and even started watching Eagles games.
“Even if Taylor is not there, I think I enjoy (the game) a lot more,” said Arrie, whose parents promised to buy her a Travis Kelce jersey soon.
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Kara smiles listening to her daughter describe her newfound interest in a sport she bonded over with her own dad. Kara doesn’t want to push too hard, but she loves it when she sees Arrie’s head pop over the stair banister if she hears football on the TV. Much to Kara’s delight, that tends to lead to quality time together watching games with her daughter. It’s also led to questions about the sport itself.
“It’s been really fun for me,” said Kara, who posted a viral video in the fall about her glee that Swift finally converted her daughter to a football fan. “I love it.”
The Flathouse family isn’t an anomaly. Far from it. Swift’s arrival on the football stage has led to countless stories of football-loving parents bonding with their Swiftie kids. Even Chiefs CEO Clark Hunt is hearing them.
“I frequently have dads come up to me and say, ‘My 10- and 12-year-old daughters never used to watch football, but they now tell me anytime the Kansas City Chiefs are playing to tell them so they can watch,” Hunt said this week in Las Vegas, where the Chiefs are preparing to face the San Francisco 49ers in Super Bowl LVIII. “I was at a function a little over a week ago and I had a woman, probably in her mid-20s, who came up to me, introduced herself as a Swiftie and told me her entire family is Dallas Cowboys fans and that she used to not follow football at all, but now she’s all-in on the Kansas City Chiefs. I think there are a lot of examples like that out there.”
One story just like that belongs to Todd Kale, a Cowboys fan who posted a now-viral video of his 11-year-old daughter Briley reciting football facts from the couch.
The Kale family lives near Houston. They’re Cowboys season-ticket holders and their five daughters love going to games. They know the big-name Dallas players but never really watched the game with their dad, instead embracing the atmosphere of a game day or just enjoying eating hot wings, their Sunday ritual, rather than engaging much with the actual football.
But Briley, the middle child of the family, grew up a Swift fan thanks to her older sisters and has passed the love for Swift onto her younger siblings. Todd wasn’t sure how Briley first learned of Swift’s connection to Kelce, but a few months back, he was watching a Sunday night game with his wife and realized Briley was in the living room. She started asking questions: What’s a safety? What’s a cornerback? How many points is a touchdown worth?
It didn’t take long for Todd to realize where this was coming from.
“It definitely intrigued her that somebody she really likes is now involved in something I really like,” Todd said.
Briley has since watched more Chiefs games and has picked up knowledge about the sport itself, absorbing it all.
“It’s every dad’s dream. … She liked football before, but I think she just liked the experience of it,” Todd said. “Now she’s learning more about the game.”
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Swift has been a storyline all season — with Kansas City winning nine of the 12 games she has attended — and the Chiefs’ Super Bowl run has only ratcheted that up a higher level.
“There’s no doubt her being a fan has put a more intense focus on the team than we would’ve had otherwise,” Hunt said. “It has opened up the fan base to a whole new demographic that we really didn’t have in young women. You’ve seen that in a lot of ways, specifically our TV ratings. They are much higher because of Taylor Swift being a part of the team, as Kelce says.”
Hunt’s not wrong about the TV ratings. Not only did the average number of viewers tuning into Chiefs regular-season prime-time games increase this season from the previous two (a 39.4 percent jump compared to last year alone), but so did the percentage of female viewers (up 3 percent), according to Nielsen. And that viewership jump has carried over to the postseason. The Chiefs’ divisional-round win over Buffalo averaged 50.4 million viewers, making it the most-watched divisional-round or wild-card game ever. The Chiefs’ victory over the Ravens was the most-watched AFC Championship Game ever, with an average of 55.47 million viewers tuning in.
Taylor Swift has generated an equivalent brand value of $331.5 million for the Chiefs and the NFL, Apex Marketing Group tells FOS.
The figure includes print, digital, radio, TV, highlights, and social media going back to Swift’s first game in September.https://t.co/xUzMDsqIgE pic.twitter.com/Ruj5FM7g81
— Front Office Sports (@FOS) January 28, 2024
The league’s social media team has played a big role in ushering in new audiences, as well. The team embraced Swift’s first game in September, trying to be conscious of all of the new eyeballs on their feeds while not going overboard, said Ian Trombetta, NFL SVP of social and influencer marketing.
That theme has remained consistent throughout the season, though the strategy varies depending on the platform, Trombetta said. With some of those that skew younger, like TikTok and Snapchat, there’s more reason to embrace Swifties with their posts.
“We’re also thinking about this in the sense of not just what we’re posting on social media, but also how our partners are covering it,” Trombetta said. “So that could be a broadcast partner. That could be a sponsor, etc. And when you take all that into totality, it can get pretty, pretty hot just in terms of the amount of coverage. And, so for us, I think it really was a reminder for us to take a broader view of all the coverage and understand our role in it.”
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Swift’s emergence onto the NFL scene has helped lead to record-setting engagement, with triple-digit growth in consumption across various platforms, per Trombetta. Their audience continues to skew younger and diversify in male/female split as well, he said.
Swift’s Super Bowl attendance is up in the air thanks to her Eras Tour stop in Tokyo, If Swift is there to watch Kelce’s Chiefs take on the San Francisco 49ers, the league social team will devote some time to her arrival and reactions, but with so much happening around the Super Bowl between the football and the spectacle, it won’t just be the Taylor Swift social feed.
“I think we’ve gotten to the point now though, that by and large, it’s been a very celebratory thing,” Trombetta said. “And certainly a positive for the league, a positive for the Chiefs, a positive for the Kelce family, and obviously with Travis, and I think it’s been a positive for Taylor as well. So we’ll continue to lean into it in different ways, but also be respectful of their relationship. So not invading any privacy and looking to take cues where some of the lines might be on the amount of coverage and also keep the game front and center. That’s really important for us.”
Still, there’s no doubt the league has brought in new fans thanks to Swift, as the Flathouse and Kale families can attest.
The Flathouse family on Sunday will be hosting an “I’m in My Super Bowl Era” themed party in honor of the Chiefs-Swift crossover.
There will be a giant friendship bracelet garland along with appropriately themed food and drink, including an “electric” mocktail, in honor of a word Kelce likes to use a lot.
But what about next season when the Swift magic may have run its course? It doesn’t matter for Arrie, who plans on still tuning into NFL games.
“I feel like I’m hooked now,” Arrie said.
— The Athletic’s Nate Taylor contributed to this report.
(Photo illustration: Daniel Goldfarb / The Athletic;
Photos: Jamie Squire, Patrick Smith and Sarah Stier / Getty Images)
Culture
Historical Fiction Books That Illustrate the Bonds Between Mother and Child
We often think of the past as if it were another world — and in some ways, it is. The politics, religion and social customs of other eras can be vastly different from our own. But one thing historians and historical fiction writers alike often notice is the constancy of human emotion. The righteous anger of a customer complaining about a Mesopotamian copper merchant in 1750 B.C. feels familiar. Tributes to beloved household pets from ancient Romans and Egyptians make us smile. And we are captivated by stories of love, betrayal and sacrifice from Homer to Shakespeare and beyond.
In literature, letters, tablets and even on coins, we find overwhelming evidence that people in the past felt the same emotions we do. Love, hate, fear, grief, joy: These feelings were as much a part of their lives as they are of our own. And they resonate especially acutely in the bond between mother and child. Here are eight historical novels that explore the meaning of motherhood across the centuries.
Culture
How ‘The Sheep Detectives’ Brought its Ovine Sleuths to Life
Sometime in the 2000s, the producer Lindsay Doran asked her doctor for a book recommendation. “I’m reading that book everybody’s reading,” the doctor replied. “You know, the one about the shepherd who’s murdered and the sheep solve the crime.”
Doran had not heard of the book, “Three Bags Full,” a best-selling novel by a German graduate student (“No one’s reading it,” she recalls responding, inaccurately), but she was struck by what sounded like an irresistible elevator pitch. “Everything came together for me in that one sentence,” she said. “The fact that it was sheep rather than some other animal felt so resonant.”
Doran spent years trying to extricate the book from a complicated rights situation, and years more turning it into a movie. The result, opening Friday, is “The Sheep Detectives,” which features Nicholas Braun and Emma Thompson as humans, and Julia Louis-Dreyfus, Patrick Stewart and others giving voice to C.G.I. sheep stirred from their customary ruminations by the death of their shepherd, George (Hugh Jackman).
The film, rated PG, is an Agatha Christie-lite mystery with eccentric suspects, a comically bumbling cop (Braun) and a passel of ovine investigators. It’s also a coming-of-age story about growing up and losing your innocence that might have a “Bambi”-like resonance for children. The movie’s sheep have a way of erasing unpleasant things from their minds — they believe, for instance, that instead of dying, they just turn into clouds — but learn that death is an inextricable part of life.
“In some ways, the most important character is Mopple, the sheep played by Chris O’Dowd,” the screenwriter, Craig Mazin, said in a video interview. “He has a defect — he does not know how to forget — and he’s been carrying his memories all alone.”
“Three Bags Full” is an adult novel that includes grown-up themes like drugs and suicide. In adapting it for a younger audience, Mazin toned down its darker elements, changed its ending, and — for help in writing about death — consulted a book by Fred Rogers, TV’s Mister Rogers, about how to talk to children about difficult subjects.
The journey from book to film has been long and circuitous. “Three Bags Full” was written by Leonie Swann, then a 20-something German doctoral student studying English literature. Distracting herself from her unwritten dissertation, on the topic of “the animal point of view in fiction,” she began a short story “playing around with the idea of sheep detectives,” she said. “And I realized it was more like a novel, and it wasn’t the worst novel I’d ever seen.”
Why sheep? “I wasn’t someone who was thinking about sheep all the time,” Swann, who lives in the English countryside and has a dog named Ezra Hound, said in a video interview. Yet they have always hovered on the periphery of her life.
There was a friendly sheep that she used to see on her way to school. There was an irate ram that once chased her through the streets of a Bavarian village. And there were thousands and thousands of sheep in the fields of Ireland, where she lived for a time. “There were so many of them, and you could tell there was a lot of personality behind them,” she said.
A book in which sheep are stirred to action had to be a mystery, she said, to motivate the main characters. “In a lot of other stories, you would have trouble making a sheep realize there’s a story there,” she said. “They would just keep grazing. But murder is an existential problem that speaks to sheep as well as humans.”
Swann (the name is a pseudonym; she has never publicly disclosed her real name) found a literary agent, Astrid Poppenhusen, who brought her manuscript to market. Published in 2005, the book was translated into 30 languages and ended up spending three and a half years on German best-seller lists. (The German title is “Glennkill,” after the village in which it takes place.) Other novels followed, including a sheep-centric sequel, “Big Bad Wool,” but Swann never finished her dissertation.
Doran, the producer, read the book — now published in the United States by Soho Press, along with four other Swann novels — soon after hearing about it. She was determined to make it into a movie. Whenever she told anyone about the idea, she said, she had them at “sheep.”
The director, Kyle Balda (whose credits include “Minions”), was so excited when he first read the script, in 2022, that “I immediately drove out to a sheep farm” near his house in Oregon, he said in a video interview. “Very instantly I could see the behavior of the sheep, their different personalities. I learned very quickly that there are more varieties of sheep than dogs.”
How to make the sheep look realistic, and how to strike the proper balance between their inherent sheep-iness and their human-esque emotions were important questions the filmmakers grappled with.
It was essential that “the sheep in this world are sheep” rather than humans in sheep’s clothing, Balda said. “It’s not the kind of story where they are partnered with humans and talking to each other.”
That means that like real sheep, the movie sheep have short attention spans. They’re afraid to cross the road. “They don’t drive cars; they don’t wear pants; they’re not joke characters saying things like, ‘This grass would taste better with a little ranch dressing,’” Doran said.
And whenever they speak, their words register to humans as bleating, the way the adult speech in “Peanuts” cartoons sounds like trombone-y gibberish to Charlie Brown and his friends.
Lily, the leader of the flock, is played by Julia Louis-Dreyfus. It is not her first time voicing an animal in a movie: She has played, among other creatures, an ant in “A Bug’s Life” and a horse in “Animal Farm.” “When I read the script, I thought, ‘Wow, this is so weird,’” she said in a video interview. “It’s not derivative of anything else.”
Lily is unquestionably not a person; among other things, like a real sheep, she has a relatively immobile face set off by lively ears. “But her journey is a human journey where she realizes certain things about life she didn’t understand,” Louis-Dreyfus said. “There’s also the question of being a leader, and how to do that when you’re questioning your own point of view.”
Nicholas Braun took easily to the role of Officer Tim, the inept constable charged with solving the shepherd’s murder.
“The part was a little Greg-adjacent in the beginning, and I don’t really want to play too many Gregs,” Braun said via video, referring to Cousin Greg, his hapless punching bag of a character in the TV drama “Succession.”
“I’m post-Greg,” he said.
It takes Officer Tim some time to notice that the neighborhood sheep might be actively helping him tackle the case. But Braun said that unlike Greg, who is stuck in perpetual ineptitude, Tim gets to grow into a braver and more assertive person, a take-charge romantic hero — much the way the sheep are forced into action from their default position of “just forgetting about it and moving on and going back to eating grass,” he said.
Braun mused for a bit about other potential animal detectives — horses, say, or cows — but concluded that the sheep in the film were just right for the job. He predicted that the movie would change people’s perception of sheep, much the way “Toy Story” made them “look at their toys, or their kids’ toys, differently.”
“I don’t think people are going to be eating as much lamb after this,” he said.,
Culture
In Her New Memoir, Siri Hustvedt Captures Life With, And Without, Paul Auster
Siri Hustvedt was halfway through a new novel, about a writer tasked with completing his father’s unfinished manuscript, when her husband, the novelist Paul Auster, died from lung cancer.
Continuing that story in his absence felt impossible. They were together for 43 years, the length of her career. She’d never published a book without his reading a draft of it first.
Two weeks later, in the Brooklyn townhouse they shared, she sat down and wrote the first two sentences of a new book: “I am alive. My husband, Paul Auster, is dead.”
“It was the only thing I could write about,” she said.
She wrote about her feelings of dislocation: how she vividly smelled cigar smoke, even though Auster had quit smoking nine years before; how she woke up disoriented on his side of the bed and got into the bath with her socks still on; how she felt a kind of “cognitive splintering” that bordered on derangement. She had lost not only her husband, but also the person she had been with him. She felt faded and washed-out, like an overexposed photograph.
Those reflections grew into “Ghost Stories,” Hustvedt’s memoir about her life with and without Auster. Partly a book about grief and its psychological and physiological side effects, it’s also a revealing and intimate glimpse into a literary marriage — the buoyant moments of their early courtship, their deep involvement in each other’s work, their inside jokes (“I’ll have the lamb for two for one”).
She also writes publicly for the first time about the tragedies the family endured several years ago, when Auster’s son, Daniel, who struggled with addiction, took heroin while his infant daughter Ruby was in his care, and woke up to find she wasn’t breathing. He was later charged with criminally negligent homicide, after an examination found that her death was caused by acute intoxication from opioids. Soon after he was released on bail, Daniel, 44, died of a drug overdose.
A few months later, Auster started to come down with fevers, and doctors later discovered he had cancer. He reacted to the news as perhaps only a novelist would — lamenting that dying from cancer would be such an obvious, unsatisfying ending to a life marked by so much tragedy.
“He said so many times, it would make for a bad story,” Hustvedt said. “It was so predetermined, almost, and he hated predictable stories.”
Tall and lanky with short blond hair, Hustvedt, who is 71, met me on an April afternoon at the elegant, art and book-filled townhouse in Park Slope where the couple lived for 30 years. She took me to the sunlit second floor library, where Auster spent his final days, surrounded by his family and books. “He loved this room,” Hustvedt said.
“I’ll show you his now quiet typewriter,” she said, leading me down to Auster’s office on the ground floor, which felt as tranquil and carefully preserved as a shrine. A desk held a small travel typewriter, an Olivetti, and next to it, his larger Olympia. “Click clack, it really made noise,” Hustvedt said.
Auster rose to fame in the 1980s thanks to postmodern novels like “City of Glass” and “Moon Palace,” which explore the mysteries and unreliability of memory and perception. Hustvedt gained renown for heady and cerebral literary novels that include “The Blazing World,” “What I Loved” and “The Summer Without Men.”
They were each other’s first readers, sharpest editors and biggest fans. They even shared characters — Auster borrowed Iris Vegan, the heroine of Hustvedt’s 1992 novel “The Blindfold,” and extended her story in his novel “Leviathan,” published the same year. (Critics and readers assumed she had used his character, not the other way around.)
“We were very different writers and always were, and that was part of the pleasure in the other’s work,” Hustvedt said.
Friends of the couple who have read “Ghost Stories” said they were moved by Hustvedt’s loving but not hagiographic portrait of her husband.
Salman Rushdie, who visited Auster just a few days before he died, said Hustvedt’s vivid portrayal of Auster — who was witty, warm and expansive, always ready with a joke — captured a side of him that was rarely reflected in his public image as a celebrated literary figure.
“He’s very present on the page,” Rushdie said. “They were so tightly knit, and Paul was Siri’s greatest champion. They were deeply engaged in each other’s work.”
Hustvedt was 26, a budding writer who had just published a poem in the Paris Review, when she met Auster, 34, after a reading at the 92nd Street Y. He was wearing a black leather jacket, smoking, and she was instantly smitten.
They went downtown to a party, then to a bar in Tribeca, and talked all night. He was married to the writer Lydia Davis, but they had separated. He showed her a photo of his and Davis’s 3-year-old son, Daniel. They kissed as she was about to get into a taxi, and he went home with her to her apartment on 109th Street.
Shortly after they began seeing each other, Auster broke it off and told her that he had to return to his wife and son. She won him back with ardent, unabashed love letters that she quotes in “Ghost Stories”: “I love you. I’m not leaving yet, not until I am banished.”
In 1982, a few days after Auster’s divorce, they got married. They were so broke that guests had to pay for their own dinners.
Their writing careers evolved in parallel, but Auster’s fame eclipsed Hustvedt’s. She often found herself belittled by interviewers who asked her what it was like to be married to a literary genius, and whether her husband wrote her books.
“People used to ask me what my favorite book of Paul’s was; no one would ever ask him that,” Hustvedt recalled.
When Hustvedt complained about the disparity, Auster joked that the next time a journalist asked what it was like to be married to him, she should brag about his skills as a lover.
The slights persisted even after Hustvedt had established herself as a formidable literary talent. “One imagines that will go away, but it didn’t,” she said. She’s sometimes felt reduced to “Paul Auster’s wife” even after his death: At a recent reading, a fan of his work asked if she took comfort in reading his books in his absence, as if the real loss was the death of the literary eminence, not the man she loved.
She felt the weight of his reputation acutely when Auster died, and news of his death spread online just moments after he stopped breathing, before the family had time to tell people close to him.
The shadow Auster’s fame cast over the family became especially pronounced when scandal and tragedy struck.
In “Ghost Stories,” Hustvedt details a side of Auster’s personal life that he closely guarded: his relationship with Daniel, whose drug use and shiftiness was a constant source of worry. As a teenager, he stole more than $13,000 from her bank account, her German royalties. In 2000, Auster and Hustvedt learned that Daniel had forged his transcripts from SUNY Purchase after he had promised to re-enroll; he hadn’t, and kept the tuition money.
After each breach of trust, she and Auster forgave him.
“I have to leave the door open, just a crack,” Paul said about Daniel, Hustvedt recalls in “Ghost Stories.”
She writes about rushing to the hospital in Park Slope, where Daniel’s daughter was pronounced dead: “It’s the image of her small, perfect dead body in the hospital on Nov. 1, 2021, that forces itself on me.”
The shock of Ruby’s death, followed by Daniel’s arrest and overdose, was made even more unbearable by the media frenzy. Auster and Hustvedt were hounded by reporters, and made no comment.
“We were not in a position to speak about it when it happened, it was all so shocking and overwhelming and trying to deal with your feelings was more than enough,” Hustvedt told me.
But she felt she had to write about Daniel and Ruby in “Ghost Stories” because their lives and deaths were a crucial part of the family’s story, yet had been reduced to lurid tabloid fodder, she said.
“It would not have been possible to write this book and pretend that these horrible things didn’t happen,” she said. “I also didn’t want the horrible things to overwhelm the book, and that’s a tricky thing, because it’s so horrible, you feel it has to be there, but it isn’t the whole story.”
Before he died, Auster told Hustvedt he wanted that story to be told.
“I didn’t feel that I was betraying him,” she said.
Auster and Hustvedt’s daughter, Sophie Auster, a musician who lives in Brooklyn, said reading her mother’s memoir was painful, but she also felt her father’s voice and presence in its pages.
“Opening the book was extremely difficult for me, but you just sink in,” she said. “She doesn’t let you sit in the sorrow for too long. There’s a lot of life and a lot of joy.”
Hustvedt found it strange to write “Ghost Stories” without sharing drafts with Auster, her habit throughout her career. But often, his voice popped into her head.
“I kind of heard him in my ear, saying things like, ‘That’s a wavy sentence, straighten that thing out,’” she said.
After finishing the memoir, Hustvedt went back to the novel she’d been working on when Auster died. She realized she had to rewrite the first half entirely.
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