Business
This TV series about Jesus is making millions — at the box office

This Easter weekend, theaters from Torrance to Temecula will be showing films such as “A Minecraft Movie” and Ryan Coogler’s vampire thriller “Sinners.” Alongside those movies, many will also be showing an eight-hour “binge fest” of the latest season of “The Chosen,” the popular streaming series that chronicles the life of Jesus.
Bingeing a series on the big screen is highly unusual, particularly as streaming businesses and movie theaters have become increasingly at odds over attracting audiences.
But the unconventional distribution strategy has proved to be a win — for the show’s creator, who sees theatrical presence as a marketing tool, and for theater owners, who are looking for new ways to draw in audiences and see a potential opportunity in popular streaming shows.
“Just think about if the first episode of ‘The White Lotus,’ or the last episode, was shown in theaters, how many people would come,” said Bob Bagby, president and chief executive of B&B Theaters, whose Red Oak 12 theater in Dallas hosted the world premiere for “The Chosen.” “We would certainly welcome other streamers.”
“The Chosen” was perhaps the ideal candidate for such an experiment.
Since its premiere in 2017, “The Chosen” has developed a devoted fan base and spanned five seasons so far. It can be viewed for free online on “The Chosen” app, though the new season will be available to stream on Amazon Prime — after its theatrical run is expected to end April 24, but before it hits the app.
Since “The Chosen: Last Supper Part 1” arrived in theaters March 28, the three multi-episode installments of the current season have grossed more than $40 million at the U.S. box office, underscoring the growing niche for faith-based content.
“It’s a great marketing tool,” said Dallas Jenkins, show creator, director and producer. “We make a little bit of money on it. Our actors get more money. It’s a way to help sustain this company that we’ve started.”
Though the most passionate fans are Christian, or strongly religious, about 30% to 40% of its audience are not churchgoers or traditional believers in Christianity, Jenkins said.
“It is the greatest story ever told … but it’s always been on stained-glass windows, or statues,” he said. “There’s a formality to it, a rigidity to it. And what we keep hearing over and over from nonbelievers is, ‘Yeah, I’m not a Christian. I don’t go to church. … But this is a great story, and I love seeing a Jesus that laughs with his friends at weddings and dances and tells jokes … and has a lot of the same human experiences that we do.’”
Jenkins first brought portions of “The Chosen” to the big screen in 2021, beginning with a Christmas special he intended as a one-night-only showing with specialty distributor Fathom Entertainment to surprise fans. That turned into a multi-week theatrical run that grossed $13.8 million.
Buoyed by the success of the special, “The Chosen” then premiered the beginning and the finale of its third season in theaters. By Season 4 the entire eight-episode narrative was available in theaters in multi-episode portions and eventually grossed $32 million.
“Last year we thought that we had reached a bit of a ceiling with how many people were interested in coming to the theater to watch a TV show,” Jenkins said. “Certainly, it was more than the industry would have ever thought or predicted.”
This season’s box office total has already surpassed that amount.
In fact, Season 5 of “The Chosen” is now the biggest movie or project in the 21-year history of Fathom Entertainment, a joint venture of movie theater chains AMC, Regal Cinemas and Cinemark. Faith-based content like “The Chosen” has become one of the bigger categories for the distributor.
“To have this many people come out to a movie theater and pay for it and actually see it is pretty remarkable,” said Ray Nutt, chief executive of Fathom Entertainment.
He said that he’s had discussions about other episodic content that could play in theaters, but that the content must be right for such a strategy.
“It can’t be just a movie that somebody decides to divide into parts and get another bite at the apple, if you will,” Nutt said. “It’s got to be something that is episodic, that is going to bring people back.”
The excitement for the latest season of “The Chosen” was palpable at its world premiere last month at B&B Theaters Red Oak 12 in Dallas.
Fans began showing up days in advance, asking theater staff if they could help out with the event. When the day arrived, the premiere was attended by about 1,000 people, including cast, crew and fans. Additional spectators watched along the sidelines in hopes of glimpsing the series’ stars.
“We are seeing a whole new audience, a growing audience for these faith-based films,” said Bagby, who also serves as chair of the Cinema United trade group. “Reaching an older audience is difficult these days, but this is a streaming show that these guests have watched and enjoyed, and now they get to come together with other believers and other friends and watch it together on the big screen.”
The series is financed by a religious nonprofit, which pays Jenkins’ company, 5&2 Studios, to oversee production of “The Chosen.” The company makes money from licensing fees and sells merchandise to fans.
Inspired by the ensemble focus of “The West Wing,” the humanity and authenticity of “Friday Night Lights” and the multiple perspectives of “The Wire,” Jenkins said he sees “The Chosen” as a historical drama, rather than explicitly faith-based.
“I’m not enamored with the term ‘faith-based’ because it tends to kind of exclude a large part of the audience,” he said. “It happens to be about a religious figure, of course … but I think we’re showing that anyone can appreciate this.”
Faith-based content is a niche but also a burgeoning theatrical market. Since these stories typically rely on character-driven narratives and are not as cast-dependent, overall budgets tend to be lower, said David A. Gross, who writes a movie industry newsletter.
Although not every film will bring in box office numbers like Mel Gibson’s 2004 hit “The Passion of the Christ,” which grossed more than $610 million worldwide, movies in this sector have done well with audiences in the last few years, Gross said.
That includes 2023’s “Sound of Freedom” from distributor Angel Studios, which made more than $250 million worldwide at the box office. Last year, there were 17 domestic faith-based wide releases, which grossed a total of $237.4 million worldwide, Gross added.
“It’s the story and point-of-view that counts,” he wrote in an email. “When they resonate, these audiences show up.”

Business
Darren Aronofsky joins AI Hollywood push with Google deal

Director Darren Aronofsky has pushed artistic boundaries with movies including “Requiem for a Dream” and “Mother!”
Now his production company is working with Google to explore the edge of artificial intelligence technology in filmmaking.
Google on Tuesday said it is working with several filmmakers to use new AI tools as part of a larger push to popularize the fast-moving tech. That effort includes a partnership with Aronofsky’s venture, Primordial Soup.
Google’s AI-focused subsidiary DeepMind and Aronofsky’s firm will work with three filmmakers, giving them access to the Mountain View, Calif.-based giant’s text-to-video tool Veo, which they will use to make short films. The first project, “Ancestra,” is directed by Eliza McNitt. Aronofsky is an executive producer on the film. “Ancestra,” which premieres at the Tribeca Festival next month, combines live-action filmmaking with imagery generated with AI, such as cosmic events and microscopic worlds.
“Filmmaking has always been driven by technology,” Aronofsky said in a statement that referenced film tech pioneers the Lumiere brothers and Thomas Edison. “Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling.”
The push comes as Google and other companies are making deals with Hollywood talent and production companies to use their AI tools. For example, Facebook parent company Meta is partnering with “Titanic” director James Cameron’s venture, Lightstorm Vision, to co-produce content for its virtual reality headset Meta Quest. New York-based AI startup Runway has a deal with “Hunger Games” studio Lionsgate to create a new AI model to help with behind-the-scenes processes such as storyboarding.
Many people in Hollywood have been critical of AI tools, raising concerns about the automation of jobs. Writers worry about AI models being trained on their scripts without their permission or compensation. Tech industry executives have said that they should be able to train AI models with content available online under the “fair use” doctrine, which allows for the limited reproduction of material without permission from the copyright holder.
Proponents of the technology say that it can provide more opportunities for filmmakers to test out ideas and show a variety of visuals at a lower cost.
New York-based Primordial Soup said in a press release that Google’s AI tools helped solve “practical challenges such as filming with infants and visualizing the birth of the universe” in “Ancestra.”
“With ‘Ancestra,’ I was able to visualize the unseen, transforming family archives, emotions, and science into a cinematic experience that feels both intimate and expansive,” McNitt said in a statement.
The two additional filmmakers and films participating in the Google DeepMind-Primordial Soup deal are not yet named.
Google made the announcement as part of its annual I/O developer conference in Mountain View.
During the event’s keynote address on Tuesday, Google shared updates on its AI tools for filmmakers, including Veo 3, which allows creators to type in how they want dialogue to sound and add sound effects. The company also unveiled a new AI filmmaking tool called Flow that helps users create cinematic shots and stitch together scenes into longer films and short stories.
“This opens up a whole new world of possibilities,” said Demis Hassabis, chief executive of Google DeepMind, in a news briefing on Monday. “We’re excited for how our models are helping power new tools for creativity.”
Flow is available through Google’s new $249.99 monthly subscription plan Google AI Ultra, which includes early access to Veo 3, as well as other benefits including YouTube Premium, Google’s AI models Gemini and other tools. Flow is also available with a $19.99-a-month Google AI Pro subscription.
Google is making other investments related to AI. On Tuesday, L.A.-based generative AI studio Promise announced Google AI Futures Fund as one of its new strategic investors. Through the partnership, Promise will integrate some of Google’s AI technologies into its production pipeline and workflow software and collaborate with Google’s AI teams.
Business
Commentary: Who's responsible for the aviation mess? Transportation Secretary Duffy says it's everyone but him
Picking out the worst performer among Donald Trump’s Cabinet appointees is a tough job — it’s a competitive race, after al l— but one member who deserves to be in the running by almost any measure of incompetence is Sean Duffy, the secretary of Transportation.
Duffy is a classic example of someone who knows who’s responsible for the screwups on his watch, and it’s never him.
He has spent the last weeks and months blaming the Biden administration for numerous operational failures in our air traffic system since he took over. Those include the Jan. 29 midair collision over Washington, D.C., that cost 67 air passengers their lives, as well as several near-misses on the ground.
I think we need to be a little bit more precise in downsizing a department with a mission as critical as DOT’s.
— Rep Steve Womack (R-Ark.)
Some Trump Cabinet members have more important portfolios than Duffy —Homeland Security Secretary Kristi Noem and Defense Secretary Pete Hegseth, neither of whom has displayed anything approaching basic competence at their job, come immediately to mind.
But the American public is bound to be particularly sensitive to the functioning of our transportation infrastructure. That’s especially true when it comes to the safety and reliability of air travel; every flight delay and safety-related mishap hits American travelers in the gut.
The highest-profile failure (so far) is the disaster named Newark Liberty International Airport, where flight delays can last for the better part of a day and questions about safety are rife.
Duffy, a former reality show contestant and four-term congressman, comes to the blame game with dirty hands. Let’s take a look.
First, here’s what he’s said about the condition of FAA operations and staffing.
“I think it is clear that the blame belongs with the last administration,” he said Monday during a news conference at DOT headquarters. “Pete Buttigieg and Joe Biden did nothing to fix the system that they knew was broken.” He said, “During COVID, when people weren’t flying? That was a perfect time to fix these problems.”
A couple of points are pertinent here. First, in 2019, when Duffy was a Republican member of Congress from Wisconsin, the bill to fund the Department of Transportation among other agencies came before the House. Duffy voted against it. So did 179 other members of the GOP caucus; 12 Republicans joined the Democrats to pass the measure.
Second, the pandemic year in which “people weren’t flying” was 2020. That year, the domestic passenger count plummeted to 369.4 million from 926.7 million the previous year. It was the lowest figure since 1984.
Who was president in 2020? Not Biden, but Donald Trump.
After 2020, passenger loads crept back up, reaching 666.2 million in 2021 and continuing higher to the record of 982.7 million last year. If there was an opportunity to upgrade the air traffic system at the least inconvenience to passengers, it was 2020. But nothing was done then, on Trump’s watch.
I asked the Department of Transportation last week if Duffy could reconcile these evidently misleading and inconsistent statements. I’m still waiting for a reply.
Duffy has maintained that it’s still safe to fly in and out of Newark, despite outages during which air traffic controllers’ screens went black and radios went silent — for 30 seconds on April 28 and 90 seconds on May 9. A backup system failed at the airport May 11 for 45 minutes, causing delays and cancellations for hundreds of flights.
Duffy admitted to the right-wing radio host David Webb on May 12 that he had switched his wife’s flight reservation for the next day from Newark to LaGuardia airport. He subsequently explained that he didn’t say to do so because he thought Newark was unsafe, but to spare her a long delay. In other words, he had found a solution for his family, but not for the overall traveling public, which didn’t speak well for his management of the mess at Newark.
It’s proper to note that the Federal Aviation Administration has been in an operational funk for years. Duffy can try to blame Biden, but that’s a smokescreen. During Trump’s first term, when the FAA’s problems were well known, hiring and deployment of air traffic controllers actually shrank from the level during the Obama administration according to the DOT’s inspector general, to the point where staffing “could not keep pace with attrition.”
In the first budget he submitted after taking office in 2017, Trump proposed slashing the DOT budget by 13%. The budget plan called for cutting 30,000 workers from the FAA staff.
The problems date back even further — at least to 1981, when Ronald Reagan fired 11,000 air traffic controllers at a single blow to break their union. A frenzy of hiring and training followed, but the replacement cohort has passed its retirement age. The FAA is currently about 3,000 controllers shy of its target staffing, so the people on the job are stretched to their breaking point.
It isn’t as if Trump and Duffy pulled out all the stops to fix the FAA’s chronic problems upon taking office. Some 3,000 “probationary” employees at the agency were fired during a DOGE rampage, according to a count by the Professional Aviation Safety Specialists, the union representing safety and technical workers at the FAA, and a statement by Rep. Steve Womack (R-Ark.), chair of the subcommittee overseeing the Transportation Department budget. The probationary firings and two subsequent rounds of buyouts will bring staffing at the DOT down by 12% since Trump took office.
During appearances last week before the House and Senate appropriations committees, Duffy boasted about saving taxpayers nearly $10 billion during the first 100 days of the Trump administration. That provoked Womack to riposte, “I think we need to be a little bit more precise in downsizing a department with a mission as critical as DOT’s. … The question is pretty simple: How many departures can you handle without eroding the ability to carry out a safe and effective mission?”
“We can do more with less, Mr. Chairman,” Duffy replied. When staff accept buyout offers to retire or resign, he said, “we should take them up on that. … If I have people who don’t want to be there, let’s get some people in who are hungry to do the work.” Indeed, after the first round of firings at the FAA, DOGE boss Elon Musk issued a public appeal that air traffic controllers who had “retired, but are open to returning to work, please consider doing so.”
Furthermore, Trump’s freeze on disbursement of funds from Biden’s Infrastructure Investment and Jobs Act and Inflation Reduction Act encompassed modernization projects at airports nationwide.
Musk’s fingerprints were also on the resignation of FAA Administrator Michael Whitaker, a former airline executive and former FAA deputy administrator who had been unanimously confirmed to a five-year term in October 2023. Whitaker resigned as of Jan. 20 after clashing with Musk over the FAA’s oversight of SpaceX, which Musk owns.
Trump has nominated Republic Airways Chief Executive Bryan Bedford as his replacement, but Bedford hasn’t been confirmed.
During his Senate appropriations committee testimony on Thursday, Duffy maintained that his budget cuts and firings hadn’t compromised safety at all. He specifically denied that any air traffic controllers had been fired or offered buyouts.
Unfortunately for Duffy, Sen. Patty Murray (D-Wash.), a lawmaker whose mild demeanor masks her habit of coming to a debate with hard information in hand, was in the room. She listed for Duffy all the steps he had taken that had caused “unacceptable chaos” in the air transport system.
Since Jan. 20, she said, “virtually every dollar and transportation project has been held up at some point. You are causing a traffic jam, from freezing funding for projects to creating new hurdles by reevaluating grants that had already been approved, adding red tape by forcing unacceptable political demands on state and local transportation agencies, and outright canceling and cutting grants. … No prior Transportation secretary has cut funding for previously awarded grants in this manner.”
As for Duffy’s blaming the Biden administration “for absolutely everything,” Murray continued, “the last administration did not make the decision to hold up thousands of grants, had nothing to do with the new red tape that you have created, and certainly did not let go of hundreds of staff to help get those grants out the door.”
Turning to Duffy’s assertion that no air traffic controllers had been fired or bought out, Murray told him, “While you talk about modernizing the air traffic control system, you have forced out more than 2,000 FAA employees who support those air traffic controllers — the technicians, the mechanics, the engineers, the IT specialists at the FAA who were working on modernization.”
Duffy, indeed, stepped on his own arguments. He complained that the Biden administration had saddled him with some 3,200 contracts that had been awarded but needed to be signed. But he acknowledged that he had to go through those contracts to eliminate provisions he thought smacked of “wasteful DEI and climate requirements.” These are ideological shibboleths and by no means “wasteful,” since DOT projects have manifest effects on the welfare of residents in the communities where they’re built or planned and on climate change itself.
As it happens, on April 24, Duffy sent a letter to all recipients of DOT funds —effectively virtually every state and thousands of local jurisdictions, warning them that pursuing “DEI goals … violates federal law.” He threatened explicitly to withhold DOT funding from jurisdictions that fail to cooperate with federal immigration authorities. This is the “red tape” that Murray referenced.
Whether DEI programs and failures to cooperate with federal immigration roundups really violate federal law, as Duffy asserted, is not remotely a settled legal question, but the matter is before federal judges across the land. The fact that Duffy is wasting his time by making these threats and combing through awarded contracts to ferret out such putative violations is, however, a settled question: Of course he is.
It may not be long now before Duffy’s ideological vetting of transportation contracts and his decimation of the working staff at the FAA cause even greater disruptions in the air and on land, potentially with fatal consequences. His efforts to blame everyone else for his own failures are sure to have a very short half-life. Raise your tray tables and your reclining seats, and fasten your seat belts. We may be coming in for a hard landing.
Business
23andMe sells gene-testing business to DNA drug maker Regeneron

Bankrupt genetic-testing firm 23andMe agreed to sell its data bank, which once contained DNA samples from about 15 million people, to the drug developer Regeneron Pharmaceuticals for $256 million.
The sale comes after a wave of customers and government officials demanded that 23andMe protect the genetic data it had built up over the years by collecting saliva samples from customers.
Regeneron pledged to comply with 23andMe’s privacy policy, which allows customers to have their personal information deleted upon request.
“We have deep experience with large-scale data management,” Regeneron co-founder George D. Yancopoulos said in a statement. The company “has a proven track record of safeguarding the genetic data of people across the globe, and, with their consent, using this data to pursue discoveries that benefit science and society.”
23andMe filed for bankruptcy in March after failing to generate sustainable profits by providing medical and ancestry-related genetic testing to more than 15 million customers.
About 550,000 people had subscribed to the company’s two primary services, which hasn’t been enough to keep the company afloat. One of those services, Lemonaid Health, was not part of the sale and will be wound down, 23andMe said in a statement.
As part of 23andMe’s Chapter 11 bankruptcy, a judge approved the appointment of a privacy ombudsman to monitor the sale process and ensure compliance with privacy policies related to the genetic material submitted by customers.
That material, and the genetic data it produced, was 23andMe’s most valuable asset. The company has said any buyer must comply with current privacy protections and federal regulations.
Regeneron said it will continue to run 23andMe’s personal genomic services once the sale closes. The judge overseeing the bankruptcy must approve the sale before it can be completed.
In the months leading up its bankruptcy, 23andMe tried to attract a buyer while struggling to end a class-action lawsuit related to a 2023 data breach that gave hackers access to customer information. The company will try to resolve those claims as part of the bankruptcy.
The case is 23andMe Holding Co., number 25-40976, in the U.S. Bankruptcy Court for the Eastern District of Missouri.
Church and Smith write for Bloomberg.
-
Technology1 week ago
Mexico is suing Google over how it’s labeling the Gulf of Mexico
-
Politics1 week ago
DHS says Massachusetts city council member 'incited chaos' as ICE arrested 'violent criminal alien'
-
Education1 week ago
A Professor’s Final Gift to Her Students: Her Life Savings
-
Politics1 week ago
President Trump takes on 'Big Pharma' by signing executive order to lower drug prices
-
Education1 week ago
Video: Tufts Student Speaks Publicly After Release From Immigration Detention
-
Culture1 week ago
Test Yourself on Memorable Lines From Popular Novels
-
News7 days ago
As Harvard Battles Trump, Its President Will Take a 25% Pay Cut
-
News1 week ago
Why Trump Suddenly Declared Victory Over the Houthi Militia