Business
Rams' new headquarters to be centerpiece of ambitious Warner Center development project
For the Rams, a house isn’t necessarily a home.
There’s the Sunday sanctuary of SoFi Stadium — also known as Rams House — but the franchise that returned to Los Angeles in 2016 has turned its attention to creating a permanent home in Woodland Hills, where it will spend the other six days of the week.
Rams owner Stan Kroenke, who built the $5-billion stadium in Inglewood, has provided The Times a detailed and exclusive first look at the next major project for his NFL team: a state-of-the-art team headquarters, surrounded by a glistening new residential and retail community intended to be the long-awaited centerpiece of the San Fernando Valley.
An artist’s rendering of the Rams’ planned headquarters at Warner Center. The proposed facility will include two outdoor fields and one indoor field.
(Gensler and Shimahara Visual)
In bringing the NFL back to Los Angeles and constructing a state-of-the-art venue — a place where the Chargers also play — Kroenke provided a proof of concept. SoFi Stadium renderings were more than pretty pictures; they came to life.
Now the billionaire developer is focusing more sharply on a 100-acre, L-shaped site at Warner Center, roughly 30 miles northwest of the Inglewood stadium. He plans to create a permanent home for the Rams — replacing their temporary digs there — surrounded by a high-end residential and retail district with apartments, offices, stores and restaurants, parks and other green spaces, and two new entertainment venues.
“We are well positioned to get going,” Kroenke told The Times last week at the annual NFL meetings. “We’re working hard on it and it’s exciting.”
Why unveil the plans now? Kroenke, with the help of global architectural firm Gensler, plans to submit initial plans to Los Angeles city officials within the coming weeks, and informing the public is part of that process. Developers hope to put shovels in the ground by early 2027, and once underway, the entire project should require about a decade to complete all phases.
“I’m excited about it,” said Councilmember Bob Blumenfield, who represents the northwest corner of Los Angeles in the San Fernando Valley, including Woodland Hills. “That space that they’re taking over is such prime real estate and has been so under-utilized, dormant even, for the last decade or more. It is so ripe for becoming a centerpiece for the West Valley and the city of L.A., an anchor.”
An artist’s rendering of a proposed retail and residential project at Warner Center that would include the Rams’ new team headquarters.
(Gensler and Shimahara Visual)
Although the Hollywood Park site is three times the size of the one in Warner Center, and Kroenke is continuing to develop that massive district in Inglewood, the latest endeavor likewise will command an investment of more than $10 billion.
“If you look at what we’ve done in Inglewood, this is a piece of cake,” said Otto Maly, president of Kroenke Holdings, citing the wealthier demographic of Woodland Hills and the surrounding areas.
Football is only one aspect of this project, albeit a major one. The Rams, who relocated to the site from Thousand Oaks last year, will keep their two existing outdoor fields and add an indoor practice field and permanent offices. The plans call for a swooping design complementary of the stylish curvature of their stadium.
Just as the YouTube Theater is sidled next to SoFi Stadium, two smaller entertainment venues — with capacities of 5,000 and 2,500 people — will neighbor Rams headquarters. Those will host concerts and similar events.
“You start to think about, ‘Hey, how do we get more live entertainment so that the people in that part of the Valley don’t always have to drive 45 minutes to an hour to go to a concert?’” said Kevin Demoff, president of the Rams. “This project provides that.”
The 100 acres are broken into three parcels, with Topanga Village, an existing open-air shopping center to the north that will remain as is, and two square parcels to the south. The Rams’ facility, both the current temporary one and the future permanent one, sit on the eastern parcel. In addition to team headquarters, that piece of land is home to the 13-story former Anthem building, which will be “re-skinned” to look like a new structure.
An artist’s rendering of a proposed retail and residential project being spearheaded by Rams owner Stan Kroenke at Warner Center.
(Gensler and Shimahara Visual)
The western parcel contains the defunct Promenade mall and will be entirely redeveloped to include apartment buildings, playgrounds, band shells, alfresco dining, a large grocery store and another featuring specialty foods, all surrounding a 1½-acre central gathering space.
The renderings for the Warner Center redesign feature buildings that are sleek and modern but not outlandishly daring or unconventional. Lots of balconies and outdoor spaces, including park-like green spaces on the tops of structures.
“We’ve been very selective in the design of our buildings so that they’re not faddish,” Maly said. “You see some people go out and build a building, and in three years it’s very dated because of the colors, or they try to get cute. It becomes dated very quickly.”
Even though this will significantly reshape the landscape, this plan doesn’t come out of the blue. This type of redevelopment was first approved and entitled in 2013 for the entire Warner Center area and proposed a dense urban environment.
Seven years later, mall developer Westfield rolled out plans for an economically viable community to replace the outdated Promenade. In later purchasing that site, Kroenke essentially bought those entitlements.
An artist’s rendering of the Rams’ new team headquarters as part of a planned $10 billion residential and retail project at Warner Center.
(Gensler and Shimahara Visual)
But with more people working from home, and increasing reliance on shopping online, the original Westfield plans needed updating. What’s more, Kroenke’s goals for the site are different, including building team headquarters onto the site and infusing the Rams brand throughout.
“When we did Hollywood Park, it was revitalizing what was once a great sports area from the heyday of the Forum and the racetrack,” Demoff said. “That was bringing that back to life and rekindling the community. It wasn’t unfamiliar to that area.
“Here, it’s really investing in the Valley for the first time ever by a sports team and really by a major community. There’s never been a hub of the Valley.
“By all of our metrics, if the Valley were its own NFL city, it would be the 14th-largest NFL city, and that’s if you got rid of the rest of Los Angeles. When you think about that opportunity to go bring a sports-and-entertainment district hub to the Valley, which has its own heartbeat, lifestyle and culture, it’s really unique.”
The original Westfield plan called for a 10,000-seat venue, which could mean crowds and congestion — or crickets — depending on the day. Kroenke’s plan breaks those 10,000 seats into three venues (including 2,500 lining the indoor practice field) and locates them in the neighboring parcel, a short walk from the residential district.
An artist’s rendering of a planned $10 billion residential and retail project that will include the Rams’ new team headquarters at Warner Center.
(Gensler and Shimahara Visual
)
“The larger the venue, the more infrequent the events,” said Eric Stultz, Gensler design principal. “With smaller venues, you have more events and you can syncopate the energy level of the area, keeping it more consistent. As a result, the disruption of the neighborhood is lower. It’s more of a steady hum than an infrequent lurching of people.”
Medical facilities are often part of NFL team headquarters, and there’s a strong likelihood there will be that component for the Rams, particularly with their team doctor being Neal ElAttrache, among the world’s preeminent sports surgeons.
There’s plenty of room for Rams headquarters at Hollywood Park, but that’s not optimal for multiple reasons. In approving the Rams’ relocation from St. Louis, the NFL stipulated that the Chargers, were they to move there from San Diego, would get equal representation on that site. So there’s no turning that whole place royal blue and yellow. (The Chargers subsequently built their futuristic practice facility, “The Bolt,” on 14 acres in El Segundo.)
Creating a second epicenter in Woodland Hills allows the Rams to significantly increase the size of their footprint in the market.
“When you’re looking to do a practice facility, you don’t need to be right in the middle of everything, and typically that real estate is very expensive,” Kroenke said. “We built an identity in the Valley, with Cal Lutheran, and a lot of our players and families are up there. Our experience was really good.”
Stultz was design director for the Star in Frisco, Texas, headquarters of the Dallas Cowboys. Specifically, he oversaw the Ford Center, the athletic center that consumes roughly a third of the 91-acre project. The Cowboys are at the cutting edge of NFL marketing, and the Star, which opened in 2016, is as much a crown jewel to the franchise as AT&T Stadium.
Cowboys owner Jerry Jones said having a signature practice facility, one fans can visit and tour, is a force multiplier when it comes to marketing a franchise.
“It’s like the Sistine Chapel being something that all Catholics think about all over the world,” Jones said. “Many of our fans that know about the Star have never actually been there, but they’re aware of it through just following the Cowboys and our games. It gives you another way to tangibly have another church house to preach in.”
In that respect, Kroenke is ready to step up to the pulpit.
“The master plan was to bring some kind of central core to the Valley,” the Rams owner said. “This is definitely fully capable of creating that.”
An artist’s rendering of a planned $10 billion residential and business project that will include the Rams’ new team headquarters at Warner Center.
(Gensler and Shimahara Visual)
Business
In a first for the country, voters in Monterey Park ban data centers
Residents of Monterey Park voted overwhelmingly to ban data centers on election day, making the San Gabriel Valley city the first in the nation to do so by public vote.
As of Wednesday, 86% of votes were in favor of Measure NDC, the city ban, according to the Los Angeles County registrar-recorder/county clerk.
Other cities and towns have passed moratoriums on data centers, as a wave of opposition sweeps the country. But the Monterey Park vote can only be overturned by another ballot measure, making it the most permanent data center ban in a jurisdiction.
Monterey Park’s City Council had already banned data centers by ordinance, after a proposed 247,000-square-foot data center met an outpouring of public anger and concern. The developer withdrew that plan.
That facility would have been less than 500 feet away from the nearest home, and would have used three times the electricity of the entire 60,000-person city. Residents said it would have caused noise and air pollution and driven up electricity rates.
“This ensures long-lasting protections for current and future generations,” Amy Wong, co-founder of the group San Gabriel Valley Progressive Action, said of the vote. “It means that future city councils cannot overturn a data center ban, even if data center developers wanted to spend money to fund pro-data center candidates.”
The measure had no formal opposition. The developer of the proposed facility, investment firm HMC StratCap, said it wouldn’t engage in the ballot fight when it withdrew in March.
The Data Center Coalition, an industry trade group, expressed disappointment in the vote.
“It sends a signal that the area is closed for business, both for data centers and for other significant economic development projects,” state policy director Khara Boender said.
“It deprives local residents of the opportunity to compete for jobs and investment, while also causing the area to relinquish substantial long-term economic investment, high-wage jobs, and critical tax revenue to neighboring areas or other states.”
SGV Progressive Action worked with hyperlocal groups including No Data Center Monterey Park to rally support for the measure.
The group is now focused on stopping data center proposals in the City of Industry and fighting a move by City of Industry, Santa Fe Springs, Vernon and City of Commerce to welcome data centers and other industry with fast-tracked permitting and tax incentives.
City of Industry, in the San Gabriel Valley, and Vernon, south of downtown L.A., are primarily industrial areas, each with around 300 permanent residents. They are employment centers, and tens of thousands of workers commute in daily.
There has been little vocal opposition to data centers among the few residents of these cities. Wong said the protest is primarily coming from the surrounding neighborhoods.
“If a data center gets built in City of Industry, residents across the region would bear the brunt of pollution and increased utility costs,” Wong said, noting that it is surrounded by 16 other cities and unincorporated communities.
Data center proposals have been limited in California compared to Virginia, Texas, Georgia, Illinois and Arizona, which sit at the center of a recent boom in hyperscaler facilities to power artificial intelligence.
California has the third-most data centers in the country, with 300, but high electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in other hotspots.
That doesn’t mean opposition hasn’t been fierce. In Coachella and Imperial County, residents are showing up in droves to protest local proposals.
In the San Gabriel Valley, Montebello, El Monte and Baldwin Park have all enacted temporary moratoriums, and Alhambra recently banned data centers as part of a zoning code update.
Wong said she hoped the ballot measure vote would galvanize the opposition. “The vote is a testament to the people power of our region,” she said. “Our region is worth protecting, and we won’t let data centers determine our future.”
Business
Rent-hike ban to protect fire victims ends despite gouging concerns
A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.
The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.
The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.
“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”
Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.
It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.
Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.
“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.
Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.
“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”
Mitchell did not immediately respond to a request for comment.
There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.
In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.
In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.
A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”
“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.
Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.
L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.
Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.
Newsom defended the price-gouging protections shortly after they went into effect.
“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”
The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.
“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.
Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.
Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.
The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.
Business
Read Nick Bilton’s Letter to Scott Pelley
Dear Mr. Pelley:
I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.
Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.
Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.
Sincerely,
Nick Bilton
Executive Producer, 60 Minutes
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