Business
Have followers and something to sell? TikTok may want to make a deal
It is just past 10 p.m. and Aaliyah Arnold, the 20-year-old founder of BossUp Cosmetics, is selling to the TikTok universe.
As she livestreams from a Culver City filming location, about 750 people around the world watch her announce a flash sale for a mystery box containing six to eight BossUp products. Typically priced at $101.96, the bundle is now 49% off — for the next few minutes only. On viewers’ smartphone screens, a countdown timer and a red “Buy” button appear, along with a flurry of heart emojis.
“Make sure you’re shopping shopping shopping till you can’t shop no more!” Arnold, in a light pink Santa Claus sweatshirt and a full face of glam, says into one of several cameras arranged around her. To the side of the makeshift stage, members of a production crew, fueled by energy drinks and a steady stream of fast-food deliveries, ready the next group of products.
Arnold and co-host Daniel Rene hype heavily discounted BossUp products during a marathon TikTok livestream filmed in Culver City last month.
(Genaro Molina / Los Angeles Times)
Arnold is 10 hours into a marathon selling spree and still has two hours to go. Like a Gen Z version of QVC, TikTok Live shopping events are part of a push by the social media platform to combine the convenience of mobile commerce and the frenzied consumerism of limited-time deals with interactive, unscripted entertainment. By the time her livestream ends at midnight, Arnold will have racked up $70,000 in sales and 10,000 new followers.
TikTok launched TikTok Shop — a feature that enables users to buy directly within the app — in the U.S. last year, and since then small-business owners, celebrities and major retailers have been using the livestreaming function to boost their sales and engage with customers in real time. Brands might use a Live to unveil a line of boots and take questions from viewers on sizing, or to demonstrate how to use a new hairstyling tool or kitchen gadget.
Although anyone with at least 1,000 followers can livestream themselves, TikTok has been reaching out to influential users like Arnold who have large followings and a proven ability to sell and inviting them to be a part of its TikTok Shop Partner program.
In exchange for a cut of the action, the company offers professional services to help sellers turbocharge their businesses. That includes helping them produce, as Arnold described, “huge mega livestreams” — splashy multi-hour events professionally filmed in studios, event spaces and homes around Los Angeles.
A look at how Arnold’s recent TikTok Live shopping event appeared on viewers’ mobile screens around the world. Live selling enables customers to interact with sellers in real time.
(TikTok)
TikTok’s push into the e-commerce market comes amid a backdrop of uncertainty over the company’s future in the country. The app faces a nationwide ban after years of back and forth with the U.S. government over national security concerns; the ban is scheduled to go into effect Jan. 19 unless TikTok’s Chinese parent company, ByteDance, divests its U.S. operations.
Online live selling has been a retail phenomenon for years in China but has been slower to catch on in the U.S., where it accounts for only a tiny fraction of e-commerce revenue. That’s despite the 1990s popularity of television channels like QVC and the Home Shopping Network, and more recent live-shopping efforts by tech companies and retail brands including Amazon. In 2022, Facebook shut down its live-selling feature after two years; Instagram pulled the plug a few months later.
Livestreaming e-commerce was estimated to total $31.7 billion in the U.S. last year, according to Coresight Research.
“This pales in comparison to China’s livestreaming market, which was valued at $512 billion in 2022, revealing the significant growth opportunity in the U.S. market,” the firm said.
With a built-in audience of 170 million American users, many of them extremely online young adults well-versed in shopping on their mobile devices, TikTok is trying to push the watch-and-shop trend into the mainstream.
Rene and Arnold demonstrate BossUp’s lip oil to viewers during her livestream.
(Genaro Molina / Los Angeles Times)
Live selling is “redefining the future of shopping on TikTok Shop,” said Nico Le Bourgeois, head of U.S. operations for TikTok Shop. He said the number of Live shopping sessions hosted on the app every month has nearly tripled in the last year.
Longer and higher-quality Lives drive more sales on TikTok Shop; that’s a win for sellers and for the social media company, which takes a single-digit percentage cut of sales on the platform, set at 6% and called a referral fee. Le Bourgeois declined to say how much revenue live selling has generated but said the number of people shopping on TikTok Shop every month has nearly tripled since its launch 15 months ago.
When they told me, “Can you do Live for 12 hours?” I was like, “You guys are sick, no.”
— Magdalena Peña, founder of beauty and hair-care brand Simply Mandys
TikTok Lives have become a pillar of brands’ sales strategies for the holiday season, and cheerfully chaotic livestreams are being held around the clock. From Nov. 13 through Dec. 2, nearly half a million Live shopping sessions were hosted on TikTok, for a total of more than 660,000 hours.
On Nov. 24, rapper Nicki Minaj hosted a two-hour livestream for her line of press-on nails that became the highest-viewed TikTok Shop Live ever, with 80,000 viewers simultaneously watching at one point. A few days later, Canvas Beauty Brand founder Stormi Steele surpassed $2 million in sales during her Black Friday livestream, a new record for a single TikTok Live.
The foray into e-commerce marks an evolution for a platform that had been known primarily as a place to endlessly scroll through frothy short-form videos. In short order, the company has shown that it “isn’t just entertainment — it’s a retail accelerator,” Oliver Chen, a retail analyst and Columbia Business School professor, wrote last month.
Arnold started BossUp when she was 14 and joined TikTok a year later in 2019. She would spontaneously host livestreams by broadcasting herself from her iPhone, which grew her fan base and got the word out about her burgeoning cosmetics brand.
But if viewers wanted to buy products, Arnold had to direct them to BossUp’s website because TikTok wasn’t shoppable back then. Many wouldn’t follow through.
Arnold founded BossUp when she was 14 and joined TikTok a year later. She would casually livestream from her iPhone, which grew her fan base and got the word out about her burgeoning beauty company.
(Genaro Molina / Los Angeles Times)
After the introduction of TikTop Shop in September 2023, BossUp sales swelled and Arnold’s casual livestreams caught the attention of TikTok. The company emailed Arnold with an offer to set her up with a Los Angeles agency called Yowant that specializes in working with online creators.
Arnold now flies from her home near Houston to L.A. every few weeks to host lengthy TikTok Live shopping sessions produced by the agency, which negotiates payment directly with its clients. Yowant provides her with producers and engineers, and assembles a stage with lighting, cameras and large monitors that display questions and comments as soon as viewers type them.
TikTok Shop employees, meanwhile, help her decide on a sales strategy for each Live, planning out the optimal date, a catchy soundtrack, how steep the discounts should be and which third-party affiliate products she should sell alongside her own, for which she receives a commission.
TikTok Shop has built me up like crazy.
— Aaliyah Arnold, founder of BossUp Cosmetics
Right at noon on the day of her Live last month in Culver City, the crew lets out a roar of cheers as the cameras are turned on.
“Deals and sales and giveaways — you don’t want to miss it, join in join in join in!” Arnold shouts over the commotion. “The biggest Live we’ve ever done, it’s starting right now…. Get a drink, get a snack, let’s go!”
“This is so overstimulating,” types one viewer.
Arnold and co-host Daniel Rene kick things off with a flash deal for BossUp’s Color Changing Lip Oil, usually $12.99 but marked down to $5. “Tap tap tap, shop shop shop!” she says before reminding viewers that shipping is free. Orders begin to pour in.
Seconds later a bullhorn blares, signaling the end of the deal, and Arnold is immediately on to the next discount. She does several makeup tutorials during the Live, deftly lining her lips a deep mahogany shade as a cameraman zooms in on her voluminous pout.
“People pay good money for lips like that!” Rene says approvingly.
In an interview with The Times before the livestream began, Arnold said TikTok Shop “has built me up like crazy.” She declined to provide revenue figures, but said that in the 12 months after TikTok Shop was introduced, BossUp sales increased nearly 500% compared with the 12 months prior.
That enabled her to purchase a house in June and bring on family members as employees. She bought a truck for her grandfather and a packaging warehouse for her fast-growing business.
Arnold’s recent TikTok Live in Culver City brought in $70,000 in sales over 12 hours.
(Genaro Molina / Los Angeles Times)
Despite the uncertainty around TikTok’s future, business owners are forging ahead with all-out Live sessions in the weeks leading up to Christmas.
Over six days starting the day before Thanksgiving, Magdalena Peña, the founder of beauty and hair-care brand Simply Mandys, hosted three TikTok Live sessions for a combined 29 hours. The first brought in more than $1 million in sales.
Like Arnold, Peña was approached by employees at TikTok Shop shortly after the e-commerce feature was rolled out.
“When they told me, ‘Can you do Live for 12 hours?’ I was like, ‘You guys are sick, no,’” she recalled. “There’s no way.”
The professional services and other perks that came with TikTok’s support, however, persuaded her to reconsider. The company, for example, offered free advertising and to pay for 30% discounts for first-time buyers.
There were some stipulations: Peña, 37, could no longer include her daughter in her livestreams because she was underage; wasn’t able to showcase products not linked to TikTok Shop; and had to ship orders within two days.
“The better you follow the rules,” she said, “the more TikTok helps you.”
Magdalena Peña, the founder of beauty and hair-care company Simply Mandys, during a TikTok Live last month.
(TikTok)
Since partnering with the company, she has filmed TikTok Live shopping sessions in Culver City and West Hollywood. Peña is responsible for paying her travel costs to the Live sessions, driving with her husband and business partner from their home in Sanger, Calif.
That is, until a few weeks ago, when the couple bought a small plane. Simply Mandys’ revenue through November of this year was already quadruple what it was in 2023 — a jump Peña credits to her Live events on TikTok, which she called a “total game-changer.”
She said she is still adjusting to the frequent travel and the long days of filming, finding motivation in the adrenaline rush that comes when she sees the sales figures climb during her Lives.
“I do everything possible to hit the goal,” she said. “I tell my team, ‘I’m not leaving here until I hit that number.’”
Business
In a first for the country, voters in Monterey Park ban data centers
Residents of Monterey Park voted overwhelmingly to ban data centers on election day, making the San Gabriel Valley city the first in the nation to do so by public vote.
As of Wednesday, 86% of votes were in favor of Measure NDC, the city ban, according to the Los Angeles County registrar-recorder/county clerk.
Other cities and towns have passed moratoriums on data centers, as a wave of opposition sweeps the country. But the Monterey Park vote can only be overturned by another ballot measure, making it the most permanent data center ban in a jurisdiction.
Monterey Park’s City Council had already banned data centers by ordinance, after a proposed 247,000-square-foot data center met an outpouring of public anger and concern. The developer withdrew that plan.
That facility would have been less than 500 feet away from the nearest home, and would have used three times the electricity of the entire 60,000-person city. Residents said it would have caused noise and air pollution and driven up electricity rates.
“This ensures long-lasting protections for current and future generations,” Amy Wong, co-founder of the group San Gabriel Valley Progressive Action, said of the vote. “It means that future city councils cannot overturn a data center ban, even if data center developers wanted to spend money to fund pro-data center candidates.”
The measure had no formal opposition. The developer of the proposed facility, investment firm HMC StratCap, said it wouldn’t engage in the ballot fight when it withdrew in March.
The Data Center Coalition, an industry trade group, expressed disappointment in the vote.
“It sends a signal that the area is closed for business, both for data centers and for other significant economic development projects,” state policy director Khara Boender said.
“It deprives local residents of the opportunity to compete for jobs and investment, while also causing the area to relinquish substantial long-term economic investment, high-wage jobs, and critical tax revenue to neighboring areas or other states.”
SGV Progressive Action worked with hyperlocal groups including No Data Center Monterey Park to rally support for the measure.
The group is now focused on stopping data center proposals in the City of Industry and fighting a move by City of Industry, Santa Fe Springs, Vernon and City of Commerce to welcome data centers and other industry with fast-tracked permitting and tax incentives.
City of Industry, in the San Gabriel Valley, and Vernon, south of downtown L.A., are primarily industrial areas, each with around 300 permanent residents. They are employment centers, and tens of thousands of workers commute in daily.
There has been little vocal opposition to data centers among the few residents of these cities. Wong said the protest is primarily coming from the surrounding neighborhoods.
“If a data center gets built in City of Industry, residents across the region would bear the brunt of pollution and increased utility costs,” Wong said, noting that it is surrounded by 16 other cities and unincorporated communities.
Data center proposals have been limited in California compared to Virginia, Texas, Georgia, Illinois and Arizona, which sit at the center of a recent boom in hyperscaler facilities to power artificial intelligence.
California has the third-most data centers in the country, with 300, but high electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in other hotspots.
That doesn’t mean opposition hasn’t been fierce. In Coachella and Imperial County, residents are showing up in droves to protest local proposals.
In the San Gabriel Valley, Montebello, El Monte and Baldwin Park have all enacted temporary moratoriums, and Alhambra recently banned data centers as part of a zoning code update.
Wong said she hoped the ballot measure vote would galvanize the opposition. “The vote is a testament to the people power of our region,” she said. “Our region is worth protecting, and we won’t let data centers determine our future.”
Business
Rent-hike ban to protect fire victims ends despite gouging concerns
A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.
The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.
The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.
“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”
Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.
It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.
Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.
“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.
Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.
“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”
Mitchell did not immediately respond to a request for comment.
There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.
In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.
In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.
A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”
“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.
Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.
L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.
Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.
Newsom defended the price-gouging protections shortly after they went into effect.
“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”
The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.
“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.
Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.
Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.
The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.
Business
Read Nick Bilton’s Letter to Scott Pelley
Dear Mr. Pelley:
I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.
Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.
Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.
Sincerely,
Nick Bilton
Executive Producer, 60 Minutes
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