Business
'Fight Night' producer Will Packer says he's 'living proof' that diverse content is good business
Will Packer knows that diversity in movies is good business.
The producer has become a standout in Hollywood, making films with mostly Black casts that cater to an underserved audience — and that audience has rewarded him for it. His 2017 film “Girls Trip,” starring Tiffany Haddish, Regina Hall, Queen Latifah and Jada Pinkett Smith, was the highest-grossing comedy of that year. Comedies “Think Like a Man” and “Ride Along” have seen massive success at the box office.
He’s since branched out into projects for streaming, documentary features and television (both scripted and unscripted), diversifying his slate at a time when the industry is seeing upheaval in its business model. His next project is “Fight Night,” a true-story limited series for Peacock that chronicles the biggest heist in the state of Georgia’s history, starring Kevin Hart, Samuel L. Jackson and Taraji P. Henson. But Hollywood’s current contraction shouldn’t mean that diverse projects should be abandoned in favor of the bottom line, he said.
“It takes folks pushing the industry to see the economic benefit of doing organically diverse content,” Packer said. “And I like to think that I’m one of the people that is doing the pushing.”
This year is the 10th anniversary of Will Packer Productions. What are you most proud of?
Sustainability and longevity in the context of a very fickle industry where not a lot of companies last that long. As the ever-changing industry has continued to shift, we have somehow been able to stay relevant and valuable to our media partners and to audiences, which is most important.
What has helped you stay relevant?
I like to think it’s because two of the things that I really try to focus on are commerciality and authenticity. We focus on things that will be appealing to our core audience and do it at a time when we realize they don’t have to consume your stuff.
It’s laughable to me how self-important as an industry we can be. And I have peers who think that if you build it, they will come. And it’s like no, not at all. Not when you’re in an oversaturated environment. Audiences want something that they can’t get elsewhere that feels urgent, that’s loud, provocative, oftentimes — something that’s going to speak to them.
What more needs to be done to diversify Hollywood?
You know, I’m an eternal optimist. There definitely has been progress — you look at the voices in front of and behind the camera, and they’re more diverse than ever before. But we started from where there was such a dearth of any kind of real, authentic diversity, we have so far to go. Even though I’m optimistic, I don’t have any delusions of thinking that we’ve turned some incredible corner. If anything, when you have a constriction of content now, studios pulling back, the first things that get cut are things that are considered, you know, diversity initiatives.
I’m living proof that diverse content is good business. Unfortunately, we’re seeing it become tougher for diverse filmmakers, because it’s tougher for all filmmakers, but it always hits the marginalized voices first and hardest. And we’re seeing it now.
What projects are you excited about?
I’m on my way to set right this very minute on a project I’m very excited about called “Fight Night.” It is a limited series that I’m doing for Peacock. It is a true story based on the biggest heist in Georgia’s history, and one of the biggest heists in the country, actually. It happened after a Muhammad Ali fight back in 1970 when he couldn’t get sanctioned to fight anywhere; he’d been blackballed because of his stance against the Vietnam War. An interesting collection of white government officials, Black entrepreneurs, promoters and, frankly, out-and-out hustlers came together to put together this unsanctioned boxing match. And afterward, there was this underground casino party that attracted celebrities, athletes, entertainers and gangsters from all over the country. And that party got robbed. We’re telling the true story of that night.
Rapid-fire questions
What are you listening to now?
I’m listening to an audiobook called “Tools of Titans.” Music-wise, I’ve been listening to the Kendrick-Drake tracks. When I work out, that’s good energy. And then earlier this year, I went to Trinidad for Carnival, so I’ve been playing soca since then.
How do you get focused?
Focus has never been a big problem for me. I can’t afford to not be focused. So, I am somebody that always has a million things going on, but I’m a very good compartmentalizer.
What do you do to relax?
Sit on the beach. I’m an amateur boater; I love to go out and be near the water. That’s where my soul kind of finds peace, that’s where I can unplug.
Business
California gas is pricey already. The Iran war could cost you even more
The U.S. attack on Iran is expected to have an unwelcome impact on California drivers — a jump in gas prices that could be felt at the pump in a week or two.
The outbreak of war in the Middle East, which virtually closed a key Persian Gulf shipping lane, spiked the price of a barrel of Brent crude oil by as much as $10, with prices rising as high as $82.37 on Monday before settling down.
The price of the international standard dictates what motorists pay for gas globally, including in California, with every dollar increase translating to 2.5 cents at the pump, said Severin Borenstein, faculty director of the Energy Institute at UC Berkeley’s Haas School of Business.
That would mean drivers could pay at least 20 cents more per gallon, though how much damage the conflict will do to wallets remains to be seen.
“The real issue though is the oil markets are just guessing right now at what is going to happen. It’s a time of extreme volatility,” Borenstein said. “We don’t know whether the war will widen or end quickly, and all of those things will drive the price of crude.”
President Trump has lauded the reduction of nationwide gas prices as a validation of his economic agenda despite worries about a weak job market and concerns of persistent inflation.
The upheaval in the Middle East could be more acutely felt in the state.
Californians already pay far more for gas than the rest of the country, with the average cost of a gallon of regular at $4.66, up 3 cents from a week ago and 30 cents from a month ago, according to AAA. The current nationwide average is about $3 per gallon.
The disruption in international crude markets also comes as refiners are switching to producing California’s summer-blend gas, which is less volatile during the state’s hot summers. The switch can drive up the price of a gallon of gas at least 15 cents.
The prices in California are largely driven by higher taxes and a cleaner, less polluting blend required year-round by regulators to combat pollution — and it’s long been a hot-button issue.
The politics were only exacerbated by recent refinery closures, including the Phillips 66 refinery in Wilmington in October and the idling and planned closure of the Valero refinery in Benicia, Calif., which reduced refining capacity in the state by about 18%.
California also has seen a steady reduction in its crude oil production, making it more reliant on international imports of oil and gasoline.
In 2024, only 23.3% of the crude oil refined in the state was pumped in California, with 13% from Alaska and 63% from elsewhere in the world, including about 30% from the Middle East, said Jim Stanley, a spokesperson for the Western States Petroleum Assn.
“We could see a supply crunch and real price volatility” if the Middle East supply is interrupted, he said.
The Strait of Hormuz in the Persian Gulf, through which about 20% of the world’s oil passes, was virtually closed Monday, according to reports. Though it produces only about 3% of global oil, Iran has considerable sway over energy markets because it controls the strait.
Also, in response to the U.S. attack, Iran has fired a barrage of missiles at neighboring Persian Gulf states. Saudi Arabia said it intercepted Iranian drones targeting one of its refinery complexes.
California Republicans and the California Fuels & Convenience Alliance, a trade group representing fuel marketers, gas station owners and others, have blamed Gov. Gavin Newsom’s policies for driving up the price of gas.
A landmark climate change law calls for California to become carbon neutral by 2045, and Newsom told regulators in 2021 to stop issuing fracking permits and to phase out oil extraction by 2045. He also signed a bill allowing local governments to block construction of oil and gas wells.
However, last year Newsom changed his stance and signed a bill that will allow up to 2,000 new oil wells per year through 2036 in Kern County despite legal challenges by environmental groups. The county produces about three-fourths of the state’s crude oil.
Borenstein said he didn’t expect that the new state oil production would do much to lower gas prices because it is only marginally cheaper than oil imported by ocean tankers.
Stanley said the aim of the law was to support the Kern County oil industry, which was facing pipeline closures without additional supplies to ship to state refineries.
Statewide, the industry supports more than 535,000 jobs, $166 billion in economic activity and $48 billion in local and state taxes, according to a report last year by the Los Angeles County Economic Development Corp.
Bloomberg News and the Associated Press contributed to this report.
Business
Block to cut more than 4,000 jobs amid AI disruption of the workplace
Fintech company Block said Thursday that it’s cutting more than 4,000 workers or nearly half of its workforce as artificial intelligence disrupts the way people work.
The Oakland parent company of payment services Square and Cash App saw its stock surge by more than 23% in after-hours trading after making the layoff announcement.
Jack Dorsey, the co-founder and head of Block, said in a post on social media site X that the company didn’t make the decision because the company is in financial trouble.
“We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company,” he said.
Block is the latest tech company to announce massive cuts as employers push workers to use more AI tools to do more with fewer people. Amazon in January said it was laying off 16,000 people as part of effort to remove layers within the company.
Block has laid off workers in previous years. In 2025, Block said it planned to slash 931 jobs, or 8% of its workforce, citing performance and strategic issues but Dorsey said at the time that the company wasn’t trying to replace workers with AI.
As tech companies embrace AI tools that can code, generate text and do other tasks, worker anxiety about whether their jobs will be automated have heightened.
In his note to employees Dorsey said that he was weighing whether to make cuts gradually throughout months or years but chose to act immediately.
“Repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead,” he told workers. “I’d rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome.”
Dorsey is also the co-founder of Twitter, which was later renamed to X after billionaire Elon Musk purchased the company in 2022.
As of December, Block had 10,205 full-time employees globally, according to the company’s annual report. The company said it plans to reduce its workforce by the end of the second quarter of fiscal year 2026.
The company’s gross profit in 2025 reached more than $10 billion, up 17% compared to the previous year.
Dorsey said he plans to address employees in a live video session and noted that their emails and Slack will remain open until Thursday evening so they can say goodbye to colleagues.
“I know doing it this way might feel awkward,” he said. “I’d rather it feel awkward and human than efficient and cold.”
Business
WGA cancels Los Angeles awards show amid labor strike
The Writers Guild of America West has canceled its awards ceremony scheduled to take place March 8 as its staff union members continue to strike, demanding higher pay and protections against artificial intelligence.
In a letter sent to members on Sunday, WGA West’s board of directors, including President Michele Mulroney, wrote, “The non-supervisory staff of the WGAW are currently on strike and the Guild would not ask our members or guests to cross a picket line to attend the awards show. The WGAW staff have a right to strike and our exceptional nominees and honorees deserve an uncomplicated celebration of their achievements.”
The New York ceremony, scheduled on the same day, is expected go forward while an alternative celebration for Los Angeles-based nominees will take place at a later date, according to the letter.
Comedian and actor Atsuko Okatsuka was set to host the L.A. show, while filmmaker James Cameron was to receive the WGA West Laurel Award.
WGA union staffers have been striking outside the guild’s Los Angeles headquarters on Fairfax Avenue since Feb. 17. The union alleged that management did not intend to reach an agreement on the pending contract. Further, it claimed that guild management had “surveilled workers for union activity, terminated union supporters, and engaged in bad faith surface bargaining.”
On Tuesday, the labor organization said that management had raised the specter of canceling the ceremony during a call about contraction negotiations.
“Make no mistake: this is an attempt by WGAW management to drive a wedge between WGSU and WGA membership when we should be building unity ahead of MBA [Minimum Basic Agreement] negotiations with the AMPTP [Alliance of Motion Picture and Television Producers],” wrote the staff union. “We urge Guild management to end this strike now,” the union wrote on Instagram.
The union, made up of more than 100 employees who work in areas including legal, communications and residuals, was formed last spring and first authorized a strike in January with 82% of its members. Contract negotiations, which began in September, have focused on the use of artificial intelligence, pay raises and “basic protections” including grievance procedures.
The WGA has said that it offered “comprehensive proposals with numerous union protections and improvements to compensation and benefits.”
The ceremony’s cancellation, coming just weeks before the Academy Awards, casts a shadow over the upcoming contraction negotiations between the WGA and the Alliance of Motion Picture and Television Producers, which represents the studios and streamers.
In 2023, the WGA went on a strike lasting 148 days, the second-longest strike in the union’s history.
Times staff writer Cerys Davies contributed to this report.
-
World5 days agoExclusive: DeepSeek withholds latest AI model from US chipmakers including Nvidia, sources say
-
Massachusetts5 days agoMother and daughter injured in Taunton house explosion
-
Denver, CO5 days ago10 acres charred, 5 injured in Thornton grass fire, evacuation orders lifted
-
Louisiana1 week agoWildfire near Gum Swamp Road in Livingston Parish now under control; more than 200 acres burned
-
Technology1 week agoYouTube TV billing scam emails are hitting inboxes
-
Politics1 week agoOpenAI didn’t contact police despite employees flagging mass shooter’s concerning chatbot interactions: REPORT
-
Technology1 week agoStellantis is in a crisis of its own making
-
News1 week agoWorld reacts as US top court limits Trump’s tariff powers