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Black Friday starts now: A guide to avoiding pressure tactics, online scams and porch pirates

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Black Friday starts now: A guide to avoiding pressure tactics, online scams and porch pirates

Good news for bargain hunters: Gone are the days of having to stand in line at dawn and then elbow your way through a store to get your hands on coveted Black Friday deals, as many retailers have already launched their Black Friday sales in stores and online.

Target, Amazon and JCPenny were among the large retailers that released their promotions a week ahead of Thanksgiving, while Walmart and others dropped their deals on Monday.

Some experts say this is a broader shift toward spreading out discounts and sales throughout the month of November instead of just on Black Friday and its online counterpart, Cyber Monday.

Even so, Black Friday remains a popular day to shop for holiday gifts. Based on survey results, the National Retail Federation projected that 132 million people will go shopping that day, and almost two-thirds of them will do so in stores.

The preference for in-person shopping on Black Friday is a shift from last year, when the National Retail Federation estimated that 76.2 million people shopped in person and 90.6 million made purchases online.

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Consumers who prefer to ditch the hustle and bustle in stores by looking for promotions and discounts online should be aware of retailer tricks meant to pressure shoppers into making a purchase, online scams, and porch thieves who are hoping to steal packages from your front door. Here are some tips from experts to help you make your way through the season’s first big shopping weekend.

Pressure to make impulse purchases

It’s already overwhelming to make your gift list and check it twice to ensure that you’re not missing anyone, whether it be your aunt in Boca Raton or your mailman down the street. It’s even more overwhelming to find one of those gifts on sale at an online retailer, only to see a tag in bold lettering that says “High Demand,” “Low stock” or “In 10 people’s carts,” because your next thought tends to be, “This could sell out, I need to get it now.”

These are often just mind games retailers and advertisers play that are “designed to spur us to make hasty spending decisions,” said R.S. Cross, campaign director for Public Interest Research Group.

The organization found that on top of urgent messaging, some sellers on the online marketplace Etsy are using fake countdown timers on deals that don’t expire.

PIRG tracked 20 bestselling or Etsy-curated products with countdown timers on deals and discovered that 16 timers reset for another 24 hours when the timer hit zero. The other four items further dropped in price when the timer ran out.

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Other common tactics include displaying how much an item will cost by making monthly installments that “both make low-cost products’ prices seem cheaper and make expensive impulse purchases more doable,” according to the organization.

To help resist this manipulation, Consumer Reports suggests that consumers create a budget and stick to it. It’s easier said than done, especially when Black Friday deals are presented as limited-ime offers.

Consumer Reports also recommends starting shopping early. If you purchase an item now and see a price that has dropped later, you can contact customer service and they’ll usually refund the difference.

As you search for deals this week, Cross said, compare items across various online retailers “and don’t get distracted by offers you haven’t had the time to think through,” said Cross.

You can use online tools including Google Shopping, Price Grabber and Shopzilla to compare the price of products on various retailer outlets.

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Avoid online scams

When you peruse the internet for sales from specific brands and retailers, make sure you’re clicking on and making purchases from their official websites.

Online security group McAfee identified a surge in counterfeit sites and phishing scams that use the names of popular luxury brands and tech products to lure consumers into purchasing products for what the consumer believes are unbelievably low prices. Instead, they’re giving away personal information (including credit card, address and account information) to cyber crooks.

McAfee researchers found these sorts of scams targeting footwear and handbag brands, including Adidas and Louis Vuitton. Scammers also tricked consumers by using the Apple brand on fake websites linked to stores selling counterfeit Apple items alongside unrelated brands.

Experts say the best way to counter these scams is to be skeptical of a product when the discount seems too good to be true. Carefully check the URL of a website to ensure that it’s legitimate — even minor variations in spelling or style are a telltale sign of a scam.

Porch pirates

Online purchases are easy because once you click the “complete order” button, all you have to do is wait for the package to arrive at your front door. But porch pirates may also be prowling for packages to arrive so they can swipe them.

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These thieves steal packages primarily from residences whose front doors are easily visible and within 25 feet of the street, according to the Better Business Bureau.

In the past year, porch pirates have stolen approximately $12 billion worth of packages, according to Security.org. The security system analysts found that apartment renters experience package theft at double the rate of those who live in single-family homes.

To avoid becoming a package-theft victim, experts recommend that you schedule their delivery on a day you’ll be home. You can sign up for tracking notifications from a retailer, UPS, FedEx and USPS to remind you of the date and time of an expected delivery.

If you can block the visibility of your front door by parking your car in the driveway, that might help keep porch pirates at bay, Officer Drake Madison of the Los Angeles Police Department said.

If you know you won’t be home when a package arrives, LAPD recommends that you ask a trusted neighbor or friend to look out for the package and pick it up for you. Some delivery companies also offer the ability to change when and where a package will be dropped off.

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You don’t have to have your package delivered to your home. Many retailers offer the option to have an item shipped to one of their brick-and-mortar stores, and they usually offer pick-ups at a customer service counter or a designated parking space in their lot.

Amazon has pick-up counters or self-service lockers at retailers, grocery stores and pharmacies. FedEx can hold your packages for up to seven days at one of its retail partners, including FedEx Office, Walgreens, Office Depot and Dollar General stores.

If you stick with having your packages delivered and you won’t be home to receive them, there are an assortment of lockboxes and secure, oversized mail slots available, although they can be costly. Alternatively, you can install a security camera or doorbell with a built in webcam, but that won’t necessarily stop the theft. Instead, it can gather the evidence needed to obtain a refund from the shipper and share with local law enforcement.

“If a specific area is being targeted and everyone makes a report, it shows police where porch thief issues are occurring and will allow them to deploy resources accordingly,” Madison said.

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Delaying Medicare enrollment. What to know

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Delaying Medicare enrollment. What to know

Dear Liz: When my husband was approaching 65, he was employed and covered by a high-deductible healthcare plan with a health savings account by his employer. Neither his employer nor our local Social Security office had concrete advice on how to proceed about enrolling in Medicare, but after tremendous research, he eventually delayed enrollment. Now I am approaching 65. My husband is still working, and I am still covered by his health insurance, although both are in his name. Do I enroll in Medicare at the appropriate time or do I delay enrollment like he did?

Answer: Delaying Medicare enrollment can result in penalties that can increase your premiums for life. If you or a spouse is still working for an employer with 20 or more employees, however, generally you can opt to keep the employer-provided health insurance and delay applying for Medicare without being penalized. If you lose the coverage or employment ends, you’ll have eight months to sign up before being penalized.

Delaying your Medicare enrollment also allows your husband to continue making contributions on your behalf to his health savings account. In 2025, the HSA contribution limit is $4,300 for self-only coverage and $8,550 for family coverage, plus a $1,000 catch-up contribution for account holders 55 and older. Once you enroll in Medicare, HSA contributions are no longer allowed.

Medicare itself suggests reaching out to the employer’s benefits department to confirm you are appropriately covered and can delay your application. Let’s hope that by now your employer’s human resources department has gotten up to speed on this important topic.

Dear Liz: We read your recent column about capital gains and home sales. Our understanding is that if you sell and then buy a property of equal or greater value within the 180-day window, the basis for tax purposes is the purchase price, plus the $500,000 exemption, plus the improvements to the property, minus the depreciation, whatever that number comes to, and then the profit above that has to be reinvested or it is subject to capital gains. We talked to our CPA about this and he referred us to a site that specializes in 1031 exchanges.

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Answer: You’ve mashed together two different sets of tax laws.

Only the sale of your primary residence will qualify for the home sale exemption, which for a married couple can exempt as much as $500,000 of home sale profits from taxation. You must have owned and lived in the home at least two of the previous five years.

Meanwhile, 1031 exchanges allow you to defer capital gains on investment property, such as commercial or rental real estate, as long as you purchase a similar property within 180 days (and follow a bunch of other rules). The replacement property doesn’t have to be more expensive, but if it’s less expensive or has a smaller mortgage than the property you sell, you could owe capital gains taxes on the difference.

It is possible to use both tax laws on the same property, but not simultaneously.

In the past, you could do a 1031 exchange and then convert the rental property into a primary residence to claim the home sale exemption after two years. Current tax law requires waiting at least five years after a 1031 exchange before a home sale exemption can be taken.

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You can turn your primary residence into a rental and after two years do a 1031 exchange, but you would be deferring capital gains, while the home sale exemption allows you to avoid them on up to $500,000 of home sale profits.

Liz Weston, Certified Financial Planner, is a personal finance columnist. Questions may be sent to her at 3940 Laurel Canyon, No. 238, Studio City, CA 91604, or by using the “Contact” form at asklizweston.com.

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LinkedIn cuts 281 workers in California as tech layoffs continue

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LinkedIn cuts 281 workers in California as tech layoffs continue

LinkedIn, the professional social network where people search for work, is shedding jobs.

The Microsoft-owned tech company has cut 281 workers in California, a notice filed this week to the California Employment Development Department shows.

Earlier this month, Microsoft said that it was terminating 3% of staff, or about 6,000 workers. The layoffs affected its California employees and LinkedIn workers.

LinkedIn is among major tech companies that have slashed their workforces this year. Meta, Google, Autodesk and other tech companies have also been cutting workers, citing various reasons, including restructuring, investments in artificial intelligence and low worker performance.

LinkedIn, headquartered in Sunnyvale and Mountain View, notified its employees about the layoffs on May 13. Workers posted about their pink slips on the social network, letting hiring managers and recruiters know that they were open to work.

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The company didn’t respond to a request for comment. Its website says it has roughly 18,400 employees and offices in more than 30 cities globally.

LinkedIn’s California layoffs affected workers at its offices in San Francisco, Mountain View, Carpinteria and Sunnyvale. More than half of those cuts hit its workforce in Mountain View.

Software engineers were heavily impacted by LinkedIn’s California layoffs, according to data provided to the state. Talent account directors, senior product managers and other workers also lost their jobs.

The cuts come as tech companies are releasing more artificial intelligence-powered tools that can generate code. Executives have also said that would impact engineering jobs.

Microsoft Chief Executive Satya Nadella said in April that as much as 30% of the company’s code is written by AI. Nadella spoke during a conversation with Meta Chief Executive Mark Zuckerberg at the social network’s AI developer conference.

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As Microsoft competes to release more AI tools, the company has said that it’s trying to increase how fast it moves by reducing the number of managers and cutting down on redundancies.

It’s the latest cost-cutting round at LinkedIn. In 2023, the company laid off nearly 700 employees and said that it was trying to improve agility and accountability as part of a reorganization effort.

Microsoft purchased LinkedIn for $26 billion in 2016. In April, the company reported that its revenue in the third fiscal year quarter reached $4.3 billion in the third fiscal year quarter, up 7% over last year.

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FCC commissioner sounds alarms about free speech 'chilling effect' under Trump

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FCC commissioner sounds alarms about free speech 'chilling effect' under Trump

Federal Communications Commissioner Anna M. Gomez traveled to Los Angeles this week to sound an alarm that attacks on the media by President Trump and his lieutenants could fray the fabric of the 1st Amendment.

Gomez’s appearance Wednesday at Cal State L.A. was designed to take feedback from community members about the changed media atmosphere since Trump returned to office. The president initially expelled Associated Press journalists from the White House, for example. He signed an executive order demanding government funding be cut to PBS and NPR stations.

Should that order take effect, Pasadena-based radio station LAist would lose nearly $1.7 million — or about 4% of its annual budget, according to Alejandra Santamaria, chief executive of parent organization Southern California Public Radio.

“The point of all these actions is to chill speech,” Gomez told the small crowd. “We all need to understand what is happening and we need people to speak up and push back.”

Congress in the 1930s designed the FCC as an independent body, she said, rather than one beholden to the president.

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But those lines have blurred. In the closing days of last fall’s presidential campaign, Trump sued CBS and “60 Minutes” over edits to an interview with then-Vice President Kamala Harris, alleging producers doctored the broadcast to enhance her election chances. CBS has denied the allegations and the raw footage showed Harris was accurately quoted.

Trump-appointed FCC Chairman Brendan Carr, upon taking office in January, revived three complaints of bias against ABC, NBC and CBS, including one alleging the “60 Minutes” edits had violated rules against news distortion. He demanded that CBS release the unedited footage.

The FCC’s review of Skydance Media’s pending takeover of CBS-parent Paramount Global has been clouded by the president’s $20-billion lawsuit against CBS. The president rejected Paramount’s offer to settle for $15 million, according to the Wall Street Journal, which said Trump has demanded more.

Two high-level CBS News executives involved in “60 Minutes” were forced out this spring.

Gomez, in an interview, declined to discuss the FCC’s review of the Skydance-Paramount deal beyond saying: “It would be entirely inappropriate to consider the complaint against the ’60 Minutes’ segment as part of a transaction review.” Scrutinizing edits to a national newscast “are not part of the public interest analysis that the commission does when it considers mergers and acquisitions,” she said.

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For months, Gomez has been the lone voice of dissent at the FCC. Next month, she will become the sole Democrat on the panel.

The longtime communications attorney, who was appointed to the commission in 2023 by former President Biden, has openly challenged her colleague Carr and his policies that align with Trump’s directives. She maintains that some of Carr’s proposals, including opening investigations into diversity and inclusion policies at Walt Disney Co. and Comcast, go beyond the scope of the FCC, which is designed to regulate radio and TV stations and others that use the public airwaves.

The pressure campaign is working, Gomez said.

“When you see corporate parents of news providers … telling their broadcasters to tone down their criticisms of this administration, or to push out the executive producer of ’60 Minutes’ or the head of [CBS] News because of concerns about retribution from this administration because of corporate transactions — that is a chilling effect,” Gomez said.

Wednesday’s forum, organized by the nonprofit advocacy group Free Press, was punctuated with pleas from professors, journalists and community advocates for help in fending off Trump’s attacks. One journalist said she lost her job this spring at Voice of America after Trump took aim at the organization, which was founded more than 80 years ago to counter Nazi propaganda during World War II.

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The Voice of America’s remaining staffers could receive reduction-in-force notices later this week, according to Politico.

Latino journalists spoke about the difficulty of covering some stories because people have been frightened into silence due to the administration’s immigration crackdown.

For now, journalists are able to carry out their missions “for the most part,” said Gabriel Lerner, editor emeritus of the Spanish-language La Opinión.

But he added a warning.

“Many think that America is so exceptional that you don’t have to do anything because fascism will never happen here,” Lerner said. “I compare that with those who dance on the Titanic thinking it will never sink.”

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The White House pushed back on such narratives:

“President Trump is leading the most transparent administration in history. He regularly takes questions from the media, communicates directly to the public, and signed an Executive Order to protect free speech on his first day back in office,” spokesperson Anna Kelly said. “He will continue to fight against censorship while evaluating all federal spending to identify waste, fraud, and abuse.”

FCC Commission Chairman Brendan Carr on Capitol Hill.

(Alex Wroblewski / Bloomberg via Getty Images)

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Traditionally, the five-member FCC has maintained an ideological balance with three commissioners from the party in power and two from the minority. But the senior Democrat — Geoffrey Starks — plans to step down next month, which will leave just three commissioners: Gomez, Carr and another Republican, Nathan Simington.

Trump has nominated a third Republican, Olivia Trusty, but the Senate has not confirmed her appointment.

Trump has not named a Democrat to replace Starks.

Some on Wednesday expressed concern that Gomez’s five-year tenure on the commission could be cut short. Trump has fired Democrats from other independent bodies, including the Federal Trade Commission and the Consumer Product Safety Commission.

Gomez said if she is pushed out, it would only be because she was doing her job, which she said was defending the Constitution.

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Rep. Raul Ruiz (D-Indio) applauded Gomez’s efforts and noted that he’s long appreciated coordinating with her on more routine FCC matters, such as ensuring wider broadband internet access.

“But now the fight is the survival of the free press,” Ruiz said.

He noted that millions of people now get news from non-journalist sources, leading to a rise of misinformation and confusion.

“What is the truth?” Ruiz said. “How can we begin to have a debate? How can we begin to create policy on problems when we can’t even agree on what reality is?”

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