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Aspiring screenwriters struggle to break into shrinking industry. 'It shouldn't be this hard'

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Aspiring screenwriters struggle to break into shrinking industry. 'It shouldn't be this hard'

Since the start of the year, Brandy Hernandez has applied to nearly 200 entertainment jobs.

The 22-year-old film school graduate, who works as a receptionist at the Ross Stores buying office in downtown Los Angeles, said that for most of those applications, she never heard back — not even a rejection. When she did land follow-up interviews, she was almost always ghosted afterward.

“I knew that I wouldn’t be a famous screenwriter or anything straight out of college,” said Hernandez, who graduated from the USC School of Cinematic Arts in 2024. But she thought she’d at least be qualified for an entry-level film industry job.

“It shouldn’t be this hard,” she kept thinking.

Since the COVID-19 pandemic triggered a widespread production slowdown, the entertainment industry’s recovery has been delayed by the dual Hollywood strikes, some of the costliest wildfires in California’s history and an industry-wide contraction.

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Studios scrambling to cut costs amid the turbulence were quick to slash low-level positions that historically got rookies in the door.

“You almost feel cursed,” said Ryan Gimeson, who graduated from Chapman University’s Dodge College of Film and Media Arts in 2023, in the early days of the writers’ strike.

And while screenwriting has always been a competitive field, industry veterans attested that the conditions have rarely ever been harsher for young writers.

“In the past 40 years of doing this, this is the most disruptive I’ve ever seen it,” said Tom Nunan, founder of Bull’s Eye Entertainment and a lecturer in the UCLA School of Theater, Film and Television.

The landscape is especially dry in television writing, according to a jobs report released last month by the Writers Guild of America.

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TV writing roles dropped 42% in the 2023-2024 season that coincided with the strikes, the report said. About a third of those cuts were to lower-level appointments.

It’s a far cry from the TV business Liz Alper broke into 15 years ago.

Alper, an L.A.-based writer-producer and co-founder of the fair worker treatment movement #PayUpHollywood, came up in the early 2010s, when opportunities in scripted television were still plentiful.

The CW, for instance, was putting out three original one-hour shows a night, or about 18 to 21 original pieces of programming a week, Alper said. That translated to anywhere between 100 and 200 staff writer slots.

But in the last five years or so, the rise of streaming has essentially done the opposite — poaching cable subscribers, edging out episodic programming with bingeable on-demand series and cutting writing jobs in the process.

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The job scarcity has driven those in entry-level positions to stay there longer than they used to. A 2021 #PayUpHollywood survey found that most support staffers were in their late twenties, several years older than they were on average a decade ago.

Without those employees moving up and creating vacancies, recent graduates have nowhere to come in.

“I think if you have a job, it feels like you’ve got one of the lifeboats on the Titanic, and you’re not willing to give up the seat,” Alper said.

The entertainment job market has also suffered from the ongoing exodus of productions from California, where costs are high and tax incentives are low.

Legislation that would raise the state’s film tax credit to 35% of qualified spending — up from its current 20–25% rates — is pending after winning unanimous votes out of the Senate revenue and taxation committee and the Assembly arts and entertainment committee. Supporters say the move is critical for California to remain competitive with other states and countries, state legislators have argued.

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Meanwhile, young creatives are questioning whether L.A. is the place to launch their careers.

Peter Gerard.

(Robert Hanashiro / For The Times)

Peter Gerard, 24, moved to L.A. from Maryland two years ago to pursue TV writing. After graduating with a data science degree from the University of Maryland, he sensed it was his last chance to chase his dream.

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Within weeks of arriving in L.A. in April 2023, he landed a handful of job interviews and even felt hopeful about a few.

Then the writers guild went on strike.

“I came moments before disaster, and I had no idea,” he said.

During the slowdown, Gerard filled his time by working on independent films, attending writing classes and building his portfolio. He was fine without a full-time gig, he said, figuring L.A. would work its magic on him eventually.

Such “cosmic choreography” touched writer-producer Jill Goldsmith nearly 30 years ago, she said, when she left her job as a public defender in Chicago to pursue TV writing. After seven trying months in L.A., her luck turned when she met “NYPD Blue” co-creator David Milch in line at a Santa Monica chocolate shop. Goldsmith sent him a script, the show bought it and she got her first credit in 1998.

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Goldsmith, a lecturer in the UCLA MFA program in the School of Theater, Film and Television, said she tells her students such opportunities only come when they meet fate halfway.

But hearing veteran writers mourn their lost jobs and L.A.’s bygone glory led Gerard to question his own bid for success.

“I felt sorry for them, but it also made me realize, like, ‘Wow, there’s a lot of people who want to do this, and a lot of them are much further along than me, with nothing to show for it,’” he said.

Lore Olivera.

Lore Olivera.

(Robert Hanashiro / For The Times)

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As the youngest staff writer in her current writers’ room, Lore V. Olivera, 26, has gotten used to her senior counterparts waxing nostalgic about the “good old times.”

“I think they’re definitely romanticizing a bit,” she said, “but there is some truth in there.”

Olivera landed her first staff writer job in 2023, a year after graduating from Stanford University. The process was straightforward: her reps cold-emailed her samples to a showrunner, he liked them, she interviewed and got the job. But Olivera said such success stories are rare.

“I was ridiculously lucky,” she said. Still, getting staffed is no finish line, she added, just a 20-week pause on the panic of finding the next gig.

Olivera is also the only staff writer in her current room, with all her colleagues holding higher titles like editor or producer. It’s a natural consequence, she said, of showrunners facing pressure to fill limited positions with heavy-hitters already proven capable of creating hits.

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Olivera said she knows not every 26-year-old was getting hired a few decades ago, but even her elder peers agreed the industry has lost a former air of possibility.

“It’s definitely a slap in the face when you get here and you’re like, ‘Yeah, it’s going to be a few miserable years, and then I might not even make it,’” Olivera said. “Not even because I’m good or bad… but just because the industry is so dead and so afraid of taking chances.’”

Jolaya Gillams, who graduated from Chapman’s Dodge college in 2023, said that her class had talent in spades. But the industry hasn’t given them anywhere to put it.

Instead, studios are pouring money into remakes, the 24-year old said, even as consumers have displayed their appetite for original material.

“I hope that we move into an era of film where it’s new, fresh ideas and new perspectives and having an open mind to the voice of our generation,” Gillams said.

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Until then, the filmmaker said she’ll continue to create work for herself.

During the strikes, Gillams and a production team with no budget made the short film “Sincero,” which won the audience award for short documentary at the 2023 Newport Beach Film Festival. As she continues the search for a distributor for the doc, she already has another project in the works.

Weary from the “black hole” of job applications, Hernandez said she, too, is focused on bringing her own work to life. In an ideal world, that leads to a film festival or two, maybe even agency representation. But mostly, what drives her is pride in the work itself.

“If I’m successful in my mind,” said Hernandez, “I’m content with that.”

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Newsom’s budget includes $200 million to make up for Trump’s canceled EV rebates, among other climate items

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Newsom’s budget includes 0 million to make up for Trump’s canceled EV rebates, among other climate items

Gov. Gavin Newsom on Friday doubled down on California’s commitment to electric vehicles with proposed rebates intended to backfill federal tax credits canceled by the Trump administration.

The plan would allocate $200 million in one-time special funds for a new point-of-sale incentive program for light-duty zero-emissions vehicles. It was part of a sweeping $348.9-billion state budget proposal released Friday, which also included items to address air pollution and worsening wildfires, amid a projected $3-billion state deficit.

EVs have become a flashpoint in California’s battle against the Trump administration, which moved last year to repeal the state’s long-held authority to set strict tailpipe emission standards and eventually ban the sale of new gas powered cars.

Last year, Trump ended federal tax credits of up to $7,500 for EV customers that were part of President Biden’s 2022 Inflation Reduction Act. In September, his administration also let lapse federal authorization for California’s Clean Air Vehicle decal program, which allowed solo EV drivers to use carpool lanes.

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“Despite federal interference, the governor maintains his commitment to protecting public health and achieving California’s world leading climate agenda,” Lindsay Buckley, spokesperson for the California Air Resources Board, said in an email. “This incentive program will help continue the state’s ZEV momentum, especially with the federal administration eliminating the federal EV tax credit and carpool lane access.”

Newsom had previously flip-flopped on this idea, first vowing to restore a state program that provided up to $7,500 to buy clean cars and then walking it back in September. That same month, a group of five automakers including Honda, Rivian, Hyundai, Volkswagen and Audi wrote a letter urging Newsom and state legislators to establish a $5,000 EV tax rebate to replace the lost federal incentives, Politico reported.

During his State of the State speech Thursday — one year after the devastating Palisades and Eaton fires in Los Angeles — Newsom said California “refuse[s] to be bystanders” while China and other nations take the lead on electric vehicles and the clean energy transition. He touted the state’s investments in solar, hydrogen, wind and nuclear power, as well as its recent move away from the use of any coal-fired power.

“We must continue our prudent fiscal management, funding our reserves, and continuing the investments Californians rely on, from education to public safety, all while preparing for Trump’s volatility outside our control,” the governor said in a statement. “This is what responsible governance looks like.”

Several environmental groups had been urging Newsom to invest more in clean air and clean vehicle programs, which they say are critical to the state’s ambitious goals for human health and the environment. Transportation is the largest source of climate and air pollution in California and is responsible for more than a third of global warming emissions, said Daniel Barad, Western states policy manager with the nonprofit Union of Concerned Scientists.

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“As federal attacks threaten California’s authority to protect public health, incentives are more essential than ever to scale up clean cars and trucks,” Barad said. “The governor and legislative leaders must act now to fully fund zero-emission transportation and pursue new revenue to grow and sustain climate investments.”

Katelyn Roedner Sutter, California senior director with the nonprofit Environmental Defense Fund, called it “an essential step to save money for Californians, cut harmful pollution, spur innovation, and support the global competitiveness of our auto industry.”

While the budget proposal does not include significant new spending proposals, it contains other line items relating to climate and the environment. Among them are plans to continue implementing Proposition 4, the $10-billion climate bond approved by voters in 2024 for programs geared toward wildfire resilience, safe drinking water, flood management, extreme heat mitigation and other similar efforts.

Among $2.1 billion in climate bond investments proposed this year are $58 million for wildfire prevention and hazardous fuels reduction projects in vulnerable communities, and nearly $20 million to assist homeowners with defensible space to prevent fire. Water-related investments include $232 million for flood control projects and nearly $70 million to support repairs to existing or new water conveyance projects.

The proposal also lays out how to spend money from California’s signature cap-and-trade program, which sets limits on greenhouse gas emissions and allows large polluters to buy and sell unused emission allowances at quarterly auctions. State lawmakers last year voted to extend the program through 2045 and rename it cap-and-invest.

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The spending plan includes a new tiered structure for cap-and-invest that first funds statutory obligations such as manufacturing tax exemptions, followed by $1 billion for the high speed rail project, $750 million to support the California Department of Forestry and Fire Protection, and finally secondary program funding such as affordable housing and low-carbon transit options.

But while some groups applauded the budget’s broad handling of climate issues, others criticized it for leaning too heavily on volatile funding sources for environmental priorities, such as special funds and one-time allocations.

The Sierra Club called the EV incentive program a crucial investment but said too many other items were left with “patchwork strategies that make long-term planning harder.”

“Just yesterday, the Governor acknowledged in his State of the State address that the climate risk is a financial risk. That is exactly why California needs climate investments that are stable and ongoing,” said Sierra Club director Miguel Miguel.

California Environmental Voters, meanwhile, stressed that the state should continue to work toward legislation that would hold oil and gas companies liable for damages caused by their emissions — a plan known as “Make Polluters Pay” that stalled last year amid fierce lobbying and industry pressure.

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“Instead of asking families to absorb the costs, the Legislature must look seriously at holding polluters accountable for the harm they’ve caused,” said Shannon Olivieri Hovis, California Environmental Voters’ chief strategy officer.

Sarah Swig, Newsom’s senior advisor for climate, noted that the state’s budget plan came just days after Trump withdrew the United States from the United Nations Framework Convention on Climate Change, a major global treaty signed by nearly 200 countries with the aim of addressing global warming through coordinated international action.

“California is not slowing down on climate at a time when we continue to see attack after attack from the federal government, including as recently as this week with the Trump administration’s withdrawal from the UNFCCC,” Swig told reporters Friday. “California’s leadership has never mattered more.”

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Abandoned shops and missing customers: Fire-scarred businesses are still stuck in the aftermath

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Abandoned shops and missing customers: Fire-scarred businesses are still stuck in the aftermath

The charred remains of the historic Pacific Palisades Business Block cast a shadow over a once-bustling shopping district along West Sunset Boulevard.

Empty lots littered with debris and ash line the street where houses and small businesses once stood. A year since the Palisades fire roared through the neighborhood, only a handful of businesses have reopened.

The Starbucks, Bank of America, and other businesses that used to operate in the century-old Business Block are gone. All that remains of the Spanish Colonial Revival building are some arches surrounding what used to be a busy retail space. The burned-out, rusty remnants of a walk-in vault squat in the center of the structure.

Nearby, the Shade Store, the Free-est clothing store, Skin Local spa, a Hastens mattress store, Sweet Laurel Bakery and the Hydration Room are among the many stores still shuttered. Local barbershop Gornik & Drucker doesn’t know if it can reopen.

“We have been going back and forth on what it would take to survive,” co-owner Leslie Gornik said. “If we open, we have to start over from scratch.”

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Hundreds gathered around Business Block on the anniversary of he fire on Wednesday to witness a military-style white-glove ceremony to pay respects to the families who lost loved ones. Photos of those killed from the neighborhood were placed at the Palisades Village Green next door.

The Palisades fire burned for 24 days, destroying more than 6,800 structures, damaging countless others and forcing most of the neighborhood’s residents to move elsewhere. About 30 miles northeast, the Eaton fire burned more than 9,400 structures. Combined, the fires killed 31 people.

Remnants of the the Pacific Palisades Business Block, which was completed in 1924 and burned in the Palisades fire.

The few businesses that are back in Palisades serve as a beacon of hope for the community, but owners and managers say business is down and customers haven’t returned.

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Ruby Nails & Spa, located near the Business Block, was closed for eight months before reopening in September. Now business is only half of what it was before the fires, owner Ruby Hong-Tran said.

“People come back to support but they live far away now,” she said. “All my clients, their houses burned.”

Ruby Hong-Tran, owner of Ruby Nails & Spa in Pacific Palisades, says her business is half of what it was since reopening.

Ruby Hong-Tran, owner of Ruby Nails & Spa in Pacific Palisades, says her business is half of what it was since reopening.

It took months to clean all the smoke damage from her shop. The front is still being fixed to cover up burn damage.

The firestorms destroyed swaths of other neighborhoods, including Malibu, Topanga, Sierra Madre and Altadena, where businesses and homeowners also are struggling to build back.

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Some are figuring out whether it is worth rebuilding. Some have given up.

The Los Angeles Economic Development Corporation estimated last year that more than 1,800 small businesses were in the burn zones in Pacific Palisades, Malibu and Altadena, impacting more than 11,000 jobs.

Businesses say they often have been on their own. The Federal Emergency Management Agency tasked the U.S. Army Corps of Engineers to clean up debris at private residences, some public buildings and places of worship — but not commercial properties.

Business owners had to clean up the charred debris and toxic waste on their properties. Many had to navigate complicated insurance claims and apply for emergency loans to stay afloat.

Rosie Maravilla, general manager of Anawalt’s Palisades Hardware, said damage to her store was limited, and insurance covered the cleaning, so she was able to open quickly. The store reopened just one month after the fire.

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Rosie Maravilla, general manager of Anawalt Palisades Hardware, in front of of the store in Pacific Palisades.

Rosie Maravilla, general manager of Anawalt Palisades Hardware, in front of of the store in Pacific Palisades.

Still, sales are 35% lower than what they used to be.

“In the early days, it was bad. We weren’t making anything,” Maravilla said. “We’re lucky the company kept us employed.”

The customer base has changed. Instead of homeowners working on personal projects, the store is serving contractors working on rebuilding in the area.

An archival image of the area in Pacific Palisades hangs over the aisles in Anawalt Palisades Hardware.

An archival image of the area in Pacific Palisades hangs over the aisles in Anawalt Palisades Hardware, where business is down despite a customer base of contractors who are rebuilding.

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Across the street from the Business Block, the Palisades Village mall was spared the flames and looks pristine, but is still closed. Shop windows are covered with tarps. Low metal gates block entry to the high-end outlets. The mall is still replacing its drywall to eliminate airborne contaminants that the fire could have spread.

All of its posh shops still are shut: Erewhon, Lululemon ,Bay Theater, Blue Ribbon Sushi, athletic apparel store Alo, Buck Mason men’s and Veronica Beard women’s boutiques.

Mall owner and developer Rick Caruso said he is spending $60 million to reopen in August.

The need to bring back businesses impacted by the fires is urgent, Caruso said, and not just to support returning residents.

“It’s critical to bring jobs back and also for the city to start creating some tax revenue to support city services,” he said. ”Leaders need to do more to speed up the rebuilding process, such as speeding up the approval of building permits and stationing building inspectors closer to burn areas.”

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Pedestrians walk past the Erewhon market in Palisades Village that plans to reopen this year.

Pedestrians walk past the Erewhon market in Palisades Village that plans to reopen this year.

(Genaro Molina/Los Angeles Times)

Wednesday, on the anniversary of the fire, Caruso sent three light beams into the sky over the mall, which met in one stream to honor the impacted communities of Pacific Palisades, Altadena and Malibu.

The nighttime display will continue through Jan. 31.

Business Block’s history dates to 1924, when it served as a home for the community’s first ventures. In the 1980s, plans to tear it down and build a mall sparked a local uprising to save the historic symbol of the neighborhood’s vibrancy. It was designated a Los Angeles Historic-Cultural Monument in 1984.

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Tiana Noble, a Starbucks spokesperson, said the landlord terminated the company’s lease when the building burned down. Bank of America said it secured a new lease to rebuild nearby.

Business Block’s fate is still unclear. Some people want to preserve its shell and turn it into a memorial.

This week, it was ringed by a fence emblazoned with the words “Empowering fresh starts together.”

Caruso said the ruins should be torn down.

“It needs to be demolished and cleaned up,” he said. “It’s an eyesore right now and a hazard. I would put grass on it and make it attractive to the community.”

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Twisted and scorched remnants of the the Pacific Palisades Business Block still are there a year after the fire.

Twisted and scorched remnants of the the Pacific Palisades Business Block still are there a year after the fire.

A short walk from the Business Block and near a burned-down Ralphs grocery store is the Palisades Garden Cafe, one of the few places in the neighborhood to get food and drink. The small, vibrant cafe was closed for two months after the fire, during which the employees went without pay.

Manager Lita Rodriguez said business is improving, but misses the regulars.

“We used to get tons of students and teachers who live and work here,” she said. “Our customers are mostly contractors now.”

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California led the nation in job cuts last year, but the pace slowed in December

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California led the nation in job cuts last year, but the pace slowed in December

Buffeted by upheavals in the tech and entertainment industries, California led the nation in job cuts last year — but the pace of layoffs slowed sharply in December both in the state and nationwide as company hiring plans picked up.

State employers announced just 2,739 layoffs in December, well down from the 14,288 they said they would cut in November.

Still, with the exception of Washington, D.C., California led all states in 2025 with 175,761 job losses, according to a report from outplacement firm Challenger, Gray & Christmas.

The slowdown in December losses was experienced nationwide, where U.S.-based employers announced 35,553 job cuts for the month. That was down 50% from the 71,321 job cuts announced in November and down 8% from the 38,792 job cuts reported the same month last year.

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That amounted to good news in a year that saw the nation’s economy suffer through 1.2 million layoffs — the most since the economic destruction caused by the pandemic, which led to 2.3 million job losses in 2020, according to the report.

“The year closed with the fewest announced layoff plans all year. While December is typically slow, this coupled with higher hiring plans, is a positive sign after a year of high job cutting plans,” Andy Challenger, a workplace expert at the firm, said in a statement.

The California economy was lashed all year by tumult in Hollywood, which has been hit by a slowdown in filming as well as media and entertainment industry consolidation.

Meanwhile, the advent of artificial intelligence boosted capital spending in Silicon Valley at the expense of jobs, though Challenger said the losses were also the result of “overhiring over the last decade.”

Workers were laid off by the thousands at Intel, Salesforce, Meta, Paramount, Walt Disney Co. and elsewhere. Apple even announced its own rare round of cuts.

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The 75,506 job losses in technology California experienced last year dwarfed every other industry, according to Challenger’s data. It attributed 10,908 of the cuts to AI.

Entertainment, leisure and media combined saw 17,343 announced layoffs.

The losses pushed the state’s unemployment rate up a tenth of a point to 5.6% in September, the highest in the nation aside from Washington, D.C., according to the U.S. Bureau of Labor Statistics data released in December.

September also marked the fourth straight month the state lost jobs, though they only amounted to 4,500 in September, according to the bureau data.

Nationally, Washington, D.C., took the biggest jobs hits last year due to Elon Musk’s initiative to purge the federal workforce. The district’s 303,778 announced job losses dwarfed those of California, though there none reported for December.

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The government sector led all industries last year with job losses of 308,167 nationwide, while technology led in private sector job cuts with 154,445. Other sector with losses approaching 100,000 were warehousing and retail.

Despite the attention focused on President Trump’s tariffs regime, they were only cited nationally for 7,908 job cuts last year, with none announced in December.

New York experienced 109,030 announced losses, the second most of any state. Georgia was third at 80,893.

These latest figures follow a report from the Labor Department this week that businesses and government agencies posted 7.1 million open jobs at the end of November, down from 7.4 million in October. Layoffs also dropped indicating the economy is experiencing a “low-hire, low-fire” job market.

At the same time, the U.S. economy grew at an 4.3% annual rate in the third quarter, surprising economists with the fastest expansion in two years, as consumer and government spending, as well as exports, grew. However, the government shutdown, which halted data collection, may have distorted the results.

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Still, December’s announced hiring plans also were positive. Last month, employers nationwide said they would hire 10,496 employees, the highest total for the month since 2022 when they announced plans to hire 51,693 workers, Challenger said.

The December plans contrasted sharply with the 12-month figure. Last year, U.S. employers announced they would hire 507,647 workers, down 34% from 2024.

The Associated Press contributed to this report.

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