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After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'

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After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'

The blackened remains of the neighborhood pet store next to a bank untouched by the fires.

A burned-down museum of bunny memorabilia separated by red caution tape from a strip mall, all of its businesses still standing.

A longtime bike shop, reduced to a heap of twisted metal, steps away from a pristine Thai restaurant with a handwritten note taped to the door: “Sorry, we are closed due to power outage and extreme winds. Come back soon!”

Up and down Lake Avenue, the main commercial thoroughfare in Altadena, are stark signs of the Eaton fire’s aftermath: the businesses it subsumed and the ones it spared. More than 9,400 residential and commercial structures were destroyed by the blaze, a catastrophic loss for the tight-knit community nestled in the foothills of the San Gabriel Mountains.

All told, estimates of the total economic loss from last month’s wildfires in and around Los Angeles have swelled to more than $250 billion, making it one of the costliest natural disasters in U.S. history. Nearly 1,900 small businesses were located within the fire burn zones and were probably affected, according to an estimate from the L.A. County Economic Development Corp. Those businesses supported roughly 11,400 jobs.

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Now, whether their stores survived the flames or not, small-business owners say they are facing a crisis. Those who lost their businesses are wading through insurance claims and loan applications while wrestling with whether to rebuild. For owners whose stores remain, there’s damage from smoke and ash, utilities that have yet to be restored and the fear that customers won’t return for a long time, if ever.

“There’s no community anymore,” said Leo Bulgarini, whose eponymous gelateria and restaurant narrowly escaped the fire. Just on the other side of the parking lot, the neighboring Bunny Museum burned to the ground, as did his home about a mile away.

“Who is going to want to come here?” he said. “I keep hearing, ‘Bulgarini is alive!’ It’s not alive.”

Here are three stories from Altadena entrepreneurs and the businesses they built.

Burned down but not out

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When he was 14, Steve Salinas got a job at Steve’s Pet and Bike, getting paid $3.75 an hour to tinker with bicycles. The combination shop was like something out of a child’s dreamland, a place where a kid could walk in to admire a shiny Schwinn and leave with a pet turtle.

Through the years, Salinas honed his skills at bending back damaged bike frames and building custom five- and six-seater bikes, but his favorite part was the connection he forged with his customers.

Steve Salinas visits the site of his burned-down bike shop. He began working at the store when he was 14.

(Carlin Stiehl / For The Times)

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The pet and bike shops eventually split into two separate businesses — one right around the corner from the other — and Salinas bought the bike side in the late 1990s.

The morning after the Eaton fire started, Salinas drove to check on his mother’s house. It was safe. He then went to a friend’s house and saw the home two doors down was engulfed, so he climbed onto the adjoining roof with a hose until a water truck arrived.

The home made it, but he soon learned that his bike shop had not.

A few days later, Salinas walked through the charred ruins in disbelief, inhaling the smell of burnt tire tubes and noticing that even items made of aluminum had been destroyed. He estimated he lost about $250,000 in tools and merchandise.

Now in his mid-50s, he is determined to rebuild the shop that has been a part of his life for four decades. Since the pandemic began, Salinas said, the company had been doing very well — he estimated that business had picked up by about 30%.

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Although Salinas had general liability insurance, he didn’t have fire insurance — it would have more than tripled his premium costs, he said, to around $4,000 a year.

He has one employee, a longtime bike mechanic who started a GoFundMe for the business. Salinas said he plans to use the money to reopen in a pop-up location until Steve’s Bike Shop is rebuilt.

These days he is staying busy collecting donated bikes, tuning them up and gifting them to residents who lost their homes.

“We’ve got to keep going,” he said. “Now it’s just a matter of gearing your head toward how to move forward and try to put it back together.”

Four walls and no customers

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Three weeks after the Eaton fire began, Ashima Gupta unlocked the glass doors at Code Ninjas, a learning center for kids that she bought in October for $80,000.

The center had been a cheerful place where children ages 5 to 14 would come after school and on the weekends to build Legos, practice their coding skills and design and print 3D toys on site.

To help grow the franchise location, Gupta, 45, had spent $10,000 in marketing and reached out to local companies to pitch partnerships. New members were signing up in droves, and she had six part-time employees. By the end of the year, she said, she was pulling in $15,000 in revenue a month from the center and was breaking even financially.

When the fire swept through Altadena, Code Ninjas survived along with Bulgarini and eight other strip mall tenants. But Gupta said they are “silent casualties” of the inferno: technically intact, but effectively put out of business for the foreseeable future.

Ashima Gupta of Code Ninjas holds her hands together as she leans against a counter.

Ashima Gupta, owner of Code Ninjas, stands inside the learning center.

(Carlin Stiehl / For The Times)

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“Who will bring their children here? We need families, and they’re gone,” she said as she made her way through the center on a recent Tuesday morning. The utilities were still out, and a fine layer of ash coated the floor, the orange benches, the foosball table.

Scrawled in pink marker on a white board were the words, “Tuesday, January 7th. What was the spider’s New Year’s resolution?” An eerie reminder of the day everything ground to a halt.

She said 95% of her customers have already canceled. So many lost their homes and relocated to neighborhoods far from the Code Ninjas location that it didn’t make sense for them to continue paying their memberships.

Gupta herself doesn’t think the center — an untouched island in a vast landscape of wreckage — is currently suitable for young children. She wouldn’t bring her own 10-year-old daughter here, she admitted.

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“I just can’t get my head around what to do,” she said.

Gupta anticipated it will take two to three years to recover. She and some of the other strip mall tenants are considering writing a letter to their landlord to ask for a reduction in their rents; an invoice just arrived for the nearly $6,000 a month she pays for the 2,500-square-foot space.

Shawn Shakhmalian leans against a counter inside Code Ninjas.

Shawn Shakhmalian, right, the owner Nancy’s Greek Cafe and adjacent bakery, visits Gupta at Code Ninjas three weeks after the Eaton fire. Both were waiting for the utilities to be restored in the strip mall plaza, which survived the flames.

(Carlin Stiehl / For The Times)

She’s also waiting on her insurance, which has been backed up with more pressing residential property claims, she said.

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Since the fire, people have kept asking her: “‘Is your house burned?’ No. ‘Is your center burned?’ No,” she said. “‘Then just wait.’”

After five decades, pet shop calls it quits

Carrie Meyers started running the register of Steve’s Pet and Bike as a teenager in the 1980s.

Her uncle Steve Segner owned the shop, and she grew to appreciate the cacophonous menagerie of birds and loose crickets. In 2000, Meyers bought the pet portion of the business, officially turning what had begun as a side gig into her life’s work.

Under her ownership, Steve’s Pets sold puppies, kittens, rabbits, rodents, birds, fish — even goats and small pigs. Meyers was greeted each morning by a green parrot named Pesto, who became the shop’s mascot and would caw, “Hellllow!”

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When Meyers’ children were young, they napped in a crib in the shop as she zipped around, tidying up and taking inventory. Grooming services became a bigger part of the business in recent years, as had selling organic chicken feed and dog food made from avocados.

Like many small-business owners, she found it harder and harder to compete with retail giants such as Target and Amazon. But she weathered those challenges, along with economic ones like the 2008 financial crisis and the recent Hollywood strikes, all of which hurt her sales.

“I’m still here,” Meyers would tell customers who called to check in. “I made it again. I’m lucky.”

Until last month, when the Eaton fire tore through Altadena, destroying both her home and her pet shop.

“There’s nothing left,” she said. “Nothing.”

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Carrie Meyers holds a dog as she stands near rubble.

Meyers, with her dog Jojo, said she doesn’t plan to rebuild Steve’s Pets.

(Carlin Stiehl / For The Times)

When Meyers evacuated from her home in the dark of night on Jan. 7, the fire was still a good distance from the shop and she knew shoving the animals into her car would have stressed them.

The next morning, Steve’s Pets was still standing and she drove over to evacuate the animals. On the way there, she received a call saying the shop was engulfed in flames.

All the animals, including beloved Pesto, were gone.

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Distraught and grieving the losses, Meyers also had to worry about the livelihoods of her seven employees. She sent a group text encouraging them to get on unemployment, and after receiving $25,000 from insurance, she issued paychecks. Her daughter, Hannah, started a GoFundMe to help the employees.

Meyers doesn’t plan to reopen. She said she needs to focus on rebuilding her home, and at 56, she’s ready for a break.

A post on the shop’s website thanking former customers now uses the past tense: “Steve’s Pets was a family-owned and operated pet store and grooming shop in business for decades.”

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Abandoned shops and missing customers: Fire-scarred businesses are still stuck in the aftermath

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Abandoned shops and missing customers: Fire-scarred businesses are still stuck in the aftermath

The charred remains of the historic Pacific Palisades Business Block cast a shadow over a once-bustling shopping district along West Sunset Boulevard.

Empty lots littered with debris and ash line the street where houses and small businesses once stood. A year since the Palisades fire roared through the neighborhood, only a handful of businesses have reopened.

The Starbucks, Bank of America, and other businesses that used to operate in the century-old Business Block are gone. All that remains of the Spanish Colonial Revival building are some arches surrounding what used to be a busy retail space. The burned-out, rusty remnants of a walk-in vault squat in the center of the structure.

Nearby, the Shade Store, the Free-est clothing store, Skin Local spa, a Hastens mattress store, Sweet Laurel Bakery and the Hydration Room are among the many stores still shuttered. Local barbershop Gornik & Drucker doesn’t know if it can reopen.

“We have been going back and forth on what it would take to survive,” co-owner Leslie Gornik said. “If we open, we have to start over from scratch.”

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Hundreds gathered around Business Block on the anniversary of he fire on Wednesday to witness a military-style white-glove ceremony to pay respects to the families who lost loved ones. Photos of those killed from the neighborhood were placed at the Palisades Village Green next door.

The Palisades fire burned for 24 days, destroying more than 6,800 structures, damaging countless others and forcing most of the neighborhood’s residents to move elsewhere. About 30 miles northeast, the Eaton fire burned more than 9,400 structures. Combined, the fires killed 31 people.

Remnants of the the Pacific Palisades Business Block, which was completed in 1924 and burned in the Palisades fire.

The few businesses that are back in Palisades serve as a beacon of hope for the community, but owners and managers say business is down and customers haven’t returned.

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Ruby Nails & Spa, located near the Business Block, was closed for eight months before reopening in September. Now business is only half of what it was before the fires, owner Ruby Hong-Tran said.

“People come back to support but they live far away now,” she said. “All my clients, their houses burned.”

Ruby Hong-Tran, owner of Ruby Nails & Spa in Pacific Palisades, says her business is half of what it was since reopening.

Ruby Hong-Tran, owner of Ruby Nails & Spa in Pacific Palisades, says her business is half of what it was since reopening.

It took months to clean all the smoke damage from her shop. The front is still being fixed to cover up burn damage.

The firestorms destroyed swaths of other neighborhoods, including Malibu, Topanga, Sierra Madre and Altadena, where businesses and homeowners also are struggling to build back.

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Some are figuring out whether it is worth rebuilding. Some have given up.

The Los Angeles Economic Development Corporation estimated last year that more than 1,800 small businesses were in the burn zones in Pacific Palisades, Malibu and Altadena, impacting more than 11,000 jobs.

Businesses say they often have been on their own. The Federal Emergency Management Agency tasked the U.S. Army Corps of Engineers to clean up debris at private residences, some public buildings and places of worship — but not commercial properties.

Business owners had to clean up the charred debris and toxic waste on their properties. Many had to navigate complicated insurance claims and apply for emergency loans to stay afloat.

Rosie Maravilla, general manager of Anawalt’s Palisades Hardware, said damage to her store was limited, and insurance covered the cleaning, so she was able to open quickly. The store reopened just one month after the fire.

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Rosie Maravilla, general manager of Anawalt Palisades Hardware, in front of of the store in Pacific Palisades.

Rosie Maravilla, general manager of Anawalt Palisades Hardware, in front of of the store in Pacific Palisades.

Still, sales are 35% lower than what they used to be.

“In the early days, it was bad. We weren’t making anything,” Maravilla said. “We’re lucky the company kept us employed.”

The customer base has changed. Instead of homeowners working on personal projects, the store is serving contractors working on rebuilding in the area.

An archival image of the area in Pacific Palisades hangs over the aisles in Anawalt Palisades Hardware.

An archival image of the area in Pacific Palisades hangs over the aisles in Anawalt Palisades Hardware, where business is down despite a customer base of contractors who are rebuilding.

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Across the street from the Business Block, the Palisades Village mall was spared the flames and looks pristine, but is still closed. Shop windows are covered with tarps. Low metal gates block entry to the high-end outlets. The mall is still replacing its drywall to eliminate airborne contaminants that the fire could have spread.

All of its posh shops still are shut: Erewhon, Lululemon ,Bay Theater, Blue Ribbon Sushi, athletic apparel store Alo, Buck Mason men’s and Veronica Beard women’s boutiques.

Mall owner and developer Rick Caruso said he is spending $60 million to reopen in August.

The need to bring back businesses impacted by the fires is urgent, Caruso said, and not just to support returning residents.

“It’s critical to bring jobs back and also for the city to start creating some tax revenue to support city services,” he said. ”Leaders need to do more to speed up the rebuilding process, such as speeding up the approval of building permits and stationing building inspectors closer to burn areas.”

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Pedestrians walk past the Erewhon market in Palisades Village that plans to reopen this year.

Pedestrians walk past the Erewhon market in Palisades Village that plans to reopen this year.

(Genaro Molina/Los Angeles Times)

Wednesday, on the anniversary of the fire, Caruso sent three light beams into the sky over the mall, which met in one stream to honor the impacted communities of Pacific Palisades, Altadena and Malibu.

The nighttime display will continue through Jan. 31.

Business Block’s history dates to 1924, when it served as a home for the community’s first ventures. In the 1980s, plans to tear it down and build a mall sparked a local uprising to save the historic symbol of the neighborhood’s vibrancy. It was designated a Los Angeles Historic-Cultural Monument in 1984.

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Tiana Noble, a Starbucks spokesperson, said the landlord terminated the company’s lease when the building burned down. Bank of America said it secured a new lease to rebuild nearby.

Business Block’s fate is still unclear. Some people want to preserve its shell and turn it into a memorial.

This week, it was ringed by a fence emblazoned with the words “Empowering fresh starts together.”

Caruso said the ruins should be torn down.

“It needs to be demolished and cleaned up,” he said. “It’s an eyesore right now and a hazard. I would put grass on it and make it attractive to the community.”

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Twisted and scorched remnants of the the Pacific Palisades Business Block still are there a year after the fire.

Twisted and scorched remnants of the the Pacific Palisades Business Block still are there a year after the fire.

A short walk from the Business Block and near a burned-down Ralphs grocery store is the Palisades Garden Cafe, one of the few places in the neighborhood to get food and drink. The small, vibrant cafe was closed for two months after the fire, during which the employees went without pay.

Manager Lita Rodriguez said business is improving, but misses the regulars.

“We used to get tons of students and teachers who live and work here,” she said. “Our customers are mostly contractors now.”

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California led the nation in job cuts last year, but the pace slowed in December

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California led the nation in job cuts last year, but the pace slowed in December

Buffeted by upheavals in the tech and entertainment industries, California led the nation in job cuts last year — but the pace of layoffs slowed sharply in December both in the state and nationwide as company hiring plans picked up.

State employers announced just 2,739 layoffs in December, well down from the 14,288 they said they would cut in November.

Still, with the exception of Washington, D.C., California led all states in 2025 with 175,761 job losses, according to a report from outplacement firm Challenger, Gray & Christmas.

The slowdown in December losses was experienced nationwide, where U.S.-based employers announced 35,553 job cuts for the month. That was down 50% from the 71,321 job cuts announced in November and down 8% from the 38,792 job cuts reported the same month last year.

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That amounted to good news in a year that saw the nation’s economy suffer through 1.2 million layoffs — the most since the economic destruction caused by the pandemic, which led to 2.3 million job losses in 2020, according to the report.

“The year closed with the fewest announced layoff plans all year. While December is typically slow, this coupled with higher hiring plans, is a positive sign after a year of high job cutting plans,” Andy Challenger, a workplace expert at the firm, said in a statement.

The California economy was lashed all year by tumult in Hollywood, which has been hit by a slowdown in filming as well as media and entertainment industry consolidation.

Meanwhile, the advent of artificial intelligence boosted capital spending in Silicon Valley at the expense of jobs, though Challenger said the losses were also the result of “overhiring over the last decade.”

Workers were laid off by the thousands at Intel, Salesforce, Meta, Paramount, Walt Disney Co. and elsewhere. Apple even announced its own rare round of cuts.

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The 75,506 job losses in technology California experienced last year dwarfed every other industry, according to Challenger’s data. It attributed 10,908 of the cuts to AI.

Entertainment, leisure and media combined saw 17,343 announced layoffs.

The losses pushed the state’s unemployment rate up a tenth of a point to 5.6% in September, the highest in the nation aside from Washington, D.C., according to the U.S. Bureau of Labor Statistics data released in December.

September also marked the fourth straight month the state lost jobs, though they only amounted to 4,500 in September, according to the bureau data.

Nationally, Washington, D.C., took the biggest jobs hits last year due to Elon Musk’s initiative to purge the federal workforce. The district’s 303,778 announced job losses dwarfed those of California, though there none reported for December.

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The government sector led all industries last year with job losses of 308,167 nationwide, while technology led in private sector job cuts with 154,445. Other sector with losses approaching 100,000 were warehousing and retail.

Despite the attention focused on President Trump’s tariffs regime, they were only cited nationally for 7,908 job cuts last year, with none announced in December.

New York experienced 109,030 announced losses, the second most of any state. Georgia was third at 80,893.

These latest figures follow a report from the Labor Department this week that businesses and government agencies posted 7.1 million open jobs at the end of November, down from 7.4 million in October. Layoffs also dropped indicating the economy is experiencing a “low-hire, low-fire” job market.

At the same time, the U.S. economy grew at an 4.3% annual rate in the third quarter, surprising economists with the fastest expansion in two years, as consumer and government spending, as well as exports, grew. However, the government shutdown, which halted data collection, may have distorted the results.

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Still, December’s announced hiring plans also were positive. Last month, employers nationwide said they would hire 10,496 employees, the highest total for the month since 2022 when they announced plans to hire 51,693 workers, Challenger said.

The December plans contrasted sharply with the 12-month figure. Last year, U.S. employers announced they would hire 507,647 workers, down 34% from 2024.

The Associated Press contributed to this report.

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Commentary: Yes, California should tax billionaires’ wealth. Here’s why

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Commentary: Yes, California should tax billionaires’ wealth. Here’s why

That shrill, high-pitched squeal you’ve been hearing lately? Don’t bother trying to adjust your TV or headphones, or calling your doctor for a tinnitis check. It’s just America’s beleaguered billionaires keening over a proposal in California to impose a one-time wealth tax of up to 5% on fortunes of more than $1 billion.

The billionaires lobby has been hitting social media in force to decry the proposed voter initiative, which has only started down the path toward an appearance on November’s state ballot. Supporters say it could raise $100 billion over five years, to be spent mostly on public education, food assistance and California’s medicaid program, which face severe cutbacks thanks to federal budget-cutting.

As my colleagues Seema Mehta and Caroline Petrow-Cohen report, the measure has the potential to become a political flash point.

The rich will scream The pundits and editorial-board writers will warn of dire consequences…a stock market crash, a depression, unemployment, and so on. Notice that the people making such objections would have something personal to lose.

— Donald Trump advocating a wealth tax, in 2000

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Its well-heeled critics include Jessie Powell, co-founder of the Bay Area-based crypto exchange platform Kraken, who warned on X that billionaires would flee the state, taking with them “all of their spending, hobbies, philanthropy and jobs.”

Venture investor Chamath Palihapitiya claimed on X that “$500 billion in wealth has already fled the state” but didn’t name names. San Francisco venture investor Ron Conway has seeded the opposition coffers with a $100,000 contribution. And billionaire Peter Thiel disclosed on Dec. 31 that he has opened a new office in Miami, in a state that not only has no wealth tax but no income tax.

Already Gov. Gavin Newsom, a likely candidate for the Democratic nomination for president, has warned against the tax, arguing that it’s impractical for one state to go it alone when the wealthy can pick up and move to any other state to evade it.

On the other hand. Rep. Ro Khanna (D-Fremont), usually an ally of Silicon Valley entrepreneurs, supports the measure: “It’s a matter of values,” he posted on X. “We believe billionaires can pay a modest wealth tax so working-class Californians have Medicaid.”

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Not every billionaire has decried the wealth tax idea. Jensen Huang, the CEO of the soaring AI chip company Nvidia — and whose estimated net worth is more than $160 billion — expressed indifference about the California proposal during an interview with Bloomberg on Tuesday.

“We chose to live in Silicon Valley and whatever taxes, I guess, they would like to apply, so be it,” he said. “I’m perfectly fine with it. It never crossed my mind once.”

And in 2000, another plutocrat well known to Americans proposed a one-time tax of 14.25% on taxpayers with a net worth of $10 million or more. That was Donald Trump, in a book-length campaign manifesto titled “The America We Deserve.”

“The rich will scream,” Trump predicted. “The pundits and editorial-board writers will warn of dire consequences … a stock market crash, a depression, unemployment, and so on. Notice that the people making such objections would have something personal to lose.” (Thanks due to Tim Noah of the New Republic for unearthing this gem.)

Trump’s book appeared while he was contemplating his first presidential campaign, in which he presented himself as a defender of the ordinary American. His ghostwriter, Dave Shiflett, later confessed that he regarded the book as “my first published work of fiction.”

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All that said, let’s take a closer look at the proposed initiative and its backers’ motivation. It’s gaining nationwide attention because California has more billionaires than any other state.

The California measure’s principal sponsor, the Service Employees International Union, and its allies will have to gather nearly 875,000 signatures of registered voters by June 24 to reach the ballot. The opposition is gearing up behind the catchphrase “Stop the Squeeze” — an odd choice for a rallying cry, since it’s hard to imagine the average voter getting all het up about multibillionaires getting squoze.

The measure would exempt directly held real estate, pensions and retirement accounts from the calculation of net worth. The tax can be paid over five years (with a fee charged for deferrals). It applies to billionaires residing in California as of Jan. 1, 2026; their net worth would be assessed as of Dec. 31 this year. The measure’s drafters estimate that about 200 of the wealthiest California households would be subject to the tax.

The initiative is explicitly designed to claw back some of the tax breaks that billionaires received from the recent budget bill passed by the Republican-dominated Congress and signed on July 4 by President Trump. The so-called One Big Beautiful Bill Act will funnel as much as $1 trillion in tax benefits to the wealthy over the next decade, while blowing a hole in state and local budgets for healthcare and other needs.

California will lose about $19 billion a year for Medi-Cal alone. According to the measure’s drafters, that could mean the loss of Medi-Cal coverage for as many as 1.6 million Californians. Even those who retain their eligibility will have to pay more out of pocket due to provisions in the budget bill.

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The measure’s critics observe that wealth taxes have had something of a checkered history worldwide, although they often paint a more dire picture than the record reflects. Twelve European countries imposed broad-based wealth taxes as recently as 1995, but these have been repealed by eight of them.

According to the Tax Foundation Europe, that leaves wealth taxes in effect only in Colombia, Norway, Spain and Switzerland. But that’s not exactly correct. Wealth taxes still exist in France and Italy, where they’re applied there to real estate as property taxes, and in Belgium, where they’re levied on securities accounts valued at more than 1 million euros, or about $1.16 million.

Switzerland’s wealth tax is by far the oldest, having been enacted in 1840. It’s levied annually by individual cantons on all residents, at rates reaching up to about 1% of net worth, after deductions and exclusions for certain categories of assets.

The European countries that repealed their wealth taxes did so for varied reasons. Most were responding at least partially to special pleading by the wealthy, who threatened to relocate to friendlier jurisdictions in a continent-wide low-tax contest.

That’s the principal threat raised by opponents of the California proposal. But there are grounds to question whether the effect would be so stark. For one thing, notes UC Berkeley economist Gabriel Zucman, an advocate of wealth taxes generally, “it has become impossible to avoid the tax by leaving the state.” Billionaires who hadn’t already established residency elsewhere by Jan. 1 this year have missed a crucial deadline.

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The initiative’s drafters question the assumption that millionaires invariably move from high- to low-tax jurisdictions, citing several studies, including one from 2016 based on IRS statistics showing that elites are generally unwilling to move to exploit tax advantages across state lines.

As for the argument that billionaires could avoid the tax by moving assets out of the state, “the location of the assets doesn’t matter,” Zucman told me by email. “Taxpayers would be liable for the tax on their worldwide assets.”

One issue raised by the burgeoning controversy over the California proposal is how to extract a fair share of public revenue from plutocrats, whose wealth has surged higher while their effective tax rates have declined to historically low levels.

There can be no doubt that in tax terms, America’s wealthiest families make out like bandits. The total effective tax rate of the 400 richest U.S. households, according to an analysis by Zucman, his UC Berkeley colleague Emmanuel Saez, and their co-authors, “averaged 24% in 2018-2020 compared with 30% for the full population and 45% for top labor income earners.” This is largely due to the preferences granted by the federal capital gains tax, which is levied only when a taxable asset is sold and even then at a lower rate than the rate on wage income.

The late tax expert at USC, Ed Kleinbard, used to describe the capital gains tax as our only voluntary tax, since wealthy families can avoid selling their stocks and bonds indefinitely but can borrow against them, tax-free, for funds to live on; if they die before selling, the imputed value of their holdings is “stepped up” to their value at their passing, extinguishing forever what could be decades of embedded tax liabilities. (The practice has been labeled “buy, borrow, die.”)

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Californians have recently voted to redress the increasing inequality of our tax system. Voters approved what was dubbed a “millionaires tax” in 2012, imposing a surcharge of 1% to 3% on incomes over $263,000 (for joint filers, $526,000). In 2016, voters extended the surcharge to 2030 from the original phase-out date of 2016. That measure passed overwhelmingly, by a 2-to-1 majority, easily surpassing that of the original initiative.

But it may be that California’s ability to tax billionaires’ income has been pretty much tapped out. Some have argued that one way to obtain more revenue from wealthy households is to eliminate any preferential rate on capital gains and other investment income, but that’s not an option for California, since the state doesn’t offer a preferential tax rate on that income, unlike the federal government and many other states. The unearned income is taxed at the same rate as wages.

One virtue of the California proposal is that, even if it fails to get enacted or even to reach the ballot, it may trigger more discussion of options for taxing plutocratic fortunes. One suggestion came from hedge fund operator Bill Ackman, who reviled the California proposal on X as “an expropriation of private property” (though he’s not a California resident himself), but acknowledged that “one shouldn’t be able to live and spend like a billionaire and pay no tax.”

Ackman’s idea is to make loans backed by stock holdings taxable, “as if you sold the same dollar amount of stock as the loan amount.” That would eliminate the free ride that investors can enjoy by borrowing against their holdings.

The debate over the California wealth tax may well hinge on delving into plutocrat psychology. Will they just pay the bill, as Huang implies would be his choice? Or relocate from California out of pique?

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California is still a magnet for the ambitious entrepreneur, and the drafters of the initiative have tried to preserve its allure. Those who come into the state after Jan. 1 to pursue their ambitious dreams of entrepreneurship would be exempt, as would residents whose billion-dollar fortunes came after that date. There may be better ways for California to capture more revenue from the state’s population of multibillionaires, but a one-time limited tax seems, at this moment, to be as good as any.

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