WASHINGTON — In the latest escalation of a fight over the use of paid social media creators, Tom Steyer’s campaign for governor filed a complaint Tuesday accusing influencers who posted content supportive of Xavier Becerra’s campaign of failing to disclose that they had been paid, which is required by California law.

One of the two influencers accused, however, said she had not been paid by the Becerra campaign to create posts supporting his candidacy.

The complaint, filed with California’s Fair Political Practices Commission, accuses Jay Gonzalez of producing at least 14 pro-Becerra posts on Instagram and Facebook in late April and early May, after he was hired by the campaign, and only belatedly editing the posts to acknowledge they had been sponsored by the campaign.

The complaint also said that a social media creator named Maggie Reed, who posts under the username mermaidmamamaggie, created four pro-Becerra posts on Instagram and had previously offered to create paid posts for another gubernatorial campaign.

The complaint alleges that Becerra’s campaign failed to disclose payments to both influencers in its campaign filings.

But Reed said she had not been paid by the Becerra campaign for her posts.

“I have never accepted, nor have I been offered, money from Xavier Becerra’s campaign. I endorsed Becerra because of his policies and proven track record,” Reed said in a statement.

The Becerra campaign maintained that it has not paid influencers who have created posts in support of the campaign.

“All of the content you see online is entirely and purely organic,” said Becerra spokesman Jonathan Underland.

Becerra and Steyer have been the top two Democratic candidates in recent polling for the governor’s race, with Becerra consistently maintaining a slight edge in those polls.

The complaint by Steyer’s campaign comes after two influencers who support Becerra filed a complaint last week accusing social media creators hired by the Steyer campaign of failing to disclose that they had been paid to produce their posts.

The campaign of the billionaire candidate for governor had previously disclosed payments to some influencers with large audiences, including one creator with the user name zayydante, who has 1.8 million followers on TikTok, and another with the user name littleyeg, who has nearly 350,000 followers on TikTok. The complaint filed last week said that both of these influencers failed to disclose that they had been paid by the campaign to produce content.

The complaint also highlighted several accounts created by user who don’t appear to live in California who created posts promoting Steyer and, in at least one case, posted elsewhere that they had been paid by the campaign.

The influencers who filed the original complaint said they saw the newly filed complaint as an attempt by Steyer’s campaign to deflect criticism.

“All he’s done is attack his opponent instead of taking accountability for violating the law,” said Kaitlyn Hennessy, one of the two influencers who filed the complaint against Steyer’s campaign. Hennessy and the other influencer who filed the complaint both said they have not been paid by the Becerra campaign.

In a post on Substack, Steyer defended his campaign’s use of paid social media influencers and said that it had been transparent about their use.

“Every creator we compensate has been and will be publicly disclosed as required by law,” he wrote.

Under a California law passed in 2023, social media creators who create paid content on behalf of a political campaign are required to disclose in their post that the material was sponsored and who paid for it.

The onus is on creators to provide the disclosure, but campaigns are required to notify influencers they hire of the requirement.

Violation of the rules doesn’t trigger criminal, civil or administrative penalties but the FPPC can take alleged offenders to court and ask a judge to force compliance with the law.

Vice President JD Vance said Tuesday that President Donald Trump is still pursuing a diplomatic deal with Iran but remains “locked and loaded” to restart the military campaign if nuclear talks collapse.

“It takes two to tango,” Vance told reporters at a White House press briefing. “We are not going to have a deal that allows the Iranians to have a nuclear weapon.

“So as the president just told me, we’re locked and loaded,” Vance added. “We don’t want to go down that pathway. But the president is willing and able to go down that pathway if we have to.”

The administration sees two paths forward, according to Vance: a negotiated agreement that permanently blocks Iran from obtaining a nuclear weapon, or renewed U.S. military action.

VANCE WARNS IRAN THAT ‘ANOTHER OPTION ON THE TABLE’ IF NUCLEAR DEAL NOT REACHED

“We think the Iranians want to make a deal,” Vance said. “The president of the United States has asked us to negotiate in good faith. And that’s exactly what we’ve done.”

But Vance warned that diplomacy will not come at the cost of Trump’s core demand that Tehran never obtain a nuclear weapon.

“There’s an option B, and the option B is that we could restart the military campaign to continue to prosecute the case, to continue to try to achieve America’s objectives,” Vance said. “But that’s not what the president wants. And I don’t think it’s what the Iranians want either.”

TRUMP WARNS IRAN’S ‘CLOCK IS TICKING’: MOVE ‘FAST’ OR ‘THERE WON’T BE ANYTHING LEFT’

The exchange came after Trump said he was just an hour away from ordering fresh attacks on Iran on Monday night.

“We were getting ready to do a very major attack [Tuesday], and I put it off for a little while — hopefully maybe forever,” Trump said, “because we’ve had very big discussions with Iran, and we’ll see what they amount to.”

“There seems to be a very good chance that they can work something out,” Trump told reporters at the White House. “If we can do that without bombing the hell out of them, I’d be very happy.”

The announcement marked the latest shift in Trump’s handling of the fragile ceasefire reached in mid-April. For weeks, the president has warned Iran that fighting could resume if it did not accept a deal, while repeatedly setting deadlines and then backing away from them.

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Over the weekend, Trump warned that “the Clock is Ticking” and said Iran needed to move “FAST, or there won’t be anything left of them.”

Trump first disclosed the pause in a social media post Monday, saying he had ordered the U.S. military to be ready “to go forward with a full, large scale assault of Iran, on a moment’s notice” if an acceptable deal is not reached.

Former Biden Cabinet member Xavier Becerra remains the top Democrat in the California governor’s race despite being targeted by a barrage of negative political ads and enduring sharp attacks from his rival candidates during recent debates, according to a new poll released Tuesday by the state Democratic Party.

Billionaire Tom Steyer, a Democrat who is shattering self-funding records for statewide office, has been flooding the television airwaves, internet and social media with ads ripping Becerra’s long record in public office, as well as for accepting campaign donations from oil giant Chevron. But, thus far, that has not been enough for Steyer to overtake Becerra.

The survey found that 21% of likely voters backed Becerra, who also served in Congress and as California’s attorney general, while 15% backed Steyer. Among the other top Democrats: Former Orange County congresswoman Katie Porter received 7%; San José Mayor Matt Mahan came in at 4%; and state Supt. of Public Instruction Tony Thurmond and former Los Angeles Mayor Antonio Villaraigosa registered at 1%.

Becerra on Tuesday said he believes he has climbed in the polls because voters are now paying attention to the race.

“They’re really looking closely at who’s out there, and I think I’ve been one of the beneficiaries of folks looking for a place that they can feel comfortable, where they can trust,” Becerra told reporters after a campaign event in South Los Angeles. “I think more and more as people look at the candidates, they’re going to start to crystallize behind somebody who won’t need training wheels, as I say, when they get into the governor’s office and can hit the ground running, day one.”

He said he thinks Steyer’s attacks aren’t working because Californians are skeptical of the billionaire.

“He’s spending like no one before, and he’s hitting like no one before, and so far, it hasn’t made a difference,” Becerra said. “We continue to surge, even after weeks of his barrage of lies and attacks…. California voters are not anxious to have someone who wants to buy the office.”

Leading all candidates in the race was Republican Steve Hilton, a former Fox News host, who was supported by 22% of likely voters. His top GOP challenger, Riverside County Sheriff Chad Bianco, was backed by 10%, the poll showed.

While Hilton and Becerra right now appear to be the likeliest candidates to finish in the top two in California’s June 2 primary, which is required to advance to the November general election, there still remains plenty of time for political fortunes and voter support to rise or fall. Ballots were mailed to the state’s 23.1 million registered voters and early voting sites opened earlier this month, but most Californians have not sent them in thus far.

For Becerra, the strong poll results indicate an astounding turnaround for a campaign that appeared all but dead just weeks ago. In early April, the California Democratic Party tracking poll showed Becerra with support from just 4% of likely voters. That changed after then-Northern California Rep. Eric Swalwell, who had been the front-running Democrat in the race, withdrew from the campaign and resigned from Congress after he was accused of sexual assault and misconduct.

The California Democratic Party launched a series of tracking polls in March after leaders and allies grew increasingly concerned that Republicans would win the top two spots in the primary, shutting the party out of the November general election. This prospect, while statistically possible given the crowded field of candidates running for governor, has grown increasingly less likely as California voters finally focused on the contest to lead the nation’s most populous state and the world’s fourth-largest economy.

Under California’s top-two primary system, only the candidates who finish in first and second place in the primary advance to the general election, regardless of their political party or affiliation.

The poll of 1,200 likely voters took place between May 14 and 16 and has a margin of error of 2.83% in either direction.