Hawaii
Hawaii Just Quietly Lost Its Last Airline Fare Wars
A regular Hawaii flyer who reads BOH just put words to what longtime travelers are now seeing when booking flights. Fares have surged, planes are half empty, and the carrier that promised to break the monopoly just rolled out a loyalty program instead of keeping fares low.
Jim flies between islands often enough to know when something feels off. He told us he can afford to fly but is choosing not to, and maybe that says more than anything else right now. His focus was not on his own travel. He kept coming back to families and what it looks like when four people try to book a simple Hawaii flight from Honolulu and see totals pushing past $1,000 round trip for twenty-minute flights. He tied last week’s Hawaiian final integration by Alaska directly to the timing, with changes rushing in at once because something about the pricing suddenly felt less stable.
He did not soften it and said the Aloha spirit has been replaced by what he called a greedy eye for profit. Jim asked Alaska to explain what was happening, and he is not alone. He is just someone who said it clearly.
Fares up, planes not full, but the math no longer works for anyone.
Fuel is the obvious headline, but it does not completely explain what visitors and residents are seeing. The Middle East conflict pushed jet fuel to over $200 in a matter of weeks, hitting an industry where fuel now accounts for an unacceptably high percentage of operating expenses. US carriers largely folded that increase into base fares rather than as a separate charge, which helps explain some of the jump but not the entire pricing behavior now showing up on Hawaii interisland flights.
Federal Department of Transportation data covering the 12 months through August 2025 showed Southwest filling just 51.9% of its Hawaii flights between islands, while Hawaiian sat near 74% over that same period. That disparity has held for years now, and planes that are half full usually do not support higher fares because airlines lower prices to fill empty seats. That is how this business works when carriers actually compete.
We checked it ourselves this week. Lihue to Honolulu for meetings in June came back at about $230 round trip per person before any seat selection or other fees, and the flights were wide open on both Hawaiian/Alaska, and on Southwest across the day, with plenty of seats and seemingly no pressure on availability. High fares alongside empty inventory are telltale. This is not a capacity problem; it is a pricing decision.
Southwest came to Hawaii to break the monopoly then finally stopped trying.
Southwest entered Hawaii in 2019 with a simple pitch. Break the Hawaiian Airlines monopoly and keep fares honest. The $39 fare sales became the symbol of that promise, and people remember those numbers because they reset expectations overnight.
Those fares are gone. They did not just fade slowly; they stopped showing up. Southwest never got its Hawaii loads where it needed them, and even after cutting capacity twice in 2025 to shrink its operation, the planes stayed underfilled. Hawaiian held steady in the mid-70% range on the last count, while the competitive pressure that was supposed to keep prices in check no longer seems to matter.
Now both carriers are moving in the same direction on price, and fuel gave them a great reason to move together. No one needed to say anything publicly. The result is the same: the discount era has ended, and nothing valuable has replaced it on the fare side.
Airline points programs are not fare sales.
This week, Southwest expanded its Ohana Rewards program for Hawaii residents, and the pitch sounds familiar. Hawaii residents earn 1,000 points per one-way flight, awards starting at 4,000 points, two free checked bags, and a quarterly 10% discount code.
So two full-fare round-trip tickets earn one free one-way ticket. Is that a deal when the cost per flight is so much higher than it has been before? It asks residents to pay full price repeatedly to earn back a fraction of a trip, and for Hawaii visitors its even worse.
Southwest used to advertise fares that moved the market. Now it advertises points that require multiple paid trips to unlock a limited return. Hawaiian’s Huakai program runs essentially the same playbook on the other side. The headline is up to 20% off one neighbor island booking per quarter, but that’s only for holders of the old Hawaiian Airlines Mastercard. Regular members get 10%. The discount code applies to up to 6 companions on the same reservation. Perks sit atop high prices, with rules that make them hard to use.
When Southwest, which built its reputation on cheap fares to Hawaii, shifts to selling loyalty points, the signal is clear. The focus moved from filling seats with lower prices to holding prices high and offering rewards later, and reader Jim saw that shift when booking, before any press release explained it.
Residents bear the highest cost when flights to Hawaii become a luxury.
Mainland visitors experience it differently. If they book a direct flight to Maui, Kauai, or Kona and stay put, there is no impact. And that direct to neighbor island flight shift has been building for years as mainland carriers added more nonstop routes to Maui, the Big Island, and Kauai. Flying between the Hawaii islands is no longer a key part of many visitors’ itineraries.
The people left flying between islands are residents, and some visitors, those visiting multiple islands, and those going to see family, attend meetings, handle medical appointments, show up for events, or support kids playing sports and music across the islands. Many of these are not optional trips. There is no ferry, there is no road, and flying Southwest or Alaska is the only way.
When fares double and stay there, the choice becomes simple and hard at the same time. Pay it or do not go. Jim chose not to go because he could make that call, but many could not.
The group with the least flexibility is paying the highest prices, and the carriers serving that market have stopped competing on airfare. What they are offering is Hawaii resident loyalty programs of far less value than better airfares.
Jim said it plainly. That is not Aloha when, in a Hawaii flight market, the people who need the service most are the ones with the fewest options.
The shift arrived suddenly.
Two airlines that once competed hard on price are now moving together, and loyalty program enhancements are landing at the same time as clear airfare spikes. Fuel is the reason everyone can easily point to, but the alignment on pricing is the piece that people feel, and that we are writing about. Jim asked Alaska to explain itself, and he has not heard anything that answers his question.
What are you seeing when booking Hawaii flights now? Please tell us in the comments below.
Photo Credit of Waikiki from Diamond Head: © Beat of Hawaii.
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HONOLULU (HawaiiNewsNow) – A state senator is challenging the Department of Land and Natural Resources’ (DLNR) decision to extend the deadline for the Puuhonua O Waianae (POW) encampment at Waianae Boat Harbor.
It comes as state and community leaders continue efforts to relocate residents to a permanent site.
The deadline was originally set for the end of June and has been pushed to Oct. 16.
State Sen. Samantha DeCorte said the extension marks the third delay in the relocation process since the original notice to vacate was issued last year. The initial deadline was Nov. 27, 2025, followed by extensions to April 30 and June 25 before the most recent extension.
DeCorte criticized the repeated delays during a press conference on Saturday.
“We are calling on DLNR Acting Chair Ryan Kanakaole, members of Puuhonua O Waianae, and the governor’s office to do what they said they would do. Complete the transition, honor the commitment, and bring this process to a close. After 20 years, another extension is not the solution,” DeCorte said.
She added concerns remain around public safety near the harbor, including reports of vandalism involving fishing equipment and conditions she says affect families and students traveling through the area.
“Fishermen have dealt with vandalism (and) theft of their equipment. Public safety concerns have persisted, and kids have to walk past unsafe conditions just to get to school.”
DLNR said the extension is intended to provide additional time for the relocation of the POW community to a nearly 20-acre site in Waianae Valley, while construction continues at the mauka housing development.
Kanakaole said in an email sent to DeCorte Friday that POW requested a deadline extension to vacate by the end of November, and the department, along with the governor’s office, reached an agreement on the October move-out deadline.
“DLNR, POW, and the Governor’s Office worked through what remains to be completed and established a reasonable timeline tied to actual relocation, cleanup, and closure activities and to provide for the most orderly and voluntary transition, which will ultimately lead to a solution that will last,” Kanakaole’s email said in part.
He added that more than 100 people remain at the site and POW leaders said that number should substantially reduce over the next several weeks, “potentially by nearly half within the next month.”
Read Kanakaole’s full email to DeCorte here.
The agency said it is coordinating with community leaders to ensure residents can relocate safely and to support cleanup and transition efforts at the harbor.
The relocation site has been part of a long-term plan tied to the late community leader Twinkle Borge, who envisioned moving families from the harbor into permanent housing.
Community leaders with Puuhonua O Waianae said the process remains complex and cannot be completed immediately.
Kala Paishon, a community leader with the encampment, said some residents are still unable to move because housing units at the new site are not yet complete. He also said limited transportation and volunteer support make moving difficult for some families.
“We do have some people that volunteer their time to help our people move. We’re limited on our vehicles, but we do what we got to do to move the people up there,” Paishon said.
He added that many residents have deep ties to the harbor after years of living there.
“Some people have been here 10-plus years,” Paishon said. “This is the memory they have, and this is where they felt like home.”
Paishon also said crews are working to gradually transition residents while maintaining cleanup efforts at the site.
“We’re making sure everybody moves up there safely… at the same time, we’re still cleaning up our opala down here.”
DLNR said it continues to work with community leaders and the governor’s office to move the relocation process forward in the coming months.
Copyright 2026 Hawaii News Now. All rights reserved.
Hawaii
Office of Hawaiian Affairs Responds to Senate Bill Involving Pōhakuloa – Big Island Video News
(BIVN) – The Office of Hawaiian Affairs (OHA) says it is in alignment with provisions in the Fiscal Year 2027 National Defense Authorization Act dealing with military-leased lands in Hawaiʻi, including the Pōhakuloa Training Area.
In a news release, OHA said it is encouraged by the bill’s “clear movement away from condemnation and toward negotiated solutions” for the approximately 19,700 acres of state lands at Pōhakuloa, and 450 acres at Kahuku. “The process outlined is consistent with OHA’s long-standing position opposing condemnation – whether forcible or ‘friendly’ – and insisting that lands held in public trust remain in the public trust and continue benefiting Native Hawaiians and future generations of Hawaiʻi’s people.”
The U.S. Senate Armed Services Committee recently passed the Fiscal Year 2027 National Defense Authorization Act, or NDAA. The bill is expected to advance to the full United States Senate for consideration by the end of July 2026, OHA says.
In a June 12th news release, U.S. Senator Mazie Hirono (D, Hawaiʻi) said she voted against the NDAA. Hirono is a senior member of the Senate Armed Services Committee (SASC) and Ranking Member of the Readiness and Management Support Subcommittee.
“I’m proud to have secured numerous provisions in the Senate’s FY27 NDAA that invest in military readiness, Hawaii, the Indo-Pacific Region, and our servicemembers and their families, while also holding the Army accountable on the military training land lease negotiations,” Hirono stated at the time. “However, I could not in good conscience vote to advance a bill that paves the way for an up to 40% increase in year-over-year Department of Defense spending, especially as this administration wages an illegal war in Iran with no plan or end in sight.”
Hirono said the bill “directs the Secretary of the Army to seek from the State of Hawaii, on terms acceptable to both the Army and the State, a renewal of expiring training land leases. As part of this, requires the Army to expeditiously resubmit their Environmental Impact Statements (EISs) for the leased lands and address deficiencies identified by the Hawaii Board of Land and Natural Resources.”
OHA noted Section 2864 of the NDAA also requires a report to Congress on the steps and proposals taken to advance lease renewals, within 60 days from the NDAA’s enactment.
“The Senate Armed Services Committee’s action reflects meaningful progress in acknowledging Hawaiʻi’s unique legal and cultural context,” stated OHA chair Kaialiʻi Kahele. “The removal of condemnation as an option and the requirement for renewed environmental review are consistent with what OHA has long advocated – that these lands must not be permanently alienated and that Hawaiʻi’s concerns must be fully addressed in good faith. Congress appears willing to respect Hawaiʻi’s laws and institutions. The opportunity before us now is to fully embrace the responsibilities and authorities those laws entrust to us. OHA will continue to ensure Native Hawaiian rights and public trust responsibilities remain central to any future decisions.”
OHA has been holding high-level meetings in Washington, D.C. concerning the military lease renewals.
OHA says it is also actively moving forward with a comprehensive Ka Paʻakai Analysis for Pōhakuloa Training Area. “The Board of Trustees has already approved a Permitted Interaction Group allocation of $60,000 to support this work, and OHA is finalizing a memorandum of understanding with DLNR to complete the work,” the Office stated. The analysis “will help create a more complete record of the cultural, historical, and community connections to these lands, providing decision makers with information necessary to evaluate potential impacts, identify appropriate protections, and fulfill their responsibilities under Hawaiʻi law.”
From the OHA news release:
OHA also notes that the NDAA contemplates the pursuit of future lease arrangements pursuant to Section 2667 of Title 10, United States Code. As discussions continue regarding potential lease terms, community benefit commitments, land-back and lease-back models, and other components of any future agreement, OHA believes those arrangements must remain consistent with Hawaiʻi’s environmental laws and public trust obligations. Any benefits derived from renewed use of these lands should reinforce the purposes of the public trust, protect traditional and customary Native Hawaiian practices, honor the history and significance of these lands, and preserve the value they were intended to provide for Native Hawaiian beneficiaries and future generations of Hawaiʻi’s people.
Forecast for Big Island Windward and Southeast
| Shores | Tonight | Saturday | ||
|---|---|---|---|---|
| Surf | Surf | |||
| PM | AM | AM | PM | |
| North Facing | 0-2 | 0-2 | 0-2 | 0-2 |
| East Facing | 1-3 | 1-3 | 1-3 | 1-3 |
| South Facing | 4-6 | 3-5 | 4-6 | 5-7 |
| Weather | Sunny until 6 PM, then partly cloudy. Scattered showers. |
|||||
|---|---|---|---|---|---|---|
| Low Temperature | In the lower 70s. | |||||
| Winds | Northeast winds 5 to 10 mph, becoming northwest after midnight. |
|||||
|
||||||
| Weather | Mostly sunny. Scattered showers. | |||||
|---|---|---|---|---|---|---|
| High Temperature | In the mid 80s. | |||||
| Winds | Northeast winds 5 to 10 mph. | |||||
|
||||||
| Sunrise | 5:42 AM HST. | |||||
| Sunset | 7:02 PM HST. | |||||
Forecast for Big Island Leeward
| Shores | Tonight | Saturday | ||
|---|---|---|---|---|
| Surf | Surf | |||
| PM | AM | AM | PM | |
| West Facing | 2-4 | 2-4 | 2-4 | 2-4 |
| South Facing | 4-6 | 3-5 | 3-5 | 4-6 |
| Weather | Mostly sunny until 6 PM, then mostly clear. Isolated showers. |
||||||||
|---|---|---|---|---|---|---|---|---|---|
| Low Temperature | In the upper 60s. | ||||||||
| Winds | Northwest winds around 5 mph, becoming southeast in the evening, then becoming light and variable after midnight. |
||||||||
|
|||||||||
| Weather | Sunny. Isolated showers. | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| High Temperature | In the upper 80s. | ||||||||
| Winds | West winds around 5 mph. | ||||||||
|
|||||||||
| Sunrise | 5:46 AM HST. | ||||||||
| Sunset | 7:06 PM HST. | ||||||||
A small, medium period south swell will continue to steadily fade into Saturday, allowing surf along south and west-facing shores to drop a notch. A series of small, medium to long period south and southeast swells will fill in Saturday into the first half of next week, which will boost surf heights back near seasonal averages.
Tiny surf will prevail along north-facing shores through most of the coming week as only some limited short-period energy reaches the islands from the north. Trade winds remain lighter than normal through the weekend, keeping surf along east-facing shores below average. East shore surf will begin to trend up early next week as trade winds increase upstream and across the region.
NORTH EAST
am pm
Surf: Minimal (ankle high or less) surf.
Conditions: Semi choppy with ESE winds 5-10mph in the morning increasing to 10-15mph in the afternoon.
NORTH WEST
am pm
Surf: Minimal (ankle high or less) surf.
Conditions: Clean in the morning with ESE winds less than 5mph. Bumpy/semi bumpy conditions for the afternoon with the winds shifting W 5-10mph.
WEST
am pm
Surf: Minimal (ankle high or less) surf.
Conditions: Light sideshore texture in the morning with NNW winds 5-10mph. Bumpy/semi bumpy conditions for the afternoon with the winds shifting to the WNW.
SOUTH EAST
am pm
Surf: Minimal (ankle high or less) surf.
Conditions: Sideshore texture/chop with NE winds 10-15mph.
Data Courtesy of NOAA.gov and SwellInfo.com
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