Lifestyle
Think online dating is a ‘numbers game’? You’re playing it all wrong, says this researcher
According to relationship scientist Paul Eastwick, online dating is a market where there are dramatic winners and losers. “I think our modern existence happens to pull from modes of interaction that really amp up the importance of mate value,” Eastwick said. “But it does not have to be this way, and for a long time, it was not this way.”
Shelf Help is a wellness column where we interview researchers, thinkers and writers about their latest books — all with the aim of learning how to live a more complete life.
This is the genesis of Eastwick’s decades-long research about how people initiate and maintain close relationships. His new book “Bonded by Evolution: The New Science of Love and Connection” argues against evolutionary psychology’s philosophy of dating and relationships — debunking ideas like money matters most to women, looks matter most to men and everyone has an inherent objective “mate value.” In his work, the University of California Davis psychology professor offers a dating and relationships alternative in which compatibility trumps all.
Since the dawn of his career, Eastwick has had more than one bone to pick with evolutionary psychology.
The theoretical approach, which studies human behavior, cognition and emotions as products of natural selection, depicts relationship formation as sales-like, highly gendered and strategy-based. That model, which Eastwick calls the “EvoScript,” has never squared with his view of close relationships.
The researcher has long viewed the EvoScript as outdated and exaggerated if not completely incorrect. But it was only a few years ago, when online communities of so-called incels started latching onto evolutionary psychology’s story of close relationships that he began to see the EvoScript as dangerous.
“It was upon realizing that there’s this fun house mirror version of [evolutionary] psych out there that I was like, I think it’s time,” Eastwick said. “There was a wake-up call for me that, we need a scientific book out there that’s going to bring the most contemporary science to people.”
In his work, Eastwick argues that desirability is subjective and unpredictable — and that all anyone really wants is a secure attachment bond that sustains them through good and bad seasons.
The Times talked to Eastwick about how to reimagine the dating “numbers game,” tips for better dates and why men and women ultimately want the same thing.
This interview has been condensed and edited for clarity.
“Bonded by Evolution” author Paul Eastwick.
(Alison Ledgerwood)
You write in your book that “online dating can bring the worst parts of dating to the fore by exaggerating gender differences and making you feel like a clearance item at the bottom of the bin.” What are the long-term and short-term psychological effects of that on people as they go through their dating lives?
“It makes dating feel a little bit like a job, like you’re making sales pitches, and you can set your sights high, but ultimately you’re going to have to settle. It makes the whole thing feel like you’re trying to get a deal, and I just think these are bad metaphors, especially if we want to be happy in the long run. But there is a slow burn approach that feels more like finding connection, opening oneself up, spending time getting to know other people sometimes just for the sake of getting to know other people. Part of what I want to do in the book is remind people that there are other ways — and those other ways also happen to be more democratic, for lack of a better word there — that pull for more idiosyncrasy and give more people a chance to find partners that will really appeal to them.
If you’re trying to tackle the EvoScript, as you call it, what is your thesis about dating?
My thesis is that, if we want to think about the nature of human relationships, how did people evolve to form close relationships, I would describe it as a search for compatibility in small groups. What people classically have looked for and what classically makes for the best, most satisfying pairings are finding and building something compatible with another person from a pretty limited range of options.
OK, so I need to meet people in person. I need to make friend groups. Where do you go to do that now, when things are expensive and a lot of life is online?
For somebody who’s heterosexual, if you’re a woman, it’s like, “OK, where am I gonna meet guys? Where are the guys out there?” Don’t worry if the guys are going to be there, because oftentimes when people meet partners, it’s like, friends of friends of friends, right? It’s all making connections. Maybe it’s sports, maybe it’s activities, maybe it’s a cooking class, maybe it’s a dancing class. Maybe it’s just calling back up the people from your last job that you haven’t seen in a while, getting together over drinks and making it a regular thing. I get it, people are really busy, and everything online is a draw. But the importance of hanging out with people in person, those loose acquaintances, that’s where so much of the magic happens.
People talk a lot about how it’s just a numbers game: You have to go on more dates, you have to swipe on more people. What’s your response to that?
It is a numbers game, but maybe, let’s think about the numbers like this. Rather than numbers of people, it’s numbers of interactions. So you could meet 12 people one time, or you could meet three people four times. I choose the second one, right? Meet fewer people more times. We’re still talking about numbers. We’re still talking about how much time you’re out there interacting with people, figuring out whether you click. But 20-minute coffee dates really pull for a snap judgment. In a perfect world, swiping right on somebody would mean I’m going to do a coffee date with you, and then we’re going to go to some interactive class, and then we’re going to go to a concert and I’m going to spend time with you in all three settings and kind of see how that goes in total and then assess it. So it’s not that the numbers game is misguided, you do have to get out there and try different things, but we often think, “Oh, I can just sample people really briefly, and eventually I’ll get lucky.” The smaller those samples are, the more painful this whole thing gets.
Coffee dates feel like interviews to me. But from a scientific standpoint, why do you recommend an activity-based date over the classic coffee date?
The best evidence that we have for what can you do to make yourself more appealing to someone is not to share your CV and impress them with those details. Do something that reveals a little bit about who you are, how you interact, how you relate to the world, and, best of all, something a little bit vulnerable about yourself. The 36 Questions test, sometimes called the Fast Friends procedure, is truly the best tool we have. Within an hour or two of something interactive, people have gotten to the point where they’re willing to talk about things that they regret, or things that they really like about the other person that they’ve just gotten to know. And this is all in that Fast Friends procedure. So when I think about people doing activities where their attention isn’t just on interview mode, it’s like, “Oh, we’re tackling something together,” it really decreases that self-promotion instinct, which is usually misguided.
In your book, you call compatibility “curated, cultivated and constructed.” Does that mean, to you, that you can theoretically be compatible with anyone?
If you take this idea to its extreme, if you push me, ultimately I land on probably. And of all the things I say that people are going to be resistant to, I think that’s the one that people are like, “No.” Again, I go back to the people involved in small groups. They made relationships work with the limited number of options that were available, and because we are creatures who engage in motivated reasoning, it is very, very possible to be happy with who you’re with, but that does not mean that people just get to turn off all of the alternatives that exist. I think the best way to think about it is, I think a lot of pairs have compatibility potential, but I also think that the many decisions along the way matter a lot.
If the idea of romantic destiny is, as you call it in your book, “the weakest idea ever promoted by scientists,” what is your number-one dating myth you feel your personal research has debunked?
That men and women want different things out of partnerships, that they’re either pulling for different traits or look like these totally different entities, I just think the evidence for this is completely wrong. We see differences when you ask men and women, “What do you want in a partner?” But when you look at the attributes that actually matter, it’s really amazing the extent to which men and women are similar. And it’s not to say that there are no differences, like there is a difference in the strength of the sex drive thing. It’s smaller than people say, but it is there. But if you think about, what do men and women want out of a close relationship? What they really want is somebody who’s going to be supportive, is going to celebrate my successes and is going to have my back.
How do people practically apply that in their dating lives?
Refocusing on attachment, I hope that reduces some of the heteropessimism out there in the world. We have arrived at this very bleak view of relations between men and women, like we see the world differently, we’re just always at odds. And boy, when you come at relationships with this attachment frame, and you look at the things that make people happy, men and women can absolutely build beautiful things working together, and they often do. Because we are creatures who attach, there is so much potential for genuine connection over a sustained period of time.
Do you have any predictions for what the future of dating might look like?
It certainly feels like people are getting tired of the apps and that they’re looking for more ways to socialize in person. I think that’s wonderful. I worry about what AI is going to do, like, is that going to feel so real that it causes our interactional muscles to atrophy? That’s the big question mark on the horizon. I’m not here to be grandpa, but I also hope that we don’t totally lose the ability to interact with real people.
Lifestyle
Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession
The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.
At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.
“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.
Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.
But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”
The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.
Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.
With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.
The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.
When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.
“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.
Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)
In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.
“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.
The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.
These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.
Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”
Lifestyle
Chaos Gardening: A Laid-Back Way to Garden
Annuals include flowers like marigolds and nasturtiums. They grow fast but won’t come back the next spring (though they will drop seeds and possibly propagate). Perennials like lavender and sage will return year after year, but they may take longer to grow. Wildflower and pollinator packets often contain both annual and perennial seeds but are frowned upon by some serious gardeners, because the selection can be haphazard and ill-suited to the area.
It’s a good idea to exercise a little situational awareness. How much rain can you expect? How much sunlight? Dig the earth and feel it between your fingers — is it sandy? Loamy? These are things to keep in mind as you prepare for your journey into horticultural chaos.
“You want to prepare your soil, your site, at least a little bit,” said Deryn Davidson, a sustainable landscape expert at Colorado State University Extension in Longmont, Colo. “Try to get rid of weeds. Make sure the soil is ready to receive seeds.”
Davidson, who has written about chaos gardening, strongly advised covering the seeds with a layer of soil, lest they become bird food. As for watering, that depends on where you live, she added. On the whole, though, the formula is straightforward: “Soil, sun and water is what these seeds need,” Davidson said.
Not everyone is a fan of the trend, or at least the way it has been portrayed on social media. “Nature is not chaos — nature is pattern,” said Robin Wall Kimmerer, a botanist and the author of “Braiding Sweetgrass,” which recommends imbuing modern life with Indigenous wisdom.
“It seems unrealistic,” Kimmerer said of the chaos gardening videos she has watched. The feeling of effortlessness they convey — a common social media effect, almost always the result of deft editing — seems to elide the work that goes into a garden, whether chaotic or not, she suggested.
“I want my garden to be natural and biodiverse,” she said. “That’s a good impulse. I don’t think this technique is going to get you there, but that’s an important impulse.”
Boitnott, the maker of the viral video, offered a simple reason for why chaos gardening has become popular: “It just makes you happy.”
Lifestyle
What is an eye massage? We tried it at this under-the-radar L.A. spot
Admission: I suffer from eyestrain. Even right this very second. As a reporter working on a computer more than eight hours most days, my eyes often feel fatigued and itchy by evening.
I’m not alone: More than half of the U.S. population lives with computer vision syndrome, also known as digital eyestrain, and nearly 16.4 million Americans suffer from dry eye syndrome. So I was especially excited to stumble on New Vogue Spa, in the City of Industry, which offers a relaxing, if intriguing, treatment called “Eyeball Care” — something I’d never heard of before at a day spa.
New Vogue Spa is an Asian-style spa with Korean and Chinese influences. The spa’s offerings include massages and body scrubs — I was curious about the “Red Wine Body Scrub” — but I couldn’t help exploring eyeball care, which was much needed after my 50-minute drive from Silver Lake. (The City of Industry is about 30 minutes from downtown L.A. without heavy traffic.)
So it came to be that I found myself lying on a massage table, wearing what looked like protruding diving goggles, with clouds of cool, aromatic steam oozing from both sides of it and engulfing my face. A spindly plastic tube extended from my forehead to the “Eye Spa” machine. Serene spa music, a blend of classical piano and loudly chirping birds, trilled in the background as the machine sloshed and gurgled. It felt like lying, creekside, in a spa robe wrapped in a blanket of chamomile and rosemary-scented fog.
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As my esthetician, Jenny Chen, adjusted the eye mask and added essential oils to the mist, New Vogue manager Lesley Xie explained that the 60-minute, $125 Eyeball Care treatment aims to hydrate and stimulate blood circulation in the eye area, decrease puffiness and dark circles and aid eye fatigue and dry eye syndrome.
“It’s really helpful for overall eye health for people who are on computers for a long time or sleep really late or who are reading a lot,” she said.
1. The Eyeball Care treatment included a mask filled with cool, aromatic steam to help relieve fatigued eyes. 2. Slippers in the Himalayan Salt Room.
Xie said that eyeball care treatments are common in China. When she was growing up in Guangdong in Southern China, elementary school students were given a break every afternoon to perform “eye exercises,” which involved gently massaging pressure points around their eye areas, for 5-10 minutes.
“It released eye stress because we studied from eight o’clock in the morning until almost noon time,” she said. “It was a break for our eyes to prevent nearsightedness and tired eyes.”
New Vogue Spa’s treatment was supremely relaxing from the onset — part Head Spa, part facial, part eye care. Chen began by massaging my scalp for about 10 minutes, as I tried not to fall asleep.
Next she cleaned my face, applied massage cream and gently massaged my face and eye area, manipulating the outer corners of my eye sockets as well as under my brow bones and on my temples. She was precise and firm but careful — as she pressed on the outside corner of my eye, I felt tension draining down the side of my cheek and neck.
Esthetician Jenny Chen conducts “Golden Eye therapy” on reporter Deborah Vankin.
Xie said the massage is based on traditional Chinese medicine, focusing on stimulating acupressure points around the eyes.
“Gentle massage of these areas is believed to help promote blood circulation, relax the muscles responsible for focusing and relieve visual fatigue,” she said. “While it’s not a medical treatment for vision conditions, it’s widely used as a preventative and restorative method.”
The massage was followed by “Golden Eye therapy,” during which Chen used an electronic device on my face with a metal roller ball on it. It uses “ultrasonic vibration technology,” Xie said, to help the skin absorb the applied moisturizing cream and combat eye puffiness.
The main event was the “cooling steam therapy,” which Xie said was meant to be calming and refreshing and help relieve tired eyes. Chen fitted me with what looked like an enormous diving mask that quickly filled with cool, hydrating mist — I felt droplets of water dripping from my eyes and down my cheeks. The Eye Spa machine uses a “cold mist atomization process,” Xie said, “that disperses micro-particles of moisture combined with soothing essential oils.”
At the end of my treatment, Chen gave me under-eye gel pad masks, for added hydration, while conducting one last head massage. She applied moisturizing eye cream, face cream and sunscreen before sending me off.
Dr. Kristina Voss, an ophthalmologist with Keck Medicine of USC, was enthusiastic about the Eyeball Care treatment.
“It sounds wonderful. Anything that makes you feel good, I generally support,” she said. “It sounds safe because they’re not putting pressure on the eye. Direct pressure on the eyeball [is dangerous]. And I’d be nervous if they were putting something in the eye, but they’re not. Steam, or even cool condensation from a humidifier, is effective for dry eye. Massaging pressure points probably doesn’t treat dry eye, but could potentially treat eyestrain or tension headaches that can be interpreted as eyestrain.”
Los Angeles Times features writer Deborah Vankin inspects her eyeballs after her treatment.
Temporary relief aside, however, Voss warned that the treatment is not a replacement for seeing a doctor if a condition is ongoing.
“It’s relaxing and complementary to a doctor’s dry eye treatments — like medicated drops or in-office treatments — but it’s not a simple fix or cure all,” she said. “Ongoing doctor’s care would be important.”
After my treatment, I was invited to linger in the co-ed Himalayan Salt Room and Red Clay Room or woman-only spa area, complete with a warm soaking tub, lounge area and treatment rooms for body scrubs. (I skipped the adjacent New Vogue MedSpa, where you can get botox, dermal filler or microneedling treatments.)
Guests are also treated to a cup of homemade snow fungus tea (made from tremella mushrooms) with a single jujube, or red, date, floating inside. New Vogue makes a fresh batch every morning for guests, simmering the collagen-rich drink so long it becomes somewhat gelatinous.
1. The Himalayan Salt Room. 2. The co-ed lounge area. 3. The Red Clay Room.
“Snow fungus focuses on deep hydration and skin plumping, while red dates support circulation and a healthy glow,” Xie said, calling the concoction “a warm bowl of snow fungus and red date soup.”
I can’t speak to the medicinal benefits of snow fungus tea. But after a glass of the warm, woody-tasting drink — together with the hour-long tension-taming eye treatment — I saw the world in a whole new way while walking out the door: clearly, from a relaxed perspective and with the bigger picture in focus.
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