Technology
Holiday travel privacy risks and how to stay safe
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Holiday travel is stressful enough with crowded airports, expensive flights and last-minute itinerary changes. But there’s a hidden part of the travel industry most people don’t know about: your personal data is being harvested, packaged and sold every time you book a flight, reserve a hotel room or check a travel app.
Whether you’re traveling for a Christmas break or booking early for New Year’s, the companies you trust with your most sensitive details—full name, home address, passport info, travel dates and device data—are sharing and selling far more than you think.
And during the holiday rush, that data becomes a goldmine for scammers.
Let’s unpack how this works, which companies collect the most and what you can do before you travel to keep your personal information out of the wrong hands.
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PROTECT YOUR DATA BEFORE HOLIDAY SHOPPING SCAMS STRIKE
Holiday travel brings more than stress because every booking and check-in quietly generates personal data you may not realize you are giving away. (iStock)
Why holiday travel puts your data at risk
The holiday season is the peak period for travel-related data collection. Airlines, hotels, booking platforms, loyalty programs and travel apps all experience massive traffic spikes—millions of Americans are searching for deals, comparing prices, checking gate changes and re-booking delayed flights.
Every one of those actions creates trackable data points, including:
- Email address
- Phone number
- Full name and DOB
- Address history
- Travel itineraries
- Passport or ID data
- Device fingerprint
- IP address and location
- Shopping habits and spending patterns.
You might assume this data stays with the airline or hotel. It doesn’t.
Most companies share it with advertisers, analytics firms, data brokers and dozens of unnamed “partners.” Some even use your data to profile you—how often you travel, how much you’ll likely spend and whether you’re a “high-value” target.
That information can easily leak into scammer databases, which is why holiday travelers suddenly see:
- Fake “your flight is canceled” texts
- Phishing emails that look identical to hotel confirmations
- Bogus baggage fee requests
- Fake TSA PreCheck renewal notices
- “Urgent re-verification required” messages.
Scammers rely on the fact that you’re stressed, rushing and expecting travel updates. And because they already have your personal data, their attacks are frighteningly convincing.
STOP FOREIGN-OWNED APPS FROM HARVESTING YOUR PERSONAL DATA
Airlines, hotels, apps and booking platforms collect far more information than most travelers know and that data often gets shared with advertisers and data brokers. (AP Photo/Ryan Sun)
Examples of what major travel companies collect
Here are real-world examples of how holiday travel platforms collect and share your data:
1) Airlines (Delta, American, United, Southwest)
Major U.S. airlines collect not just your name, phone number and email, but also travel companions, payment details, geolocation data, device data and loyalty-program activity.
They share this with:
- “Marketing partners”
- Analytics platforms
- Third-party advertisers
- Data-enrichment firms.
Many of these partners, over time, become part of the data broker ecosystem.
2) Booking platforms (Expedia, Booking.com, Hotels.com)
Each booking platform details what it collects in its privacy policy. Oftentimes, these sites track:
- Search history
- Price views
- Device fingerprint
- Click behavior
- IP-based location
- Payment attempts—even abandoned carts.
This is used to build profiles that determine what deals you’re shown and how aggressively you’re targeted.
3) Hotel chains (Marriott, Hilton, IHG)
Marriott’s privacy policy and other privacy statements list over 60 categories of data it collects. Some chains were caught sharing guest data with:
- Ad networks
- Social media platforms
- Third-party “guest experience” tools
- Affiliate networks
- Data brokers for cross-device tracking.
Cybercriminals have been using the information of over 500 million Marriott guests, exposed during a four-year-long breach that started in 2014, to craft and execute travel-themed scams to this day.
4) Travel apps (Airbnb, Hopper, KAYAK, TripIt)
These are some of the most aggressive data collectors because they run nonstop on your phone. Many collect:
- Real-time location
- Contacts
- Clipboard data
- Behavioral analytics
- Device ID
- In-app browsing.
Some of these firms then “share information with partners for marketing enhancement,” which is typically code for data selling.
YOUR DISCARDED LUGGAGE TAGS ARE WORTH MONEY TO SCAMMERS
Scammers use leaked travel details to send fake flight alerts, hotel messages and urgent payment notices that look real because they already have your personal information. (iStock)
How scammers use your travel data
Once your information enters the ecosystem, scammers build travel-themed attacks designed to hit you at the worst possible time. Some common examples include:
- Fake airline notifications: (e.g., “Your flight has been canceled, click here to rebook”)
- Urgent hotel “payment failure” emails: Scammers use leaked address and booking data to send emails that look exactly like they’re from the Hilton or Marriott
- Fake baggage fees: (e.g., “Pay $24.90 to release your checked bag”)
- TSA and Global Entry renewal scams.
This isn’t guesswork. They already have your name, flight, hotel, location and travel dates—because the travel industry’s data partners sold or leaked them.
How to protect yourself before you travel
Here are my top steps to staying private this holiday season:
1) Check what data the travel companies already have
Hotels, airlines and booking sites all have data removal options—though they’re buried in their privacy settings.
2) Stop apps from tracking your location
Turn off location permissions for apps like:
- Hopper
- Airbnb
- Expedia
- HotelTonight.
Many track you even when not in use. Here’s how to do it for iPhone and Android:
On iPhone: Open Settings, tap Privacy & Security, then tap Location Services, scroll down to the app and tap each app, and set location access to “While Using the App” or “Never,” and turn off “Share My Location” if you don’t want them to see your exact spot.
On Android: Open Settings, tap Location, then choose App location permissions or App permissions, find the app and tap it, and change each one to “Allow only while using the app” or “Don’t allow” so they can’t track you in the background. (Settings may vary depending on your Android phone’s manufacturer.)
3) Remove your personal data from data broker sites
This is the most important step. Even if you stop airlines and hotels from collecting new data, your existing data is already circulating through dozens of data brokers, and that’s what scammers use to target travelers.
Data brokers hold:
- Your travel patterns
- Address history
- Email and phone details
- Income level
- Household info
- Your family members’ names.
You can manually request removal from hundreds of sites, but it takes months. That’s why I recommend a data removal service. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com
4) Use an email alias for bookings
An alias email reduces the amount of spam and phishing attempts you’ll receive. By creating email aliases, you can also protect your information. These aliases forward messages to your primary address, making it easier to manage incoming communications and avoid data breaches.
For recommendations on private and secure email providers that offer alias addresses, visit Cyberguy.com
5) Avoid airport Wi-Fi for anything involving payments
Scammers often run fake hotspots. So, avoid airport public Wi-Fi when accessing financial information.
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Kurt’s key takeaways
The holiday season is here, and many of us are getting ready to travel to see family and friends. As travel picks up, personal data collection and sharing also increases. Airlines, hotels and travel apps often share your information with unknown third parties, which scammers can use to target you during your trip. Before you pack your bags, take a few minutes to remove your personal data from online brokers. Doing this helps protect your identity and lets you travel with peace of mind.
How do you protect your personal information when you travel during the holidays? Let us know by writing to us at Cyberguy.com
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Copyright 2025 CyberGuy.com. All rights reserved.
Technology
Amazon’s New World: Aeternum MMO will shut down next year
Amazon has announced that the servers for New World: Aeternum, one of the company’s MMOs, will be shut down on January 31st, 2027. The game will also be delisted and no longer available for purchase starting today, January 15th.
Last year, Amazon announced that it would be pivoting away from MMOs to put more of a focus on party games, and the company said at the time that it wouldn’t be releasing new content for New World: Aeternum and that the game’s servers would be active through 2026. But the longer-term future of the game was unclear, and now we know the official day everything will be shut down.
If you have already purchased New World: Aeternum, you can play it until it’s permanently taken offline. The Marks of Fortune in-game currency will be unavailable to purchase starting July 20th, 2026, and Amazon won’t offer refunds for it. And while there’s no new content coming to the game, “we will continue to monitor bugs and performance to ensure the game runs smoothly as things wind down,” Amazon says.
Technology
Can autonomous trucks really make highways safer?
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Kodiak AI, a leading provider of AI-powered autonomous driving technology, has spent years quietly proving that self-driving trucks can work in the real world. The company’s core system, the Kodiak Driver, brings software and hardware together in a practical way. As the company explains, “The Kodiak Driver combines advanced AI-driven software with modular, vehicle-agnostic hardware into a single, unified platform.”
That approach matters because trucking is not a closed lab environment. It is highways, weather, fatigue and long hours. Kodiak’s strategy focuses on solving those realities first.
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How public views on autonomous trucks are changing
During a recent episode of CyberGuy’s “Beyond Connected” podcast, Kurt spoke with Daniel Goff, vice president of external affairs at Kodiak AI, about how attitudes toward autonomous trucks have shifted over time.
WILL AUTONOMOUS TRUCKS REPLACE DRIVERS BY 2027?
Autonomous trucks are already hauling freight on public highways as companies test how the technology performs in real-world conditions. (Kodiak)
Goff described how different the reaction was when the company first launched. “Kodiak was founded in 2018, and I joined in 2019. When I first started at the company, I said I worked for a company that was working to build trucks that drive themselves, and people kind of looked at me like I was crazy. Over the last few years, we’ve really seen autonomous vehicles capture the public’s imagination. We’ve seen them grow in the real world. I think that people are getting more used to this idea.”
For Goff, that shift has come from seeing the technology operate safely outside of test environments, where performance matters more than hype.
Why autonomous trucks could improve road safety
One of Kodiak AI’s central arguments is simple. Machines avoid many of the risks that come with human driving. “We think there are advantages to this technology that humans, myself included, can’t match. You know this technology doesn’t get distracted. It doesn’t check its phone. It doesn’t have a phone. It doesn’t have a bad day to take it out on the road. It doesn’t speed. It doesn’t know how to speed. You know they’re pretty boring drivers.” In trucking, boring is often a good thing.
Where autonomous trucks are already operating today
Kodiak AI is already doing this on real roads. The company has been running active freight routes for years, not just testing in controlled settings. “Kodiak’s headquarters are in Mountainview, California, but since 2019, we’ve had a command center in Lancaster, Texas, which is just south of Dallas. Since 2019, we’ve actually been delivering freight from that Lancaster hub to Houston, Oklahoma City and Atlanta with what we call a safety driver behind the wheel.”
Those real-world miles have helped Kodiak fine-tune its system in everyday traffic, weather and long-haul conditions.
Tractor trailers at the entrance of the Port of Baltimore in Baltimore, Maryland, on Tuesday, Oct. 8, 2024. (Nathan Howard/Getty Images)
The trucking problem Kodiak is trying to solve
Long-haul trucking is essential to the U.S. economy, but it is also one of the most demanding and risky jobs on the road. Drivers spend long stretches away from home, work extended hours and operate heavy vehicles in all conditions. As Goff put it, “Driving a truck is one of the most difficult and dangerous jobs that people do in the United States every day. You know, being a truck driver means, for at least a long haul truck driver, means you’re away from your family for sometimes days, weeks, even months at a time, sleeping in the back of the truck.”
He also pointed to federal safety rules that limit how long drivers can stay behind the wheel, which are meant to reduce fatigue but also restrict how much freight one person can move in a day. “If you’re driving the 11-hour legal maximum per day and there are people who love being long-haul truckers, but we’re not seeing people stepping up for those roles anymore in this country, and drivers are retiring every year.”
Those realities have contributed to ongoing driver shortages and growing pressure on the freight system. Kodiak believes autonomous technology is best used where the job is hardest and most repetitive. “The goal for this technology is really best suited for those really tough jobs. The long lonely highway miles, the trucking and remote locations where people either don’t wanna live or don’t or can’t easily live.”
Goff also highlighted how much capacity is lost simply because trucks sit idle for most of the day. “The average truck is driven about seven hours a day in the US, and you know there are 24 hours a day, so that’s a lot of time just sitting there.”
Autonomy, he said, could help change that math. “The goal of the technology is that you can basically run 24/7, just kind of stopping to refuel, to inspect the truck for safety, and you know, other than that, the trucks are moving.”
Long-haul trucking is one of the most demanding jobs on the road, which is why autonomous systems focus on long, repetitive highway routes. (Kodiak)
How many miles Kodiak AI has driven to prove safety
Kodiak AI emphasizes data over promises. “We’ve driven over 3 million miles with a safety driver behind the wheel for most of those miles, meaning somebody ready to take over at any time. So, we got a very good track record.” To put that into perspective, Goff added, “The average American drives about 800,000 miles in their lifetime, which seems crazy. That’s a lot of driving, but we’re at almost 4 average lifetimes with our system today, and we also use computer simulation, all sorts of things to assess the safety of the system.”
In addition to its long-haul operations, Kodiak AI works with Atlas Energy Solutions, which does oil logistics in the Permian Basin of West Texas and eastern New Mexico. As of Q3 2025, the company has delivered 10 driverless trucks to Atlas, which autonomously deliver sand up to 24 hours a day with no human operator in the cab. Goff says, “We see our work in the Permian as a perfect sandbox for our long-haul operations.”
The company has also sought third-party validation. “Additionally, we have done external-facing studies. We did a study with a company called Nauto, which is one of the leaders in AI-enabled dashcams. They actually help vehicle fleets compute safety scores from an outside perspective. Our system scored the highest ever in the Nauto safety score.”
THE ROAD TO PROSPERITY WILL BE PAVED BY AUTONOMOUS TRUCKING
Where autonomous truck regulations stand today
Policy is another key factor in adoption. “From a regulatory perspective. 25 states have passed laws allowing autonomous vehicle deployment.” Goff believes the danger of everyday driving makes the case clear. “I think people who think about transportation every day understand how dangerous driving a car is, driving a truck is, and just being on the road see the potential for this technology.”
What critics say about autonomous trucks
Autonomous trucking still raises concerns among safety advocates and everyday drivers. Critics question whether software can respond fast enough in emergencies, handle unpredictable human behavior or make judgment calls during complex highway situations.
Kodiak AI says those concerns are exactly why safety comes first. As Goff explained, “In this industry in particular, we really understand how important it is to be safe.”
The company argues that autonomous systems must earn trust over time through real-world performance, transparent testing and measurable results, not promises or hype.
What this means to you
For everyday drivers, autonomous trucks raise understandable questions. Sharing the road with a vehicle controlled by software can feel unsettling, especially when headlines often focus on what could go wrong. Kodiak’s argument is that safety improves when fatigue, distraction and emotional decision-making are removed from long highway driving. If the technology continues to perform as claimed, the impact could show up in quieter ways. That includes fewer tired drivers on overnight routes, more predictable freight movement and potentially safer highways over time. For consumers, it could also mean fewer delivery delays and less strain on a trucking system already short on drivers.
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Safety data, real-world miles and third-party reviews now play a central role in building trust in self-driving trucks. (Kurt “CyberGuy” Knutsson)
Kurt’s key takeaways
Autonomous trucking is not a future concept anymore. Kodiak AI is already moving freight and collecting real safety data on public roads. At the same time, skepticism remains healthy and necessary. Trust in this technology will rise or fall based on transparency, regulation and long-term performance, not promises. The real question is no longer whether self-driving trucks can operate. It is whether they can consistently prove they make roads safer for everyone who shares them.
Would you trust autonomous trucks more if they could show a better safety record than human drivers over time? Let us know by writing to us at Cyberguy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
X claims it has stopped Grok from undressing people, but of course it hasn’t
Updates to [@]Grok Account
We have implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis. This restriction applies to all users, including paid subscribers.
Additionally, image creation and the ability to edit images via the Grok account on the X platform are now only available to paid subscribers. This adds an extra layer of protection by helping to ensure that individuals who attempt to abuse the Grok account to violate the law or our policies can be held accountable.
Geoblock update
We now geoblock the ability of all users to generate images of real people in bikinis, underwear, and similar attire via the Grok account and in Grok in X in those jurisdictions where it’s illegal.
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