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We’re shopping our feelings this Black Friday. Here are 3 things to know

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We’re shopping our feelings this Black Friday. Here are 3 things to know

Shoppers walk around Ross Park Mall near Pittsburgh earlier this month. For the first time, the National Retail Federation says, Americans will spend more than $1 trillion on holiday gifts, food and decorations.

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Nate Smallwood/for NPR

After much of the year focused on tariffs and the higher cost of living, Americans are ready to check out and celebrate the holidays. And signs are pointing to some of the deepest discounts seen in years, as stores try to coax shoppers into splurging.

The National Retail Federation, an industry trade group, is forecasting another record season. For the first time, it says, Americans will spend more than $1 trillion on gifts, food and decorations. It’s an optimistic prognosis that would mean sales growing by roughly 4%, just like they did last year.

Other estimates by firms that track spending predict spending may be less exuberant; Deloitte’s forecast suggests sales will grow around 3%.

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Still, this promises a holiday season that’s far from the flop many feared early in the year, when President Trump began to launch tariffs on almost all imports.

People are skipping extras — and trading up

Much of the spending in the U.S. has been propped up by wealthier families. Lower-income shoppers are under pressure, tightening their budgets. But regardless of income, shoppers are hunting for deals in a specific way — for quality that matches the price.

At the grocery store, for example, this has been showing up as people refusing to pay more for name-brand groceries and, instead, switching to store brands. Or at Home Depot and Best Buy, people are careful about buying big-ticket items — but when they do, they’ve been choosing the fancier upgrades with bells and whistles. And so, for the holidays, this could mean splurging on that one top-of-the-line gift. 

At Ross Park Mall in Pittsburgh, Marissa McCune, 22, and Logan Koegler, 23, stopped by for an early Christmas present for Koegler: “I was ballin’ out with the Apple Watch,” McCune says, laughing. The couple left the mall with a second gift, a Stanley cup.

“I graduated and now have a job,” said Koegler, a registered nurse. “So now I feel like I’m able to get Christmas gifts that I wasn’t able to get before, being a student.”

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Shoppers walk by clothing items displayed inside the Aritzia store at Ross Park Mall.

Shoppers walk by a window display at Ross Park Mall in Pittsburgh.

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Instead, what people are starting to skip are the small, spontaneous extras — just one more candle or hand cream as a stocking stuffer or self-gift — that they might have bought in a pandemic-era shopping spree.

“Customers have maybe pulled back to not buy some of those add-on items that they would have normally bought,” said Jessica Bettencourt, who runs Klem’s general store in Spencer, Mass., founded by her grandfather 75 years ago.

“So they’re coming in and buying dog food, but maybe not buying two dog toys to go with it,” she said. “And it’s really hard to tell where those things are that customers are going to make the decision to hold back on.”

This could mean better-than-usual sales

This choosiness by shoppers has stores preparing to offer some of the biggest discounts of recent years, to loosen up people’s purse strings.

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“It’ll be greater this year, I guarantee it,” Bettencourt said. “There are some categories — like the Christmas trim — that I can already see, it’s a little bit slow, so we’ll probably discount that much quicker.”

For the Black Friday weekend, Adobe Analytics, which tracks online transactions, forecasts discounts in line with last year — up to 28% off, including on electronics and toys. Discounts on clothes are expected to be deeper this year versus last year. Adobe predicts that Black Friday may see the best deals on TVs, toys and appliances.

Worried, but ready to celebrate

One big reason why the tariffs aren’t affecting the holidays as much as previously feared is how the Trump administration rolled them out — more slowly than originally threatened. Months of delays and renegotiations gave companies precious time; large retailers in particular stockpiled goods and found ways to keep prices from skyrocketing by either absorbing some of the costs themselves or pushing suppliers to do so.

Plus, people seem willing to spend for special occasions for some holiday reprieve from dim consumer sentiment, which continues to hover near the lowest level in the history of the highly watched monthly survey by the University of Michigan.

Shoppers showed up big for Halloween, which set spending records, and even for back-to-school. Higher-income shoppers are driving much of this spending. Unemployment hasn’t soared, and wages are generally still growing faster than inflation. Also, credit card debt has increased, and more people are turning to Buy Now Pay Later.

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“As we approach the holidays, we know consumers remain cautious,” Target executive Rick Gomez told investors last week, adding that sentiment is “low amid concerns about jobs, affordability and tariffs. Yet they remain emotionally motivated. They want to celebrate with loved ones without overspending.”

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Found: The 19th century silent film that first captured a robot attack

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Found: The 19th century silent film that first captured a robot attack

A screenshot from George Mélière’s Gugusse et l’Automate. The pioneering French filmmaker’s 1897 short, which likely features the first known depiction of a robot on film, was thought lost until it was found among a box of old reels that had belonged to a family in Michigan and restored by the Library of Congress.

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The Library of Congress has found and restored a long-lost silent film by Georges Méliès.

The famed 19th century French filmmaker is best known for his groundbreaking 1902 science fiction adventure masterpiece Le Voyage dans la Lune (A Trip to the Moon).

The 45-second-long, one-reel short Gugusse et l’AutomateGugusse and the Automaton – was made nearly 130 years ago. But the subject matter still feels timely. The film, which can be viewed on the Library of Congress’ website, depicts a child-sized robot clown who grows to the size of an adult and then attacks a human clown with a stick. The human then decimates the machine with a hammer.

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In an Instagram post, Library of Congress moving image curator Jason Evans Groth said the film represents, “probably the first instance of a robot ever captured in a moving image.” (The word “robot” didn’t appear until 1921, when Czech dramatist Karel Čapek coined it in his science fiction play R.U.R..)

“Today, many of us are worried about AI and robots,” said archivist and filmmaker Rick Prelinger, in an email to NPR. “Well, people were thinking about robots in 1897. Very little is new.”

A long journey

Groth said the film arrived in a box last September from a donor in Michigan, Bill McFarland. “Bill’s great grandfather, William Frisbee, was a person who loved technology,” Groth said. “And in the late 19th century, must have bought a projector and a bunch of films and decided to drive them around in his buggy to share them with folks in Pennsylvania, Ohio, New York.”

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McFarland didn’t know what was on the 10 rusty reels he dropped off at the Library of Congress’ National Audio-Visual Conservation Center in Culpeper, Va. A Library article about the discovery describes the battered, pre-World War I artifacts as having been, “shuttled around from basements to barns to garages,” and that they, “could no longer be safely run through a projector,” owing to their delicate condition. “The nitrate film stock had crumbled to bits on some; other strips were stuck together,” the article said. It was a lab technician in Michigan who suggested McFarland contact the Library of Congress.

“The moment we set our eyes on this box of film, we knew it was something special,” said George Willeman, who heads up the Library’s nitrate film vault, in the article.

Willeman’s team carefully inspected the trove of footage, which also contained another well-known Méliès film, Nouvelles Luttes extravagantes (The Fat and Lean Wrestling Match) and parts of The Burning Stable, an early Thomas Edison work. With the help of an external expert, they identified the reel as having been created by Méliès because it features a star painted on a pedestal in the center of the screen – the logo for Méliès Star Film Company.

A pioneering filmmaker

Méliès was one of the great pioneers of cinema. The scene in which a rocket lands playfully in the eye of Méliès’ anthropomorphic moon in Le Voyage dans la Lune is one of the most famous moments in cinematic history. And he helped to popularize such special effects as multiple exposures and time-lapse photography.

This moment from George Méliès' Le Voyage dans la Lune (A Trip to the Moon) is considered to be one of the most famous in cinematic history.

This moment from George Méliès’ Le Voyage dans la Lune (A Trip to the Moon) is considered to be one of the most famous in cinematic history.

George Méliès/Public Domain

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Presumed lost until the Library of Congress’s discovery, Gugusse et L’Automate loomed large in the imaginations of science fiction and early cinema buffs for more than a century. In their 1977 book Things to Come: An Illustrated History of the Science Fiction Film, authors Douglas Menville and R. Reginald described Gugusse as possibly being, “the first true SF [science fiction] film.”

“While it may seem that no more discoveries remain to be made, that’s not the case,” said Prelinger of the work’s reappearance. “Here’s a genuine discovery from the early days of film that no one anticipated.”

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Joshua Jackson Works Out Shirtless at a Boxing Gym in LA, On Video

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Joshua Jackson Works Out Shirtless at a Boxing Gym in LA, On Video

Joshua Jackson
I Got the Eye of the Tiger!!!

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‘The Fall and Rise of Reggie Dinkins’ falls before it rises — but then it soars

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‘The Fall and Rise of Reggie Dinkins’ falls before it rises — but then it soars

Tracy Morgan, left, and Daniel Radcliffe star in The Fall and Rise of Reggie Dinkins.

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Tracy Morgan, as a presence, as a persona, bends the rules of comedy spacetime around him.

Consider: He’s constitutionally incapable of tossing off a joke or an aside, because he never simply delivers a line when he can declaim it instead. He can’t help but occupy the center of any given scene he’s in — his abiding, essential weirdness inevitably pulls focus. Perhaps most mystifying to comedy nerds is the way he can take a breath in the middle of a punchline and still, somehow, land it.

That? Should be impossible. Comedy depends on, is entirely a function of, timing; jokes are delicate constructs of rhythms that take time and practice to beat into shape for maximum efficiency. But never mind that. Give this guy a non-sequitur, the nonner the better, and he’ll shout that sucker at the top of his fool lungs, and absolutely kill, every time.

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Well. Not every time, and not everywhere. Because Tracy Morgan is a puzzle piece so oddly shaped he won’t fit into just any world. In fact, the only way he works is if you take the time and effort to assiduously build the entire puzzle around him.

Thankfully, the makers of his new series, The Fall and Rise of Reggie Dinkins, understand that very specific assignment. They’ve built the show around Morgan’s signature profile and paired him with an hugely unlikely comedy partner (Daniel Radcliffe).

The co-creators/co-showrunners are Robert Carlock, who was one of the showrunners on 30 Rock and co-created The Unbreakable Kimmy Schmidt, and Sam Means, who also worked on Girls5eva with Carlock and has written for 30 Rock and Kimmy Schmidt.

These guys know exactly what Morgan can do, even if 30 Rock relegated him to function as a kind of comedy bomb-thrower. He’d enter a scene, lob a few loud, puzzling, hilarious references that would blow up the situation onscreen, and promptly peace out through the smoke and ash left in his wake.

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That can’t happen on Reggie Dinkins, as Tracy is the center of both the show, and the show-within-the-show. He plays a former NFL star disgraced by a gambling scandal who’s determined to redeem himself in the public eye. He brings in an Oscar-winning documentarian Arthur Tobin (Radcliffe) to make a movie about him and his current life.

Tobin, however, is determined to create an authentic portrait of a fallen hero, and keeps goading Dinkins to express remorse — or anything at all besides canned, feel-good platitudes. He embeds himself in Dinkins’ palatial New Jersey mansion, alongside Dinkins’ fiancée Brina (Precious Way), teenage son Carmelo (Jalyn Hall) and his former teammate Rusty (Bobby Moynihan), who lives in the basement.

If you’re thinking this means Reggie Dinkins is a show satirizing the recent rise of toothless, self-flattering documentaries about athletes and performers produced in collaboration with their subjects, you’re half-right. The show feints at that tension with some clever bits over the course of the season, but it’s never allowed to develop into a central, overarching conflict, because the show’s more interested in the affinity between Dinkins and Tobin.

Tobin, it turns out, is dealing with his own public disgrace — his emotional breakdown on the set of a blockbuster movie he was directing has gone viral — and the show becomes about exploring what these two damaged men can learn from each other.

On paper, sure: It’s an oil-and-water mixture: Dinkins (loud, rich, American, Black) and Tobin (uptight, pretentious, British, practically translucent). Morgan’s in his element, and if you’re not already aware of what a funny performer Radcliffe can be, check him out on the late lamented Miracle Workers.

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Whenever these two characters are firing fusillades of jokes at each other, the series sings. But, especially in the early going, the showrunners seem determined to put Morgan and Radcliffe together in quieter, more heartfelt scenes that don’t quite work. It’s too reductive to presume this is because Morgan is a comedian and Radcliffe is an actor, but it’s hard to deny that they’re coming at those moments from radically different places, and seem to be directing their energies past each other in ways that never quite manage to connect.

Precious Way as Brina

Precious Way as Brina.

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It’s one reason the show flounders out of the gate, as typical pilot problems pile up — every secondary character gets introduced in a hurry and assigned a defining characteristic: Brina (the influencer), Rusty (the loser), Carmelo (the TV teen). It takes a bit too long for even the great Erika Alexander, who plays Dinkins’ ex-wife and current manager Monica, to get something to play besides the uber-competent, work-addicted businesswoman.

But then, there are the jokes. My god, these jokes.

Reggie Dinkins, like 30 Rock and Kimmy Schmidt before it, is a joke machine, firing off bit after bit after bit. But where those shows were only too happy to exist as high-key joke-engines first, and character comedies second, Dinkins is operating in a slightly lower register. It’s deliberately pitched to feel a bit more grounded, a bit less frenetic. (To be fair: Every show in the history of the medium can be categorized as more grounded and less frenetic than 30 Rock and Kimmy Schmidt — but Reggie Dinkins expressly shares those series’ comedic approach, if not their specific joke density.)

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While the hit rate of Reggie Dinkins‘ jokes never achieves 30 Rock status, rest assured that in episodes coming later in the season it comfortably hovers at Kimmy Schmidt level. Which is to say: Two or three times an episode, you will encounter a joke that is so perfect, so pure, so diamond-hard that you will wonder how it has taken human civilization until 2026 Common Era to discover it.

And that’s the key — they feel discovered. The jokes I’m talking about don’t seem painstakingly wrought, though of course they were. No, they feel like they have always been there, beneath the earth, biding their time, just waiting to be found. (Here, you no doubt will be expecting me to provide some examples. Well, I’m not gonna. It’s not a critic’s job to spoil jokes this good by busting them out in some lousy review. Just watch the damn show to experience them as you’re meant to; you’ll know which ones I’m talking about.)

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Now, let’s you and I talk about Bobby Moynihan.

As Rusty, Dinkins’ devoted ex-teammate who lives in the basement, Moynihan could have easily contented himself to play Pathetic Guy™ and leave it at that. Instead, he invests Rusty with such depths of earnest, deeply felt, improbably sunny emotions that he solidifies his position as show MVP with every word, every gesture, every expression. The guy can shuffle into the far background of a shot eating cereal and get a laugh, which is to say: He can be literally out-of-focus and still steal focus.

Which is why it doesn’t matter, in the end, that the locus of Reggie Dinkins‘ comedic energy isn’t found precisely where the show’s premise (Tracy Morgan! Daniel Radcliffe! Imagine the chemistry!) would have you believe it to be. This is a very, very funny — frequently hilarious — series that prizes well-written, well-timed, well-delivered jokes, and that knows how to use its actors to serve them up in the best way possible. And once it shakes off a few early stumbles and gets out of its own way, it does that better than any show on television.

This piece also appeared in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.

Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.

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