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We’re shopping our feelings this Black Friday. Here are 3 things to know

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We’re shopping our feelings this Black Friday. Here are 3 things to know

Shoppers walk around Ross Park Mall near Pittsburgh earlier this month. For the first time, the National Retail Federation says, Americans will spend more than $1 trillion on holiday gifts, food and decorations.

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After much of the year focused on tariffs and the higher cost of living, Americans are ready to check out and celebrate the holidays. And signs are pointing to some of the deepest discounts seen in years, as stores try to coax shoppers into splurging.

The National Retail Federation, an industry trade group, is forecasting another record season. For the first time, it says, Americans will spend more than $1 trillion on gifts, food and decorations. It’s an optimistic prognosis that would mean sales growing by roughly 4%, just like they did last year.

Other estimates by firms that track spending predict spending may be less exuberant; Deloitte’s forecast suggests sales will grow around 3%.

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Still, this promises a holiday season that’s far from the flop many feared early in the year, when President Trump began to launch tariffs on almost all imports.

People are skipping extras — and trading up

Much of the spending in the U.S. has been propped up by wealthier families. Lower-income shoppers are under pressure, tightening their budgets. But regardless of income, shoppers are hunting for deals in a specific way — for quality that matches the price.

At the grocery store, for example, this has been showing up as people refusing to pay more for name-brand groceries and, instead, switching to store brands. Or at Home Depot and Best Buy, people are careful about buying big-ticket items — but when they do, they’ve been choosing the fancier upgrades with bells and whistles. And so, for the holidays, this could mean splurging on that one top-of-the-line gift. 

At Ross Park Mall in Pittsburgh, Marissa McCune, 22, and Logan Koegler, 23, stopped by for an early Christmas present for Koegler: “I was ballin’ out with the Apple Watch,” McCune says, laughing. The couple left the mall with a second gift, a Stanley cup.

“I graduated and now have a job,” said Koegler, a registered nurse. “So now I feel like I’m able to get Christmas gifts that I wasn’t able to get before, being a student.”

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Shoppers walk by clothing items displayed inside the Aritzia store at Ross Park Mall.

Shoppers walk by a window display at Ross Park Mall in Pittsburgh.

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Instead, what people are starting to skip are the small, spontaneous extras — just one more candle or hand cream as a stocking stuffer or self-gift — that they might have bought in a pandemic-era shopping spree.

“Customers have maybe pulled back to not buy some of those add-on items that they would have normally bought,” said Jessica Bettencourt, who runs Klem’s general store in Spencer, Mass., founded by her grandfather 75 years ago.

“So they’re coming in and buying dog food, but maybe not buying two dog toys to go with it,” she said. “And it’s really hard to tell where those things are that customers are going to make the decision to hold back on.”

This could mean better-than-usual sales

This choosiness by shoppers has stores preparing to offer some of the biggest discounts of recent years, to loosen up people’s purse strings.

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“It’ll be greater this year, I guarantee it,” Bettencourt said. “There are some categories — like the Christmas trim — that I can already see, it’s a little bit slow, so we’ll probably discount that much quicker.”

For the Black Friday weekend, Adobe Analytics, which tracks online transactions, forecasts discounts in line with last year — up to 28% off, including on electronics and toys. Discounts on clothes are expected to be deeper this year versus last year. Adobe predicts that Black Friday may see the best deals on TVs, toys and appliances.

Worried, but ready to celebrate

One big reason why the tariffs aren’t affecting the holidays as much as previously feared is how the Trump administration rolled them out — more slowly than originally threatened. Months of delays and renegotiations gave companies precious time; large retailers in particular stockpiled goods and found ways to keep prices from skyrocketing by either absorbing some of the costs themselves or pushing suppliers to do so.

Plus, people seem willing to spend for special occasions for some holiday reprieve from dim consumer sentiment, which continues to hover near the lowest level in the history of the highly watched monthly survey by the University of Michigan.

Shoppers showed up big for Halloween, which set spending records, and even for back-to-school. Higher-income shoppers are driving much of this spending. Unemployment hasn’t soared, and wages are generally still growing faster than inflation. Also, credit card debt has increased, and more people are turning to Buy Now Pay Later.

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“As we approach the holidays, we know consumers remain cautious,” Target executive Rick Gomez told investors last week, adding that sentiment is “low amid concerns about jobs, affordability and tariffs. Yet they remain emotionally motivated. They want to celebrate with loved ones without overspending.”

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Can you say no to a friend’s wedding? : It’s Been a Minute

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Can you say no to a friend’s wedding? : It’s Been a Minute

Can you say no to a friend’s wedding?

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Are we spending too much on other people’s weddings?

Going to a friend’s weddings can be so fun and meaningful… but it can also really hurt your wallet. A survey by LendingTree found that 31% of people who had been to a wedding in the past five years had accrued debt to attend. So what’s driving up the cost of weddings for guests? And what makes it so hard to say no to these expenses?

Brittany breaks it down with Allyson Rees, senior analyst at trend forecasting firm WGSN, and Annie Joy Williams, assistant editor at The Atlantic.

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This episode was produced by Liam McBain, with additional support from Corey Antonio Rose. It was edited by Neena Pathak. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.

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Is it safe to eat from your garden after the Boyle Heights warehouse fire?

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Is it safe to eat from your garden after the Boyle Heights warehouse fire?

After the eight-day-long fire in a 500,000-square-foot Boyle Heights warehouse, eastern Los Angeles residents are contending with putrid smells, soot and potentially hazardous airborne chemicals after heavy plumes of smoke spread throughout the city. But those who grow food in nearby neighborhoods may also be wondering: How will the fires affect the plants and produce in my garden?

The Boyle Heights warehouse, owned by Lineage — a global temperature-controlled storage facility operator — housed 85 million pounds of frozen food and other products. In the days since the fire, local emergency visits for smoke inhalation and throat pain spiked while agencies still scramble to measure the amount of PM 2.5 — harmful fine particles — and heavy metals, like lead and arsenic, in the air.

According to researchers, any toxic airborne chemicals would likely stem from the charred foam insulation, metal exterior, burned solar panels and any lithium batteries that might have been present inside the warehouse.

After a fire, heavy metal particles can spread through ash and smoke over gardens and inhibit growth, said Olukayode Jegede, an agricultural toxicologist and assistant professor at UC Davis. Since the warehouse fire is so recent and cleanup has just begun, Jegede said the precise impact on gardens can’t be measured until comprehensive soil tests are conducted in the area.

While the L.A. city government hasn’t announced plans for soil testing, the Contaminant Level Evaluation and Analysis for Neighborhoods project at USC is offering free contaminant testing for Boyle Heights and East L.A. residents. Residents can collect soil samples and deliver them to Boyle Heights City Hall and other locations for an evaluation of lead, arsenic, chromium and mercury levels.

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The good news is produce, plants and roots can still be preserved. According to Jegede, many of the soil tests conducted last year in the Altadena area after the Eaton fire showed that gardens and poultry were not as contaminated as one might expect.

“Quite a number of the soils we tested [in Altadena] were not really contaminated,” Jegede said. “We weren’t seeing many soils with concerning elevated levels of metal, so gardeners should not be too alarmed when these things happen.”

Nevertheless, there are several measures that gardeners can take to keep themselves, their children, plants and produce safe from potentially harmful contaminants stemming from the fire. Researchers, gardening experts and horticulturists offered some guidance on the handling, recultivation and cleanup that can keep you and your garden in good health.

How do I remove ash and contaminants from my garden?

Altadena horticulturist Leigh Adams said Boyle Heights plants and produce already live in a difficult environment, surrounded by industrial warehouses that spread contaminants daily.

“That area has been used industrially for 100 years, and the soil is impacted by many, many, many things,” Adams said. “Low-income neighborhoods and gardens usually don’t have a lot of resistance against dominant manufacturing.”

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This means that the contamination of gardens in eastern L.A. won’t be as catastrophic as compared with those in Altadena, a more suburban environment, Adams said. But fallen ash still poses major health risks if ingested or inhaled.

An advisory from University of California Agricultural and Natural Resources last year recommended suiting up in an N95/KN95 mask, long sleeves, pants, close-toed shoes and gloves before attempting to deal with ash in the garden to limit exposure to potentially toxic contaminants. The advisory added that individuals should make sure all of this gear is cleaned thoroughly before bringing it back inside.

Once in the proper gear, Adams recommends removing the top two inches of topsoil from gardens, where the highest concentration of contaminants will settle after a fire. Using a plastic bag to collect the soil and disposing of it in the garbage — not green yard waste bins — will help to reduce the spread of airborne chemicals.

Gardeners with raised beds are advised to remove approximately six inches of soil, because excess ash can raise the pH level and prevent nutrients from soaking into the soil bed.

After this, watering the garden gently but plentifully will help to promote soil health and get rid of most of the ash present on plant leaves and stems. Adams said replacing the top two inches of soil with store-bought mulch or straw will help to contain any remaining ash and prevent it from spreading any further.

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Experts say to avoid using leaf blowers if ash is present in the garden because they can send particles airborne. Doing so will increase the likelihood of heavy metal particles, which can carry lung irritants and carcinogens, being spread and inhaled.

A Boyle Heights resident keep a watchful eye on the fire at the 5,000-square-foot commercial building, which stores 85 million pounds of frozen food.

(Genaro Molina / Los Angeles Times)

Is it safe for me to eat produce from my garden?

Several studies, including one from the UC Cooperative Extension of Sonoma County, have shown that consuming produce in a fire-affected area poses minimal health risks.

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Jegede said most root vegetables like potatoes and carrots, along with any fruit that has an outer layer, can be washed to remove potential contaminants, even if they were covered in ash. Peeling the outer layer of your produce can also help to reduce potential risks, he said.

Lettuce and other leafy foods with multiple layers pose a higher risk of contamination, but with a vigorous wash and peeling the outer layers, even the greens can be saved. The County of Los Angeles Department of Public Health recommends soaking leafy produce and fuzzy fruits like peaches in a 10% white vinegar and 90% water mixture.

Jegede said if the leaves or fruit are too delicate to wash or ash is still visible, it would be best to dispose of the produce.

How can I tell if my soil is contaminated?

After ridding your garden of visible ash, you might wonder how to tell if your plants will still thrive in the soil.

At-home soil tests that measure for alkaline, fertility and pH levels are widely available and can be purchased for $15 to $100 (for more detailed results) online. But Jegede said these tests can’t tell the full story of soil health.

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Comprehensive soil testing is “something you can’t do properly at home,” Jegede said. “In labs, we are testing for metals like lithium and zinc, stuff that an at-home test will not show … If it comes to the point that you’re worried about your soil, I would just send it out to a lab.”

Wallace Laboratories in El Segundo, Babcock Laboratories in Riverside, Waypoint Analytical in Anaheim and other labs offer more detailed soil tests that measure heavy metal particles in addition to other fertility factors. Prices at Wallace Laboratories can range from $115 to $295 for a complete compost test.

The soil below two inches should be unharmed, Adams said, so long as new compost is set and plants are watered plentifully, which will promote natural biological cycles.

“What you’re doing is capping the soil, so that moisture stays in there, and instead of being dirt, it’s a living system called soil,” Adams said. “The more carbon we can get into our soil, the better.”

What can I do to help my soil recover?

For the last 12 years, Adams has been working with Metabolic Studio, a Los Angeles-based art and research hub focused on environmentalism, on methods for bioremediation, the practice of using additional fungi, plants and compost to decontaminate ash and break down contaminants.

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Adams said straw, mushrooms, corn, rye and sunflowers are great bioremediators that can help to repair damage to soils. She said certain samples she’s worked on with Metabolic Studio have gone from testing at high heavy metal levels to nearly contaminant-free.

But for a more immediate fix, wash your produce, water your plants and have a little patience during ash cleanups. Your garden should look better in no time, Adams and Jegede said.

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Why Gen Z is movie-maxxing : Pop Culture Happy Hour

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Why Gen Z is movie-maxxing : Pop Culture Happy Hour

Inde Navarrette and Michael Johnston in Obsession.

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Focus Features

Two big horror films, Obsession and Backrooms, just smashed all box office expectations. So much of their success has been driven by Gen Z, which is now the biggest moviegoing demographic. But what makes a movie a Gen Z movie? Today we’re bringing you an episode of NPR’s It’s Been a Minute. Host Brittany Luse talks about this trend with Sam Adams and Reanna Cruz. 

If you want to hear more about these movies, check out these episodes: 

In ‘Obsession,’ love hurts. It really, really, really hurts.

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‘Backrooms’ brings YouTube horror to the big screen

Zendaya brings ‘The Drama,’ we bring the spoilers

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