Finance
Financing Sports’ Future: Private Credit Steps Into the Arena
Today’s guest column is by Joseph Glatt, co-chair of the global Private Credit Group at Paul, Weiss.
The business of sports has evolved into one of the most sophisticated capital markets in the world. Franchises that once relied on wealthy patrons now operate as global enterprises with complex balance sheets, diversified revenue streams and brand portfolios that span continents. Behind the scenes, a quiet transformation is taking place. Private credit has become the financing engine powering the next phase of the industry’s growth.
For decades, the financial architecture of sports was narrow. Teams depended on a mix of owner equity, bank loans and broadcast advances. That model worked when sports was seasonal, media rights were centralized, and stadiums were used a few dozen times a year.
Today the business is more complicated. Digital engagement has replaced ticket sales as the primary growth driver, broadcast rights are fragmented across platforms, and venues have become year-round entertainment ecosystems. Private credit brings structure, speed and sophistication to a business that is increasingly complex and ever-evolving.
The appeal is obvious. Sports franchises have matured from passion assets into performance assets. Media rights, sponsorships, premium seating, licensing and real estate all provide recurring cash flows—a profile that looks less like entertainment and more like infrastructure. For credit investors searching for yield with tangible downside protection, it’s a natural fit.
What distinguishes the current wave of sports lending is its focus on assets. Lenders are financing discrete pieces of the ecosystem rather than entire teams—broadcast receivables, naming rights, arena redevelopment or ancillary real estate. A stadium backed by long-term contracts and naming agreements can support senior debt that behaves much like project finance. The economics are stable, the security is visible, and the exposure is detached from game outcomes. It’s a structural rather than sentimental approach to sports finance.
This shift has attracted institutional capital on a scale that would have been unthinkable a few years ago. Pension funds, insurers and global asset managers now view sports as a legitimate component of their private credit portfolios. The logic is straightforward. The sector offers infrastructure-like cash flows with entertainment-driven growth. European football clubs have refinanced legacy debt with private credit facilities. North American franchises have used direct lending to fund media rights and working-capital needs. Even emerging leagues and women’s sports organizations are turning to private lenders to build facilities and extend reach. The flow of capital is both a cause and a consequence of the sector’s institutionalization.
The sophistication of these transactions reflects a growing recognition that sports carries unique risks. Revenues can fluctuate with team performance or media cycles, and valuations can move with public sentiment.
The best lenders manage this through structure rather than pricing. Deals often include covenants tied to attendance, sponsorship renewals or season-ticket deposits. Some of them link pricing to revenue performance or secure cross-collateralization between real estate and media income. The emphasis is on aligning capital with the rhythm of the underlying business, not imposing a one-size-fits-all template.
The opportunity extends beyond the professional leagues that dominate headlines. Collegiate athletics, youth sports and ancillary service providers are entering a commercial era of their own.
The legalization of name, image and likeness rights has turned college programs into fully commercial enterprises that now require working capital, facilities financing and sponsorship advances. Private lenders can design structures suited to that environment—secured against receivables, ticket income or local partnerships—where traditional financing models fall short.
Youth and amateur sports tell a similar story. The sector generates tens of billions of dollars in annual spending, yet capital formation remains fragmented. Financing of complexes, tournaments and training facilities have become scalable credit opportunities, driven by durable demand rather than speculation.
Real estate has also become inseparable from the business of sports. Stadiums are now anchors of mixed-use developments that include hotels, retail and housing. Teams are monetizing their brands across hospitality, content and data ventures. That convergence between physical and intangible assets creates a dual source of collateral. A stadium’s concrete and steel can be valued like infrastructure, while its media contracts and licensing revenue resemble corporate cash flows. Private credit thrives in precisely this intersection, where structure can integrate both sides of the balance sheet.
This new market is maturing quickly. The challenge now is discipline. Not every team or league deserves institutional credit. The fundamentals must be right: diversified revenue, credible governance and transparent capital structures. The most capable lenders operate more like strategic partners than passive financiers. They help management teams optimize balance sheets, monetize non-core assets and think creatively about liquidity. The value in these relationships lies in partnership, not just pricing.
Looking ahead, the next decade of sports capital will likely involve consolidation and securitization. Portfolios of sports-backed loans may be packaged into rated vehicles, widening access to institutional investors. Cross-border ownership will further globalize the ecosystem, blending European clubs, American franchises and Middle Eastern sovereign funds into a single capital network. That will require not just financial innovation but also regulatory fluency and geopolitical awareness.
Private credit’s entry into sports is not a passing trend. It marks a structural evolution in how capital supports one of the world’s most powerful industries. Sports is now a platform business, and platform businesses demand flexible, sophisticated financing.
The investors leading this transformation think not in seasons but in cycles. They understand that the scoreboard measures only part of the game. The real competition is for capital efficiency, and those who master it will define the future of sports finance.
Glatt has over 25 years of experience in private practice and in-house at one of the world’s largest alternative asset managers, with a particular focus on complex transactions, strategic product innovation and capital raising for asset management firms and financial institutions.
Finance
Budget crisis is top concern for MPS leader Cassellius | Opinion
Before seeking a new referendum MPS needs to rebuild trust in the community through completing state audits, putting in place controls to prevent overspending and routine reports to the public.
For MPS Superintendent Brenda Cassellius, who just wrapped up her first year leading Milwaukee’s public school system, her tenure has been punctuated by some very big numbers.
The first is $252 million. That is the amount of new spending voters narrowly approved in an April 2024 referendum to support operations in Wisconsin’s largest school district. Just months later, MPS was rocked by revelations the district was months behind in filing key financial reports to the state, which led to former Superintendent Keith Posley’s resignation.
The second is $1 billion. MPS faces a deferred maintenance backlog exceeding $1 billion. The district’s enrollment has declined 30% over the last 30 years, leaving many schools at less than 50% full. That, in part, is driving a plan to close some schools and to improve others to help lower costs.
The final is $46 million, the deficit MPS was running for the 2024-25 school year, an unexpected shortfall which has led to hundreds of staff layoffs.
Getting the district’s accounting, budgeting and financial reporting back on track has dominated Cassellius’s first year at MPS. In an April 15 interview with the Journal Sentinel’s editorial board, she talked in detail about the challenges putting that into order and progress she sees in restoring transparency into its operations.
State funding and aging buildings create budget nightmares
Cassellius says state needs to keep up its share of school funding
In an interview with the Journal Sentinel editorial board, MPS leader Brenda Cassellius says budgets and buildings are her two top worries.
Cassellius said the on-going budget crisis is her top concern. She said the state’s failure to live up to its share of funding is exacerbating MPS’ budget woes. A group of school districts, teachers and parents filed suit against the state Legislature and its Joint Finance Committee claiming the current state funding system is unconstitutional and prevents schools from meeting students’ educational needs.
Funding for special education is especially critical. About 20% of MPS students have disabilities, almost twice the share of the city’s charter schools, and the average of 14% across Wisconsin.
“What’s keeping me up now, you know, is really just the budget crisis we’re in, with not only this year but multiple years going out without additional state aid, we’ve been not getting funding for what our needs are for our students, and particularly our students with special needs,” she said.
Although the state budget increased special education funding to a 42% reimbursement rate, the actual rate has been about 35%. Another component to the budget headache is the age of MPS buildings. The average age is 85 years-old compared to 45 across the nation.
“We have just kicked this can down the curb or kicked it down the street or whatever you call it for too long. And it’s time that we really take on a serious conversation about the conditions of the learning environments in which we send our children,” she said. “Particularly in Milwaukee Public Schools, we serve the most vulnerable children. Children who have language barriers, children who have disabilities, children in high-concentrated poverty.”
What needs to happen before MPS seeks another referendum
Voters need to be comfortable MPS has made tough budget decisions
In an interview with Journal Sentinel editorial board, Brenda Cassellius said voters will need to see budget improvements before seeking more spending
Cassellius said MPS will definitely need to go back to voters for a new referendum in the future. In addition to the 2024 measure, voters approved an $87 million plan in 2020.
Before doing that, she said the district first needs to rebuild trust in the community through completing required state audits, putting into place controls to prevent overspending and routine reports to the school board and public about finances.
“I don’t think that the voters are going to want us to bring something forward until they feel comfortable that we have done the cleanup that is necessary,” she said. “And we’ve built the trust that we have the sufficient controls in place.”
In the interim, she’s hoping the state will meet its constitutional responsibility to adequately fund public schools.
“What the public expects is you know where the money is, you’re spending it as close as you can to children, you’re getting good on the promise around art, music, and PE, and the things the public said they wanted to fund,” Cassellius said. “And they want their kids to have so that they have a quality education and an excellent education in Milwaukee Public Schools, and that they had the right amount of staff that they actually need. In the school to be safe and to run a good operation.”
Rebuilding finance staff in wake of $46 million in overspending
MPS is rebuilding school finance staff in wake of reporting lapses
In an interview with the Journal Sentinel editorial board April 15, MPS superintendent discusses accountability for district’s financial problems.
The $46 million budget shortfall from the 2024-25 school year started coming into view last fall and was confirmed in mid-January. Cassellius noted that in addition to hiring a new superintendent, MPS also parted ways with its comptroller and CFO.
“We are really rebuilding the personnel and staff of the finance department. That is what’s critical, is having the right people in the right seats doing the work,” she said. “Also critical is making sure that you have the right controls in place. The audit findings found that we did not have proper controls in place and now we have those proper controls in place and when we find things we put new SOPs in place and that is what any business does.”
Identifying that shortfall, though painful, was the result of better accounting.
“Being three years behind in auditing means that you don’t have full sight on your actual revenues and expenditures. And so we have now full sight of our revenues and our expenditures and that’s why we were able to see this new deficit of $46 million,” she said. “And we still continue to work with DPI on those processes to make sure that every month we’re doing monthly to actuals and doing those accounting, reporting that to the board. In a way that is consumable to the public that they can understand.”
Jim Fitzhenry is the Ideas Lab Editor/Director of Community Engagement for the Milwaukee Journal Sentinel. Reach him at jfitzhen@gannett.com or 920-993-7154.
Finance
Psychological shift unfolds in soft Aussie housing market: ‘Vendors feel pressure’
Property markets move in cycles, and with interest rates rising and other pressures like high fuel costs, some markets are clearly slowing down. Many first-home buyers who have only ever seen markets going up are conditioned to think that when purchasing, competition is always intense and decisions need to be made quickly.
In those times, buyers often feel they need to act fast, stretch their budget and secure a property at almost any cost. But things have definitely changed.
In a softer market, the dynamic shifts. Properties take longer to sell, competition thins, and it’s the vendors who begin to feel pressure.
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For buyers who understand how to navigate that change, the balance of power quickly moves in their favour. The opportunity is not simply to buy at a lower price. It is to negotiate from a position of strength.
If that’s you right now, these are the key skills first-home buyers need to take advantage of in softer market conditions.
The most important shift in a soft market is psychological. In a rising market, buyers often feel like they are competing for limited opportunities. In a softer market, the opposite is true. There are more properties available, fewer active buyers and less urgency overall. This gives buyers options.
When buyers understand that they are not competing with multiple parties on every property, their decision-making improves. They are more willing to walk away, compare opportunities and avoid overpaying. Negotiation strength comes from not needing to transact immediately. When that pressure is removed, buyers are able to engage more strategically.
One of the most common mistakes first-home buyers make is continuing to apply strategies that only work in rising markets. Auction urgency is a clear example. In strong markets, auctions often attract multiple bidders and create competitive tension. In softer conditions, properties are more likely to pass in, shifting the process away from a public bidding environment into a private negotiation.
This is where leverage increases.
Private negotiations allow buyers to introduce conditions that protect their position. These may include finance clauses, longer settlement periods or price adjustments based on due diligence. Opportunities that are rarely available in competitive markets become standard in softer ones.
Finance
Finance Committee approves an average increase of University tuition by 3.6 percent
The Board of Visitors Finance Committee met Thursday and approved a 3.6 percent average increase in tuition, a 4.8 percent average increase in meal plan costs and a 5 percent increase in the cost of double-room housing for the 2026-27 school year. The approval was unanimous amongst Board members, though some expressed resistance to the increases before voting in favor of them.
The Committee heard from Jennifer Wagner Davis, executive vice president and chief operating officer, and Donna Price Henry, chancellor of the College at Wise, about reasons for the raise in tuition and rates. According to Davis and Henry, salary increases for professors and legislation passed by the General Assembly contribute to tuition and rates increases.
The Finance Committee, chaired by Vice Rector Victoria Harker, is responsible for the University’s financial affairs and business operations, and the Committee manages the budget, tuition and student fees.
Changes in tuition vary between schools, with the School of Law seeing at most a 5.1 percent increase, the School of Engineering & Applied Science seeing at most a 3.2 percent increase and the College of Arts and Sciences seeing at most a 3.1 percent increase in tuition for the 2026-27 school year.
For the 2026-27 school year at the College at Wise, the Committee also unanimously approved a 2.5 percent average increase in tuition, a 3.8 percent increase in meal plans and a 2 percent increase in the cost of housing.
Last year, the Committee approved a 3 percent average increase in tuition, a 5.5 percent increase in meal plans and a 5.5 percent increase in the cost of housing for the University.
Davis cited increased costs as the primary reason for the approved increase in tuition. She said that the budget that could be passed by the General Assembly for June 30, 2027 through June 30, 2028 could increase professor salaries — University professors receive raises via this process. Davis said that the Senate and House of Delegates have separate proposals dealing with the pay increases that are currently unresolved, with House Bill 30 raising salaries by 2 percent and Senate Bill 30 raising salaries by 3 percent.
Davis said every percent increase in faculty salaries costs the University $15 million annually, and the Commonwealth will increase funding to the University by $1-2 million to help pay for that increase. According to Davis, the most common way to stabilize the budgetary imbalance caused by raised salaries is through tuition raises.
Beyond the increase in salary, Davis cited the minimum wage increase, inflation and Virginia Military Survivors & Dependents Education Program as increased costs to the University. VMSDEP is a program that gives education benefits to spouses and children of disabled veterans or military service members killed, missing in action or taken prisoner. Davis said that the program is “partially unfunded” and could cost the University somewhere between $3.6 to $6 million, depending on how many students qualify for the program.
Davis spoke on other contributing factors to the increase in tuition, specifically collective bargaining — which allows workers to bargain for better wages and working conditions.
“If we look at other institutions or other states that have collective bargaining, [collective bargaining] does put an upward pressure on tuition,” Davis said.
Prior to Thursday’s meeting, the Committee heard the proposal for tuition increases from Davis and Henry April 6 in a Finance Committee tuition workshop with public comment. During the tuition workshop, tuition increases ranged from 3 to 4.5 percent for the University and 2 to 3 percent for the College at Wise. Both increases approved Thursday are within the ranges originally proposed.
Meal plan costs, on average, will be increasing by 4.8 percent in the upcoming academic year. Davis said that the University has been expanding dining options with the opening of the Gaston House and new locations for the Ivy Corridor student housing that is still in progress. She also said that the University has been taking steps to increase the availability of allergen-friendly food options.
Davis shared that the 5 percent cost increase in housing is due to the expansion of student housing in the Ivy Corridor. Davis also said that there will be 3,000 new units added to the Charlottesville housing market by 2027, of which 780 beds will be for University housing. Davis said that she hopes the Ivy Corridor housing would “free up” the city housing supply by having more students live on Grounds.
Board member Amanda Pillion said she was “concerned” about how tuition increases would harm rural families — she said the constant increases in cost could make a University education out of reach for middle-income Virginians.
“This is the second governor I’ve served under. Both times I’ve heard affordability, affordability, affordability,” Pillion said. “We need to really be conscious of the fact that … there is a large group of people that [are middle-income] that these increases [in tuition and fees] are really tough for.”
The Committee also approved a renovation for The Park — an 18-acre recreational hub in North Grounds — which will cost $10 million. As part of the renovation, The Park will include a maintenance facility, storm water systems and a maintenance access route. Davis said the renovation will address safety and security issues for the 200 people that use The Park daily. According to Davis, the University will use $2 million of institutional funds and issue $8 million of debt to fund the renovation.
The Finance Committee will reconvene during the regularly scheduled June Board meetings.
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