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Growth continues at Vermont ski resorts

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Growth continues at Vermont ski resorts


MONTPELIER — Despite challenges mostly attributed to weather, Vermont ski areas reported a season of continued growth. 

“With strong visitation and continued year over year growth, Vermont remains the top ski state in the east and fourth largest in the nation, measured by skier visits, a key performance indicator for the snow sports industry,” a news release states.

Alpine and cross-country ski areas, industry partners and supporters gathered for Ski Vermont’s 56th Annual Meeting at Sugarbush Resort on June 4 and 5. Ski Vermont also is known as the Vermont Ski Areas Association. 

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Vermont’s alpine ski areas reported 4.16 million skier visits for the 2024–25 season, representing an increase of 1.1 percent over the previous year and 6.2 percent over the 10-year average, according to the news release from Ski Vermont after the meeting. The totals are said to put Vermont 0.6 percent ahead of the New England region’s 0.4 percent growth and 0.6 percent behind the national average visitation increase of 1.7 percent.

Vermont’s ski areas averaged 117 operating days this season, slightly lower than the 10-year average of 123 days, according to the news release. Ski Vermont said average snowfall of 218 inches was a 19-inch increase over last year, and 35 inches above the 10-year average.

“The growth in visitation numbers reflects the commitment Vermont’s ski areas have to providing the best experience and best possible snow for visitors,” Ski Vermont President Molly Mahar stated. “Ski areas are committed to investing in resilience for their communities, with capital dollars going toward efficiency and snowmaking projects as well as expanded programming and activities to appeal to a wider range of guests.”

The ski season had a slow start in November, Ski Vermont said, then “the core winter months of December, January and February delivered consistently seasonable weather and temperatures with abundant snowfall, particularly in the northern mountains.”

“Blustery and frigid weather dampened peak period visitation over the Martin Luther King, Jr. Birthday weekend and Presidents’ week,” the news release states. “The lack of March snowfall and inclement weather during spring weekends further reduced visitation, and an early melt cut the spring season short.”

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Another challenge involved “the Canadian response to rhetoric from the federal government, resulting in decreased visitation toward the end of the season,” according to the news release. Ski Vermont said Canadians account for up to 50 percent of visitation at several ski areas in the northern part of the state.

“Vermont’s ski areas will continue working with the tourism industry to strengthen relationships and keep lines of communication open with our neighbors to the North,” the news release states.

Consistently cold winter weather was described as “a boon for Ski Vermont’s cross-country area members.” They reported a total of 322,353 skier visits, up 37 percent from last season when 50 percent of visits were lost.

Kelly Pawlak, former general manager at Mount Snow Resort and former president and CEO of the National Ski Areas Association, accepted an Industry Achievement Award for her contributions to Vermont’s ski industry.

Career Industry Awards went to Keiki Sierman (46 years) and Alan Donahue (42 years) from Killington Resort, and Doug Zecher (57 years) and Terry Randolph (36 years) from Bromley Mountain. These awards are given to retiring employees with 25 or more years of service at a ski area.

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Vermont beekeepers raise alarm over bee decline

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Vermont beekeepers raise alarm over bee decline


BURLINGTON, Vt. (ABC22/FOX44) – More than half of bee colonies in Vermont were lost over the last year, according to a survey by UVM’s Bee Lab.

“This is not a normal loss year – this is an emergency signal.”

The Vermont Beekeepers Association (VBA) highlighted the report on Monday. They wrote that pesticide use and a parasite that feeds on honeybees have been the main forces behind the more than 56% drop.

According to the USDA, the average annual losses were around 20% before 2006, and have been above 30% in recent years, but this is the highest rate recorded.

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UVM’s survey reportedly covered more than a third of registered bee colonies in the state.

“Beekeepers are doing everything they can, but we cannot solve this alone,” said Andrew Munkres, former president of the VBA. “These numbers prove that bee health is now a food system issue. Vermont needs to respond at a food system scale.”

A survey released earlier this year by Auburn University showed similar losses across many parts of the country.

Also according to the USDA, honey prices have risen sharply this century. After adjusting for inflation, honey was almost three times the price in 2024 across the country compared to 2000.

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Which Vermont soccer teams earned top sportsmanship honors?

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Which Vermont soccer teams earned top sportsmanship honors?


Four Vermont high school soccer teams have been recognized with regional awards for setting the standard in sportsmanship this season.

The Vermont Soccer Officials Association named the Enosburg Falls Hornet boys and U-32 Raider girls from the north, along with Fair Haven Slater girls and Sharon Academy Phoenix boys from the south, as winners of the state’s 2025 Sportsmanship Award.

This inaugural award follows a new process where referees rated teams after every regular-season and tournament game on player, coach, fan and administrative behavior, according to an announcement from the association. Officials worked more than 1,700 games this fall.

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Association president Marvin Pritchard said, “The school, community and soccer official relationship you have developed is a model for others to emulate.”

Frank Martel, a longtime referee and Northern Vermont Athletic Conference assignor, said true sportsmanship means respecting opponents and officials — even when calls don’t go your way.

The association also highlighted finalists that displayed exemplary conduct. Southern Vermont League finalists included MSJ, Stratton and Randolph girls and Otter Valley, Brattleboro and West Rutland boys. Northern finalists included Caledonia United, South Burlington and Richford girls and Richford, Essex and BFA Fairfax boys.

Eric Evans, Southern Vermont League assignor, noted that poor sportsmanship is common nationwide but praised Vermont’s positive culture. “It is refreshing to see Vermont high school soccer be immune to this trend,” Evans said.

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Athletic directors at the winning schools are planning recognition events. Association officials are expected to attend and present banners and certificates to the honored teams.

This story was created by Dave DeMille, ddemille@gannett.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.



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Recreation leaders attend Vermont Outdoor Economy Summit in East Burke

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Recreation leaders attend Vermont Outdoor Economy Summit in East Burke


EAST BURKE — The Vermont Outdoor Business Alliance (VOBA) hosted the 7th Annual Vermont Outdoor Economy Summit in November at Burke Mountain Resort last month, convening 155 outdoor industry businesses, organizations, and policymakers for a day of collaboration, education, and business development.

Kellyann Davis, Director of Research for the Outdoor Industry Association (OIA), kicked off the Summit with a keynote providing crucial insights into data on outdoor consumer trends. “Snowsports continue to dominate as the activity outdoor enthusiasts spend the most on,” said Davis. “With snow on the ground, this puts the Vermont outdoor sector in a strong position going into the holiday season – but the data also shows only 14.5% shoppers get their gear at independent outdoor retailers, with Amazon overwhelmingly capturing the outdoor gear dollar.”

“Currently, Vermont resorts and retailers are reporting a strong start to the season, but the OIA data is a clear call to action, highlighting the need for outdoor consumers to support the places and people they care about by shopping at local businesses and visiting our outdoor downtowns,” said Kelly Ault, Executive Director of VOBA. “With so many challenges affecting the industry, including financial risks due to fluctuating federal policy and the hurdles of climate resilience, supporting your local gear shop is one way to support the economic prosperity of the outdoor sector and our State”

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The outdoor industry was intentional about convening in the recreation epicenter of East Burke. Northeast Kingdom leaders offered up decades of lessons learned from the success of local communities and partnerships that have balanced ecological values and commerce. In opening remarks, Jon Schaefer, COO and Co-Owner of Bear Den Partners’ Burke Mountain Resort, emphasized Burke Mountain’s deep connection to the success of the local economy, “Rising tides for us is when the whole community does better. Our business is successful when our community does better.”

Governor Phil Scott, who oversaw the creation of the Vermont Outdoor Recreation Economic Collaborative in 2017, addressed the Summit and maintained his belief in the return on investment of directing public funding to Vermont’s outdoor recreation economy, “The outdoor economy is something that defines who we are as Vermonters. Using outdoor recreation as a tool to attract people to come to Vermont, and stay, has, and can, pay real dividends.”

The founders pitching in the 2nd Annual Outdoor Pitch Fest brought down the house with Thicket Adventure taking home the Overall Resilience award and Sluff Wax the Climate & Circularity and the People’s Choice award. The annual event gives outdoor entrepreneurs the opportunity to present best practices for resilience, and values-led climate and circularity strategies to judges and industry peers.

This year, VOBA honored Donna Carpenter, Owner of Burton Snowboards, and the Carpenter family with the 5th Annual Sen. Patrick Leahy Trailblazer Legacy Award. The award recognizes lifetime contributions to Vermont’s outdoor recreation economy with a special focus on sustainability, equity, community investment, and economic growth. “[Vermont] is where the Burton story started, and where it will continue into the next generation,” said Carpenter. “Next year, Burton turns 50, half a century. Most of the world thought we were crazy, Vermont didn´t. Vermont supported us, gave us a sense of community, and helped install the kind of stubborn optimism that I think is hardwired into this state. To survive here, especially through a hard winter, you need grit and perseverance. But you also need your neighbors.”

Marc Sherman, Owner of Burlington’s Outdoor Gear Exchange (OGE), agrees that starting a business in Vermont requires perseverance and support for and from your neighbors. “At the OGE, we have always considered ourselves as part of the neighborhood. We invest in our staff and our community and hope that this helps inspire our customers to think of us when they’re getting ready for their next adventure or simply in support of their outdoor lifestyle. Thanks to ongoing support from Vermont’s outdoor community we have built OGE into a thirty-year old economic cornerstone of friends and neighbors. When you choose to shop local this holiday season you are supporting Vermonters, the benefits of which ripple through your community and all of Vermont.”

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VOBA would like to recognize the Vermont Agency of Commerce and Community Development’s Departments of Economic Development and Tourism and Marketing, Vermont Outdoor Recreation Economic Collaborative, Northern Border Regional Commission, Sevenpair Studios, Merritt & Merritt, Burke Mountain Resort, Cabot Hosiery Mills, Northeast Vermont Development Association, Vermont Economic Development Authority, Vermont Community Loan Fund, The Richards Group, Green Up Day, The Wildflower Inn, and SB Signs.

The Vermont Outdoor Business Alliance (VOBA) is a state-wide organization established in 2018 to educate Vermonters on outdoor recreation and businesses on business development, collaboration initiatives, and outdoor recreation policy. VOBA and its 155 members strengthen Vermont’s outdoor economy through networking & learning, business development & technical assistance, research & branding, workforce development, and advocacy. VOBA supports investment in the state’s natural and recreation resources and equitable access for all in the outdoors. www.vermontoutdoorbusinessalliance.org



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