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There's one bright spot for San Francisco's office space market

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There's one bright spot for San Francisco's office space market


In recent years, San Francisco’s image as a welcoming place for businesses has taken a hit.

Major tech companies such as Dropbox and Salesforce reduced footprints in the city by subleasing office space, while retailers including Nordstrom and Anthropologie pulled out of downtown. Social media firm X, formerly Twitter, vacated its Mid-Market headquarters for Texas, after owner Elon Musk complained about “dodging gangs of violent drug addicts just to get in and out of the building.”

While the city remains on the defensive, one bright spot has been a boom in artificial intelligence startups.

San Francisco’s 35.4% vacancy rate in the first quarter — among the highest in the nation — is expected to drop one to three percentage points in the third quarter thanks to AI companies expanding or opening new offices in the city, according to real estate brokerage firm JLL. The last time San Francisco’s vacancy rate dropped was in the fourth quarter, when it declined 0.2% — the first time since the COVID-19 pandemic, according to JLL.

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“People wanted to count us out, and I think that was a bad bet,” said Mayor Daniel Lurie. “We’re seeing all of this because the ecosystem is better here in San Francisco than anywhere else in the world, and it’s really an exciting time.”

Five years ago, AI leases in San Francisco’s commercial real estate market were relatively sparse, with just two leases in 2020, according to JLL. But that’s since soared to 167 leases in the first quarter of 2025. The office footprint for AI companies has also surged, making up 4.8 million square feet in 2024, up from 2.6 million in 2022, JLL said.

“You need the talent base, you need the entrepreneur ecosystem, and you need the VC ecosystem,” said Alexander Quinn, senior director of economic research for JLL’s Northwest region. “So all those three things exist within the greater Bay Area, and that enables us to be the clear leader.”

AI firms are attracted to San Francisco because of the concentration of talent in the city, analysts said. The city is home to AI companies including ChatGPT maker OpenAI and Anthropic, known for the chatbot Claude, which in turn attract businesses that want to collaborate. The Bay Area is also home to universities that attract entrepreneurs and researchers, including UC Berkeley, UC San Francisco and Stanford University.

Venture capital companies are pouring money into AI, fueling office and staff growth. OpenAI landed last quarter the world’s largest venture capital deal, raising $40 billion, according to research firm CB Insights.

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OpenAI leases about 1 million square feet of space across five different locations in the city and employs roughly 2,000 people in San Francisco. The company earlier this year opened its new headquarters in Mission Bay, leasing the space from Uber.

OpenAI began as a nonprofit research lab in 2015 and the people involved found their way to San Francisco for the same reason why earlier generations of technologists and people pushing the frontier in the United States are drawn to the city, said Chris Lehane, OpenAI’s vice president of global affairs in an interview.

“It is a place where, when you put out an idea, no matter how crazy it may seem at the time, or how unorthodox it may seem … San Francisco is the city where people don’t say, ‘That’s crazy,’” Lehane said. “They say, ‘That’s a really interesting idea. Let’s see if we can do it.’”

The interior of OpenAI's new San Francisco headquarters in the Mission Bay neighborhood. (OpenAI)
The interior of OpenAI's new San Francisco headquarters in the Mission Bay neighborhood. (OpenAI)

The interior of OpenAI’s new San Francisco headquarters in the Mission Bay neighborhood. (OpenAI)

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Databricks, valued at $62 billion, is also expanding in San Francisco. Databricks in March announced it will move to a larger space in the Financial District next year, boosting its office footprint to 150,000 square feet and more than doubling its San Francisco staff in the next two years. It pledged to hold its annual Data + AI Summit in the city for five more years.

The company holds 57,934 square feet at its current San Francisco office in the Embarcadero, according to CoStar, which tracks real estate trends.

“San Francisco is a real talent magnet for AI talent,” said Databricks’ co-founder and vice president of engineering Patrick Wendell. “It’s a beautiful city for people to live and work in and so we really are just following where the employees are.”

Several years ago, Wendell said his company was considering whether to expand in San Francisco. At the time, it was unclear whether people would return to offices after the pandemic, and some businesses raised concerns about safety and cleanliness of San Francisco’s streets. Wendell said his company decided to invest more in the city after getting reassurances from city leaders.

“People are seeing an administration that is focused on public safety, clean streets and creating the conditions that also says that we’re open for business,” said Lurie, who defeated incumbent mayor London Breed last November by campaigning on public safety. “We’ve said from day one, we have to create the conditions for our arts and culture, for our small businesses and for our innovators and our entrepreneurs to thrive here.”

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Laurel Arvanitidis, director of business development for San Francisco’s Office of Economic and Workforce Development, said that the city’s policy and tax reforms have helped attract and retain businesses in recent years, including an office tax credit that gives up to a $1-million credit for businesses that are new or relocating to San Francisco.

On Thursday, Lurie announced on social media that cryptocurrency exchange Coinbase is opening an office in San Francisco after leaving the city four years ago.

“We are excited to reopen an office in SF,” Coinbase Chief Executive Brian Armstrong wrote in response to the mayor’s social media post. “Still lots of work to do to improve the city (it was so badly run for many years) but your excellent work has not gone unnoticed, and we greatly appreciate it.”

Santa Clara-based Nvidia is also looking for San Francisco office space, according to a person familiar with the matter who declined to be named. The news was first reported by the San Francisco Chronicle. Nvidia, which also has California offices in San Dimas and Sunnyvale, declined to comment.

“It’s because of AI that San Francisco is back,” Nvidia Chief Executive Jensen Huang said last month on the Hill & Valley Forum podcast. “Just about everybody evacuated San Francisco. Now it’s thriving again.”

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But San Francisco still has challenges ahead, as companies continue to push workers to return to the office. While the street environment has improved, it will be critical for the city to keep up the progress.

Lurie said his administration inherited the largest budget deficit in the city’s history and they have to get that under control. His administration’s task is to make sure streets and public spaces are clean, safe and inviting, he said.

“We have work to do, there’s no question, but we are a city on the rise, that’s for sure,” Lurie said.

Times staff writer Roger Vincent contributed to this report.

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San Francisco honors legendary photographer Jim Marshall with street named in his memory

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San Francisco honors legendary photographer Jim Marshall with street named in his memory


This week, San Francisco is set to honor a legendary photographer, the late Jim Marshall, by officially commemorating a street in his honor. 

On Friday, officials, including San Francisco Supervisor Rafael Mandelman, will be on hand to reveal a new street sign for the 3600 block of 16th Avenue.  

The tiny stretch becomes a big landmark for music lovers, historians, and photography buffs. This stretch of 16th will also be known as Jim Marshall Way.

“Finally, Jim Marshall gets his name in San Francisco history, ” proclaimed photographer Amelia Davis. 

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For years, Davis was the assistant and editor for Marshall.

Marshall documented and photographed San Francisco history – the music scene, social unrest and protests

Included in his portfolio is a rare photograph of Janis Joplin on top of her psychedelic Porsche, a famous portrait of John Coltrane, discussing an imminent change in his music, at the Berkeley home of jazz critic Ralph Gleason;  a very intimate photo of Johnny Cash and June Carter, at their home in Tennessee; Miles Davis in the boxing ring; Bob Dylan kicking a tire down a New York City street; and the final public concert played by the Beatles at Candlestick Park.

Fifteen years ago, when he died, the San Franciscan left his entire portfolio to Davis.  She explained how Marshall, who was childless, called his photographs his children.

“That’s what he loved and protected his whole life,” noted Davis.

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Marshall was on hand to capture the Grateful Dead’s last free show on a flatbed truck in the Haight. 

He was also on hand in Times Square in Manhattan to capture the grief following the assassination of President John F. Kennedy.

His photographs of poverty in Appalachia are part of the permanent collection at the Smithsonian.

“Jim Marshall always called himself a reporter with a camera and Jim’s work did document pieces of history, whether it was music, civil rights, or protests,” said Davis.

Marshal had a tumultuous personality and struggled with addiction. 

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After his death, he was the subject of an award-winning documentary called “Show Me The Picture.”

He was the first photographer to receive a Grammy.

Now, a street where the photographer lived for 28 years will be named in honor

“Little did they know you have this legend living right in the middle of the street here,” exclaimed Justin Fichelson.

Fichelson grew up a few doors away from the photographer, where his parents still live. 

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He says the honor of renaming the street is a reminder that the city was iconoclastic way before tech and the AI flood.   

“The idea of San Francisco, which is a crazy place where people come from all over the world to reinvent themselves, Jim really captured that in an incredible way,” noted Fichelson.

Marshall grew up in the Western Addition, went to Lowell High School, raced fast cars and loved the city. Now, the city is loving him back. 

The ceremony to honor Marshall is on Friday, Dec. 19, at 10 a.m. at the corners of Noe, Market, and 16th. A commemorative sign will be placed beneath the 16th Street sign. Those who wish to attend are asked to bring any old Leica cameras to honor the late photographer. 

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Oakland Airport’s ‘San Francisco’ rebrand has failed to reverse plunging passenger numbers

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Oakland Airport’s ‘San Francisco’ rebrand has failed to reverse plunging passenger numbers


The controversy over the Oakland airport’s addition of San Franisco to its name brought headlines, but not travelers, even during the typically frenzied holiday season. 

Passenger traffic at OAK (now officially known as Oakland San Francisco Bay Airport) dropped steeply over the past year, even as air travel nationwide held steady and its rival to the west seeing record numbers. 

The naming controversy generated publicity and a tiff with San Francisco International Airport, but not the desired increase in traffic. In the 12 months through September 2025, approximately 8.2 million people passed through OAK for domestic flights — 1.8 million, or 17%, fewer than in the previous year, according to federal data (opens in new tab). Passenger traffic was down 15.5% (opens in new tab) in the first three quarters of 2025.

International travel showed a bump, but with limited routes to only Mexico and El Salvador.

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The drop at OAK is happening as domestic travel around the country has remained flat, according to the Bureau of Transportation Statistics (opens in new tab).

In fact, Oakland’s decline in the first half of 2025 was the worst of all 93 major U.S. airports, according to LocalsInsider.com (opens in new tab). The second-sharpest drop was at Chicago’s Midway, which was 12.9% off from the previous year.

The decline in passengers isn’t tied to fewer flights being offered. OAK data shows just 56 fewer so-called “airplane movements” through September compared with last year, a negligible 0.03% decrease out of more than 153,000 flights.

Why the dropoff?

The Port of Oakland, which operates the airport, says people aren’t traveling for work anymore. 

“Like all of the industry, the decline at OAK can be attributed to the decline in business travel,” said Kaley Skantz, a port spokesperson.

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But Collin Czarnecki, who leads Locals Insider’s research on airlines, ties the troubles to a larger industry trend: the death of the middle-class airport. 

“Overall, the ‘why’ is sort of this bigger picture,” he said. “Secondary hubs and midsize airports are seeing a lot of change with low-cost carriers.”

Despite the declines, OAK is moving forward with a major makeover and adding 16 gates because of a previous forecast (opens in new tab) that annual passenger levels would reach 24.7 million in 2038. Current traffic has yet to match 2019 levels. 

Meanwhile, for San Francisco’s airport, the outlook is sunny. 

With its nonstop flights to the East Coast, Europe, and Asia, SFO is in a different class. The airport showed 5.1% growth in 2025 from 43.5 million to 45.7 million passengers, according to its own data (opens in new tab). SFO also boasted that it had its busiest Thanksgiving travel season on record. OAK officials said they lacked the daily data to analyze Thanksgiving traffic.

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SFO representatives attribute the gains to the airport’s  mix of domestic and international flights and business and leisure travelers. 

“Drilling down further, the diversity of our international service is a real advantage, as our fortunes aren’t tied strictly to the performance of one specific market,” SFO spokesperson Doug Yakel said.

Business owners near OAK say they don’t get much lift from their proximity to the travel hub. Alan Liang, who owns a Mexican restaurant, a burger joint, a towing company, and an auto repair shop in a plaza along Hegenberger Road, said about 95% of his customers are blue-collar workers with jobs nearby. 

“I never came across anyone who said, ‘I’m here in town and came to get a bite,’” said Liang. Crime has scared away customers and led to the closure of chain restaurants like In-N-Out Burger, Black Bear Diner, and Denny’s.

“A few decades ago, Hegenberger primarily benefited from the traffic flow from the airport,” he said. “It’s extremely hard for me to believe that today.”

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The fortunes of Oakland’s airport are intertwined with the popularity of Southwest Airlines, which accounts for 83.3% of OAK’s passengers, according to federal statistics. Spirit Airlines had been the airport’s second-largest carrier, with nearly 6% of travelers, but the company in October pulled out of Oakland (opens in new tab), as well as San Jose.

To stabilize its position and grow, OAK should strive to become a hub for a major airline like Delta or American, according to Linchi Kwok, a Cal Poly Pomona professor who specializes in travel and tourism. 

“It would bring a lot more traffic and draw customers who are loyal to the airline,” said Kwok. “Everyone can benefit from healthy competition.”



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San Francisco’s Union Square sees holiday boost as Winter Walk begins

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San Francisco’s Union Square sees holiday boost as Winter Walk begins


With only 12 days before Christmas, San Francisco is ramping up the holiday spirit. On Saturday evening, they kicked off the Union Square Winter Walk, an outdoor space designed to bring life and customers back to the struggling retail center.

It’s hard not to succeed in business when you can get hundreds of Santa Clauses converging on the area. The annual SantaCon has become the city’s most popular pub crawl, with everyone decked out like Saint Nick.

“We started coming here a couple years ago. You know, get some holiday cheer going,” said one SantCon partier named John.  “And it’s just, like, seeing hundreds of Santas on the street, it’s just a sight to see. It’s a fun time, it’s a fun time.”

“I’m very confused,” said his friend Julian Schiano, also in a Santa suit.  “I have no idea how this started. They invited me out.  I requested the day off, so, had a little bit of fun. But, I have no idea about how this started or anything, but it seemed like a good day to get away from everything.”

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“It is so much fun,” said Wendy Solorio from San Jose. “You get to mingle and meet a whole bunch of festive people.”  

So, what makes them so festive?  

“It’s actually right here,” she said, holding up her drink.

With so many people coming each year, the Union Square Alliance uses it as the kick-off to its Winter Walk festival, which will continue through Christmas Eve. Two blocks of Stockton Street are decked out in blue outdoor turf, with food trucks, pop-up stores and winter-themed photo ops.

“We have records of Winter Walk from 2016, where it was holiday decor, and the turf was out here,” said Holly Chiao with the Alliance, “but it’s really grown to what it is now in 2025. And we’re so happy with how it turned out.”

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It actually started in the 2014 Christmas season when someone got the simple idea of closing off the street and covering it in green artificial turf.  They were amazed at how much fun people were having with just a wide-open place to play.  And now they’ve carried the idea on to become a bona fide holiday tradition.

“Look around,” said Chiao. “I mean, people come down to Union Square to celebrate life’s greatest moments. And for something this big and interactive, for all the friends and family and loved ones to come together, putting this on, year after year, is so important for us for, for overturning that negative narrative around Union Square, around San Francisco.  And that’s what keeps us going.”

The shopping district is still trying to recover from the pandemic and a high-profile rash of retail crime.  Many stores have left, and the flagship Macy’s says it’s on its way out.  But for those still operating, Mayor Daniel Lurie had good news.  Crime is way down, he said, and there is a renewed sense of hope in Union Square and across the City.

“San Francisco, y’all, it’s happening. It is happening,” he said to the cheering crowd.  So, listen, the world is starting to know, and get to know, that we are not only on the way back, but we’re going to be back to our rightful spot of being the greatest city in the world again.  And, I’ll close with this: let’s go, San Francisco.”

Retail still has its challenges, but it can’t hurt for San Francisco’s premier shopping destination to have a few cheerleaders. That, and a couple of hundred Santas.

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