Lifestyle
Gucci Taps Demna, Balenciaga’s Creative Director, as New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. He will be in charge of women’s wear, men’s wear and accessories.
Gucci and Balenciaga are owned by Kering, the French conglomerate that also owns Saint Laurent, McQueen, Brioni and Bottega Veneta. A new designer for Balenciaga has not been announced.
“Gucci stands for fashion authority,” Stefano Cantino, the chief executive of Gucci, said. “This is what we want to bring back.”
Demna will be the first “star” designer with a proven track record in Gucci’s 104-year history, a seeming acknowledgment of the crisis it has experienced over the last two years after an apparent attempt to recast itself as a timeless luxury brand. Revenue plunged 23 percent in 2024, and the Kering stock price has more than halved since 2023. (Gucci is by far the largest brand in the Kering stable.)
The appointment will add yet more turmoil to an already unsettled fashion world in which a record number of fashion companies have changed design heads in the last year. Half of Kering’s brands alone will have new designers in 2025.
“We were looking for a strong and opinionated designer,” Mr. Cantino said. “Demna is one of the few.” He brings with him not just design skills, Mr. Cantino said, but “an understanding of contemporary culture, of what is luxury today and a deep understanding of the new generation.”
He also brings a certain knowledge of Gucci. In 2021, Demna and Alessandro Michele, the Gucci designer at the time, “hacked” into each other’s brands to reinterpret their most recognizable designs, with Demna replacing Gucci’s famous double Gs with Bs on its classic logo canvas accessories. And he has the confidence of the Kering chief executive François-Henri Pinault, who once told The New York Times he believed Demna could create a “megabrand.”
When Mr. Pinault named the Georgian-born Demna Gvasalia (he dropped his surname in 2021) to Balenciaga in 2015, however, the fashion world was shocked.
Though Demna, now 43, had received his master’s degree from the Royal Academy of Fine Arts in Antwerp, Belgium, and trained in the studios of Martin Margiela and Louis Vuitton, he made his name at Vetements, a cultlike label created in 2014 that became a fashion sensation almost overnight because of its nose-thumbingly antifashion aesthetic. (Demna left Vetements in 2019.)
Nonetheless, during Demna’s 10 years at Balenciaga, revenues grew close to $2 billion from an estimated $390 million, challenging the meaning of luxury, value and authenticity in the process.
He took the quotidian — Crocs, IKEA totes, even garbage bags — and put them on a pedestal. He almost single-handedly started the monster sneaker trend. He put all ages and genders and kinds of beauty on his runway and created shows that were immersive, apocalyptic experiences that acted as forms of social criticism as much as fashion: shows about the climate crisis, the war in Ukraine, celebrity and the rule of capitalism. He scandalized and thrilled in equal measure.
He collaborated with “The Simpsons,” made Balenciaga video games and attended the Met with Kim Kardashian. He also restarted the couture line and never lost sight of the purity of silhouette that characterized the work of Balenciaga’s namesake designer, Cristóbal Balenciaga.
Balenciaga’s momentum came to an abrupt halt in 2023, when a misjudged holiday ad campaign precipitated online allegations of pedophilia, and Demna’s deep friendship with Ye cast a shadow on the brand in the wake of Ye’s antisemitic rants. Cancellation loomed, but Balenciaga eventually distanced itself from the controversy, and it has since recovered some of its strength. In January, Demna was made a Chevalier des Arts et des Lettres in recognition of his contribution to French fashion. He wore a T-shirt.
Demna’s last Balenciaga show, held on March 9 in Paris, was a career retrospective of sorts and a reminder of just what he had brought to the house. After the show, he joked to reporters that the reason he was wearing a suit for the first time was that he was Demna 2.0.
The Gucci news suggests it was less a joke than it seemed at the time.
“Demna’s contribution to the industry, to Balenciaga and to the group’s success has been tremendous,” said François-Henri Pinault in a news release. “His creative power is exactly what Gucci needs.”
Francesca Bellettini, the deputy chief executive of Kering, called him “the perfect catalyst.”
Demna replaces Sabato De Sarno, a designer who had worked behind the scenes at Valentino before being charged with Gucci’s reset after the seven years of Alessandro Michele’s magpie maximalism. (Mr. Michele had likewise been a number two before ascending to his position, working for the former Gucci designer Frida Giannini.) Though the Michele era had buoyed Gucci to annual revenues of about 10 billion euros, tastes began to swing away from his trademark eccentricity, and Gucci management thought a return to discretion was the answer.
That turned out to be wrong. Instead of positioning the brand as a somewhat more hip equivalent of Hermès, Mr. De Sarno’s luxury minimalism simply made it seem diminished. (It turns out one Hermès is enough.) Demna’s job will be to change all that, though he will have to overcome not just the problems of Gucci, but also the challenge of a slowdown in the broader luxury industry.
In that lies a certain appeal, Mr. Cantino said.
For Demna, Mr. Cantino said, the idea of “being able to make a success at Gucci, prove he is capable of doing something different than Balenciaga and show a different point of view, was very exciting.”
Gucci did not confirm when Demna would show his first collection, but he will begin in early July after his final Balenciaga couture show. (Gucci is not a couture house.) He will split his time between his home in Switzerland and the Gucci headquarters in Milan.
Lifestyle
‘Wait Wait’ for December 13, 2025: With Not My Job guest Lucy Dacus
Lucy Dacus performs at Spotlight: Lucy Dacus at GRAMMY Museum L.A. Live on October 08, 2025 in Los Angeles, California. (Photo by Rebecca Sapp/Getty Images for The Recording Academy)
Rebecca Sapp/Getty Images
hide caption
toggle caption
Rebecca Sapp/Getty Images
This week’s show was recorded in Chicago with host Peter Sagal, guest judge and scorekeeper Alzo Slade, Not My Job guest Lucy Dacus and panelists Adam Burke, Helen Hong, and Tom Bodett. Click the audio link above to hear the whole show.
Who’s Alzo This Time
Mega Media Merger; Cars, They’re Just Like Us; The Swag Gap
Panel Questions
An Hourly Marriage
Bluff The Listener
Our panelists tell three stories about a new TV show making headlines, only one of which is true.
Not My Job: Lucy Dacus answers our questions about boy geniuses
Singer-songwriter Lucy Dacus, one third of the supergroup boygenius, plays our game called, “boygenius, meet Boy Geniuses” Three questions about child prodigies.
Panel Questions
Bedroom Rules; Japan Solves its Bear Problem
Limericks
Alzo Slade reads three news-related limericks: NHL Superlatives; Terrible Mouthwash; The Most Holy and Most Stylish
Lightning Fill In The Blank
All the news we couldn’t fit anywhere else
Predictions
Our panelists predict what will be the next big merger in the news.
Lifestyle
L.A. Affairs: I had casually known her for 5 years. Was I finally ready to make a move?
In Fairfax, nestled on Beverly Boulevard near Pan Pacific Park, I ran a modest yet beloved pan-Asian restaurant called Buddha’s Belly. More than a place to eat, it was a gathering spot where our team and loyal regulars created an atmosphere of warmth and community. Every day, we exchanged stories about our guests, the generous, the quirky and the kind souls whose smiles lit up our little corner of L.A.
For five years, one regular stood out. The Buddha’s Belly team referred to her as “Aloha.” She had a familiar and beautiful face and she adored our shao bing finger sandwiches and pad Thai. During those five years, all I ever said to her was: “How’s your pad Thai?,” “Nice to see you” and “Thanks for coming in!” Her friendly smile and presence were the highlights of our routine interactions.
Then one hectic afternoon changed everything. Rushing to a meeting and about to leap into my car, I caught a glimpse of Lynda sitting at Table 64, smiling at me through our bamboo-lined patio (a.k.a. “bamboo forest”). I went over to say a quick hi.
“How’s your pad Thai?” I asked, and then I was off.
A couple blocks from the restaurant, I was struck by the feeling that our brief encounter was different this time. There was a spark — a look in her eye. So I did something out of character: I called the manager on duty and asked him to go to Table 64, Seat 3, and ask for her number.
The next day, I found a business card on my desk with Lynda’s cell number. It was on! That small gesture signaled the start of something extraordinary.
Eager to seize the moment, I called and invited her out for a date that same weekend. However, it was her birthday month, and that meant her calendar was booked solid for the next three to four weekends. Not wanting to let time slip away, I proposed an unconventional plan: to join me and an octogenarian friend at our annual opening night at the Hollywood Bowl. Little did I know this would turn out to be equal parts amazing and mortifying. My friend was so excited — she had no filter.
Shortly after picking up our dinner at Joan’s on Third, my friend started asking Lynda questions, first light questions like “Where are you from?” and “What do you do?” Then once seated at the Bowl, her questions continued. But now they were more pointed questions: “Have you ever been married?” and “Do you have kids?”
Amazingly, Lynda didn’t flinch, and her honesty, unfiltered yet graceful, was refreshing and alluring. She had been through life’s fires and knew that when it’s a fit, it should not be based on any false pretense. Although I did manage to get a few questions in that evening, I still chuckle at the memory of myself, sitting back, legs extended with a note pad in hand taking notes!
After dropping her off, she didn’t know if she would hear from me, as she didn’t know anything about me. But I didn’t wait three days to contact Lynda. I called her the next day to make plans to see her again. With it still being her birthday month, I asked her to join me that night for a surf film at the Ford with my best buddy. She said yes, and there we were on another chaperoned date.
By our third date, we were finally alone. We ventured to an underground gem affectionately dubbed the “Blade Runner” restaurant. Hidden on Pico Boulevard behind no obvious sign and characterized by hood-free mesquite grills and stacked wine crates, the place exuded a secret charm. Sharing a bottle of wine with the owner, our conversation deepened, and the electricity between Lynda and me became undeniable.
Our story took another turn when I was opening a new bar named Copa d’Oro (or Cup of Gold) in Santa Monica that was similar to a bar down the street called Bar Copa. The owner of Bar Copa invited me to discuss whether the concept was going to be too like his own. While we waited in the packed room, I instinctively put my hand around the small of Lynda’s back to steady us from the ebb and flow of the crowd of people around us. The intensity of our closeness and the energy between us was palpable, and we soon found ourselves at a quieter bar called Schatzi on Main where we had our first kiss.
Our courtship continued, and it would be defined by ease and grace. There were no mind games or calculations. One of us would ask whether the other was free, and it was an easy yes. Our desire was to be together.
I fondly remember being at a Fatburger not far from where Lynda lived, and I phoned her to ask if she wanted to sit with me as I scarfed down a Double Kingburger with chili and egg (yum!), and she said yes. By the time she arrived, I was halfway through eating the sandwich. But I was practicing a new way of eating a sloppy burger that my brother taught me. Why bother to continuously wipe your mouth when you’re only going to mess it up with the next bite? To save time and energy, wipe your mouth once at the end.
I was practicing this new technique with a smear of sauce on my face, and it didn’t faze her one bit. I could only imagine what her internal monologue was!
After six months of effortless companionship, I asked Lynda to move in, and a year later, while at Zephyr’s Bench, a serene and cherished hiking spot in the Santa Monica Mountains behind Bel-Air, I asked her to marry me.
Now, more than 17 years later, with two beautiful boys and our pandemic dog in tow, I can say I found my own aloha right here in the vibrant chaos of Los Angeles.
The author lives in Santa Monica with his wife and two children. They go to the Hollywood Bowl every chance they can. He’s also aspiring to make it into the Guinness World Records book.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
Lifestyle
‘The Mask’ and ‘Pulp Fiction’ actor Peter Greene dies at 60
Actor Peter Greene at a press conference in New York City in 2010.
Bryan Bedder/Getty Images
hide caption
toggle caption
Bryan Bedder/Getty Images
Actor Peter Greene, known for playing villains in movies including Pulp Fiction and The Mask, has died. Greene was found dead in his apartment in New York City on Friday, his manager and friend, Gregg Edwards, told NPR. The cause of death was not immediately provided. He was 60 years old.
The tall, angular character actor’s most famous bad guy roles were in slapstick and gritty comedies. He brought a hammy quality to his turn as Dorian Tyrell, Jim Carrey’s nemesis in the 1994 superhero movie The Mask, and, that same year, played a ruthless security guard with evil elan in the gangster movie Pulp Fiction.
“Peter was one of the most brilliant character actors on the planet,” Edwards said.
He went on to work steadily, earning dozens of credits in movies and on TV, such as the features Judgment Night, Blue Streak and Training Day, a 2001 episode of Law & Order, and, in 2023, an episode of The Continental, the John Wick prequel series.
At the time of his death, the actor was planning to co-narrate the in-progress documentary From the American People: The Withdrawal of USAID, alongside Jason Alexander and Kathleen Turner. “He was passionate about this project,” Edwards said.
Greene was also scheduled to begin shooting Mickey Rourke’s upcoming thriller Mascots next year.
Rourke posted a close-up portrait of Greene on his Instagram account Friday night accompanied by a prayer emoji, but no words. NPR has reached out to the actor’s representatives for further comment.
Peter Greene was born in New Jersey in 1965. He started pursuing acting in his 20s, and landed his first film role in Laws of Gravity alongside Edie Falco in 1992.
The actor battled drug addiction through much of his adult life. But according to Edwards, Greene had been sober for at least a couple of years.
Edwards added that Greene had a tendency to fall for conspiracy theories. “He had interesting opinions and we differed a lot on many things,” said Edwards. “But he was loyal to a fault and was like a brother to me.”
-
Alaska1 week agoHowling Mat-Su winds leave thousands without power
-
Texas1 week agoTexas Tech football vs BYU live updates, start time, TV channel for Big 12 title
-
Washington5 days agoLIVE UPDATES: Mudslide, road closures across Western Washington
-
Iowa1 week agoMatt Campbell reportedly bringing longtime Iowa State staffer to Penn State as 1st hire
-
Miami, FL1 week agoUrban Meyer, Brady Quinn get in heated exchange during Alabama, Notre Dame, Miami CFP discussion
-
Cleveland, OH1 week agoMan shot, killed at downtown Cleveland nightclub: EMS
-
World7 days ago
Chiefs’ offensive line woes deepen as Wanya Morris exits with knee injury against Texans
-
Iowa1 day agoHow much snow did Iowa get? See Iowa’s latest snowfall totals