Detroit, MI
Detroit company 98Forward champions diversity, looking to bright future in PR industry
The women behind ’98Forward’
FOX 2 is highlighting the accomplishments of Detroiters who made a major impact as we approach the end of Black History Month and the start of Women’s History Month. Last September, 98Forward brought out dozens of Metro Detroit school students to visit the Boys and Girls Club of Southeast Michigan, where they met the musician. Turning events in a tight turn is nothing new for 98Forward.
DETROIT (FOX 2) – It was an incredible day back in September for many students from dozens of Metro Detroit schools who got the chance to hear from music megastar Usher, all thanks to 98Forward, the largest Black-owned PR firm in Michigan.
Big picture view:
FOX 2 is highlighting the accomplishments of Detroiters who made a major impact as we approach the end of Black History Month and the start of Women’s History Month.
Last September, 98Forward brought out dozens of Metro Detroit school students to visit the Boys and Girls Club of Southeast Michigan, where they met the musician.
Turning events in a tight turn is nothing new for 98Forward.
Dig deeper:
Antonice Strickland is the Vice President of PR and Business Development.
“We literally got that call about Usher’s event maybe 48 hours, and I was on a flight,” said Strickland. “For 98Forward, I think it really showcases our reach. It’s not just here in the city of Detroit. It’s statewide. It’s national. It can become global at some point. We just love the work that we do.”
Georgella Muirhead co-founded 98Forward nearly 30 years ago. The company runs its day-to-day operations out of an office in Midtown Detroit.
“One of the things that I’ve always strived for is to have an agency that just isn’t a good Black agency,” said Muirhead. “We’re just a darn good agency. We can work and do work for everybody.”
Muirhead, who’s also the CEO, helped start 98Forward after working for former Detroit Mayor Coleman Young.
Its work with local politicians continues now.
In December, 98Forward helped Detroit City Council President Mary Sheffield launch her campaign.
What they’re saying:
President and CFO Marilyn Horn says 98Forward is also working toward the future by empowering young people.
“When a client or a potential client takes the time and the opportunity time to come to 98Forward, I just consider that to be a privilege,” Horn said. “To me, it gives me the opportunity to champion diversity in our PR firm, which is inclusive of many talented Black women.”
FOX 2 asked the women what they want to accomplish in the future of 98Forward.
“I think I want to know that I created an opportunity for other young Black professionals to learn the craft and get a chance to work for major clients,” said Muirhead.
“Being able to support the next generation,” said Strickland. “To know that there’s space for them in this industry has always been critical.”
To emphasize its mission to help the next generation of leaders, 98Forward established a scholarship with Wayne State.
Detroit, MI
Police search for suspect, accomplice after teen injured in shooting outside Detroit school gym
The Detroit Police Department is searching for a suspect and an accomplice in connection with a shooting last week that injured a teen outside a school gym.
The shooting happened in the 3400 block of St. Aubin, the same area where the Detroit Edison Public School Academy’s Early College of Excellence is located. Police say that at about 8:27 p.m. on Feb. 27, there was an altercation inside the gym that continued outside.
Police say the suspect allegedly fired multiple shots at the victim, striking him. The teen was taken to a hospital for treatment. His current condition is unknown.
Police say the accomplice who was with the suspect was also armed.
Anyone with information is asked to call DPD’s seventh precinct at 313-596-5740, Crime Stoppers at 800-Speak Up or DetroitRewards.tv.
Detroit, MI
Bruce Campbell announces cancer diagnosis; ‘Fear not,’ he tells fans
Treatment will delay the Royal Oak-born actor’s plans to tour his new film ‘Ernie & Emma’ this summer.
Royal Oak-born movie star and cult hero Bruce Campbell announced on social media on Monday that he has been diagnosed cancer — a type that is “treatable” but not “curable,” he said.
“I apologize if that’s a shock — it was to me too,” the “Evil Dead” star, 67, wrote in a message posted to Instagram.
He went on to say “I’m not gonna go into any more detail,” and he didn’t. He said the public announcement had to do with scaling back appearances on his schedule, including tour dates behind his latest film, “Ernie & Emma.”
Campbell planned to show the movie June 5 at the Redford Theatre; as of Monday night, that date is still on the Redford schedule, but Campbell wrote in his note he plans to get “as well as I possibly can over the summer so that I can tour with my new movie ‘Ernie & Emma’ this fall.”
The movie is written, directed by and stars Campbell as a man who goes on a journey following the death of his wife. Campbell produced the movie alongside his wife, Ida Gearon, and filmed it in Oregon, where he now lives.
Campbell told The News in January he dedicated “Ernie & Emma” to his childhood moviemaking pals, including Scott Spiegel, who died of a heart attack in September 2025.
“It’s a callback to the carefree days of Super 8, where we could do whatever the f–k we wanted to do,” Campbell said of “Ernie & Emma.” “So I thought, ‘All the boys are responsible for this,’ so they’re all in there.”
Campbell got his start making movies around Metro Detroit with his childhood pal, Sam Raimi. Campbell starred in Raimi’s “Evil Dead” trilogy and has since appeared in most of Raimi’s films; Campbell makes a brief appearance in a photograph in the background of an early scene in Raimi’s latest, “Send Help.”
He’s also an author; Campbell’s autobiography “If Chins Could Kill: Confessions of a B Movie Actor” was published in 2001.
In his post on social media, Campbell thanked fans and said he was not out to elicit sympathy.
“Fear not, I am a tough old son-of-a-bitch and I have great support, so I expect to be around for a while,” he wrote.
agraham@detroitnews.com
Detroit, MI
Michigan State Police sends message to drivers after trooper involved in hit and run:
“Slow down and move over” is the message that Michigan State Police is sending to drivers after one of its troopers in a parked patrol car was struck while investigating a crash this weekend. The driver of that vehicle fled the scene.
Michigan State Police tells CBS News Detroit that we’re two months into the year, and it has had six incidents across the state where patrol cars were struck by oncoming vehicles. One of those incidents occurred on Sunday evening.
“Could have been much more tragic,” said MSP Lieutenant Rene Gonzalez, First District public information officer.
Gonzalez says on Sunday, an MSP trooper was near M-10 and Schaefer Highway in Detroit, simply doing his job, when his patrol car was hit from behind.
“Trooper was out there, and he was investigating a crash when, at the time, a Jeep SUV drove into the rear of the parked vehicle,” Gonzalez said.
The impact slid the trooper’s car into a concrete wall. The 29-year-old Detroit woman driving the Jeep SUV struck the center median, got out of the vehicle, and ran away.
“Not sure why they did it. Maybe not paying attention if they were distracted. They’re attempting to locate her at this time,” said Lt. Gonzalez.
The trooper walked away with minor injuries. Gonzalez says this incident is an example of why Michigan’s Move Over Law was put in place many years ago. The law, which went into effect in 2019, requires drivers to move over into the next lane and reduce their speed by at least 10 mph when emergency or service vehicles — police, fire, rescue, ambulance and road service — have their lights activated.
Drivers who are not able to move over are still required to reduce their speed.
“Trying to do our jobs, however, people are not paying attention. The law is easy. It’s simple. You see us, you see our lights activated, you have to slow down ten miles below the posted speed limit, and then if able, move over to the next occupied available lane,” Gonzalez said.
Gonzalez says crashes like this can be deadly and often avoided.
“One life lost over something that was a totally preventable crash, it’s way too much. We’re asking that you slow down and move over when you see our lights. It’s a simple message that we’ve been pushing out for years,” he said.
Sunday’s crash remains under investigation. Michigan State Police detectives are still working to track down the 29-year-old suspect.
In the meantime, police are out enforcing the Move Over Law.
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