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Opinion: The San Diego Regional Chamber of Commerce needs a leader who understands cross-border relations

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Opinion: The San Diego Regional Chamber of Commerce needs a leader who understands cross-border relations


On behalf of the Tijuana Chamber of Commerce, I urge the leadership of the San Diego Regional Chamber of Commerce to select for its next president and CEO a person with strong qualifications to support the development of our San Diego-Tijuana binational region. With more than 2,000 members and a tradition of building relationships with its Mexican neighbors, advancing a binational agenda, and promoting a regional identity, the San Diego chamber has been and must continue to be an indispensable player in cultivating the vast potential of the binational region. That role calls for a special set of abilities and experiences in its leader.

For 50 years I have owned a Tijuana business dependent on cross-border conditions. I have been active in Tijuana chamber affairs for 30 years and became chairman in 2022. Our Tijuana Chamber of Commerce serves the interests of 3,500 members, including many with significant involvement in the San Diego economy.

Ideally, the future president and CEO will be conversant with the issues of regulation of trade, immigration, and investment in public and business infrastructure on both sides of the border. Our region has a vital interest in the evolution of supply chains and the development of nearshoring, along with the renegotiation of the United States-Mexico-Canada Agreement. They will have regionally rooted binational expertise and experience: a bilingual, bicultural leader embodying the region’s unique identity who has lived and worked at the interface of U.S. and Mexico, building bridges between their economies. The successful candidate will have demonstrated leadership in cross-border collaboration, having played a pivotal role in promoting the region’s cross-border trade and infrastructure. On the U.S. side, the future president and CEO will energetically play a role in the community of entities also engaged in building and sustaining cross-border relations, including but not limited to the San Diego EDC, the Tourism Authority, the Otay Mesa and San Ysidro Chambers of Commerce, Cross Border Xpress (CBX) and the Smart Border Coalition. He or she will have the capacity to provide visionary leadership for a binational mega-region and possess strong regional and national networks of influence and relationships.

This person will fully understand what Tijuana and Baja California are today. Tijuana long ago left behind its old identity as a border town catering to visitors crossing from San Diego. Today it is the second-largest city on the West Coast of North America after Los Angeles and an important global manufacturing hub for medical devices, motor vehicles, audio and video products, and electronic components. Its health sector provides services to “medical tourists” from the U.S. every year. Binational co-manufacturing sees many products crossing the border multiple times in different phases of production. Tijuana has the 16th-busiest airport in Latin America, accessible to San Diego through the remarkably successful Cross Border Xpress passenger terminal and international port of entry, used by more than 4 million travelers in 2024.

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San Diego County and the greater Tijuana area have become interlocked, tightly bound, intensely interactive partners. A prime indicator: on an average day, 148,000 routine border crossers, 54 million per year, come north. In fiscal 2024, more than $69 billion in two-way goods trade flowed through the cargo land port of entry, with the explosive expansion of large commercial building around the port on the U.S. side as a visible testimony to this dynamic.

Jerry Sanders, the San Diego chamber’s former president and CEO, raised the organization’s commitment to partnership with Tijuana and Baja California to an unprecedented level. His successor will benefit from that strong foundation on which to build. With the right combination of strengths, this leader will honor the Sanders legacy by working to further fulfill the bright promise of our extraordinary region.

Palombo is the chairman of the Tijuana Chamber of Commerce and resides in San Diego and Tijuana.



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San Diego, CA

Adobe Falls: The elusive waterfall that briefly returns after San Diego rains

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Adobe Falls: The elusive waterfall that briefly returns after San Diego rains


View of a man standing above Adobe Falls, c. 1918. (Photo and caption info courtesy of the San Diego History Center)

Blink, and you might miss it.

Adobe Falls isn’t Niagara Falls — or anything close — but after winter rains, a seasonal waterfall briefly appears in a narrow Del Cerro canyon, hidden beneath streets, homes, and San Diego State University property.

The waterfall forms along Alvarado Creek, which drains parts of eastern San Diego, including the SDSU area and surrounding neighborhoods. In wet months, runoff moves through a steep canyon and drops over a short rock ledge known locally as Adobe Falls. In dry periods, the flow often fades to a trickle or disappears entirely, leaving exposed sandstone and a shaded canyon bed.

What makes the site stand out is its setting. Above the canyon are Del Cerro residential streets and university property tied to San Diego State. Below it, Alvarado Creek continues west as part of the Mission Valley watershed, eventually feeding into the San Diego River system. Like many urban drainages in San Diego, its flow is shaped by stormwater runoff, paved surfaces, and altered drainage patterns tied to development.

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View of a small wood dam at Adobe Falls in the State College area in 1929. A small pond is on the other side of the wooden dam, and barren hills are in the background. (Photo and caption info courtesy of the San Diego History Center)

Access is restricted. The canyon sits on a mix of SDSU and city-managed land and has long been closed to the public due to safety concerns, including steep terrain, erosion, and unstable footing after rain. Although widely referenced in maps and online posts, it is not an official trail or recreation site.

The canyon itself pre-dates modern development in Del Cerro. It is part of a broader network of inland waterways and canyon corridors used for thousands of years by the Kumeyaay, whose presence shaped movement and settlement patterns across the region.

In the mid-20th century, as Del Cerro developed, homes and roads were built along canyon rims rather than through them, leaving Alvarado Creek intact as a drainage system. Adobe Falls remained within that corridor even as surrounding hillsides filled with residential and institutional development.

Today, Adobe Falls remains a small but persistent reminder that San Diego’s natural drainage systems still function within a heavily built environment — appearing briefly after storms, then receding back into the canyon until the next rain.

Read more history stories here, and do you have a story to tell? Send an email to DebbieSklar@cox.net.

Sources:

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City of San Diego – Stormwater & Watershed Division (Alvarado Creek / Mission Valley watershed)
San Diego State University – planning and environmental impact documentation for adjacent canyon areas
U.S. Geological Survey (USGS) – San Diego County watershed and hydrology mapping (Alvarado Creek / San Diego River system context)
San Diego History Center – Kumeyaay regional land use and inland canyon corridor history
City of San Diego Planning Department – land use records and access restrictions for Adobe Falls area
California State Historic Landmark files – Adobe Falls (Landmark No. 80)



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San Diego, CA

Former City Manager, Jack McGrory: Straight Talk About San Diego, Part 2

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Former City Manager, Jack McGrory: Straight Talk About San Diego, Part 2






Former City Manager, Jack McGrory: Straight Talk About San Diego, Part 2 – OB Rag























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