Business
This California city lost thousands of homes to fire. Santa Rosa’s rebuilding has lessons for L.A.
SANTA ROSA, Calif. — The sky above their newly built homes was clear, and the ground beneath their feet reassuringly soggy from recent winter rains. But as residents in the Coffey Park neighborhood made their way to a community gathering on a recent evening — passing one yard after another devoid of trees or brush or anything readily flammable — many said they still have flashbacks to a night of smoke and flames and fear.
It’s been more than seven years since homes in this Santa Rosa neighborhood were incinerated by the Tubbs fire, which swept across Napa and Sonoma counties in a matter of hours before jumping six lanes of the 101 Freeway. The residents of Coffey Park — about 9,000 people — were roused from their beds in a panic and fled through flames and whipping embers. In some cases, people walked miles to safety, with singed pets struggling in their arms and only the clothes on their backs.
A scorched lawn statue stands amid the rubble of the Coffey Park neighborhood in Santa Rosa in October 2017.
(Luis Sinco / Los Angeles Times)
Five neighborhood residents died in the fire, among 22 total in Sonoma County. At the time, it was the most destructive fire in California history — although that record would quickly be broken, and then broken again in the coming years.
Fire wasn’t supposed to do what it did that night. No one had predicted the flames would move so fast, or consume so much of this city of 175,000 and surrounding communities. No one could have predicted, either, that Santa Rosa would manage to build back so quickly, or that residents would say that, in some ways, their communities emerged stronger: safer from fire and more closely knit.
Just more than a week into Los Angeles’ ordeal by fire, the neighbors of Coffey Park were gathering in Tricia Woods’ rebuilt kitchen to raise funds to send to fire victims in L.A. They also wanted to send a message: You can’t imagine it now, but it is possible to recover from this.
Yes, the aftermath is hard: “I moved seven times in three years,” Diane Farris said of the uncertainty and dislocation.
And you never get over the trauma: “I still have a go bag packed,” Anita Rackerby confided, as her neighbors nodded in recognition.
But they knew from shared experience that communities can, indeed, rise from ashes.
Santa Rosa streamlined the process for rebuilding neighborhoods leveled in the 2017 Tubbs fire.
(Paul Kuroda / For The Times)
People in Santa Rosa are acutely aware that they are in the unenviable position of having hosted one of California’s first and most brutal megafires in this new age of unpredictable burns.
On the night of Oct. 8, 2017, the Tubbs fire ignited near the town of Calistoga. Within five hours, the blaze — spitting embers that helped it leapfrog in all directions — had traveled 12 miles, over the hills that separate Napa and Sonoma counties and down into Santa Rosa. Then, it did the unthinkable, jumping the freeway and burning through homes that were viewed as being at low risk for wildfire.
Santa Rosa has been in a state of recovery ever since. Along the way, some residents have become unofficial disaster consultants, jetting off to scenes of devastation around the country — to Paradise, which the Camp fire eviscerated in 2018; and Lahaina, the Maui community that burned to the ground in 2023 — to counsel people on how to pick up the pieces.
A grassy lot is all that remains of a home lost in the Tubbs fire.
(Paul Kuroda / For The Times)
Gabe Osburn, Santa Rosa’s planning director, said the L.A.-area fires were still raging when he got his first call from representatives of the city of Los Angeles. The question was simple: What do we do?
Osburn was Santa Rosa’s deputy director of city services in 2017. He found out his city was on fire the way most residents did: He woke to a blaring alarm.
His house, just outside Coffey Park, was filled with smoke, and it had a distinct smell that he recognized as wildfire. He glanced out his second-story window and saw a terrifying orange glow over his neighborhood. He and his wife grabbed what they could, which included their three cats, and fled to a relative’s house in southern Sonoma County.
Then, he reported to work.
It wasn’t long before the scope of the disaster became clear. Twenty-two people dead. And tens of thousands were homeless. With more than 3,000 homes burned within city limits — and more than 5,000 in the surrounding area — Santa Rosa had just lost 5% of its housing stock.
In a city that already had a housing crunch, this was a crisis. Where were all the people whose homes had burned going to live? And given that many of them were relatively wealthy, would their search for housing have the domino effect of pushing other renters out? What could or should government officials do about it?
Amid the charred rubble, residents were starting to ask themselves the same questions.
Brad Sherwood, center, with his wife, Brandy, and son Grant in front of their rebuilt home in Santa Rosa.
(Paul Kuroda / For The Times)
In Larkfield Estates, a neighborhood just north of the city limits, Brad Sherwood and his wife, Brandy, had long reassured their children that they had nothing to fear from wildfire. “I live on a valley floor,” he said of his thinking. “This is not the wild/urban interface” that is prone to burning. “They can stop it.”
He was wrong, as so many others have been in recent years when predicting what wildfires would do based on what they have done in the past.
Sherwood said he “will never forget looking up this canyon as I’m running from my house, seeing fire tornadoes ripping down” toward him. And yet, he added: “On Day 1, my wife and I said, we are rebuilding. This is our home.”
But first, they had to find a place to live. And of course, they were dealing with insurance, and the hundreds of things they had to account for in order to get paid.
And life didn’t stop. Both he and his wife had jobs, and they had to take care of their children, who had been through the ordeal of watching their home burn down.
Brad and Brandy Sherwood had a dining table made from a signature walnut tree on their property that was damaged in the Tubbs fire.
(Paul Kuroda / For The Times)
He and his wife decided they would “divide and conquer.” Brandy would take the “front-line approach,” taking the lead with the insurance company and, eventually, the builder who constructed their new home. Brad “would focus on community outreach.”
“I knew that if we weren’t working together as a community, we would not be successful as a whole,” he said.
In the weeks after the fire, he built a website that would serve as an information hub for Larkfield Estates, whose residents were now scattered across the county and beyond. The community began holding neighborhood meetings and inviting local officials. The area supervisor, James Gore, created a “block captain” program for burned-out neighborhoods, to simplify communication and allow neighbors to speak collectively.
The community developed a “needs assessment.” In addition to rebuilding homes, recovery would require debris removal, reconstruction of power, water and sewer systems and fixing streets.
They also needed to figure out how to efficiently rebuild. Should every family find its own contractor? Or should the city bring in home builders who could mass-produce homes, which would be cheaper and faster?
And along the way, Sherwood said, something remarkable happened: The neighbors, mostly friendly, but often distant, got to know one another better and began to trust and rely on each other.
Three miles south, in Coffey Park, a similar effort was unfolding. They called the group “Coffey Strong.” They had a website. They held meetings with elected leaders, home builders, city officials.
And then, eight months after the Tubbs fire, another blaze ignited in nearby Lake County. Smoke drifted to Santa Rosa, traumatizing many.
Woods, the woman who summoned folks to her rebuilt home last week as Los Angeles burned, was among those who felt shaken. But she decided to do something about it. She blasted out a message to her neighbors telling them she would be sitting in a camp chair next to the burned-out husk of her home. She would have wine. Everyone was welcome.
This October 2018 photo shows Coffey Park residents gathering for “Wine Wednesday” as the neighborhood was rebuilding from the Tubbs fire.
(Los Angeles Times)
A neighborhood tradition was born. They began to meet every Wednesday evening. At first the gatherings took place in the street, amid the rubble. Eventually, as neighbors slowly rebuilt, they gathered for housewarming parties.
“We didn’t have many friends in the neighborhood before this,” said Melissa Geissinger, who was seven months pregnant when her house burned down and endured the trauma of having her newborn baby go through open-heart surgery while the family was displaced.
By 2020, just three years after the fire, more than 80% of the neighborhood homes lost in the fire had been rebuilt and families had moved back in.
Osburn, Santa Rosa’s planning director, said the city played a key role in making that possible. “We made this commitment to the community that we would understand where they were getting stuck and implement creative solutions to remove the impediment,” he said.
That meant a range of actions, including coordinating with state, federal and county officials in the early days of recovery to help people get their feet under them, stripping back discretionary regulations and processing permits within days or hours instead of months.
The signs from the Tubbs fire are still visible in Santa Rosa for those who know how to read them.
In the Fountaingrove neighborhood, in the hills east of downtown, many replacement homes are still under construction. And some lots are still empty, the grass from winter rains wafting in the wind, along with the sharp echoes of hammers and nail guns.
In Larkfield Estates, Sherwood and his family have moved into their new home. The old walnut tree that used to shade his frontyard has been transformed into an elegant dining room table. Many of his neighbors, also returned, did the same thing with their trees.
In some ways, the neighborhood has more amenities than it did before. It finally got a sewer system so residents could move off septic; the county offered loans at a low interest rate to make it affordable. A new park, which the community is helping to raise funds for, is coming. And there is a new sidewalk on busy Mark West Springs Road so children can more safely walk to school.
But across the street from Sherwood’s gorgeous new house — white with dark trim and cheerful flowers in the frontyard — is still an empty lot, a forlorn swimming pool surrounded by chain-link fencing the only reminder of what used to be. A plastic chair that blew into the pool the night of the fire is still there; the water protected it from the flames, and no one has touched it since.
For now, this pool is all that remains of a property lost in the Tubbs fire.
(Paul Kuroda / For The Times)
In Coffey Park, there are still a few houses under construction, but the biggest reminder of fire is in the landscaping: very few big trees, and yard after yard ornamented with rocks and other materials that can’t burn.
At the wine gathering, one person after another said they hoped the people of Los Angeles could take hope from Coffey Park.
Until the fire, said Rackerby, “I lived here for 30 years, and I didn’t know the people across the street.” Now, she said, she feels like she knows everyone. In the months before the local park was refurbished, she opened up her yard as a play area for neighborhood children. She also helped her neighbors make mosaic artwork using scorched jewelry, dishes and other sifted wreckage from their homes — something to memorialize what they had lost.
Standing nearby was Geissinger, whose son is now a playful 7-year-old. She recently published a young adult novel, “Nothing Left But Dust,” that includes themes about a fire. Coming through the blaze, she said, gave her the courage to pursue her dream of being a writer.
Michelle Poggi, who seven years ago escaped with her husband on foot, walking three miles with their cat through smoke and burning embers, echoed that sense of what’s possible.
“This community really did take something horrible, and it’s kind of like we all found the silver linings where we could,” she said. Her neighbors nodded in agreement.
Business
Polymarket Bets on Paris Temperature Prompt Investigation After Unusual Spikes
Early in April, Ruben Hallali got an unusual alert on his phone: The evening temperature at Paris Charles de Gaulle International Airport had jumped about 6 degrees Fahrenheit in seconds.
Mr. Hallali, the chief executive of the weather risk company Sereno, had set up notifications for extreme weather swings. Then, nine days later, it happened again.
“It was an isolated jump, at one single station, early in the evening,” said Mr. Hallali, who added that he noticed another strange coincidence about the spikes: The timing was just right for somebody to reap a windfall on the betting site Polymarket.
He wasn’t the only one who sensed a problem. Météo-France, the country’s national meteorological service, filed a complaint last week with the police and local prosecutors, saying it had evidence that a weather sensor at Charles de Gaulle, the country’s largest airport, may have been tampered with.
The temperature swings, experts said, coincided with a period of unusual activity on Polymarket, one of the leading online prediction markets, which allow users to wager on the outcome of virtually anything.
One increasingly popular area is weather betting, where speculators can make real-time wagers on temperature readings, rainfall totals, the number of Atlantic hurricanes in a year and much more — with payouts in the thousands of dollars and higher.
As the stakes rise, so has the temptation to tamper with the instruments used to generate weather readings in hopes of engineering a lucrative outcome. Experts warn that this could have dangerous ripple effects, like degrading the information that underpins safe air travel.
Temperature data is used in a host of calculations at airports, helping determine correct takeoff distance, climb rate and whether crews need to apply frost treatment to planes. It’s crucial to airport safety, Mr. Hallali said.
“The Charles de Gaulle incident is not an isolated curiosity,” Mr. Hallali said. “It is what happens when financial incentives meet fragile data infrastructure.”
On April 6, the temperature reading at Charles de Gaulle jumped from 64 degrees Fahrenheit to 70 degrees at 7 p.m., before slowly falling over the next hour, according to data from Météo-France.
On April 15, the recorded temperature climbed even more sharply, from 61 degrees at 9 p.m. to 72 at 9:30 p.m., then dropping back to 61 a half-hour later.
In both instances, the spikes set the high temperature for the day, the metric on which some Polymarket wagers rest.
Laurent Becler, a spokesman for Météo-France, said the service contacted the police after noticing the discrepancies in temperature data. He declined to comment further on the case, saying it was under investigation.
Mr. Hallali said that after the first instance, experts and commenters on the French weather forum Infoclimat began to search answers. Theories were floated, including user error. But after the second spike, commenters zeroed in on the unusual Polymarket wagers, which totaled nearly $1.4 million over the two days, according to the company’s data.
The sums bet on April 6 and 15 were hundreds of thousands of dollars higher than on typical days this month.
It is not the first time that strange bets on prediction markets have raised accusations of insider trading.
On Thursday, a U.S. Army special forces soldier who helped capture President Nicolás Maduro of Venezuela in January was charged with using classified information to bet on outcomes related to Venezuela, making more than $400,000 on Polymarket. Late last year, another trader on the site made roughly $300,000 betting on last-minute pardons from President Joseph R. Biden Jr. before he left office.
Polymarket did not immediately respond to a request for comment. While the site used to tie some bets to temperature readings at Charles de Gaulle, this week, after Météo-France filed its complaint, the platform began using temperatures taken at another airport near the city, Paris-Le Bourget, according to recent bets on the site.
Representatives for Charles de Gaulle airport declined to comment beyond saying that the case was under investigation. The airport police also declined to comment. The Bobigny Public Prosecutor’s Office, which is handling the case, declined to answer questions about the investigation but said that no complaint had been filed against Polymarket.
As to how the instruments could have been tampered with, a number of theories have been offered online, including by use of a hair dryer or a lighter. Mr. Hallali said that the precision of the spike on April 15 suggested the use of a calibrated portable heating device, although he declined to speculate about what kind.
“Markets are expanding into every domain where an outcome can be observed, measured, and settled,” he said. “As these markets multiply, so does the surface area for manipulation.”
Business
California’s jet fuel stockpile hits two-year low as war strangles oil supplies
As the war in Iran strangles the flow of oil around the globe, California’s jet fuel reservoirs are running low.
The state — which refines much of its own fuel in El Segundo and elsewhere but still relies on crude oil imports — has seen its jet fuel stock decline by more than 25% from last year’s peak to a level not seen since 2023, according to data from the California Energy Commission.
The supply is shrinking as a global shortage is already affecting travelers’ summer plans with canceled flights and higher fares. It could even affect plans for people coming to Los Angeles for the 2026 World Cup, which starts in June, said Mike Duignan, a hospitality expert and professor at Paris 1 Panthéon-Sorbonne University.
“People don’t know exactly how this is going to escalate,” he said. “There’s a huge black cloud over the sea for the World Cup and the travel slump that we’re seeing is all linked to this oil shortage.”
As fuel supplies shrink, flight prices are rising. Airlines are adding baggage surcharges to cover fuel costs. Several routes leaving from smaller California hubs, including Sacramento and Burbank, have already been canceled.
Air Canada has suspended flights for this summer, cutting routes from JFK to Toronto and Montreal.
“Jet fuel prices have doubled since the start of the Iran conflict, affecting some lower profitability routes and flights which now are no longer economically feasible,” the airline said in a statement last week.
Europe had just more than a month’s supply of jet fuel left last week, the International Energy Agency said. In an effort to cut costs, the German airline Lufthansa slashed 20,000 flights from its summer schedule this week.
Without a fresh oil supply flowing through the Strait of Hormuz, the situation is unlikely to improve, experts said. The oil reserves countries and companies have in storage are helping fill shortfalls, but the squeezed supply chain could still wreak economic havoc.
“When there’s a shortage somewhere, everything is affected,” said Alan Fyall, an associate dean of the University of Central Florida Rosen College of Hospitality Management. “Airlines are being cautious, and I would say that is a very wise strategy at the moment.”
California’s jet fuel stock reached its lowest levels in two and a half years at 2.6 million barrels last week, down from a peak of more than 3.5 million barrels last year.
The California Energy Commission, which tracks fuel inventory, said the state’s current jet fuel stock is sill sufficient.
“Current production and inventory levels of jet fuel are within historical ranges,” a spokesperson said. “Although supply is tight, no structural deficit has emerged yet. The present tightness reflects short‑term global market stress. As long as refinery operations remain stable, California is positioned to meet regional jet fuel needs.”
Europe has been affected more directly because it relies on the Middle East for the vast majority of its crude oil and many refined products, experts said. California gets crude oil from the Middle East but also from Canada, Argentina and Guyana.
The state has the capacity to refine around 200,000 barrels of jet fuel per day, most of it from refineries in El Segundo and Richmond.
The amount of crude oil originating in the state has been declining since the early 2000s, as state regulations and drilling costs have led to more imports.
California has become particularly vulnerable to supply-chain shocks like the war in Iran, says Chevron, one of the companies that provides jet fuel in the state.
“The conflict in the Mideast Gulf has exposed the danger of California’s decision to offshore energy production,” said Ross Allen, a Chevron spokesperson. “Taxes, red tape and burdensome regulations cost the state nearly 18% of its refinery capacity in just the past year, and we urge policymakers to protect the remaining manufacturing capacity.”
In 2025, 61% of crude oil supply to California’s refineries came from foreign sources, according to the California Energy Commission. Around 23% came from inside the state, down from 35% five years ago.
The state’s refining capacity has also been declining, said Jesus David, senior vice president of Energy at IIR Energy. The West Coast region’s refining capacity has decreased from 2.9 million to 2.3 million barrels a day since 2019, he said.
“California’s had issues prior to the war,” David said. “Nothing new has been built over the past 30 years, and California has closed a lot of capacity.”
The result is higher prices for both gasoline and jet fuel in the state. Jet fuel at LAX costs close to $15 per gallon this week, compared with almost $10 at Denver International Airport and $11 at Newark International Airport.
Gasoline prices have also been hit hard by the global conflict. Average gas prices in California are close to $6 a gallon, around $2 higher than the national average.
The West Coast is a “fuel island” because it’s not connected by pipelines to the rest of the country, United Airlines chief executive Scott Kirby said in an interview last month. That means oil and refined products have to be brought in by ships.
“Fuel price is more susceptible to supply weakness on the West Coast than anywhere else in the country,” Kirby said.
Some airlines might not survive the turmoil if oil prices don’t level out soon, he said. Spirit Airlines, a budget carrier based in Florida, is reportedly facing imminent liquidation if it isn’t bailed out by the Trump administration.
Business
Nike to Cut 1,400 Jobs as Part of Its Turnaround Plan
Nike is cutting about 1,400 jobs in its operations division, mostly from its technology department, the company said Thursday.
In a note to employees, Venkatesh Alagirisamy, the chief operating officer of Nike, said that management was nearly done reorganizing the business for its turnaround plan, and that the goal was to operate with “more speed, simplicity and precision.”
“This is not a new direction,” Mr. Alagirisamy told employees. “It is the next phase of the work already underway.”
Nike, the world’s largest sportswear company, is trying to recover after missteps led to a prolonged sales slump, in which the brand leaned into lifestyle products and away from performance shoes and apparel. Elliott Hill, the chief executive, has worked to realign the company around sports and speed up product development to create more breakthrough innovations.
In March, Nike told investors that it expected sales to fall this year, with growth in North America offset by poor performance in Asia, where the brand is struggling to rejuvenate sales in China. Executives said at the time that more volatility brought on by the war in the Middle East and rising oil prices might continue to affect its business.
The reorganization has involved cuts across many parts of the organization, including at its headquarters in Beaverton, Ore. Nike slashed some corporate staff last year and eliminated nearly 800 jobs at distribution centers in January.
“You never want to have to go through any sort of layoffs, but to re-center the company, we’re doing some of that,” Mr. Hill said in an interview earlier this year.
Mr. Alagirisamy told employees that Nike was reshaping its technology team and centering employees at its headquarters and a tech center in Bengaluru, India. The layoffs will affect workers across North America, Europe and Asia.
The cuts will also affect staffing in Nike’s factories for Air, the company’s proprietary cushioning system. Employees who work on the supply chain for raw materials will also experience changes as staff is integrated into footwear and apparel teams.
Nike’s Converse brand, which has struggled for years to revive sales, will move some of its engineering resources closer to the factories they support, the company said.
Mr. Alagirisamy said the moves were necessary to optimize Nike’s supply chain, deploy technology faster and bolster relationships with suppliers.
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