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Tourists love Los Angeles. Could the fires change that?

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Tourists love Los Angeles. Could the fires change that?

Travelers flying into Los Angeles last weekend were greeted by an apocalyptic sight: billowing clouds of smoke and the red-orange glow of flames against the glittering expanse of city lights.

The stark panorama, and shocking, ubiquitous video of the wildfires, were at sharp odds with images of sun-kissed beaches and glamorous Hollywood that L.A. relies on to draw the flocks of tourists who pump billions of dollars into the local economy each year.

As firefighters begin to bring under control the blazes that laid ruin to Pacific Palisades, parts of Malibu, and the hillside town of Altadena, tourism officials are looking for signs of what short- and long-term toll the disaster may take on L.A.’s prowess as a tourism destination.

“We’re very nervous,” said Jackie Filla, president and CEO of the Hotel Assn. of Los Angeles.

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“The first-blush look is obviously there’s a precipitous drop off in shorter-term reservations — people who were supposed to be here this week and next week. We’re seeing some long-term drop-off as well — not as much, but it’s certainly a trend we’re concerned about.”

By some measures, the fires struck as tourism in L.A. finally had recovered fully from the blow dealt by COVID-19. In 2023, the last full year for which statistics are available, Los Angeles tallied $40.4 billion in total tourism revenue, a record. That included 49.1 million visitors, a 3% dip from its 2019 pre-pandemic high.

Filla noted that no L.A County hotels or major tourist draws have been damaged in the fires and major conferences and conventions — a critical component of the tourism industry — are scheduled to go on as planned. The lineup includes the Society of Thoracic Surgeons, whose leadership voted Wednesday night to go ahead with their annual meeting later this month in downtown L.A. and to donate $100,000 to relief efforts.

And another major event, the Grammy Awards, are still scheduled for Feb. 2 in downtown’s Crypto.com Arena.

In normal times, organizers and attendees at these meetings and awards shows would book rooms without hesitation. However, with tens of thousands of people now displaced by the fires, the equation has become more complicated. “We’re very closely monitoring our conventions and conferences,” Filla said, because “everybody is concerned about not taking rooms away from the evacuees, but we have the capacity to do both.”

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Occupancy in Los Angeles hotels, which typically hits a low point in January, jumped from 59.3% to 65% as the Palisades and Eaton fires raged in the week that ended Jan. 11 “due to displacement demand from the fires,” lodging industry analyst CoStar found. The biggest surge came over the first three days of the blazes, when average daily rates in the area’s luxury hotels jumped by 22.7% over last year — a rise that may have been driven by evacuees moving into high-priced suites during what is normally a slow time, the company’s senior director of analytics Isaac Collazo said.

The city of Los Angeles includes about 44,000 hotel rooms; the county, roughly 100,000. L.A. County Sheriff Robert Luna said Thursday that about 88,000 people were under evacuation orders.

It remains to be seen whether the region’s recovery will be more like the New Orleans following Hurricane Katrina in 2005, Napa Valley’s rebound after a major wildfire in 2017 or Maui’s ongoing recovery effort since destructive wildfires in 2023.

In the aftermath of Katrina, travel to New Orleans fell to less than half its former level, then gradually recovered. It wasn’t until 2016 that the number of visitors to the city returned to pre-Katrina levels.

Napa and Sonoma counties, by contrast, bounced back relatively quickly after fires blackened more than 110,000 acres and killed 24 people in fall 2017. The fires left most vineyards and tourism infrastructure undamaged and by early 2018 hotel occupancy and revenue were ahead of the year before, according to a local tourism organization, Visit Napa Valley. Local and state officials said the recovery was aided by vigorous marketing, including spending by Visit California, the state’s main marketing organization.

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On Maui, where a fire in August 2023 claimed 102 lives and leveled most of Lahaina Town, a major tourist destination, recovery is ongoing. Visitor arrivals in November 2024 remained about 15% below their levels in 2022. Officials there are now pushing hard to bring tourists back following an initial period of mixed messages in which some were calling for travelers to stay away as the community tried to rebuild.

At Visit California, the state’s leading tourism organization, President and CEO Caroline Beteta said in a statement that “we need to make sure travelers understand that their visit helps the community — not hurts — and that the city’s hotels and businesses will be ready to welcome them.”

Beteta acknowledged that “we’re already hearing from restaurants and hotels saying they’re being impacted,” and said her team is at work on a recovery campaign stressing that “everyone, especially California residents, should consider planning a trip to Los Angeles to support its economic recovery.”

Adam Burke, president and CEO of the Los Angeles Tourism & Convention Board, also known as Discover Los Angeles, said, “it’s premature to really understand what the implications are going to be,” but until then, “we’re trying to use our platform to help those who have been directly affected.”

In the longer term, Burke said, he’ll be looking closely at data on web searches for Los Angeles as a destination, international bookings, airport arrivals and hotel occupancy. He noted that in a typical year, hotel tax revenues add more than $300 million to the city’s general fund — money that could helpful fuel recovery efforts.

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Despite the devastation of the fire areas, the vast majority of the region’s best-known tourism spots were undamaged by the fires. Though many parks and museums closed because of air quality or other concerns, several have reopened, including Griffith Park, the L.A. Zoo and Autry Museum of the American West on Thursday.

Overall consumer demand typically drops in the aftermath of a natural disaster, since fewer outside visitors to an area will lead to a reduction in leisure, hospitality and entertainment spending, said Raphaelle Gauvin-Coulombe, an assistant professor of economics at Middlebury, who was co-author of a study last year examining satellite data to understand fire activity and its effect on labor markets in counties across the U.S.

Leisure and hospitality is a sector that is particularly important for L.A. County, amounting to about 13.5% of the workforce, much higher than the median across counties, which hovers around 6%, Gauvin-Coulombe said. She did note, however, that destinations with more diverse economies — like that of Los Angeles — tend to be more resilient than those that are heavily dependent on one sector.

The disaster may also force the industry to contend with a shrinking labor force in the region, with fires tending to cause out-migration, she said. A slowing of employment growth can last for three years after a fire, she added.

“When people are traveling, they consider everything,” said Ray Patel, president of the Northeast Los Angeles Hotel Owners Assn. “It’s all perception to the guest. They might go, ‘oh, it’s too many fires.’ ”

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It’s an understandable impulse, he said: “We all want to put our heads down at night and make sure we feel safe.”

As Los Angeles looks to stabilize its tourism industry in the wake of the fires, it can rely on an important asset many cities don’t have — its tourism board has staff at seven offices abroad who work with counterparts in Australia, the United Kingdom, India and China.

At a moment when dramatic television images threaten to overshadow the facts of L.A. geography, Burke said, “we’re already working with the travel trade in real time,” aiming to “educate people around the world about why it’s still safe to responsibly travel to Los Angeles.”

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Commentary: The latest government inflation and GDP figures are worthless, and will be for months to come

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Commentary: The latest government inflation and GDP figures are worthless, and will be for months to come

The federal government’s monthly releases of economic statistics — especially the inflation rate and growth as tracked by gross domestic product — have long occasioned partisan preening (or denunciation) and for a general public stock-taking of the health of the economy.

Not this month. This time, they’re the occasion for doubt and confusion.

On Dec. 18, the Bureau of Labor Statistics reported that inflation had fallen to an annual rate of 2.7% in November, down from 3% in September and well below the 3.1% consensus of economists. And on Tuesday, the Bureau of Economic Analysis reported that real gross domestic product had shot up by a surprising 4.3% annual rate in the third quarter of 2025 ended Sept. 30.

The numbers give you meaningful information about the system, but not about how people experience their actual lives.

— Zachary Karabell

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Unsurprisingly, the Trump administration and its Republican acolytes seized on the figures to boast about Trump’s economic policies. White House economic advisor Kevin Hassett proclaimed the inflation figure to be “an absolute blockbuster report.” He described the GDP figure as “a great Christmas present for the American people.”

“America is winning again,” crowed House Speaker Mike Johnson (R-La.) after the GDP report. He called it “the direct result of congressional Republicans and President Trump delivering policies that drive growth and expand opportunity for American families and workers.”

Um, not so fast.

The economists whose jobs involve scrutinizing those statistics to glean what they really mean don’t view them as unalloyed support for Trumponomics. Quite the contrary. Many see them as artifacts of the long government shutdown, which halted the collection of data that go into those reports, severely distorting the results. Furthermore, they expect the flaws in those reports to persist well into 2026, undermining their usefulness as true economic indicators.

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“You’ve got to take it with a grain of salt,” said Diane Swonk, chief economist at KPMG US, of the inflation report. “It’s confusing and it doesn’t quite square with prices that we’ve observed.”

A close examination of the GDP figures also underscores the narrow basis driving economic growth in recent months — it’s essentially the product of robust spending by wealthy consumers and massive corporate investments in AI technology. For middle- and lower-income Americans, the economic present and future don’t look anywhere as sunny as the numbers would suggest.

“The numbers give you meaningful information about the system, but not about how people experience their actual lives,” says financial analyst and economic commentator Zachary Karabell, whose 2014 book “The Leading Indicators” injected some perspective on how we interpret economic statistics and explained why our faith in them is often misplaced.

Indeed, consumer confidence has been sinking for months, according to the Conference Board. That points to an enduring question about the U.S. economy: Whose economy is it?

More than ever, it belongs to the rich, producing a “K-shaped” economy, which has been playing out in shopping patterns this holiday season, as my colleague Caroline Petrow-Cohen recently wrote.

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According to Bank of America analysts, since this spring, spending by the highest-earning third of Americans has been soaring, while that of middle- and lower-income households has stagnated. In part that’s because the stock market has remained vibrant.

Since the top 20% of households as measured by income own about 87% of directly-held equities, stock market gains “tend to disproportionately benefit the higher-income cohort,” the BofA analysts noted. By contrast, “almost 30% of lower-income households appear to be living ‘paycheck to paycheck.’”

The highest-earning 10% of households now account for nearly half of all consumer spending, according to Moody’s Analytics. That’s the highest level since the data began to be collected in the 1980s, when the rich accounted for only about one-third of spending.

Job growth may already have turned negative, even if the published employment figures don’t yet show it, Federal Reserve Chairman Jerome Powell acknowledged during a Dec. 10 news conference following the Fed’s decision to lower interest rates by 0.25 percentage points.

Non-farm payroll gains have averaged about 40,000 a month since April, Powell observed. “We think there’s an overstatement in these numbers by about 60,000,” he said. “So that would be negative 20,000 per month.”

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The divergence between the gross economic statistics and the lived experience of Americans is nothing new. It was remarked on by Robert F. Kennedy Sr. in a speech in March 1968, less than three months before his nascent presidential campaign was ended by an assassin’s bullet.

“Gross national product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage,” he observed. “It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. … Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. … It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.”

That brings us to the specific flaws in the latest statistics.

The government shutdown, which lasted 43 days from Oct. 1 to Nov. 12, was the most important cause of gaps in the collected data for the consumer price index calculation. As Swonk noted in a social media post, cutbacks at the BLS had already reduced the staff assigned to sampling prices by 25%. That prompted the agency to substitute “imputed” numbers for hard data.

“Those cases can show up as zeros in the percent change of the release,” Swonk wrote — obviously lowering the bottom-line figure. A sampling scheduled for mid-October had to be canceled, so figures dating from August were used instead — concealing any price increases in subsequent months.

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A major problem concerns housing costs, which account for about one-third of the data inputs for the CPI. Because the BLS was unable to collect rental data for October, it implied that the monthly change in rents was 0% in October — further skewing the reported CPI lower. Experts say it will take at least six months to use newly collected data to provide a reliable estimate of housing inflation.

The delay in sampling, Swonk adds, means that some seasonal price phenomena were missed. She points specifically to airfares — the originally scheduled sampling would have incorporated a pre-Thanksgiving run-up in fares, but by the time the data were collected fares had returned to a non-holiday level.

Inflation data also are incorporated into GDP estimates — the lower the inflation rate, Swonk notes, the better the GDP looks. An artificially reduced inflation rate will translate into higher reported GDP growth.

All this might have a limited economic impact — corporations, banks and academic economists generally have sources other than the government to reach their conclusions — if not for the partisan political exploitation of the numbers.

As Karabell reported in his 2014 book, Simon Kuznets, the government statistician who helped to codify the collection of government figures in the 1930s, was concerned about how politics would give the statistics a misleading social significance.

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“These numbers have turned into absolute markets of the human condition,” Karabell wrote, “when they are simply statistical descriptions of specific systems.”

Economists have warned that some economic factors haven’t yet fully played out. That includes Trump’s tariffs, which in their execution have been lower than they appeared on the surface, and higher healthcare premiums, which have been forecast or announced but won’t actually become effective until 2026.

If the job market continues to weaken, that will show up more vividly in 2026. The interplay between “a surging economy and a soft labor market,” argues Joseph Brusuelas, chief economist at the business consulting firm RSM, “is likely to be the major economic narrative next year.”

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California crypto company accused of illegally inflating Katy Perry NFTs and fraud

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California crypto company accused of illegally inflating Katy Perry NFTs and fraud

Four years ago, California startup Theta Labs’ cryptocurrency was soaring, and its future appeared bright when it landed a partnership with pop star Katy Perry.

The Bay Area company had built a marketplace for digital collectibles known as nonfungible tokens, or NFTs, and had teamed up with Perry to launch NFTs tied to her Las Vegas concert residency. Its THETA token jumped by more than 500% in early 2021, reaching a peak of more than $15, making it one of the world’s most valuable cryptocurrencies. Later in the year, the spotlight shone on the company when it announced the Perry partnership.

“I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency,” Perry said in a June 2021 news release.

Today, like many cryptocurrencies, THETA is 95% off its 2021 peak. It took a hit this week after former executives accused it of manipulating markets to dupe consumers into buying its products. On Tuesday, it was trading at less than 30 cents.

Two former executives from Theta Labs sued the startup, alleging in separate lawsuits that the company and its chief executive, Mitch Liu, engaged in fraud and manipulated the cryptocurrency market for his benefit. Liu retaliated against them after the employees refused to engage in deceptive business practices and raised concerns, the lawsuits say.

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Some of the alleged misconduct involved placing fake bids on Perry’s NFTs, engaging in token “pump and dump” schemes and using celebrity endorsements and “misleading” partnerships with high-profile companies such as Google to deceive the public, according to the December lawsuits filed in Los Angeles Superior Court.

Perry is not accused of any wrongdoing in the suit, and Theta denies the charges.

The lawsuits against Theta Labs are the latest controversy to rattle an industry beset by scandals.

Cryptocurrency exchange FTX collapsed, and its founder, Samuel Bankman-Fried, was sentenced to 25 years in prison in 2024 after being found guilty of multiple fraud charges. Binance founder and former Chief Executive Changpeng Zhao also got prison time after he pleaded guilty to violating money laundering laws, but President Trump pardoned him this year.

The U.S. Securities and Exchange Commission previously charged celebrities such as Kim Kardashian, Lindsay Lohan, Jake Paul and Ne-Yo for promoting crypto without disclosing they were paid to do so.

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Theta Labs created a network that rewarded people with cryptocurrency for contributing spare bandwidth and computing power to enhance video streaming and lower content delivery costs. The company describes Theta Network as a “blockchain-powered decentralized cloud for AI, media and entertainment.” The network has two tokens: THETA, used to secure the network, and TFUEL, used to pay users for services and power operations.

The whistleblowers suing Theta Labs are Jerry Kowal, its former head of content, and Andrea Berry, previously the company’s head of business development.

“Liu used Theta Labs as his personal trading vehicle, perpetrating fraud, self-dealing, and market manipulation,” said Mark Mermelstein, Kowal’s attorney, in a statement. “His calculated ‘pump-and-dump’ schemes repeatedly wiped out employee and investor value. This suit is about demanding accountability and proving no one is above the law.”

Theta, Liu and its parent company, Sliver VR Technologies, deny the allegations and “intend to prove with evidence the fallacy of the stories being told in the lawsuits,” according to Kronenberger Rosenfeld, the law firm representing the defendants. The lawsuits are an attempt to paint the company in a negative light in hopes of securing a settlement, a lawyer for the firm said.

Kowal has sued his former employers before. In 2014, he accused Netflix of spreading false claims that he stole confidential information and Amazon of wrongful termination.

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The latest lawsuits allege that Liu profited from buying and selling THETA tokens using insider knowledge about partnerships with celebrities, studios and others in the entertainment industry.

“Liu’s true motive in pursuing such partnerships was not to develop a sustainable content business but to generate publicity that could be used to artificially inflate token prices for Liu’s personal gain,” Kowal’s lawsuit says.

Kowal worked for Theta from 2020 to 2025.

In 2020, Liu traded and sold tokens knowing that the company would close a content licensing deal with MGM Studios, according to the lawsuit. After the deal’s announcement, THETA token’s market capitalization increased by more than $50 million in just 24 hours, the lawsuit says.

When NFTs started to take off in 2021, Kowal closed deals with high-profile partners such as Perry, Fremantle Media and Resorts World Las Vegas for the startup’s NFT marketplace.

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As part of the deal with Perry, the singer received $8.5 million and additional warrants for the right to license her image and likeness for the NFTs.

To inflate the price and demand for these digital collectibles, Liu allegedly made bids on NFTs and directed employees to do the same. This led to people overpaying for the Perry NFTs.

Representatives for Perry didn’t immediately respond to a request for comment.

Multiple examples of alleged manipulation are outlined in the lawsuits. In one instance from 2022, the startup launched a new token called TDROP that employees also received as part of a bonus.

Liu gained control of 43% of the supply of the cryptocurrency, according to Kowal’s lawsuit. When the TDROP token reached a high, he then sold the token, and its price collapsed by more than 90% within months.

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Berry’s lawsuit also alleges that Theta Labs announced “misleading” or fake partnerships with high-profile companies such as Google and entities including NASA to pump up the value of the THETA token. Theta paid for Google Cloud products but claimed it was a partner when it was a Google customer, according to the lawsuit.

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Courts rejects bid to beef up policies issued by California’s home insurer of last resort

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Courts rejects bid to beef up policies issued by California’s home insurer of last resort

Retired nurse Nancy Reed has been through the ringer trying to get insurance for her home next to a San Diego County nature preserve.

First, she was dropped by her longtime carrier and forced onto the state’s insurer of last resort, the California FAIR Plan, which offers basic fire policies — something thousands of residents have experienced at the hands of fire-leery insurance companies.

But what she didn’t expect was how hard it would be to find the extra coverage she needed to augment her FAIR Plan policy, which doesn’t cover common perils such as water damage or liability if someone is injured on a property.

She secured the “difference-in-conditions” policies from two insurers, only to be dropped by both before finally finding another for her Escondido home.

“I’ve lived in this house for 25 years, and I went from a very fair price to ‘we’re not insuring you anymore’ — and I’ve had three different difference-in-conditions policies,” said Reed, 71, who is paying about $2,000 for 12 months of the extra coverage. “And I’m holding my breath to see if I will be renewed next year.”

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Now, a Department of Insurance regulation that would have required the FAIR plan to offer that additional coverage has been blocked by a state appeals court — leaving the plan’s customers to find that insurance in a market widely considered dysfunctional.

The court ruled earlier this month that the order would have forced the plan to offer liability insurance, which was not the intent of the Legislature when it established the plan in 1968 to offer essential insurance for those who couldn’t get it.

“We appreciate that the court confirmed the California FAIR Plan is designed and intended to operate as California’s insurer of last resort, providing basic property coverage when it cannot be obtained in the voluntary market,” said spokesperson Hilary McLean.

Insurance Commissioner Ricardo Lara said he is “looking at all available options” following the decision. “I’ve been fighting so people can have access to all of the coverage the FAIR Plan is required by law to provide,” he said in a statement.

Lara has faced criticism from consumer advocates who’ve called for his resignation over his response to the state’s ongoing property insurance crisis.

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A FAIR Plan policy covers fires, lightning, smoke damage and internal explosions, as well as vandalism and some other hazards at an additional cost. But in addition to water damage and liability protection, it doesn’t cover such common perils as theft and the damage caused by trees falling on a house.

The demand for the additional coverage — commonly referred to as a “wrap-around” policy — has become even greater than in 2021 when Lara issued the order overturned on appeal.

The FAIR Plan at the time had about 160,000 active dwelling policies following a series of catastrophic wildfires, including the 2018 fire that nearly destroyed the mountain town of Paradise. By September, that number had grown to 646,000.

The insurance department lists less than two dozen companies that offer wrap-around policies, including major California home insurers such as Mercury and Farmers and a a number of smaller carriers.

Broker Dina Smith said that to find the coverage for her home insurance clients she needs to place about 90% of them with carriers not regulated by the state — with the combined coverage typically costing at least twice as much as a regular policy.

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“The [market] is very limited,” said Smith, a managing director at Gallagher.

Safeco has not written California wrap-around coverage since the beginning of the year and will begin non-renewing existing policies next month. Smith also said carriers are being selective, with the ones that offer the coverage often demanding exclusions, such as for certain types of water damage.

“If I’ve got a newer home with no prior claims … for liability losses, it’s going to be easy to write. If I get a home that is built in the 1950s that might still have galvanized pipes … that’s going to be a tough one,” she said.

Attorney Amy Bach, executive director of United Policyholders, a San Francisco consumer group, said the difference-in-conditions, or DIC, market is getting just as problematic for homeowners as the overall market.

“The market is not as strong as it needs to be … given how many people are in the FAIR Plan, and there aren’t as many DIC options — with the DIC companies being just as picky as the primary insurers,” she said.

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There is also confusion about the policies, she said. Her group is considering pushing for a law next year that would clearly label the coverage so consumers better understand what they are buying.

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