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The Biggest Finance Issues to Watch in 2025

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The Biggest Finance Issues to Watch in 2025

With a new administration in Washington and the long-expected end of federal pandemic aid, states are grappling with a new financial picture this year.

Changes to the tax code in Washington could affect revenues in states, as could increased tariffs. Medicaid is expected to be on the chopping block in Congress, to help pay for tax cuts. Serious cuts would have profound consequences for states’ bottom lines.

Still, states begin the year in pretty good financial shape. Budgets are mostly stable, with rainy-day funds remaining near record levels. A few states, however, are already seeing shortfalls — mostly blue states such as Maryland and Washington. Sales tax revenues have steadily been ticking down for months, while transportation spending has been ticking up.


Here’s a full picture of the biggest finance issues affecting states in 2025.

Budgets

After a period of rapid growth, overall state spending was flat last year. Heading into 2025, budgets are mostly in good shape, but there are several risk factors that should make lawmakers cautious. “It’ll be another year of slower spending and slower revenue growth,” says Brian Sigritz of the National Association of State Budget Officers.As has been long anticipated, extra federal aid from the pandemic era has mostly run out. State sales tax revenues have been in decline for several straight months. Expected tax and spending cuts at the federal level could have a profound effect on states, particularly if Medicaid is slashed. State and local governments receive a third of their revenues from Washington and Medicaid accounts for two-thirds of that money. “State budgets are facing significant risk with reduction of that support,” says Wesley Tharpe, a state tax expert at the Center on Budget and Policy Priorities, a left-leaning think tank.

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States are facing their own challenges at home. California, Maryland and Washington all face budget gaps in the billions this year and in the years to come. Although it’s mostly blue states facing big shortfalls, largely due to spending increases in recent years, red states are not immune. Some, including Iowa, Mississippi and West Virginia, enacted tax cuts that are ratcheting up with the start of the year. And the spread of school vouchers throughout Republican states is increasing costs. Half of the new spending called for in the budget proposal from Arkansas GOP Gov. Sarah Huckabee Sanders is devoted to vouchers.

“At first glance, most state budgets seem relatively stable, in terms of not seeing sharp declines in either revenue or spending, and rainy-day funds are sound,” Tharpe says. “Still, states are facing a set of multiple risk factors or strains.” — Alan Greenblatt

Medicaid

Medicaid has been in expansion mode in recent years, increasing payments to providers, expanding coverage and even paying, in some states, for non-medical interventions that can affect health, such as housing.

Those days are over. Medicaid is entering a new era of austerity. But just how austere is a huge, unanswerable question at this point.

As Congress considers ways to pay for tax cuts and other expenses expected in budget reconciliation bills this year, Medicaid is clearly a target. With Medicare and Social Security cuts seemingly off the table, Medicaid is the biggest remaining source of potential savings. On Capitol Hill, there’s already discussion of a variety of ways to cut Medicaid spending, including work requirements, per capita caps and lifetime limits, or converting parts of the program to block grants. “These directionally represent a future in which the Medicaid program will be attacked,” says Andrea Ducas, vice president of health policy at the Center for American Progress, a progressive think tank. “I worry about existential threats to the program.”

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Aside from looking for savings, some conservatives object to the current imbalance in funding levels under the program. The federal government picks up 90 percent of the cost for those eligible under the Affordable Care Act (ACA), who are able-bodied adults, but less than 60 percent on average of the traditional Medicaid populations of children, adults living in poverty and nursing home residents. Medicaid is not only a strain on federal and state budgets, but delivers “substandard care” while crowding out private health insurance options, according to the conservative Heritage Foundation.

Nine states have trigger laws on the books that would end their Medicaid expansion programs if the extra spending under ACA goes away, while three more have laws in place that could ultimately have the same effect. In the 10 states that never expanded Medicaid under the ACA, the current atmosphere of likely cuts probably stops any momentum toward doing so.

Medicaid makes up an enormous share of state budgets — it’s their largest single spending item, counting federal dollars, and the second-largest expenditure of their own funds, after education. In addition to pushback from hospitals and physicians, serious Medicaid cuts will likely encounter resistance from governors worried about the enormous gap these could create both in terms of their finances and the health-care systems in their states.

So what’s going to happen? No one knows. If Medicaid is cut, it will likely be part of a second reconciliation package, centered on tax cuts, that may not pass until the end of the year — well after state budget-writing seasons are over. “We’re not going to know what could be changing in Medicaid,” says Hemi Tewarson, president of the National Academy for State Health Policy. “So states are going to have to make decisions around programs based on the facts they have before them today, which right now is uncertainty at the federal level.” — Alan Greenblatt

Insurance

Even before the fires in the Los Angeles area, insurance had emerged as a key concern for state lawmakers. More companies are pulling out of markets, leaving homeowners short on sources of protection.

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The frequency of billion-dollar climate and weather disasters has increased nearly 250 percent in recent years. Insurers have been pulling back from disaster-prone states such as California and Florida for decades, but warmer oceans and air are causing dangerous and costly drought, rain, flood, wind and wildfire events throughout the country.

Improving resilience will be a priority following a punishing 2024, creating pressure for owner and community-based mitigation efforts. California’s new requirement that insurers offer discounts for wildfire protection is being watched by other states in the West, who want more evidence that damage will actually be reduced and claim costs go down.

New legislation in Georgia will give premium discounts to property owners who retrofit or build structures with features that help them withstand windstorms. Florida is exploring a similar strategy for condominiums. Lawmakers in Hawaii have asked the state insurance commissioner to submit a study on wildfire risk and market-based approaches to insurance before they meet in 2025.

California’s insurance commissioner believes providers will begin to come back following regulatory changes that allow insurers to set rates using catastrophe modeling that takes expected future risks into account. In exchange, they will be required to sell more policies in high-risk areas and offer safety discounts for wildfire mitigation efforts by communities and homeowners.

Since 1968, 33 states have enacted laws creating last-resort programs in which insurers share risk. Some of these state-administered, privately funded programs are in danger from recurring disasters. Federal reinsurance has been proposed for them, but might not come from an administration focused on cost cutting.

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To keep customers and attract new ones, the National Flood Insurance Program, the largest provider of flood coverage, recently announced it would accept monthly payments as an alternative to a single yearly one. The authors of Project 2025, a governing blueprint created for the Trump administration, would like to see this taxpayer-subsidized insurance privatized. — Carl Smith

Taxes

As noted earlier, state budgets are already under considerable pressure this year. Nevertheless, there’s still a good amount of appetite for cutting taxes. But the ambitions of tax-cutters will likely be reduced from recent years, when nearly every state cut taxes.

As recently as November, Louisiana cut personal income taxes by more than $1 billion. Some governors, such as incoming Missouri Republican Mike Kehoe, are talking about eliminating income taxes altogether. Although revenues are projected to decline in Kentucky, further income tax cuts remain a priority for the legislature’s Republican majority. Last year, states including Idaho, Kansas and West Virginia passed property tax cuts. Property taxes are mostly a local matter, but states remain interested in providing relief with bills going up due to increased housing values.

All this activity comes at a time when revenue growth has slowed and significant tax legislation is expected at the federal level. President-elect Trump has proposed eliminating the $10,000 cap on state and local tax deductions imposed by the tax-cut package enacted in 2017. He wants to extend personal income tax cuts included in that bill, which would otherwise expire at the end of 2025, while offering more breaks for businesses. “That could lead to declines in corporate income tax revenues, particularly for the states that conform to the federal code,” says Lucy Dadayan of the Urban-Brookings Tax Policy Center. “Potentially eliminating taxes on tips and Social Security can also have an impact on state tax revenues.”

Jonathan Williams, chief economist with the conservative American Legislative Exchange Council, opposes lifting the cap on state and local deductions, which he says forces the rest of the country to subsidize higher-tax jurisdictions. He favors the overall mission of extending the 2017 cuts, however. “State-level conformity with its expiring provisions, which broaden the income tax base and strengthen revenue for states, provided the ability for states to implement pro-growth tax relief in response, setting off this tax-cut revolution we’ve seen in states in recent years,” Williams says.

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In states led by Democrats, lawmakers are considering tax hikes to help pay the bills, mostly on wealthy residents. Last month, outgoing Washington Gov. Jay Inslee prepared a budget that includes a new wealth tax to generate $10 billion over the next four years. Legislative leaders there say some sort of tax increase is likely, due to the state’s budget shortfall.

Taxes on wealth, as opposed to income, may face legal perils, but progressives around the country are still eyeing the strategy as a potential source of significant revenue. “For working people, they’re often taxed on the work that they do, and for wealthy people, they’re not very regularly taxed on the wealth that they hold,” says Jessie Ulibarri, co-executive director of the State Innovation Exchange, a consortium of progressive legislators. — Alan Greenblatt

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Finance

How Natura &Co Is Transforming Finance with Generative AI on SAP S/4HANA

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How Natura &Co Is Transforming Finance with Generative AI on SAP S/4HANA

For a company navigating one of the most consequential transformations in its history, financial clarity is not optional—it is essential. Natura &Co, the Brazilian personal care and cosmetics group behind iconic brands such as Natura and Avon, has long been committed to combining purpose-driven business with commercial performance. After a period of strategic portfolio reshaping, including the divestiture of its Aesop and The Body Shop holdings, the company is now sharpening its focus on profitability and operational excellence across Latin America and global markets.

At the center of that effort sits a deceptively complex challenge: understanding, in real time, which revenue and cost factors are driving or eroding gross margin across a highly diversified business. For years, answering that question meant manual reporting, delayed insights, and finance teams spending valuable time on data gathering rather than analysis.

That’s now changing, thanks to a co-innovation initiative developed together with SAP and Numen, a global SAP partner specializing in digital transformation and enterprise software implementation.

From manual reporting to proactive decision intelligence

An enterprise AI platform built for your business

The project’s goal was to replace a labor-intensive gross margin analysis process with a generative AI application embedded directly into Natura &Co’s financial workflows. Built on SAP Business AI Platform, SAP’s unified foundation integrating business technology, data, and AI capabilities, the application connects directly to data in SAP S/4HANA to provide finance teams with automated insights and narrative recommendations in real time, without the need for manual data pulls or offline reporting.

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The application enables users to explore revenue, cost, and margin drivers interactively, identifying at a glance which elements are protecting or eroding margin performance across markets and product lines. Crucially, human oversight remains central to the design: the AI application generates insights, while finance professionals retain full control over interpretation and decisions.

“The implementation of gross margin analysis using AI in SAP S/4HANA marked an inflection point in the analytical capability of our finance area,” said Rogério Dias Garcia, tech manager, ERP Latam, Natura &Co. “We overcame delays and raised the standard of insights by integrating margin analysis from SAP S/4HANA with a large language model connected via the SAP AI Core layer. This architecture allowed us to provide, in an agile, secure, and completely anonymous manner, a stratified and precise view of gross margin offenders and protectors—discriminating exactly which revenue or cost elements were driving market performance.”

A collaborative architecture for scalable AI adoption

Natura &Co’s application derived from a prototype SAP partner Numen created in early 2024 at SAP’s global Hack2Build on business AI, leveraging the generative AI capabilities of SAP Business AI Platform. The solution was designed and developed through close collaboration between Natura &Co, Numen, and SAP. From the outset, the approach was to align AI adoption with concrete business priorities, ensuring the application would be scalable and production-ready rather than a standalone prototype.

Numen brought deep SAP implementation expertise to the project, combining knowledge of SAP S/4HANA architecture with hands-on experience in building solutions on SAP Business AI Platform. The technology stack—SAP S/4HANA, SAP AI Core, SAP Fiori, and SAP Business Technology Platform—provided the secure, integrated foundation needed to connect financial data with generative AI capabilities in an enterprise context.

“SAP enabled the transformation by providing the technological foundation and expert support,” said Carlos Aravechia, head of Data Design & Intelligence at Numen.

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The success of the project has validated a broader conviction at Natura &Co: that generative AI, embedded directly in ERP workflows, can fundamentally reposition finance from a transactional function to a strategic business partner.

A blueprint for other businesses

The Natura &Co project demonstrates a pattern that other organizations can replicate, particularly those running SAP S/4HANA. The combination of structured ERP data with the contextual reasoning capabilities of large language models creates a foundation for decision intelligence that goes well beyond traditional business intelligence tools.

The project was built within a six-month co-innovation sprint and went live in August 2025. It is currently in use across Natura &Co’s Equador operations.

Looking ahead, Natura &Co is already planning the next phase: integrating Joule Agents to further automate the extraction of standard analytical content and deepen the AI-driven optimization of financial processes.

“The success of this initiative validates the transformative potential of embedded AI within our ERP,” Dias Garcia noted. “We are now ready to move forward—deepening these insights and integrating the capability of Joule Agents to maximize the extraction of standard content and further optimize our business decisions.”

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For SAP customers evaluating how to move from AI experimentation to AI in production, the Natura &Co project offers a concrete, replicable model: start with a high-value, well-defined business process, embed AI directly into existing workflows, and build in human oversight from the start.


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Low-income Chinese girl aces gaokao, inspires live-streamers offering help

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Low-income Chinese girl aces gaokao, inspires live-streamers offering help

A girl from a disadvantaged rural family in central China topped this year’s gaokao, attracting numerous live-streamers eager to finance her education, which she declined.

The home of 18-year-old secondary school graduate Han Yaping in a Henan province village was recently bustling with live-streamers.

This attention came after Han achieved an impressive score of 699 out of 750 in the gaokao, China’s national college entrance exam.

She has received offers from China’s two leading universities, Tsinghua University and Peking University.

Han’s accomplishment is particularly remarkable given her family’s impoverished circumstances.

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Her mother suffers from ankylosing spondylitis, an inflammatory arthritis affecting the spine, preventing her from working. Her father, who earns a living through farming and odd jobs, serves as the family’s sole provider. Han also has a younger sister.

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Finance

UK financial regulator publishes landmark AI review

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UK financial regulator publishes landmark AI review

The UK’s Financial Conduct Authority (FCA) published a landmark review on Monday that proposes recommendations to regulate the impact of artificial intelligence (AI) on the financial decisions made by consumers.

The review, titled the Mills Review, anticipates that both consumers and firms will start delegating “more financial decision-making to AI systems,” including for agreements, initiating transactions, and executing decisions “within agreed parameters.” One of the key findings of the review outlined that while AI can help bridge advice gaps and “support growth,” there remain risks “associated with fraud, cyber security, and consumer harm.” Conducting the review, Sheldon Mills highlighted that “AI can also amplify risks: bias, discrimination, exclusion, opaque decision-making (particularly when multiple AI models interact), misleading or hallucinatory advice and erosion of consumer trust.”

The review stated that presently, one in five adults in the UK are “already open to AI making decisions for them,” particularly when decisions feel “complex or high stakes.” It found that roughly 26 percent of the population “trust general-purpose tools such as ChatGPT, Claude or Gemini for financial advice” with little awareness that such platforms provide no “formal routes to recourse” or protections.

Overall, the Mills Review identified four areas that it anticipates will be impacted by AI in the financial sector: “the transformation of firms,” “new consumer journeys,” “a reshaped competition landscape,” and “amplified financial crime and cyber risk.” The FCA projected the shift in how consumers and firms consult AI to take place by 2030.

The Mills Review put forth seven “priority” recommendations to be considered by the FCA Board. It recommended that any transitions to autonomous AI models be monitored and that regulatory frameworks and perimeters be adapted and secured. The review called for the strengthening of “system-wide coordination and oversight,” the scaling up of the FCA’s AI Lab to enable it to support AI models and innovation for agentic finance, and an “AI-enabled agentic supervisory model” to be built and adopted.   Finally, it recommended that a trusted “public-interest AI-enabled financial capability service” be developed.

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The FCA announced, in the press release, that it will launch an AI “good and poor practice publication” in late 2026.

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