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Think Home Fitness Is Dead? Here Comes AI.

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Think Home Fitness Is Dead? Here Comes AI.

I sold my Peloton in the spring of 2022. It felt like I was getting away with something. I helped my buyer load it into an Uber XL, watched the car disappear down the block and then double-checked my Venmo: $800 richer.

Technically $1,200 poorer, since I’d purchased the bike at full price in the middle of the pandemic — and in the midst of a breakup, for whatever that’s worth — 18 months earlier. But I couldn’t afford to pay that $44.99/month subscription in perpetuity, and I definitely couldn’t afford to look at the bike day after day in the middle of my cramped apartment, living up to its cliche billing as an expensive drying rack. (This online insult was true, but let the record show: a Peloton bike is an excellent drying rack. Hooks out the wazoo.)

When I returned to my apartment I cursed loudly and kicked my couch. Idiot: I’d forgotten to give him the plug. It was still lying there, like a garden snake, surrounded by dust bunnies. I threw it in a backpack, confirmed the buyer’s address and schlepped the three miles to his home on a Citi Bike. It wasn’t my safest ride. I was stressed — it felt like I wouldn’t be rid of the damned machine until I handed him the plug, like he could still retcon the whole deal. Sure enough, once there, he had a flurry of extra questions: While I’ve got you, I noticed the bike tilts a bit to the right, should I be concerned

I gave him a good five minutes, then Larry David’d my way out of there. There wasn’t anything wrong with the Peloton. I think he knew that. My issue with it was the same thing everyone else was experiencing, the reason there was now a robust secondary marketplace on Facebook, Craigslist and eBay, the reason that Peloton had fired nearly 3,000 employees that previous winter (while, laughably, including one free year of all-access Peloton in its severance package). I wanted no access to Peloton. I wanted it out of my life. My buyer almost certainly sensed this desperation, and the second chance to see me had given him second thoughts. But in the end, I guess, the deal was too good for him to pass up.

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Like anyone else, the pandemic had done a number on me. When WFH’s other shoe dropped, it turned out to be a giant boot…and landed on my face. I once thought remote work was my savior, but it made me feel cooped up and burnt out. Aside from going back to the office (I’m lucky to have that option), I came to prize frequent offline field trips. Maybe it sounds strange, but even regular trips to the grocery store helped me pull myself out of social hibernation.

In the years following my Peloton sale, my exercising life mirrored trends across country. I joined a gym, a workout club and a soccer team. I signed up for road races. I visited bathhouses and Pilates studios and wellness retreats for doses of repose. Sometimes, these initiatives were for the express purpose of being around others — to make friends. But often, I just found myself happy to get out of the house.

The Amp machine takes up less space than its wall-mounted predecessors.

Amp

Introducing: Amp

It was with some healthy cynicism, then, that I boarded the M train to SoHo last week for an in-person demonstration of Amp, the home fitness machine designed by Palo Alto software engineers and funded by Shalom McKenzie (a billionaire, and the largest individual shareholder of DraftKings). I guess I wasn’t just skeptical, but surprised: why on earth, knowing what we know about the role of IRL community in today’s wellness sphere, is a company trying to reclaim the golden era year of “connected” fitness machines?

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To be fair, for a while there it seemed certain that home fitness was the future of exercise. As health studios stumbled, these connected machines proliferated: Peloton and Hydrow (and many, many more) were leagues more elegant than their predecessors. These units featured affable instructors, gamified classes and digestible workouts. It was thrilling to know you could take a 15-minute trip to your basement or garage and emerge sweaty, bettered.

But we all know what happened next — tens of thousands of people had a similar experience to what I described above — and the realm of home fitness has felt murky ever since. Maybe, some of us concluded, all you need is YouTube and a yoga mat. Not a clunky machine, nor the albatross of a monthly payment (during an era of peak subscription fatigue).

Nevertheless: here’s Amp, industry zag. I met with five Amp employees in New York (the company is based in Silicon Valley and Tel Aviv), including Amir Levanon, chief product officer, for an intimate test of the new machine, which plans to start shipping in January 2025. I wouldn’t say that I walked away convinced that Amp can win over American households next year, but I was deeply impressed with the software behind the hardware. The machine runs on new-fashioned AI, rendering a workout that I found equal parts challenging, unpredictable and fun.

A view of a game in the Amp fitness app.

The Amp app includes a variety of games — I especially loved this one.

Amp

So. What’s Different This Time?

If you had to sort Amp into the family tree of connected fitness machines, it would be on the same branch as Tonal, Tempo and Mirror: strength training that’s mounted on your wall. Here’s a quick recap of each:

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  • Tonal, as you may remember, debuted with endorsements and investments from LeBron James, Maria Sharapova and Tony Gonzalez. The machine is basically a massive monitor outfitted with a pair of arms, which you use to push and pull “digital weight” (also known as electromagnetic resistance, which is similar to the sort of resistance used in high-end exercise bikes and rowing machines).
  • Tempo is a similar concept to Tonal: huge screen, geared towards lifters. Except its core equipment includes actual weights, which are stored in a shelf underneath the monitor. It looks like an armoire you’d find on a spaceship.
  • And finally, we have Mirror. Or we used to. The company was acquired by Lululemon in the summer of 2020 for $500 million. By the fall of 2023, the athleisure brand had had enough. It stopped selling the device (which was like Tonal, but without the arms, and with classes that focused more on bodyweight training), and hatched a content distribution deal with another beleaguered connected fitness company: Peloton.

Got all that? Among those names, Amp is most similar to Tonal, except it has one arm and no monitor. Some of the company’s employees told me the minimalist design was a massive priority in the conception of the product — and you can tell. (It looked fantastic in a SoHo showroom with the best lighting around, but the machine would stunt just about anywhere.) That said, I have to imagine the design sensibility also represents a conscious paring back of connected fitness machines, in an age where they’ve weathered so much buyer’s remorse and online vitriol. The design is beautiful and simple. But it’s also: “don’t mind me.”

How Aussie “Squad Training” Became the Hottest Thing in Fitness

AI to the Rescue

The other defining pillar in the Amp pitch — and its most important one — is AI-driven personalization. The digital app functions as an omniscient trainer. It catalogs every single rep you take while using the machine, and counts that weight on aggregate. (I found this very satisfying; for example, after a mini “pull” workout, it informed me that I’d lifted nearly 800 pounds in five minutes.) But the AI also makes sense of how you lifted the weight: the force you generated, the extent to which a rep was easy or not.

Armed with that knowledge, the AI is able to auto-regulate a workout in real time. That dial on the front of the machine is manual (you can turn it to a maximum of 100 pounds), but it’s also smart, and can shift seamlessly to a more manageable weight from one set to the next. The more you use Amp, the smarter it gets. On days where you’re not sure what to do, but you have a general idea of timeframe and targeted muscle groups, all you have to do is input that information, and the Amp app will generate a workout. You have user override, too — if you don’t want to do a specific exercise (say your shoulder’s bothering you and you’d rather not do press-ups with the T-bar, just ask for a substitution). All told, it’s pretty remarkable how many exercises the machine can offer with just a few attachments: a T-bar, dual handles and rope chief among them.

According to Levanon, the longest a person has trialed Amp to this point is eight months. So, in theory, that AI trainer is the expert to end all experts on that individual’s physical strength: their recent record, long-term weak points, workout preferences, the whole nine yards. And unlike a human trainer, who, inconveniently, has other human trainees to worry about, the amp AI is unilaterally obsessed with you.

It’s a compelling pitch. I mean, it’s compelling tech. I was most taken with two AI-driven details in particular. First, the weight feels different based on which mode you choose: “Fixed” simulates a standard cable machine, “Amplify” makes the rep lightest at the “top” of the motion, only for them to become heavier on the eccentric side (this is great for muscle building), and “Band,” which eerily feels like you’re lifting with resistance bands. (It’s a different sensation, focused on “variable resistance” — the tension increases as you “stretch” the weight, and recruits your stabilizer muscles.)

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The second feature that tickled me: an in-app, Guitar Hero-style game, meant to encourage a healthy rep cadence, or time under tension. Take a peek at the image above. Imagine you’re performing bicep curls. As those golden beams flash towards the bottom of your phone’s screen, you’re trying to time the rep (explosive effort up, steady decline down) to catch each beam. If you’re performing the rep correctly, you’re basically creating a net, patrolling the bottom of the screen so no beams slip through. It’s stunning how many curls I performed, so focused on this little game, before I remembered I was lifting, and that my arms were pretty tired. The game got way harder at the end (as I wasn’t lifting the bar high enough anymore) and I had to grit my teeth to 25 reps.

A woman props up her phone on a shelf next to the amp fitness machine.

There’s a small shelf on the side of the machine where you can prop up your phone.

amp

Our Verdict, Plus Parting Thoughts on Connected Fitness

I was somewhat amused to sift through Amp’s Instagram page and discover — beyond testimonials from Terry Crews and a merry-go-round of Miami influencers — endless invective from would-be customers.

For months, apparently, the public had clamored for Amp to reveal the price and launch date of its device. There were lots of eye-roll emojis and ???s as the weeks stretched on and Amp continued to post content, sans specifics. One commenter wrote: “Yeah. We need some type of details already. I’m just going to order Tonal instead since who knows when this is even being released, if ever. I was really excited about this. Now I’m just annoyed af.” Another frequent visitor: “You can’t do anything with it because this product isn’t real.”

I wasn’t sure what to make of this: people so excited about the product that they’re protesting its very existence?

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My gut tells me customers just want something to believe in again. The conversation around connected fitness has trended angsty and disjointed since the initial machines burst onto the scene a half-decade ago. The market has slipped, but the demand — and rationale — for sleek and reliable at-home fitness machines hasn’t gone anywhere. Plenty of people still work from home or operate on a hybrid model. Gym attendance is roaring again, but adherence requires motivation and transportation. The benefits of strength training, no matter your age or gender, have never been so clear. Then Amp comes along and keeps telling you to imagine a scene like this. It all sounds amazing. But so many of us have been here before. At a certain point, you just need to know what you’re committing to.

The company finally released those details a month ago: $99 to reserve the right to purchase a machine, $1,795 to buy one (including installation, minus the $99 you already put down), a year free of the Amp app (predicated on pre-order), and from there, $79 a month, forever. (Or, until you sell it on Facebook Marketplace.)

Or maybe not. Maybe Amp’s AI will prove a difference-maker this time around. After all, if you spend a year with its AI personal trainer and see consistent gains, that’s almost certainly because that tech proved indispensable to your routine. Wellness already constitutes a jumbo-sized slice of our personal spending pies — you could see someone axing a different monthly service in order to make room for that $79 fee. (If someone truly doesn’t want to use the app anymore, by the way, the machine will work as an apparatus on the wall.) Critical to Amp’s success, though, in my opinion, will be emphasizing its AI software from the start. Tonal also has extensive AI programming: with real-time weight adjustment, tailored workouts and even a corrective “Smart View,” intended to correct poor form. But Tonal didn’t launch with all of these features.

While Amp employees stressed their hopes of cultivating an online community within the app (think game leaderboards), I’m more interested in the machine as an intimate enterprise. If you can’t beat workout clubs, don’t think about them at all. For nascent lifters, eager to learn the tricks of the trade but mortified to test their form and mettle on an intimidating gym floor (where a slipped weight could mean a cracked metatarsal), I love the idea of a smart, smooth, at-home solution, which, again, includes a trainer “who” is unceasingly devoted to your progress. The paradigm seems uniquely suited to strength training.

Years removed from my roller coaster with Peloton, I’m feeling peaceful about connected fitness. I don’t personally have the funds, or space, for a machine like this, but I think it’s a worthy reboot, with real potential to change people’s lives, featuring one of the healthiest AI-human relationships I’ve seen across any sector. (Assuming Amp’s AI doesn’t stage a robo-revolt and force you to cable-fly 100 pounds in the middle of a rep.) I’ll be rooting Amp on from the sidelines — encouraged that it exists, but relieved I won’t have to make an existential decision on it one day.

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

Move more. Sit less. For many years, that’s been accepted guidance for people wanting to get healthier.

Now that message is getting refined, with a growing body of research suggesting that certain types of movements may be more beneficial than others when it comes to health benefits.

The intensity of your exercise may matter as well. A new study published in the European Heart Journal found that a small amount of vigorous activity may be linked to lower risk of eight different chronic diseases.

The findings raise questions about why intensity matters and how people can incorporate more intense exercise routines into everyday life. To better understand the study’s implications, I spoke with CNN wellness expert Dr. Leana Wen, an emergency physician and clinical associate professor at George Washington University. She previously served as Baltimore’s health commissioner.

Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

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CNN: What did this study examine about exercise and its relationship to chronic disease?

Dr. Leana Wen: This investigation looked at how the intensity of physical activity is related to the risk of developing a range of chronic diseases. Researchers analyzed data from two very large groups in the UK Biobank, which is a long-term health study in the United Kingdom that tracks medical and lifestyle information from hundreds of thousands of participants. One group included about 96,000 people who wore wrist activity trackers that objectively measured their movement, and the other included more than 375,000 people who self-reported their activity.

The researchers followed participants over an average of about nine years and examined the development of eight conditions: major cardiovascular events, atrial fibrillation, type 2 diabetes, immune-related inflammatory diseases, fatty liver disease, chronic respiratory disease, chronic kidney disease and dementia, as well as overall mortality.

The key finding was that the proportion of activity done at vigorous intensity mattered. People who had more than about 4% of their total activity classified as vigorous had substantially lower risks of developing these conditions compared with people who had no vigorous activity at all. The numbers were stunning, with the participants having the following results:


  • 63% lower risk of dementia,

  • 60% lower risk of type 2 diabetes,

  • 48% lower risk of fatty liver disease,

  • 44% lower risk of chronic respiratory disease,

  • 41% lower risk of chronic kidney disease,

  • 39% lower risk of immune-mediated inflammatory diseases,

  • 31% lower risk of major cardiovascular events,

  • 29% lower risk of atrial fibrillation, and

  • 46% lower risk of death from any cause.

These results are amazing. Imagine if someone invented a medication that could reduce the risks of all these diseases at once — it would be very popular! Crucially, even people who exercised a lot still benefited if the proportion of time they spent doing vigorous physical activity was increased. Conversely, people who were relatively inactive also benefited from adding just a little bit of higher-intensity exercise to their daily routines.

CNN: What counts as “vigorous” physical activity?

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Wen: Vigorous activity is generally defined as exercise that substantially raises your heart rate and breathing. A simple way to gauge it is the “talk test.” If you can speak comfortably in full sentences while exercising, you are likely in the low to moderate range. If you are so out of breath that you can only say a few words at a time, that is vigorous.

Running, cycling, lap swimming or climbing stairs quickly could count. But this also depends on people’s baseline fitness. For some individuals, taking longer strides with walking can be vigorous exercise. Others who are already fairly fit would need to do more. It’s also important to remember that vigorous activity doesn’t have to be in the context of a structured exercise plan. Short bursts of effort in daily life, such as rushing to catch a bus or carrying heavy groceries upstairs, can also qualify if they raise your heart rate and make you breathless.

CNN: Why might higher intensity exercise provide additional health benefits?

Wen: Higher intensity activity places greater demands on the body in a shorter period. This type of movement can improve cardiovascular fitness, increase insulin sensitivity and support metabolic health more efficiently than lower-intensity activity alone. Some studies have also linked vigorous activity with cognitive benefits.

Greater intensity may have distinct benefits across different organ systems. The researchers found that some conditions, such as immune-mediated inflammatory diseases, appeared to be more strongly linked to the intensity of activity than to the total amount. On the other hand, type 2 diabetes and kidney disease were influenced by both how much activity people did and how intense it was. Why this is the case is not yet known, but intensity appears to have a significant impact across diseases affecting multiple organs.

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CNN: How much vigorous activity do people need?

Wen: The threshold for people seeing a benefit appears to be relatively low. The researchers found that once people reached more than about 4% of their total activity as vigorous, their risk of developing chronic diseases dropped substantially.

To put that into practical terms, we are not talking about professional athletes dedicating their lives to hours of high-intensity training. Everyday people may see benefits from just doing a few minutes of vigorous effort daily.

CNN: How can people realistically incorporate vigorous activity into their daily routines?

Wen: One helpful way to think practically is that vigorous activity does not have to happen all at once. It can be accumulated in short bursts throughout the day.

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People can take the stairs instead of the elevator and do so at a faster pace than usual. When they are heading to work, they can add some speed walking. They can park farther away when grocery shopping and walk briskly while carrying groceries.

Structured exercise also can incorporate intervals where people alternate between moderate and more intense effort. If you’re swimming laps, you can warm up at a more leisurely pace, then do a few laps at a faster pace, then again at a leisurely pace and repeat. This suggestion applies to any other aerobic exercise: Aim for multiple intervals of at least 30 seconds to a minute each where your body is working hard enough that you feel noticeably out of breath.

CNN: What about someone who is older or has mobility issues?

Wen: Not everyone can or should engage in high-intensity activity in the same way. Vigorous activity is relative to that person’s baseline. For someone who is not used to exercise, even a short period of slightly faster walking or standing up repeatedly from a chair could be considered high intensity. And not everyone may be able to walk. In that case, some exercises from the chair can have aerobic benefits.

Individuals who have specific medical conditions should consult with their primary care clinicians before embarking on a new exercise routine. People with mobility issues also may benefit from working with a physical therapist who can help to tailor exercises appropriate to their specific situation.

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CNN: What is the key takeaway for people trying to improve their health?

Wen: To me, the main takeaway from this study is that it’s not only how much total exercise you get but also how hard you push yourself that matters. And you don’t have to have a lot of high-intensity exercise: Adding just a little has substantial health benefits across a wide range of chronic health conditions.

At the same time, exercise needs be practical. People should look for opportunities to safely increase intensity in ways that fit their daily lives. The most effective approach to physical activity is a balanced one: Exercise regularly, incorporate more challenging activities when you can and build habits that are sustainable over time.

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being.

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

Ask any exercise scientist what they would prescribe to someone serious about staying strong into their 50s and beyond, and the answer is rarely what you’d hope for — and certainly not what the fitness industry is currently trying to sell you.

It isn’t long sessions on one of the best under-desk treadmills or a stationary bike like the Peloton, nor the kind of machine-based exercises that isolate muscles without ever teaching them to work together.

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

Despite being named World Rugby’s Women’s 15s Player of the Year, England rugby star Ellie Kildunne admitted on an episode of Just As Well that the ‘gym was never easy’. In order for her to feel her best, she sticks to a no-nonsense approach to training and nutrition that focuses on the fundamentals: consistent exercise and eating enough.

‘If I haven’t put the work in, if I’ve skipped reps, if I haven’t eaten the right amount for the game, I would feel anxious,’ she says in her cover interview for Women’s Health UK. ‘But I’ve never put myself in that position because I want to be the best.’

What does being the best mean to her? ‘I want to become world player of the year twice. That’s my focus. Anything else that happens is by the by.’

On her episode of Just As Well last year, she said strength training now makes her ‘feel powerful’, while she ‘hates running’ – but a lot of her training involves speed, agility and endurance practice for her time on the pitch. That mix of conditioning and strength means she has built a strong, fast and resilient body.

Speaking of her physical transformation, she admits her personal body image hasn’t always been positive: ‘Body image is such a mental challenge,’ she tells Women’s Health UK. ‘My body is what made me World Player of the Year… I’ve got to remind myself of that.’ Visibility helps too: ‘We’re in that transition phase… social media is starting to lean more towards athletic women… I see people that look like me now.’ Now, Ellie says when she sees a muscular person, she thinks, ‘Respect. Because I know exactly what goes into that.’

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Headshot of Bridie Wilkins

As Women’s Health UK’s fitness director and a qualified Pilates and yoga instructor, Bridie Wilkins has been passionately reporting on exercise, health and nutrition since the start of her decade-long career in journalism.

After earning a first-class degree in journalism and NCTJ accreditation, she secured her first role at Look Magazine, where she launched the magazine’s health and fitness column, Look Fit, before going on to become Health and Fitness writer at HELLO!

Since, she has written for Stylist, Glamour, Cosmopolitan, Marie Claire, Elle, The Metro, Runner’s World and Red. Today, she oversees all fitness content across Women’s Health online and in print, spearheading leading cross-platform franchises, such as ‘Fit At Any Age’, which showcases the women proving that age is no barrier to exercise.

She has also represented the brand on BBC Radio London, plus various podcasts and Substacks – all with the aim to encourage more women to exercise and show them how. Outside of work, find her trying the latest Pilates studio, testing her VO2 max for fun (TY, Oura), or posting workouts on Instagram.   

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