Connect with us

News

China’s Luckin Coffee plans US launch in comeback from fraud scandal

Published

on

China’s Luckin Coffee plans US launch in comeback from fraud scandal

Unlock the Editor’s Digest for free

China’s largest coffee chain, Luckin Coffee, is planning to enter the US market and undercut rivals including Starbucks with its low-priced drinks, marking a comeback for the company after a fraud scandal that resulted in its Nasdaq delisting and a $180mn fine.

The Xiamen-based company is laying the groundwork for a US launch as early as next year, building out its supply chain and customising its technology for the market, according to two people with knowledge of the matter.

The expansion comes nearly five years after it was exposed for inflating revenues after raising $645mn in a US initial public offering in 2019. The fraud led to a wave of investor lawsuits and the company being booted off the main Nasdaq exchange.

Advertisement

Luckin’s annual revenue of Rmb24.9bn ($3.5bn) exceeded Starbucks’ in China for the first time in 2023, though Starbucks has fewer outlets and its sales per store in China tend to be higher. The company’s revenue rose 35 per cent in the second quarter of this year to Rmb8.4bn, with Rmb871mn in net income.

In July, Luckin said it opened its 20,000th store in the country, while Starbucks has just over 7,300 locations. The Seattle-based company’s China slowdown is coming as sales are falling in the US, with the number of transactions declining by a tenth in its latest quarter. Brian Niccol, the company’s new chief executive, has said his priority is reviving US growth.

Luckin will target cities with large numbers of Chinese students and tourists such as New York, the people said. The company has been running advertisements during NBA games to build name recognition ahead of its planned launched, added one of the people.

Luckin wants to leverage its experience selling affordable coffee in China and undercut US incumbents by selling drinks priced around $2 or $3, the people added.

Luckin Coffee declined to comment.

Advertisement

“Luckin Coffee is one of the great turnaround stories in Chinese business history,” said Shaun Rein, founder of China Market Research Group. “Many people thought they were dead, but underlying the fraud was a company with great technology and decent coffee at a competitive price.

“Over the past three years, Luckin has grabbed massive market share from Starbucks in China,” he added. “Now, it is coming after Starbucks on its home turf.”

Since the scandal, Luckin has overhauled its top management, kicking out the founder Lu Zhengyao, who Luckin alleges was responsible for the fraud. Lu did not respond to a request for comment.

Beijing-based private equity group Centurium Capital, an early investor in the company, became its controlling shareholder after acquiring the founder’s stake.

Luckin has been building out its supply chain as it prepares for the US launch and an expansion in south-east Asia. This year, it opened a $120mn roasting plant with an annual roasting capacity of 30,000 tonnes in Kunshan in the eastern province of Jiangsu.

Advertisement

Luckin will have to adapt its cashless business model to the US market, said experts. Customers in its China stores have to order through an app, which offers discounts for group purchases and collects a wealth of data on consumer behaviour.

“The customer service experience here is just so different,” said Sharon Zackfia, a US-based consumer analyst at investment bank William Blair. “Starbucks kind of owns this market.”

The US coffee market is fiercely competitive. Besides Starbucks’ nearly 17,000 US stores, coffee-and-doughnuts chain Dunkin’ has more than 9,500 locations. New York-listed Dutch Bros has about 900 drive-through coffee outlets after expanding by a fifth in the past year. Meanwhile, coffee is sold everywhere from McDonald’s to convenience stores.

“Luckin faces a new challenge in the US, which is very saturated. Whereas in China it is opening up new markets with its coffee, bringing new consumers to the drink, in the US, the consumers already know what coffee is and have expectations,” said John Zolidis, founder of investment adviser Quo Vadis Capital.

Advertisement

News

How a Beer Hall Keeps Up With a World Cup Crowd

Published

on

The fans see the games, the crowds, the food and the beer. But behind every World Cup watch party is a team working long before kickoff and well after the final whistle. We go behind the scenes at a beer hall in Brooklyn to see what it takes to serve a room full of soccer fans on game day.

Continue Reading

News

With the white nationalist group Patriot Front, what you see is not what you get

Published

on

With the white nationalist group Patriot Front, what you see is not what you get

Members of the group Patriot Front ride the subway as a commuter looks on, in Washington, D.C., on July 4.

Cheney Orr/Reuters


hide caption



toggle caption

Advertisement

Cheney Orr/Reuters

The sight of hundreds of masked men roaming the streets of Washington, D.C., on July Fourth weekend, wearing khakis, blue shirts and uniform patches, was chilling to some of the city’s residents.

For many Americans, it was the first they heard about Patriot Front, a white nationalist organization that was born out of the deadly 2017 Unite the Right rally in Charlottesville, Va. A now-viral Reuters photo prompted reflections on the experience of a lone African American woman who was photographed in a Metro subway car, surrounded by white supremacists.

The planned demonstration of force was timed to bring a fringe group of extremists into public view as the nation marked 250 years of its independence. Indeed, the stunt succeeded in earning the group media coverage across mainstream outlets, amplifying its brand and potential to reach new recruits. On this occasion, the members refrained from engaging in violence and property damage, projecting an image of law-abiding, orderly activism.

Advertisement

But those who are closely familiar with Patriot Front’s history and operations warn: Don’t believe what you see.

“That is not who they are in private,” said Len Kamdang, director of the Criminal Justice Project at the Lawyers’ Committee for Civil Rights Under Law. “Although they were on their best behavior [last] weekend, this is a dangerous group that commits acts of violence all over the country.”

Patriot Front’s history of violence and property damage

Kamdang’s organization sued members of Patriot Front for vandalizing a public mural dedicated to the tennis legend and Black activist Arthur Ashe in Richmond, Va., in 2021. Ashe, who was inducted into the International Tennis Hall of Fame in 1985, was born in Richmond and his legacy is a continuing source of pride to members of that community.

“A couple of Patriot Front members showed up under cover of night and vandalized the mural,” Kamdang said. “They painted white stencils all over. … They literally tried to whitewash him and they put their symbols of hate all over — their stencils, their slogans. And all the while they were caught on video. And that video leaked using some of the most horrible language that you can imagine.”

In many jurisdictions, law enforcement can seek additional hate crime charges or sentencing enhancements in cases where illegal acts appear to have been motivated by racial bias. But in this case, Kamdang said, Patriot Front members faced no criminal charges and their identities were only revealed when online activists later infiltrated the group and leaked internal records.

Advertisement
Continue Reading

News

Graham Platner makes it official in Maine, submitting paperwork to leave Senate race

Published

on

Graham Platner makes it official in Maine, submitting paperwork to leave Senate race

Now-former Democratic Senate candidate Graham Platner speaks at his primary election night event on June 9 in Blue Hill, Maine. Platner officially dropped out of the race July 10 following rape allegations from a former romantic partner that he denies.

CJ Gunther/Getty Images


hide caption



toggle caption

Advertisement

CJ Gunther/Getty Images

Graham Platner, Maine’s Democratic nominee for Senate, is officially out of the race.

The Maine Secretary of State said Platner filed the necessary paperwork to withdraw his candidacy two days after he announced he planned to do so following an accusation of rape by a former romantic partner. Platner denies the allegation.

The Maine Democratic Party has until July 27 to pick Platner’s replacement.

Advertisement

In his withdrawal notice, Platner said “people are desperate for change” and that’s why they voted “for a new kind of politics” by making him the Democratic nominee. He expressed gratitude for those who supported his campaign and said that he will continue to fight for “the movement we have built together and the future we believe in.”

He ended his notice with a strong statement aligned with the progressive platform.

“F*ck ICE. Free Palestine. Up the Hearts.”

Platner announced his plan to withdraw from the race in an 11-minute video he posted to social media on July 8. He said he had no choice but to suspend his campaign, citing it was no longer viable financially.

Advertisement

“We are going to lose our ability to fundraise. We are going to lose our ability to access voter data. We are going to lose all of the things that any campaign needs on the basic level simply to function,” he said.

Platner added that dropping out was not an admission of guilt. Rather, the decision, he said, is to keep the progressive movement in Maine alive to defeat Republican Sen. Susan Collins in November. Platner blamed the “political establishment” for his downfall and argued the goal was to force him out of the race.

“We built a campaign. We engaged in electoral politics. We motivated people. We banded together. We did it the way that we were told we are supposed to make change and we won. And now they are not going to let us have it. Not if it’s me,” he said.

Continue Reading
Advertisement

Trending