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Luxury gyms are changing how we exercise—and how we live

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Luxury gyms are changing how we exercise—and how we live

During the summer months, VITAL Climbing’s rooftop rock wall often has as many as 100 members hanging around at one time climbing, watching the sunset, and drinking a beer from the gym’s cafe.

“People are at the gym more than just to climb,” co-founder Nam Phan told Fortune. “They’re there to meet other people, socialize and climb with other people. That has really cemented our design approach.”

Luxury gyms, like all health clubs, were left out in the cold when COVID lockdowns forced many people to give up their memberships. Along with home-office setups, fitness enthusiasts set up garage-gyms and ordered Peloton bikes en masse. But over the past few years, the customer base for high-end clubs has surged again—and many aren’t just coming back for the barbells. 

‘We change travel patterns’

Life Time opened its first NYC club in 2016. Eight years later, it has 12 locations throughout the city, either fully open or in development. Their newest location, Penn 1, occupies over 50,000 square feet in the heart of Manhattan, decked out with seven pickle ball courts, multiple workout floors, a bar and cycling studios.

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Life Time, Inc.

While a membership at a Planet Fitness or Blink might run you anywhere from $15 to $40 a month, Life Time’s cheapest midtown membership starts at $269. And if you want access to the pickleball ball courts, it’ll cost another $60. But then again, Life Time isn’t just selling you a gym.

On the ground floor of Penn 1, a lounge area looks out over the courts where members can sit and answer emails after a workout—or pour themselves a draft beer from the bar-style tap in the corner. Up another flight of stairs is a recovery area where people can use Life Time’s massage chairs or pneumatic compression sleeves, which look like giant blood pressure cuffs that wrap around your arms or legs.

Lounge area at Life Time's Penn 1 location.

Life Time, Inc.

Parham Javaheri, chief development officer at the company, told Fortune that Life Time builds a complete health and wellness experience that keeps members coming back to the facilities far more than a typical fitness club.

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“We change travel patterns,” he said. “If you’re going to Life Time 12 or 13 times a month, well then you’re more likely to stop and shop around there, do your groceries around there, pick up whatever you need to pick up on your way to and from that Life Time.”

Prime real estate

It isn’t just customers that have a new appreciation for everything luxury gyms have to offer. 

The general shift of more people working from home has spelled trouble for commercial real estate. Earlier this year, the office vacancy rate nationwide passed the 20% threshold for the first time in history, according to a Moody’s analysis. In New York City, the value of office space is expected to decline 28% by 2029, equating to a nearly $50 billion loss for the city.

But for high-end gyms like Life Time, the city’s vacancy problem has opened the doors to prime real estate, and Javaheri said developers are taking note.

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“That’s phenomenal real estate, with a phenomenal developer in the heart of Manhattan,” he said of the new Penn 1 location, where runners on the second-floor treadmills can literally see NBA teams stepping off their buses to enter Madison Square Garden. “They could have leased that out to many other users, but what they wanted was an amenity that people use and coveted.”

Top-tier gyms aren’t just a boost for commercial real estate. In Henderson, Nevada, Life Time Living offers a signature membership to a 162,000-square-foot club just feet from its luxury apartments. Javaheri said that Life Time has brought the residential project more rent per square foot and a higher tenant retention rate.

Life Time Work, which has 15 locations across the U.S., is opening a new 110,000-square-foot club in Brooklyn Towers that will complement a curated co-working space with conference rooms, open work spaces, and private phone booths. 

“When we did that Brooklyn Tower deal, there was an available space of office space,” Javaheri said. “We showed the developer at the time the concept of Life Time Work, and it was just a no-brainer for them.”

A few years ago, the overall landscape was bleak. Like hotels and restaurants, gyms had it rough during the pandemic. Between March 20, 2020 and December 31, 2021, 25% of all health and fitness facilities in the U.S. shuttered, according to a report from the Health and Fitness Association.

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But since the U.S. emerged from lockdowns, the clubs that were able to hold out have seen people hitting the weights and treadmills again with a vengeance. In the first quarter of 2024, there were 184 million gym check-ins, according to a report by ABC Fitness. That’s a 60% increase from the same period in 2023 and nearly double from pre-pandemic levels. 

Young people have been a crucial factor in the rebound of the fitness industry. Almost a third of new gym sign-ups were Gen Zers, who are more invested in their physical health than any other generation, according to the ABC report. 

Rick Caro is the president of Management Vision, a consulting firm specializing in the health club industry, and former director of the Health and Fitness Association. He told Fortune that health clubs have always been strong anchor tenants for commercial real estate. Gyms generate regular traffic from users who want to get a return on their investment. They boost surrounding retail, and employers like proximity to health clubs because they can often get group discounts that serve as an incentive to their workers. 

“​​What is exciting now, is how clever and creative people are to take this fundamental that’s been proven for a long time, but now they’re doing it a little differently or uniquely,” Caro said. “They’re doing it with a different variety of concepts at different price points or different size facilities.”

VITAL’s co-working spaces emerged organically

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Lon Rubackin, senior vice president at CBRE, told Fortune he was contacted by VITAL Climbing about five years ago when the upscale-bouldering gym was looking to expand into Brooklyn. When the club opened in 2021, Rubackin said most of the members were “dudes” between 18 and 30 years old. 

VITAL’s monthly dues don’t run as high as a Life Time or an Equinox, but a Williamsburg membership still costs $145 a month. For that, members get 24/7 access to VITAL’s facilities. To go along with the climbing, there’s weight training and cardio equipment, slacklines, a sauna, and a second, rooftop rockwall touched off by a fire pit and views of the Manhattan skyline. 

There’s also a lounge-ish area that stretches from the entrance to the first floor rockwall, which Rubackin said isn’t exactly a co-working space, but still encourages members to hang out for longer than an average workout. 

“People will work out and then they’ll go climbing and then they’ll take a shower and they’ll go back to their laptop,” Rubackin said. “Then maybe three or four hours later they’ll take a break and maybe they’ll hit a treadmill. It’s a very unique situation.”

Phan told Fortune that VITAL was never intended to include a co-working space, but rather that it was something that happened organically. Unlike older climbing gyms, which are often in out-of-way industrial parks, VITAL is in the heart of Williamsburg. It’s close to people’s homes and already had readily-available open space. Eventually people started bringing laptops and even setting up computer monitors.

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“Post-COVID attitudes have aligned with what we were already building,” Phan said. “People were working from home more, they were desperate for community, and Vital just happened to be there at the right time.”

‘A golden era’ of expansion

Despite the awesomeness of some of the new fitness clubs popping up around the city, there are still challenges to building out the kind of spaces that a Life Time or a VITAL require for their facilities. Javaheri said that most of Life Time’s clubs in NYC are around 50,000 square feet. VITAL’s location in Williamsburg is about the same. That kind of space is few and far between, compared to the 15,000- or 25,000-square-foot spaces a smaller gym might fill out. 

VITAL is opening a new location in NYC on the Lower East Side that will top out around the same size as their club in Williamsburg. CBRE’s Rubackin said the new space at Essex Crossing was only the second acceptable location he’d found for VITAL in five years representing them.

“A lot of buildings that could use a tenant like that as a draw to get people back just don’t have the space,” Rubackin said. “Just picture your average office building. It wasn’t wasn’t designed to house a 50,000-foot anything.” 

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Still, Javaheri said that Life Time is in “a golden era” of expansion. The kind of space they need is becoming more available, and developers are coming around to the kind of anchor luxury gyms can provide.

“If it’s good real estate, I think a good developer looks at this current downturn and sees the opportunity,” he said. “They see the opportunity to take back some space and reimagine their building. And that’s where we come in.”

Fitness

Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

Move more. Sit less. For many years, that’s been accepted guidance for people wanting to get healthier.

Now that message is getting refined, with a growing body of research suggesting that certain types of movements may be more beneficial than others when it comes to health benefits.

The intensity of your exercise may matter as well. A new study published in the European Heart Journal found that a small amount of vigorous activity may be linked to lower risk of eight different chronic diseases.

The findings raise questions about why intensity matters and how people can incorporate more intense exercise routines into everyday life. To better understand the study’s implications, I spoke with CNN wellness expert Dr. Leana Wen, an emergency physician and clinical associate professor at George Washington University. She previously served as Baltimore’s health commissioner.

Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

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CNN: What did this study examine about exercise and its relationship to chronic disease?

Dr. Leana Wen: This investigation looked at how the intensity of physical activity is related to the risk of developing a range of chronic diseases. Researchers analyzed data from two very large groups in the UK Biobank, which is a long-term health study in the United Kingdom that tracks medical and lifestyle information from hundreds of thousands of participants. One group included about 96,000 people who wore wrist activity trackers that objectively measured their movement, and the other included more than 375,000 people who self-reported their activity.

The researchers followed participants over an average of about nine years and examined the development of eight conditions: major cardiovascular events, atrial fibrillation, type 2 diabetes, immune-related inflammatory diseases, fatty liver disease, chronic respiratory disease, chronic kidney disease and dementia, as well as overall mortality.

The key finding was that the proportion of activity done at vigorous intensity mattered. People who had more than about 4% of their total activity classified as vigorous had substantially lower risks of developing these conditions compared with people who had no vigorous activity at all. The numbers were stunning, with the participants having the following results:


  • 63% lower risk of dementia,

  • 60% lower risk of type 2 diabetes,

  • 48% lower risk of fatty liver disease,

  • 44% lower risk of chronic respiratory disease,

  • 41% lower risk of chronic kidney disease,

  • 39% lower risk of immune-mediated inflammatory diseases,

  • 31% lower risk of major cardiovascular events,

  • 29% lower risk of atrial fibrillation, and

  • 46% lower risk of death from any cause.

These results are amazing. Imagine if someone invented a medication that could reduce the risks of all these diseases at once — it would be very popular! Crucially, even people who exercised a lot still benefited if the proportion of time they spent doing vigorous physical activity was increased. Conversely, people who were relatively inactive also benefited from adding just a little bit of higher-intensity exercise to their daily routines.

CNN: What counts as “vigorous” physical activity?

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Wen: Vigorous activity is generally defined as exercise that substantially raises your heart rate and breathing. A simple way to gauge it is the “talk test.” If you can speak comfortably in full sentences while exercising, you are likely in the low to moderate range. If you are so out of breath that you can only say a few words at a time, that is vigorous.

Running, cycling, lap swimming or climbing stairs quickly could count. But this also depends on people’s baseline fitness. For some individuals, taking longer strides with walking can be vigorous exercise. Others who are already fairly fit would need to do more. It’s also important to remember that vigorous activity doesn’t have to be in the context of a structured exercise plan. Short bursts of effort in daily life, such as rushing to catch a bus or carrying heavy groceries upstairs, can also qualify if they raise your heart rate and make you breathless.

CNN: Why might higher intensity exercise provide additional health benefits?

Wen: Higher intensity activity places greater demands on the body in a shorter period. This type of movement can improve cardiovascular fitness, increase insulin sensitivity and support metabolic health more efficiently than lower-intensity activity alone. Some studies have also linked vigorous activity with cognitive benefits.

Greater intensity may have distinct benefits across different organ systems. The researchers found that some conditions, such as immune-mediated inflammatory diseases, appeared to be more strongly linked to the intensity of activity than to the total amount. On the other hand, type 2 diabetes and kidney disease were influenced by both how much activity people did and how intense it was. Why this is the case is not yet known, but intensity appears to have a significant impact across diseases affecting multiple organs.

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CNN: How much vigorous activity do people need?

Wen: The threshold for people seeing a benefit appears to be relatively low. The researchers found that once people reached more than about 4% of their total activity as vigorous, their risk of developing chronic diseases dropped substantially.

To put that into practical terms, we are not talking about professional athletes dedicating their lives to hours of high-intensity training. Everyday people may see benefits from just doing a few minutes of vigorous effort daily.

CNN: How can people realistically incorporate vigorous activity into their daily routines?

Wen: One helpful way to think practically is that vigorous activity does not have to happen all at once. It can be accumulated in short bursts throughout the day.

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People can take the stairs instead of the elevator and do so at a faster pace than usual. When they are heading to work, they can add some speed walking. They can park farther away when grocery shopping and walk briskly while carrying groceries.

Structured exercise also can incorporate intervals where people alternate between moderate and more intense effort. If you’re swimming laps, you can warm up at a more leisurely pace, then do a few laps at a faster pace, then again at a leisurely pace and repeat. This suggestion applies to any other aerobic exercise: Aim for multiple intervals of at least 30 seconds to a minute each where your body is working hard enough that you feel noticeably out of breath.

CNN: What about someone who is older or has mobility issues?

Wen: Not everyone can or should engage in high-intensity activity in the same way. Vigorous activity is relative to that person’s baseline. For someone who is not used to exercise, even a short period of slightly faster walking or standing up repeatedly from a chair could be considered high intensity. And not everyone may be able to walk. In that case, some exercises from the chair can have aerobic benefits.

Individuals who have specific medical conditions should consult with their primary care clinicians before embarking on a new exercise routine. People with mobility issues also may benefit from working with a physical therapist who can help to tailor exercises appropriate to their specific situation.

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CNN: What is the key takeaway for people trying to improve their health?

Wen: To me, the main takeaway from this study is that it’s not only how much total exercise you get but also how hard you push yourself that matters. And you don’t have to have a lot of high-intensity exercise: Adding just a little has substantial health benefits across a wide range of chronic health conditions.

At the same time, exercise needs be practical. People should look for opportunities to safely increase intensity in ways that fit their daily lives. The most effective approach to physical activity is a balanced one: Exercise regularly, incorporate more challenging activities when you can and build habits that are sustainable over time.

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being.

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

Ask any exercise scientist what they would prescribe to someone serious about staying strong into their 50s and beyond, and the answer is rarely what you’d hope for — and certainly not what the fitness industry is currently trying to sell you.

It isn’t long sessions on one of the best under-desk treadmills or a stationary bike like the Peloton, nor the kind of machine-based exercises that isolate muscles without ever teaching them to work together.

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

Despite being named World Rugby’s Women’s 15s Player of the Year, England rugby star Ellie Kildunne admitted on an episode of Just As Well that the ‘gym was never easy’. In order for her to feel her best, she sticks to a no-nonsense approach to training and nutrition that focuses on the fundamentals: consistent exercise and eating enough.

‘If I haven’t put the work in, if I’ve skipped reps, if I haven’t eaten the right amount for the game, I would feel anxious,’ she says in her cover interview for Women’s Health UK. ‘But I’ve never put myself in that position because I want to be the best.’

What does being the best mean to her? ‘I want to become world player of the year twice. That’s my focus. Anything else that happens is by the by.’

On her episode of Just As Well last year, she said strength training now makes her ‘feel powerful’, while she ‘hates running’ – but a lot of her training involves speed, agility and endurance practice for her time on the pitch. That mix of conditioning and strength means she has built a strong, fast and resilient body.

Speaking of her physical transformation, she admits her personal body image hasn’t always been positive: ‘Body image is such a mental challenge,’ she tells Women’s Health UK. ‘My body is what made me World Player of the Year… I’ve got to remind myself of that.’ Visibility helps too: ‘We’re in that transition phase… social media is starting to lean more towards athletic women… I see people that look like me now.’ Now, Ellie says when she sees a muscular person, she thinks, ‘Respect. Because I know exactly what goes into that.’

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Headshot of Bridie Wilkins

As Women’s Health UK’s fitness director and a qualified Pilates and yoga instructor, Bridie Wilkins has been passionately reporting on exercise, health and nutrition since the start of her decade-long career in journalism.

After earning a first-class degree in journalism and NCTJ accreditation, she secured her first role at Look Magazine, where she launched the magazine’s health and fitness column, Look Fit, before going on to become Health and Fitness writer at HELLO!

Since, she has written for Stylist, Glamour, Cosmopolitan, Marie Claire, Elle, The Metro, Runner’s World and Red. Today, she oversees all fitness content across Women’s Health online and in print, spearheading leading cross-platform franchises, such as ‘Fit At Any Age’, which showcases the women proving that age is no barrier to exercise.

She has also represented the brand on BBC Radio London, plus various podcasts and Substacks – all with the aim to encourage more women to exercise and show them how. Outside of work, find her trying the latest Pilates studio, testing her VO2 max for fun (TY, Oura), or posting workouts on Instagram.   

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