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China’s fitness enthusiasts exercise caution as they seek value for money

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China’s fitness enthusiasts exercise caution as they seek value for money

“A lot of people are just not spending like they used to,” said Dengle, co-founder of exeQute, a class-based fitness centre located in downtown Shanghai. “Before our most popular membership was a three-month membership. This month, we sold only one three-month membership, with the most popular being flexible credits on smaller packages.”

Jay Dengle and his wife Eliana are co-founders of exeQute. The couple opened their Shanghai gym in March. Photo: Handout
It comes as economic data released this week showed the world’s second largest economy growth momentum had weakened, while retail data came in well below expectations.

Still, China’s fitness market is expected to continue growing as consumers are paying increasing attention to health and fitness. New fitness models are emerging all the time, including group class boutique studios and private teaching studios. The fitness industry is expected to cross 100 billion yuan in 2026 (US$13.8 billion), compared with 70.6 billion in 2021, according to Statista.

Apps like ClassPass also offer competitive sales for price-conscious consumers, making the price per class even cheaper for users than going directly to the retailer.

“I thought customers were price-sensitive, but now I have realised that they are just not spending,” said Dengle, who believes the wave of shutdowns of prominent fitness franchises in China during the Covid-19 pandemic has weakened trust between consumers and fitness centres.

Tera Wellness, once a dominant player, shut down its operations in Beijing, Shanghai and Guangzhou in May 2023 after declaring bankruptcy. At the time, several aggrieved trainers took to social media, claiming the company had failed to pay wages and rent, while customers were left fuming as their membership fees were not refunded.

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Other franchises like SpaceCycle and Physical also shut down several branches across China in the past year, causing an uproar among consumers who had to forfeit their deposits.

Raphael Coelho, the managing partner at X-Sigma Partners, an accelerator focused on scaling up retail brands in fitness, pet care, and food and drink, said consumers in China are looking for community-oriented gyms.

“We saw this trend globally, of people wanting to go to boutique fitness studios,” said Coelho, and while China is going through a slower economic transition, only niche concepts with strong business strategy can survive.

“There may be a lot of reasons why a concept fails,” he said. “You can’t just blame it on the economy. “It may be the business model, or the structure may have always had a problem to begin with.”

A slow market means only the best businesses will thrive and grow, he added.

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02:43

Chinese dog owners race alongside their dogs in new fitness trend

Chinese dog owners race alongside their dogs in new fitness trend

One of the rare successes in China’s wellness industry is MYBarre, which opened its first gym in Shanghai in 2016.

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MYBarre gym is popular with women, as it incorporates ballet, full body workout, sculpting, toning, strengthening and flexibility.

Siri Nordhejm, co-founder of MYBarre, says they were lucky to make it through the pandemic, mainly because most of her customers were Shanghai residents and not foreigners, who left the city in droves during the pandemic.

Consumers are more price-conscious and looking for the best value for money, Nordhejm said. The shift in attitude forced Nordhejm and her business partners to rethink the way they offered memberships to customers.

“We don’t lock people in the system which, I think, is definitely the way to make consumers feel happy,” said Nordhejm. They can try it for the experience and do not have to opt for any long-term contracts, she added.

“If you really have a great product, a great experience, I don’t think people mind actually spending the money,” she said.

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This is the best budget-friendly fitness tracker we have tested this year

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This is the best budget-friendly fitness tracker we have tested this year

Why you can trust Live Science


Our expert reviewers spend hours testing and comparing products and services so you can choose the best ones for you. Find out more about how we test.

If you’re looking to get back into exercising, or are just starting out, the Xiaomi Smart Band 10 may be the best fitness tracker for you. This fitness tracker does a great job of tracking your workouts and summarizing the data in an easy-to-understand format, without overcomplicating anything. The interface is user-friendly, and even those who aren’t into tech should be able to navigate around this smartwatch in no time at all.

While this is a budget fitness tracker, that doesn’t mean it’s lacking in features. You can do more than just track your workouts with this smart band: you can also track your sleep, stress levels, heart rate and so much more. There’s also no shortage of sports modes — with 150+ to choose from, you’re bound to find the workout you want on this watch.

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Fitness coach says ‘just cardio isn’t enough’; shares 1 exercise women over 35 must do to stay strong and healthy

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Fitness coach says ‘just cardio isn’t enough’; shares 1 exercise women over 35 must do to stay strong and healthy

As we age, our bodies naturally start losing muscle mass and bone density, which can affect strength, metabolism, and overall health. Many women over 35 notice changes in energy levels, weight distribution, and endurance, making it essential to adopt exercises that not only tone but also strengthen the body.

Fitness coach urges women over 35 to incorporate strength training. (Freepik)

Tara LaFerrara, fitness coach and personal trainer, shares in her September 22 Instagram post why women over 35 should start incorporating strength training into their routines and how it can transform both body and health. (Also read: Doctor with 25 years experience warns ‘ghee-loaded meals, sugary chai’ harm South Asians’ health; shares 6 key insights )

Why does muscle loss matter after 35

If you are a woman over 35 and not doing any sort of strength training, Tara warns you’re in for a rude awakening. “I’m talking the moment that your body starts to slow down, get weaker, and feel like you hurt more,” she shares.

“It is not just ageing, it is muscle loss, and it starts way earlier than you think. After the age of 35, we start losing muscle every single year. And that muscle is so important because it is your metabolism, your bone density, your energy, and just the ability to bounce back when life throws things at you,” says Tara.

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Can cardio and pilates alone keep you strong

She emphasises that cardio and Pilates alone aren’t enough. “You need to lift, squat, push, pull, and press. It’s not about getting bulky and muscular, it’s about getting strong enough to handle ageing on your own terms.”

Her advice is simple: “So if you’re tired of feeling like your body is working against you, start working with it. Pick up some weights. Your future self will thank you.”

Strength training after 35 isn’t just about aesthetics; it’s about maintaining health, mobility, and resilience. As Tara highlights, incorporating resistance exercises into your routine is one of the best ways to support your body through the natural changes that come with age.

Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.

This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.

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New Year’s Fitness Resolutions Start with Healthy Sleep | Newswise

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New Year’s Fitness Resolutions Start with Healthy Sleep | Newswise

Newswise — As the New Year approaches, many Americans are setting fresh intentions to eat better and move more — and new data show those habits may deliver an unexpected bonus: better sleep. According to a new survey from the American Academy of Sleep Medicine, 59% of adults say eating a well-balanced diet helps them sleep slightly or significantly better. Staying active throughout the day may also help improve sleep. According to the survey, adults say exercising in the morning (42%) or evening (46%) helps them sleep slightly or significantly better. 

“Sleep is one of three pillars of a healthy lifestyle, including eating a well-balanced diet and incorporating regular physical activity,” said AASM spokesperson Dr. Kin Yuen. “When people make New Year’s resolutions or select their ‘nudge word’ for the year, they often prioritize diet and exercise. These changes don’t just support physical health—they also improve sleep.”

The findings suggest that New Year’s resolutions don’t need to be isolated goals. Improving one aspect of health, whether diet, exercise, or sleep, can create positive ripple effects across all three areas of wellness. This is especially true for younger adults, with those 25-34 being the most likely age group to say a well-balanced diet (64%) or exercise in the evening (60%) helps them sleep better.

“Sufficient sleep significantly reduces the risk of chronic illnesses, such as obesity, heart disease, and even depression and anxiety,” said Yuen. “Whether you’re improving your diet, increasing your activity level, or managing stress, prioritizing sleep gives you the energy and mental clarity needed to start the year strong.”

Here are some tips from the AASM on how to develop healthy sleep habits and reap all the benefits of your New Year’s resolutions: 

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  • Create a consistent bedtime routine — Make sure you are giving yourself enough time to get the recommended seven or more hours of sleep per night.
  • Make time in your daily routine for physical activity — Pick physical activities that you enjoy and that match your abilities.
  • Eat a well-balanced diet — Try to meet the recommended daily servings of fruits and vegetables, grains, and protein.
  • Disconnect from devices at night — Turn off all electronics at least 30 minutes to an hour before your bedtime to help prepare for sleep. 

For more information, or to find a local AASM-accredited sleep center, please visit sleepeducation.org. View 2025 AASM Sleep Prioritization Survey results in the AASM newsroom.

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About the Survey

The American Academy of Sleep Medicine commissioned an online survey of 2,007 adults in the U.S. The overall margin of error fell within +/- 2 percentage points with a confidence interval of 95 percent. Fieldwork took place between June 5-13, 2025, by Atomik Research, an independent market research agency.

About the American Academy of Sleep Medicine   

Established in 1975, the AASM is a medical association that advances sleep care and enhances sleep health to improve lives. The AASM membership includes more than 9,500 physicians, scientists, and other health care professionals who help people who have sleep disorders. The AASM also accredits 2,300 sleep centers that are providing the highest quality of sleep care across the country (aasm.org).  

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