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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag

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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag


During times of sustained inflation — those periods when the price of a carton of eggs makes headlines — it doesn’t take much for a business executive to cast themselves as an enemy in the eyes of an overextended American public, but out-of-touch statements with a certain “let them eat cake” undercurrent are certainly a shortcut to achieving villainy. 

For instance, in February,  WK Kellogg Co. CEO Gary Pilnick was likened to Marie Antoinette for encouraging people to eat cereal for dinner as a way to save money; this, despite the fact that the price per unit of Kellogg’s products was up nearly 20% compared to the year prior, the highest increase among ready-to-eat cereal brands. “There’s no reason for you to jack up your prices the way you did, except to screw us,” said the narration in one TikTok video that went viral at the time. 

Months later, Brian Niccol, the CEO of Chipotle was similarly accused of “greedflation” as customers began to report receiving smaller portion sizes when they visited the Mexican-inspired chain. Reddit is littered with hundreds of similar complaints — which somehow weren’t ameliorated by Niccol’s recommendation that customers give employees a special look (eyes wide, head tilted in disappointment) when they “want a little more pico.” 

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Perhaps that’s why Don Vultaggio, the founder of Arizona Iced Tea, is being lauded as an inflation-time hero for making one simple, yet audacious proclamation: The brand’s 23-ounce cans, which have cost 99 cents for three decades, will continue to be priced at 99 cents for the foreseeable future. 

“We’re successful, we’re debt-free,” Vultaggio explained to TODAY’s Savannah Sellers in a June interview. “We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink?”

Vultaggio went on to say that he doesn’t intend to raise prices “in the foreseeable future,” a decision impacted by both his background — during his first job as a grocery clerk in Brooklyn, he made $1 an hour — and the current state of the economy. 

“Everything [people are] buying today there’s a price increase on. We’re trying to hold the ground for a consumer who is pinched on all fronts,” Vultaggio explained. “I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now. Every single thing has gone up, and I call it ‘from a paper clip to a too-big filling machine.’”

That said, there are rarely clean-cut victories for consumers under Big Capitalism and the real cost of Arizona Iced Tea is no exception. While Vultaggio can continue stamping “99-cents” on the can, that doesn’t guarantee stores will actually comply when it comes to their pricing. It’s a discrepancy that numerous observational comedians have used as fodder, and even inspired a satirical commercial on the FX series “Atlanta” which features the now-iconic line: “The price is on the can, though.” 

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Since Vultaggio’s TODAY interview, X, formerly Twitter, has been flooded with field reports from bodegas and corner stores across the country, where users take and post photographic proof of offending cans, with prices sometimes up to $2. In response to one meme that depicted Arizona Iced Tea as a fantastical giant fighting back its enemy, inflation, an X user said: “As a New Yorker, I’m legally obligated to love Arizona iced tea  — and I do — but y’all can’t be posting this … when it’s impossible to find it for sale at 99¢ pretty much anywhere any more.” 

Since federal agencies don’t control how much your local supermarket or corner store charges, this isn’t illegal (and despite rumors to the contrary, there isn’t a federal hotline to call to report stores that slap a $1.34 price tag on a can of Arizona Iced Tea). This is something that Vultaggio himself has acknowledged. 

“I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now.”

“I hate to raise prices, I’m an old salesman and the worst day in a salesman’s life is when he has to go to a customer and say you have to pay more,” Vultaggio later told TODAY.com. “But on the other side of it, we’ve done all we can to hold the price.”

He continued:  “Unfortunately, we don’t govern how store owners choose to price their products. The price is on the can. We do all we can to help retailers remain profitable, so stores can sell it for 99 cents.” However, Vultaggio has promised that his company is “gonna fight as hard as we can for consumers.” 

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“Maybe it’s my little way to give back,” he said. 

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from Salon Food



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Detroit Lions NFL Draft Injury Report: Arizona State CB Keith Abney

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Detroit Lions NFL Draft Injury Report: Arizona State CB Keith Abney


Due to significant injuries to the CB position last year which includes a shoulder surgery for Terrion Arnold, the Lions CB position scored a 6/10 need on my Lions Defensive Draft Need Rankings. Thus, an early-round selection of a young, healthy prospect like Keith Abney would not come as a surprise. He enters the draft with very low medical concern level.

Here is the excerpt from my medical report on Keith Abney:

(Ages in parentheses are at start of 2026 season and are factored into the concern level. Injury info and ages based on available public information are unverified and subject to update. Games played data courtesy of sports-reference.com.)

Keith Abney, CB (21) – Arizona State

Projected round 2-3. #43 on Jeff Risdon board Feb 19.

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Concern level 0/10

There is an isolated report of a hand injury but no corroborating information. Even if the hand injury is true, that’s of minimal to no long-term concern.

His availability in his final two seasons has been perfect. Overall, Abney appears to be medically clean and is at an excellent age.

He finished college with 6 INT and 21 PBU.

For more Lions coverage, follow us on X, @TheLionsWire, and give our Facebook page a likeFollow Jimmy on X, @JimmyLiaoMD

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Arizona baseball drops low-scoring series opener to Kansas State

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Arizona baseball drops low-scoring series opener to Kansas State


Arizona baseball had won five of its last seven games, which included three road wins, entering Friday evening’s matchup with Kansas State.

In the first game of the series, Arizona (14-23, 5-11 Big 12) battled in a low-scoring affair but fell short in a 2-1 loss to Kansas State (24-12, 8-8 Big 12). The Wildcats from Tucson held the Wildcats from Manhattan at bay for a good majority of the night.

Given that Kansas State leads the Big 12 in conference play in batting, on-base percentage, and slugging, Arizona had a rather good performance, but it was not enough.

Owen Kramkowski pitched seven scoreless innings before allowing the first Kansas State run in the top of the eight. He finished with six strikeouts and kept the high octane Wildcats at bay.

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“I thought the defense played well behind him too,” said head coach Chip Hale. “There’s a lot of ground balls, and we made plays where we were positioned in good places, and he was pitching in the eighth inning. That’s unbelievable.”

Garrett Hicks (3-1) came in to try and stop the bleeding for the Wildcats and did so by not allowing Kansas State to take the lead in the eighth. It was in the ninth when the lead was surrendered.

It took until the sixth inning but the first run was scored by Arizona. Andrew Cain singled to left field and after Maddox Mihalakis flew out, it was Beau Sylvester bringing Cain home with a triple through right center field.

Sylvester extended his hitting streak to eight games and it proved to be not enough to get Arizona to the finish line.

Kansas State tied the game at the top of the eight when back to back singles got runners on at first and third. Then a passed ball allowed the third base runner to come home.

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Arizona had a chance to retake the lead in the bottom of the ninth after Cain singled to deep right field. With Sylvester back at the plate, it seemed like it was a perfect set up.

A wild pitch nearly got past Kansas State and Cain tried to take advantage of it and steal home. However, Kansas State was able to corral the pitch and get Cain out at home.

AJ Evasco started the ninth inning with a double for Kansas State and back to back fly outs eventually got him home to give Kansas State the lead and the win.

With eight players being left on base, Arizona will need to bring those runners in more often than not if they want to tie the series Saturday afternoon.

As a young team, the Wildcats have had to walk a very tight line between disappointment and dejection and will need to continue handling these losses with grace if it wants to turn a corner.

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“It’s the way it goes, it’s baseball,” said Hale. “If we don’t handle it, we will come out tomorrow and won’t be ready to go, so hopefully they handle it.”



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Hair shows are a staple of Black culture. This Arizona competition is in its 4th year

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Hair shows are a staple of Black culture. This Arizona competition is in its 4th year


Over the last 75 years, hair shows have become a staple of Black culture in the U.S. These events celebrate textured hair through the creative, and often sculptural, styling of centuries-old techniques like braiding and barbering.

The biggest hair shows in the country take place in cities with a much larger Black population than Phoenix — like Bronner Bros. in Atlanta, which can bring in around 30,000 people semi-annually.

But as the Black community here grows and newer Arizona residents bring the culture with them, hair shows have started to pop up in town.

The fourth annual Arizona Fantasy Expo Hair Show will return Sunday in Phoenix.

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Show producer Athena Ankrah attended the third annual Fantasy Expo Hair Show in Phoenix last April, and shares what she saw.

About 200 people crowd La Princesa event hall in north Phoenix on a Sunday evening in 2025. Music blasts from speakers on either side of a stage and flows into the dance floor below. There are people of all ages here. Most attendees are dressed in white, to match the all-white ball theme, but there’s no shortage of color atop models’ heads.

Attendees and hair models at the Fantasy Hair Expo in Phoenix on April 27, 2025.

Lauren Jackson, 20, just graduated from a barber school in Phoenix. 

We’re watching a competition between two barbers — who can shave the cleanest tapered fade the fastest — when she tells me her plans for the event she’s competing in: the loc battle. 

“So I made a basketball hoop out of locs,” Jackson said.

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Hair shows give local hair stylists, barbers and braiders the chance to show off their creative talents through showcases and competitions. 

Some stylists had been working on their entries for more than a year leading up to the Fantasy Hair Expo. But that wasn’t the case for Jackson. The event’s organizers promoted the show at Jackson’s barber school shortly before that day.

“I’m like, OK, bet! …  Mind you, this was a week before the hair show,” Jackson said.

Hair shows are a Black American tradition dating back about 75 years. The creative hair styling can be so eccentric, it’s almost performance art. 

Because it’s not just the hair style on display. It’s a message conveyed through clothes, and sometimes choreography. And a chance to delight in hair textures and styles that have historically been a target of discrimination.

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“A lot of us are like really creative and they’re styles that you just can’t do on a daily basis. So the hair show just kind of gives you the platform to just have fun with it, you know, just be really artistic,” Aisha Wesley said.

Wesley is a cosmetologist who organized the event with fellow cosmetologist and friend LaTricia Williams. 

“I definitely think that the hair show is empowering to the community because it’s like, if nobody else accepts us, we accept us, right,” Wesley said. “I’ve had clients before that have had to come back and get their hair redone because their job was like, ‘you can’t wear that.’ You know? the hair show just kind of gives that freedom …” 

“I can wear whatever I wanna wear,” Williams said.

That freedom and ingenuity was on display at the show. 

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Now, seeing 40 inches of dollar bills sewn into the bottom of a pixie haircut would have been enough.

Cherie Nelson prepares a model's hair, including bright blue hair as headphones and a helicopter rotor on top in April 2025.
Cherie Nelson prepares a model’s hair, including bright blue hair as headphones and a helicopter rotor on top in April 2025.

But the same stylist, Cherie Nelson of Majestik Handzz Beauty Demand in Mesa, put together a whole crew of models with ’90s-inspired streetwear and exuberant hair to match. 

Nelson put one model in vivid bubblegum pink afro puffs, and another with huge headphones over her ears — made entirely of braids. 

And for the finale: A young woman crawls on stage, covered in wigs. She’s wearing crimped wigs from head to toe. Underneath, the leather catsuit, knee-high boots and afro wreath around her face gives her a sort of Janet Jackson lioness look. 

She stalks downstage, rises to her feet and pulls the lion’s mane onto her shoulders to reveal bantu knots: sleek sectioned hair twisted into knots, a protective style dating back to Zulu women in South Africa. 

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The crowd is loving it.

“She went from hoodie, to a lion’s mane, to a jacket, to Catwoman – how do you do that?” the host said.

Finally, it’s time for Lauren Jackson’s event — the loc battle.

It’s all about who can craft the most creative and colorful style out of locs and accessories, with extra points for technique and details. 

For the uninitiated, locs aren’t always dreadlocks. The term often refers to a more structured twist or coiling of hair rather than the Rastafari-style organic loc-ing of hair.

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Loc specialists — also called locticians — can build their styles ahead of time, but on competition day they only have 30 minutes to attach everything to their model’s head and make any finishing touches. 

“Y’all ready? Get set! Go!” the host exclaimed.

Woman in white two piece outfit poses for the camera
Anna Holly drove for 12 hours from San Francisco to attend the Fantasy Hair Expo in Phoenix on April 27, 2025.

Anna Holly drove from San Francisco the night before to compete with her mom as her hair model. 

“It was about 12 hours. But it wasn’t bad,” Holly said while laughing.

Despite the time constraint, Jackson’s entry is not insignificant. 

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She super-glued, painted and shaped synthetic hair onto a basketball hoop with about a foot tall backboard. 

“So I bought a box of those, the sandwich bags, and I’m like, ‘well, I can use this.’ At Dollar Tree, they also had a hoop already made. So I basically wrapped the whole thing with locs,” Jackson said. “Then I took some orange loc hair and I wrapped that with the rim. And then I took some silver grayish lock hair as well for the, the net to the basketball hoop.”

“It was so hard, I’m not gonna lie. I stayed up like day and night trying to figure it out between school,” Jackson said.

 And it’s functional, too — she brought a teeny tiny basketball to prove it.

“Now, if Steph Curry come out of there and shoot a 3? You won!” the host said.

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Another loctician, Elisha Davis, has built a sea goddess look that’s essentially a huge halo of locs sticking straight up. It’s woven with seashells. The stylist and her model have matching glittery siren makeup. The design is minimal enough that you can really see the details. 

“She sells seashells by the seashore. … Aphrodite ain’t playin’!” the host said.

And Holly is installing a replica of a famous landmark on her mother’s head. 

“Is that traffic on her head, y’all? … It’s the Golden Gate Bridge!” the host said to cheers from the crowd.

Yes, the Golden Gate Bridge, made entirely of hair.

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“I’m like, dang, I didn’t even know that was possible, y’all! And she had cars on the bridge!” Jackson said.

Master loctitian and cosmetologist Jai Davis is this event’s judge. 

“I’m looking for detail, creativity. …  I like integrity more than flash. I like skill more than flash,” Davis said.

It was a tight race. But a winner and runner-up are announced. 

“This one was super, super hard, we had to go all the way down to details. We had to look at edges and fresh retwists because the creativity in this competition was so cold,” Davis said. “So, because we had to go down to detail and crispy edges. … We gon’ give it to the Golden [Gate] Bridge!”

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So Jackson’s basketball hoop didn’t win. 

But despite that, she said, “it was so worth it. If I can go back, I would do it all over again.”

And next time, she’ll be ready. 

“Oh my God, I’m gonna do so much more next year. Oh my goodness, I can not wait for next year. ‘Cause I’m gonna do so much more,” Jackson said.

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