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Inside L.A.'s oldest letterpress printer beloved by celebs, from Oprah to Jon Hamm

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Inside L.A.'s oldest letterpress printer beloved by celebs, from Oprah to Jon Hamm

Surviving in an obsolete industry as long as Aardvark Letterpress has requires fundamental elements of entrepreneurship. Skill, dedication, creativity and professionalism are essential. General manager and co-owner Cary Ocon returns to another theme that’s kept what’s now the city’s oldest letterpress print shop running since 1968.

“Dumb luck,” he says.

Brothers Brooks and Cary Ocon on the floor of Aardvark Letterpress.

A test negative taped to the window of Aardvark's office.

A test negative taped to the window of Aardvark’s office.

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The lack of pretense and polish here belies the pedigree of much of Aardvark’s client base. Entertainment, fashion, art and other creative industries converge at the unlikely corner of 7th and Carondelet streets overlooking the southwest edge of MacArthur Park. Both basic and technically complex, making letterpress goods is a process that involves the physical act of pressing inked plates onto paper using mechanical presses in a manner that literally leaves a deeper impression.

A look through samples of artful work imprinted with boldfaced names and known entities from Apple to Rihanna’s Fenty Corp. to Valentino to Billie Eilish reveals the many layers of exceptionalism at work that inspire trusting partnerships. When actor and producer Jamie Lee Curtis established her production company Comet Pictures in 2019, “Aardvark Letterpress helped me start off with a strong logo and design,” she shares via text message. “I’m grateful for their expertise and guidance.”

In addition to relying on Aardvark to help shape their professional image and branding, people come here for a richly tactile experience. Personally printed matter made with this level of care has a way of inspiring connection and celebration.

“Cary and the team at Aardvark represent that sadly disappearing sector of tradecraft in the current culture,” actor Jon Hamm says via email. “Singularly, almost maniacally, devoted to one thing, they practice an attention to detail that is as precise and exacting as it is gorgeous in its finished quality.”

“We were typographers before we were printers,” Cary says, pointing to the hulking Intertype brand typography machine dating from the early 20th century that stands in one of the shop windows. With its complex movements that cast lead into a mold to form letters, leaving piles of shavings that get repurposed, it’s the original piece of equipment Cary’s father, Luis Ocon, obtained when he bought Aardvark Typographers 56 years ago in its previous location on Grand View Avenue.

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The atmosphere is earnest and soulful, imbued with the makings of a one-act play setting and populated with a cast of characters. Gently sarcastic Cary handles overall management duties, while technically minded Brooks Ocon is the hands-on printing expert, alongside laser-focused master printer Bill Berkuta. Derek Pettet, a friend of Cary’s since the fourth grade, adds to the familiar dynamic.

Brooks Ocon aligns a block for printing.

Brooks Ocon aligns a block for printing.

Master Printer Bill Berkuta prints an order for a customer.

Master Printer Bill Berkuta prints an order for a customer.

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Another moment of good timing came in 1988 when Brooks went to run an errand at H.G. Daniels art supply store on 6th Street. He couldn’t find what he was looking for, so he was directed to McManus & Morgan Fine Art Paper nearby. Brooks noticed a “for lease” sign in an adjacent storefront inside the detailed 1924 Spanish Colonial Revival-style Westlake Square Building designed by architect Everett H. Merrill. It struck him as an ideal place for Aardvark to put down new roots, and his father agreed.

“This was the original art district,” Cary notes, referencing the erstwhile concentration of art schools in the area. Otis Art Institute (later renamed Otis College of Art and Design), the ArtCenter School (ArtCenter College of Design) and Chouinard Art Institute, which was the predecessor of CalArts, were clustered within blocks of each other before relocating to their respective campuses. Multiple art supply stores catered to the student population.

The initial period of Aardvark Letterpress becoming a studio whose services are prized among glitterati clientele like Oprah Winfrey and art galleries and fashion houses, however, was not so smooth.

Print of deceased founder Luis Ocon at Aardvark's entrance.

A print of founder Luis Ocon at Aardvark’s entrance.

A view of Aardvark from South Carondelet Street.

A view of Aardvark from South Carondelet Street.

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A self-taught newspaper Linotype operator who immigrated to the U.S. from Mexico City, Luis Ocon’s purchase of Aardvark Typographers from his former boss Ken Matson coincided with the early adoption of computerized typesetting. “The business just started to nosedive because no one’s doing metal type anymore,” Cary explains. A customer suggested they learn to print in order to adapt to the changing times. “We got our first press and stumbled our way through letterpress printing,” Cary recalls.

While Cary was earning degrees at UC Berkeley and the University of Minnesota and then embarked on what would be an unsatisfying law career, Brooks and Luis were “struggling” to keep Aardvark afloat. Patriarch Luis, who passed away last year at the age of 86, was their stepfather who raised them as his own after meeting their mother, Helen, when Luis and Helen worked at the Holland House Cafeteria in what was Britts Department Store across the street from the Original Farmers Market. (The Ocon brothers also have two sisters and a half-sister.)

Decades before exclusive event planners trusted Aardvark Letterpress to create exquisite wedding invitations and noted artists such as Shepard Fairey partnered with the team on limited edition letterpress works, the business was hyper-local. Mariachi musicians would walk in on a Monday morning needing a fresh supply of business cards after a busy weekend promoting their talents.

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Otis Art Institute in its original Westlake location accounted for the occasional job, and Gary Wolin, who still owns the century-old McManus & Morgan, referred customers who needed to print on the specialized papers he sold. The simpatico, closely connected businesses remain neighbors after Wolin downsized within the same building. (Newer tenants in the recently renovated property include taste-making firm Commune Design and Hannah Hoffman gallery.)

“We were a secret among graphic designers,” says Cary, who joined the business full time in 1998. Otis alumni would remember the old school print shop down the street, where the 1920s stencil-painted ceilings, multiple Heidelberg, Germany-made production presses, sturdy wooden drawers full of brass type in hundreds of fonts and other tools still serve as a portal to a pre-digital era.

One of Aardvark's six Heidelberg presses, vintage printing machines that apply designs directly to paper.

One of Aardvark’s six Heidelberg presses, vintage printing machines that apply designs directly to paper.

Because cultural tastes and trends have a way of being cyclical, toughing it out eventually paid off. Cary points to Martha Stewart’s championing of letterpress stationery as part of the reason why a revival came around in the early aughts. Aardvark was ready to meet new demand. “Again, it was dumb luck, because we had all the ability to set type.”

In this analog environment computers are used to manage workflow, and a processor upstairs transfers digital design files to make polymer plates used for most jobs. (Aardvark turns to A&G Engraving in Vernon to fabricate photoengraver metal plates for select projects and fine art prints.) This team’s expertise remains unrivaled in L.A. To mix inks, for instance, Berkuta refers to the color recipes on his well-worn Pantone fan deck and then relies on his eye and experience. “I’m weighing it in my head,” he says about getting the ratios right.

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“I have collaborated with the team at the Aardvark studio adjusting plate pressure, ink colors and translucency to achieve sublime effects that no other medium can deliver,” artist Fairey states via email.

A linotype detail.

A linotype detail.

A Marilyn Monroe print on foil.

A Marilyn Monroe print on foil.

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“I consider the invitations, menus and other objects they provided for our wedding to be works of art. Turns out 100 years of experience is worth something!” Hamm adds.

Despite the accolades, Cary is upfront about the challenges of sustaining this artisan enterprise. “To even print a simple business card, it’s much more labor intensive, so we can’t do it for 50 bucks,” he explains. To keep evolving, he’s preparing to launch Aardvark Printworks, a collection of letterpress art featuring imagery such as artists’ renderings of L.A. landmarks.

“I didn’t appreciate what we were doing,” Cary reflects about his earlier relationship to Aardvark Letterpress’ niche trade. “I see how it does move people.” Even if the family has yet to devise a clear succession plan for the future, the Ocons are proud of their legacy. “It’s something special. We’re thankful we can keep going,” Cary says.

Their impact reaches beyond Los Angeles. “I value a family business that keeps the craft of letterpress, an important printmaking tradition, alive and accessible to L.A. artists and businesses,” Fairey echoes.

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It Started with a Midnight Swim and a Kiss Under the Stars

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It Started with a Midnight Swim and a Kiss Under the Stars

When Marian Sherry Lurio and Jonathan Buffington Nguyen met at a mutual friend’s wedding at Higgins Lake, Mich., in July 2022, both felt an immediate chemistry. As the evening progressed, they sat on the shore of the lake in Adirondack chairs under the stars, where they had their first kiss before joining others for a midnight plunge.

The two learned that the following weekend Ms. Lurio planned to attend a wedding in Philadelphia, where Mr. Nguyen lives, and before they had even exchanged numbers, they already had a first date on the books.

“I have a vivid memory of after we first met,” Mr. Nguyen said, “just feeling like I really better not screw this up.”

Before long, they were commuting between Philadelphia and New York City, where Ms. Lurio lives, spending weekends and the odd remote work days in one another’s apartments in Philadelphia and Manhattan. Within the first six months of dating, Mr. Nguyen joined Ms. Lurio’s family for Thanksgiving in Villanova, Pa., and, the following month, she met his family in Beavercreek, Ohio, at a surprise birthday party for Mr. Nguyen’s mother.

Ms. Lurio, 32, who grew up in Merion Station outside Philadelphia, works in investor relations administration at Flexpoint Ford, a private equity firm. She graduated from Dartmouth College with a bachelor’s degree in history and psychology.

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Mr. Nguyen, also 32, was born in Knoxville, Tenn., and raised in Beavercreek, Ohio, from the age of 7. He graduated from Haverford College with a bachelor’s degree in political science and is now a director at Doyle Real Estate Advisors in Philadelphia.

Their long-distance relationship continued for the next few years. There were dates in Manhattan, vacations and beach trips to the Jersey Shore. They attended sporting events and discovered their shared appreciation of the 2003 film, “Love Actually.”

One evening, Mr. Nguyen recalled looking around Ms. Lurio’s small New York studio — strewed with clothes and the takeout meal they had ordered — and feeling “so comfortable and safe.” “I knew that this was something different than just sort of a fling,” he said.

It was an open question when they would move in together. In 2024, Ms. Lurio began the process of moving into Mr. Nguyen’s home in Philadelphia — even bringing her cat, Scott — but her plans changed midway when an opportunity arose to expand her role with her current employer.

Mr. Nguyen was on board with her decision. “It almost feels like stolen valor to call it ‘long distance,’ because it’s so easy from Philadelphia to New York,” Mr. Nguyen said. “The joke is, it’s easier to get to Philly from New York than to get to some parts of Brooklyn from Manhattan, right?”

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In January 2025, Mr. Nguyen visited Ms. Lurio in New York with more up his sleeve than spending the weekend. Together they had discussed marriage and bespoke rings, but when Mr. Nguyen left Ms. Lurio and an unfinished cheese plate at the bar of the Chelsea Hotel that Friday evening, she had no idea what was coming next.

“I remember texting Jonathan,” Ms. Lurio said, bewildered: “‘You didn’t go toward the bathroom!’” When a Lobby Bar server came and asked her to come outside, Ms. Lurio still didn’t realize what was happening until she was standing in the hallway, where Mr. Nguyen stood recreating a key moment from the film “Love Actually,” in which one character silently professes his love for another in writing by flashing a series of cue cards. There, in the storied Chelsea Hotel hallway still festooned with Christmas decorations, Mr. Nguyen shared his last card that said, “Will you marry me?”

They wed on April 11 in front of 200 guests at the Pump House, a covered space on the banks of Philadelphia’s Schuylkill River. Mr. Nguyen’s sister, the Rev. Elizabeth Nguyen, who is ordained through the Unitarian Universalist Association, officiated.

Although formal attire was suggested, Ms. Lurio said that the ceremony was “pretty casual.” She and Jonathan got ready together, and their families served as their wedding parties.

“I said I wanted a five-minute wedding,” Ms. Lurio recalled, though the ceremony ended up lasting a little longer than that. During the ceremony, Ms. Nguyen read a homily and jokingly added that guests should not ask the bride and groom about their living arrangements, which will remain separate for the foreseeable future.

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While watching Ms. Lurio walk down the aisle, flanked by her parents, Mr. Nguyen said he remembered feeling at once grounded in the moment and also a sense of dazed joy: “Like, is this real? I felt very lucky in that moment — and also just excited for the party to start!”

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L.A. Affairs: I loved someone who felt he couldn’t be fully seen with me

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L.A. Affairs: I loved someone who felt he couldn’t be fully seen with me

He always texted when he was outside. No call, no knock. It was just a message and then the soft sound of my door opening. He moved like someone practiced in disappearing.

His name meant “complete” in Arabic, which is what I felt when we were together.

I met him the way you meet most things that matter in Los Angeles — without intending to. In our senior year at a college in eastern L.A. County, we were introduced through mutual friends, then thrown together by the particular gravity of people who recognized something in each other. He was a Muslim medical student, conservative and careful and funny in the dry, precise way of someone who has always had to choose his words. I was loud where he was quiet, messy where he was disciplined. I was out. He was not.

I understood, or thought I did. I thought that I couldn’t get hurt if I was completely conscious throughout the endeavor. Los Angeles has a way of making you feel like the whole world shares your freedoms — until you realize the city is enormous, and not all of it belongs to you in the same way.

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For months, our world was confined to my apartment. He would slip in after dark, and we’d stay up late talking about his family in Iran, classical music and the particular pressure of being the son someone sacrificed everything to bring here. He told me things he said he’d never told anyone, and I believed him.

The orange glow from my Nesso lamp lit his face while the indigo sky pressed against the window behind him. In our small little world, we were safe. Outside was another matter.

On our first real date, I took him to the L.A. Phil’s “An Evening of Film & Music: From Mexico to Hollywood” program. I told him they were cheap seats even though they were the first row on the terrace. He was thrilled in the way only someone who doesn’t expect to be delighted actually gets delighted — fully, without guarding it. I put my arm around his shoulders. At some point, I shifted and moved it, and he nudged it back. He was OK with PDA here.

I remember thinking that wealth is a great barrier to harm and then feeling silly for extrapolating my own experience once again. Inside Walt Disney Concert Hall, we were just two people in love with the same music.

Outside was still another matter.

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In February, on Valentine’s Day, he took me to a Yemeni restaurant in Anaheim. We hovered over saffron tea surrounded by other young Southern Californians, and we looked like friends. Before we went in, we sat in the parking lot of the strip mall — signs in Arabic advertising bread, coffee, halal meats, the Little Arabia District — hand in hand. I leaned over to kiss him.

“Not here,” he said. His eyes shifted furtively. “Someone might see.”

I understood, or told myself I did, but I was saddened. Later, after the kind of reflection that only arrives in the wreckage, I would understand something harder: I had been unconsciously asking him to choose, over and over, between the people he loved and the person he loved. I had a long pattern of choosing unavailable men, telling myself it was because I could handle the complexity. The truth was more embarrassing. I thought that if someone like him chose me anyway — chose me over the weight of societal expectations — it would mean I was worth choosing. It took me a long time to see how unfair that was to him and to me.

We went to the Norton Simon Museum together in November, on the kind of gray Pasadena day when the 210 Freeway roars in the background like white noise. He studied for the MCAT while I wrote a paper on Persian rugs. In between practice problems, he translated ancient Arabic scripts for me. I thought, “We make a good team.” Afterward, we walked through the galleries and he didn’t let go of my arm.

That was the version of us I kept returning to — when the ending came during Ramadan. It arrived as a spiritual reflection of my own. I texted: “Does this end at graduation — whatever we are doing?”

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He thought I meant Ramadan. I did not mean Ramadan.

“I care about you,” he wrote, “but I don’t want you to think this could work out to anything more than just dating. I mean, of course, I’ve fantasized about marrying you. If I could live my life the way I wanted, of course I would continue. I’m just sad it’s not in this lifetime.”

I was in Mexico City when these texts were exchanged. That night I flew to Oaxaca to clear my head and then, after less than 24 hours, flew back to L.A. No amount of vacation would allow me to process what had just happened, so I threw myself back into work.

My therapist told me to use the conjunction “and” instead of “but.” It happened, and I am changed. The harm I caused and the love I felt. The beauty of what we made and the impossibility of where it could go. She gave me a knowing smile when I asked if it would stay with me forever. She didn’t answer, which was the answer.

I think about the freeways now, the way Joan Didion called them our only secular communion. When you’re on the ground in Los Angeles, the world narrows to the few blocks around you. Get on the freeway and you understand the whole body of the city at once: the arteries, the pulse, the scale of the thing.

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You understand that you are a single cell in something enormous and moving. It is all out of your control. I am in a lane. The lane shaped how I drive. He was simply in a different lane, and his lane shaped him, and those two facts can coexist without either of us being the villain of the sad story.

He came like a secret in the night, and he left the same way. What we made in between was real and complicated and mine to hold forever, hoping we find each other in the next life.

The author lives in Los Angeles.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

The art industry is increasingly shaped by artists’ and art businesses’ shared realization that they are locked in a fierce struggle for sustained attention — against each other, and against the rest of the overstimulated, always-online world. A major New York art fair aims to win this competition next month by knocking down the increasingly shaky walls between contemporary art and fashion.

When visitors enter the Independent art fair on May 14, they will almost immediately encounter its open-plan centerpiece: an installation of recent couture looks from Comme des Garçons. It will be the first New York solo presentation of works by Rei Kawakubo, the brand’s founder and mastermind, since a lauded 2017 survey exhibition at the Metropolitan Museum of Art’s Costume Institute.

Art fairs have often been front and center in the industry’s 21st-century quest to capture mindshare. But too many displays have pierced the zeitgeist with six-figure spectacles, like Maurizio Cattelan’s duct-taped banana and Beeple’s robot dogs. Curating Independent around Comme des Garçons comes from the conviction that a different kind of iconoclasm can rise to the top of New York’s spring art scrum.

Elizabeth Dee, the founder and creative director of Independent, said that making Kawakubo’s work the “nerve center” of this year’s edition was a “statement of purpose” for the fair’s evolution. After several years at the compact Spring Studios in TriBeCa, Independent will more than double its square footage by moving to Pier 36 at South Street, on the East River. Dee has narrowed the fair’s exhibitor list, to 76, from 83 dealers in 2025, and reduced booth fees to encourage a focus on single artists making bold propositions.

“Rei’s work has been pivotal to thinking about how my work as a curator, gallerist and art fair can push boundaries, especially during this extraordinary move toward corporatization and monoculture in the art world in the last 20 years,” Dee said.

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Kawakubo’s designs have been challenging norms since her brand’s first Paris runway show in 1981, but her work over the last 13 years on what she calls “objects for the body” has blurred borders between high fashion and wearable sculpture.

The Comme des Garçons presentation at Independent will feature 20 looks from autumn-winter 2020 to spring-summer 2025. Forgoing the runway, Kawakubo is installing her non-clothing inside structures made from rebar and colored plastic joinery.

Adrian Joffe, the president of both Comme des Garçons International and the curated retailer Dover Street Market International (and who is also Kawakubo’s husband), said in an interview that Kawakubo’s intention was to create a sculptural installation divorced from chronology and fashion — “a thing made new again.”

Every look at Independent was made in an edition of three or fewer, but only one of each will be for sale on-site. Prices will be about $9,000 to $30,000. Comme des Garçons will retain 100 percent of the sales.

Asked why she was interested in exhibiting at Independent, the famously elusive Kawakubo said via email, “The body of work has never been shown together, and this is the first presentation in New York in almost 10 years.” Joffe added a broader philosophical motivation. “We’ve never done it before; it was new,” he said. Also essential was the fair’s willingness to embrace Kawakubo’s vision for the installation rather than a standard fair booth.

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Kawakubo began consistently engaging with fine art decades before such crossovers became commonplace. Since 1989, she has invited a steady stream of contemporary artists to create installations in Comme des Garçons’s Tokyo flagship store. The ’90s brought collaborations with the artist Cindy Sherman and performance pioneer Merce Cunningham, among others.

More cross-disciplinary projects followed, including limited-release direct mailers for Comme des Garçons. Kawakubo designs each from documentation of works provided by an artist or art collective.

The display at Independent reopens the debate about Kawakubo’s proper place on the continuum between artist and designer. But the issue is already settled for celebrated artists who have collaborated with her.

“I totally think of Rei as an artist in the truest sense,” Sherman said by email. “Her work questions what everyone else takes for granted as being flattering to a body, questions what female bodies are expected to look like and who they’re catering to.”

Ai Weiwei, the subject of a 2010 Comme des Garçons direct mailer, agreed that Kawakubo “is, in essence, an artist.” Unlike designers who “pursue a sense of form,” he added, “her design and creation are oriented toward attitude” — specifically, an attitude of “rebellion.”

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Also taking this position is “Costume Art,” the spring exhibition at the Costume Institute. Opening May 10, the show pairs individual works from multiple designers — including Comme des Garçons — with artworks from the Met’s holdings to advance the argument made by the dress code for this year’s Met gala: “Fashion is art.”

True to form, Kawakubo sometimes opts for a third way.

“Rei has often said she’s not a designer, she’s not an artist,” Joffe said. “She is a storyteller.”

Now to find out whether an art fair sparks the drama, dialogue and attention its authors want.

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