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Inside L.A.'s oldest letterpress printer beloved by celebs, from Oprah to Jon Hamm

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Inside L.A.'s oldest letterpress printer beloved by celebs, from Oprah to Jon Hamm

Surviving in an obsolete industry as long as Aardvark Letterpress has requires fundamental elements of entrepreneurship. Skill, dedication, creativity and professionalism are essential. General manager and co-owner Cary Ocon returns to another theme that’s kept what’s now the city’s oldest letterpress print shop running since 1968.

“Dumb luck,” he says.

Brothers Brooks and Cary Ocon on the floor of Aardvark Letterpress.

A test negative taped to the window of Aardvark's office.

A test negative taped to the window of Aardvark’s office.

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The lack of pretense and polish here belies the pedigree of much of Aardvark’s client base. Entertainment, fashion, art and other creative industries converge at the unlikely corner of 7th and Carondelet streets overlooking the southwest edge of MacArthur Park. Both basic and technically complex, making letterpress goods is a process that involves the physical act of pressing inked plates onto paper using mechanical presses in a manner that literally leaves a deeper impression.

A look through samples of artful work imprinted with boldfaced names and known entities from Apple to Rihanna’s Fenty Corp. to Valentino to Billie Eilish reveals the many layers of exceptionalism at work that inspire trusting partnerships. When actor and producer Jamie Lee Curtis established her production company Comet Pictures in 2019, “Aardvark Letterpress helped me start off with a strong logo and design,” she shares via text message. “I’m grateful for their expertise and guidance.”

In addition to relying on Aardvark to help shape their professional image and branding, people come here for a richly tactile experience. Personally printed matter made with this level of care has a way of inspiring connection and celebration.

“Cary and the team at Aardvark represent that sadly disappearing sector of tradecraft in the current culture,” actor Jon Hamm says via email. “Singularly, almost maniacally, devoted to one thing, they practice an attention to detail that is as precise and exacting as it is gorgeous in its finished quality.”

“We were typographers before we were printers,” Cary says, pointing to the hulking Intertype brand typography machine dating from the early 20th century that stands in one of the shop windows. With its complex movements that cast lead into a mold to form letters, leaving piles of shavings that get repurposed, it’s the original piece of equipment Cary’s father, Luis Ocon, obtained when he bought Aardvark Typographers 56 years ago in its previous location on Grand View Avenue.

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The atmosphere is earnest and soulful, imbued with the makings of a one-act play setting and populated with a cast of characters. Gently sarcastic Cary handles overall management duties, while technically minded Brooks Ocon is the hands-on printing expert, alongside laser-focused master printer Bill Berkuta. Derek Pettet, a friend of Cary’s since the fourth grade, adds to the familiar dynamic.

Brooks Ocon aligns a block for printing.

Brooks Ocon aligns a block for printing.

Master Printer Bill Berkuta prints an order for a customer.

Master Printer Bill Berkuta prints an order for a customer.

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Another moment of good timing came in 1988 when Brooks went to run an errand at H.G. Daniels art supply store on 6th Street. He couldn’t find what he was looking for, so he was directed to McManus & Morgan Fine Art Paper nearby. Brooks noticed a “for lease” sign in an adjacent storefront inside the detailed 1924 Spanish Colonial Revival-style Westlake Square Building designed by architect Everett H. Merrill. It struck him as an ideal place for Aardvark to put down new roots, and his father agreed.

“This was the original art district,” Cary notes, referencing the erstwhile concentration of art schools in the area. Otis Art Institute (later renamed Otis College of Art and Design), the ArtCenter School (ArtCenter College of Design) and Chouinard Art Institute, which was the predecessor of CalArts, were clustered within blocks of each other before relocating to their respective campuses. Multiple art supply stores catered to the student population.

The initial period of Aardvark Letterpress becoming a studio whose services are prized among glitterati clientele like Oprah Winfrey and art galleries and fashion houses, however, was not so smooth.

Print of deceased founder Luis Ocon at Aardvark's entrance.

A print of founder Luis Ocon at Aardvark’s entrance.

A view of Aardvark from South Carondelet Street.

A view of Aardvark from South Carondelet Street.

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A self-taught newspaper Linotype operator who immigrated to the U.S. from Mexico City, Luis Ocon’s purchase of Aardvark Typographers from his former boss Ken Matson coincided with the early adoption of computerized typesetting. “The business just started to nosedive because no one’s doing metal type anymore,” Cary explains. A customer suggested they learn to print in order to adapt to the changing times. “We got our first press and stumbled our way through letterpress printing,” Cary recalls.

While Cary was earning degrees at UC Berkeley and the University of Minnesota and then embarked on what would be an unsatisfying law career, Brooks and Luis were “struggling” to keep Aardvark afloat. Patriarch Luis, who passed away last year at the age of 86, was their stepfather who raised them as his own after meeting their mother, Helen, when Luis and Helen worked at the Holland House Cafeteria in what was Britts Department Store across the street from the Original Farmers Market. (The Ocon brothers also have two sisters and a half-sister.)

Decades before exclusive event planners trusted Aardvark Letterpress to create exquisite wedding invitations and noted artists such as Shepard Fairey partnered with the team on limited edition letterpress works, the business was hyper-local. Mariachi musicians would walk in on a Monday morning needing a fresh supply of business cards after a busy weekend promoting their talents.

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Otis Art Institute in its original Westlake location accounted for the occasional job, and Gary Wolin, who still owns the century-old McManus & Morgan, referred customers who needed to print on the specialized papers he sold. The simpatico, closely connected businesses remain neighbors after Wolin downsized within the same building. (Newer tenants in the recently renovated property include taste-making firm Commune Design and Hannah Hoffman gallery.)

“We were a secret among graphic designers,” says Cary, who joined the business full time in 1998. Otis alumni would remember the old school print shop down the street, where the 1920s stencil-painted ceilings, multiple Heidelberg, Germany-made production presses, sturdy wooden drawers full of brass type in hundreds of fonts and other tools still serve as a portal to a pre-digital era.

One of Aardvark's six Heidelberg presses, vintage printing machines that apply designs directly to paper.

One of Aardvark’s six Heidelberg presses, vintage printing machines that apply designs directly to paper.

Because cultural tastes and trends have a way of being cyclical, toughing it out eventually paid off. Cary points to Martha Stewart’s championing of letterpress stationery as part of the reason why a revival came around in the early aughts. Aardvark was ready to meet new demand. “Again, it was dumb luck, because we had all the ability to set type.”

In this analog environment computers are used to manage workflow, and a processor upstairs transfers digital design files to make polymer plates used for most jobs. (Aardvark turns to A&G Engraving in Vernon to fabricate photoengraver metal plates for select projects and fine art prints.) This team’s expertise remains unrivaled in L.A. To mix inks, for instance, Berkuta refers to the color recipes on his well-worn Pantone fan deck and then relies on his eye and experience. “I’m weighing it in my head,” he says about getting the ratios right.

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“I have collaborated with the team at the Aardvark studio adjusting plate pressure, ink colors and translucency to achieve sublime effects that no other medium can deliver,” artist Fairey states via email.

A linotype detail.

A linotype detail.

A Marilyn Monroe print on foil.

A Marilyn Monroe print on foil.

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“I consider the invitations, menus and other objects they provided for our wedding to be works of art. Turns out 100 years of experience is worth something!” Hamm adds.

Despite the accolades, Cary is upfront about the challenges of sustaining this artisan enterprise. “To even print a simple business card, it’s much more labor intensive, so we can’t do it for 50 bucks,” he explains. To keep evolving, he’s preparing to launch Aardvark Printworks, a collection of letterpress art featuring imagery such as artists’ renderings of L.A. landmarks.

“I didn’t appreciate what we were doing,” Cary reflects about his earlier relationship to Aardvark Letterpress’ niche trade. “I see how it does move people.” Even if the family has yet to devise a clear succession plan for the future, the Ocons are proud of their legacy. “It’s something special. We’re thankful we can keep going,” Cary says.

Their impact reaches beyond Los Angeles. “I value a family business that keeps the craft of letterpress, an important printmaking tradition, alive and accessible to L.A. artists and businesses,” Fairey echoes.

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Found: The 19th century silent film that first captured a robot attack

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Found: The 19th century silent film that first captured a robot attack

A screenshot from George Mélière’s Gugusse et l’Automate. The pioneering French filmmaker’s 1897 short, which likely features the first known depiction of a robot on film, was thought lost until it was found among a box of old reels that had belonged to a family in Michigan and restored by the Library of Congress.

The Frisbee Collection/Library of Congress


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The Frisbee Collection/Library of Congress

The Library of Congress has found and restored a long-lost silent film by Georges Méliès.

The famed 19th century French filmmaker is best known for his groundbreaking 1902 science fiction adventure masterpiece Le Voyage dans la Lune (A Trip to the Moon).

The 45-second-long, one-reel short Gugusse et l’AutomateGugusse and the Automaton – was made nearly 130 years ago. But the subject matter still feels timely. The film, which can be viewed on the Library of Congress’ website, depicts a child-sized robot clown who grows to the size of an adult and then attacks a human clown with a stick. The human then decimates the machine with a hammer.

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In an Instagram post, Library of Congress moving image curator Jason Evans Groth said the film represents, “probably the first instance of a robot ever captured in a moving image.” (The word “robot” didn’t appear until 1921, when Czech dramatist Karel Čapek coined it in his science fiction play R.U.R..)

“Today, many of us are worried about AI and robots,” said archivist and filmmaker Rick Prelinger, in an email to NPR. “Well, people were thinking about robots in 1897. Very little is new.”

A long journey

Groth said the film arrived in a box last September from a donor in Michigan, Bill McFarland. “Bill’s great grandfather, William Frisbee, was a person who loved technology,” Groth said. “And in the late 19th century, must have bought a projector and a bunch of films and decided to drive them around in his buggy to share them with folks in Pennsylvania, Ohio, New York.”

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McFarland didn’t know what was on the 10 rusty reels he dropped off at the Library of Congress’ National Audio-Visual Conservation Center in Culpeper, Va. A Library article about the discovery describes the battered, pre-World War I artifacts as having been, “shuttled around from basements to barns to garages,” and that they, “could no longer be safely run through a projector,” owing to their delicate condition. “The nitrate film stock had crumbled to bits on some; other strips were stuck together,” the article said. It was a lab technician in Michigan who suggested McFarland contact the Library of Congress.

“The moment we set our eyes on this box of film, we knew it was something special,” said George Willeman, who heads up the Library’s nitrate film vault, in the article.

Willeman’s team carefully inspected the trove of footage, which also contained another well-known Méliès film, Nouvelles Luttes extravagantes (The Fat and Lean Wrestling Match) and parts of The Burning Stable, an early Thomas Edison work. With the help of an external expert, they identified the reel as having been created by Méliès because it features a star painted on a pedestal in the center of the screen – the logo for Méliès Star Film Company.

A pioneering filmmaker

Méliès was one of the great pioneers of cinema. The scene in which a rocket lands playfully in the eye of Méliès’ anthropomorphic moon in Le Voyage dans la Lune is one of the most famous moments in cinematic history. And he helped to popularize such special effects as multiple exposures and time-lapse photography.

This moment from George Méliès' Le Voyage dans la Lune (A Trip to the Moon) is considered to be one of the most famous in cinematic history.

This moment from George Méliès’ Le Voyage dans la Lune (A Trip to the Moon) is considered to be one of the most famous in cinematic history.

George Méliès/Public Domain

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George Méliès/Public Domain

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Presumed lost until the Library of Congress’s discovery, Gugusse et L’Automate loomed large in the imaginations of science fiction and early cinema buffs for more than a century. In their 1977 book Things to Come: An Illustrated History of the Science Fiction Film, authors Douglas Menville and R. Reginald described Gugusse as possibly being, “the first true SF [science fiction] film.”

“While it may seem that no more discoveries remain to be made, that’s not the case,” said Prelinger of the work’s reappearance. “Here’s a genuine discovery from the early days of film that no one anticipated.”

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Joshua Jackson Works Out Shirtless at a Boxing Gym in LA, On Video

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Joshua Jackson Works Out Shirtless at a Boxing Gym in LA, On Video

Joshua Jackson
I Got the Eye of the Tiger!!!

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‘The Fall and Rise of Reggie Dinkins’ falls before it rises — but then it soars

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‘The Fall and Rise of Reggie Dinkins’ falls before it rises — but then it soars

Tracy Morgan, left, and Daniel Radcliffe star in The Fall and Rise of Reggie Dinkins.

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Scott Gries/NBC

Tracy Morgan, as a presence, as a persona, bends the rules of comedy spacetime around him.

Consider: He’s constitutionally incapable of tossing off a joke or an aside, because he never simply delivers a line when he can declaim it instead. He can’t help but occupy the center of any given scene he’s in — his abiding, essential weirdness inevitably pulls focus. Perhaps most mystifying to comedy nerds is the way he can take a breath in the middle of a punchline and still, somehow, land it.

That? Should be impossible. Comedy depends on, is entirely a function of, timing; jokes are delicate constructs of rhythms that take time and practice to beat into shape for maximum efficiency. But never mind that. Give this guy a non-sequitur, the nonner the better, and he’ll shout that sucker at the top of his fool lungs, and absolutely kill, every time.

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Well. Not every time, and not everywhere. Because Tracy Morgan is a puzzle piece so oddly shaped he won’t fit into just any world. In fact, the only way he works is if you take the time and effort to assiduously build the entire puzzle around him.

Thankfully, the makers of his new series, The Fall and Rise of Reggie Dinkins, understand that very specific assignment. They’ve built the show around Morgan’s signature profile and paired him with an hugely unlikely comedy partner (Daniel Radcliffe).

The co-creators/co-showrunners are Robert Carlock, who was one of the showrunners on 30 Rock and co-created The Unbreakable Kimmy Schmidt, and Sam Means, who also worked on Girls5eva with Carlock and has written for 30 Rock and Kimmy Schmidt.

These guys know exactly what Morgan can do, even if 30 Rock relegated him to function as a kind of comedy bomb-thrower. He’d enter a scene, lob a few loud, puzzling, hilarious references that would blow up the situation onscreen, and promptly peace out through the smoke and ash left in his wake.

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That can’t happen on Reggie Dinkins, as Tracy is the center of both the show, and the show-within-the-show. He plays a former NFL star disgraced by a gambling scandal who’s determined to redeem himself in the public eye. He brings in an Oscar-winning documentarian Arthur Tobin (Radcliffe) to make a movie about him and his current life.

Tobin, however, is determined to create an authentic portrait of a fallen hero, and keeps goading Dinkins to express remorse — or anything at all besides canned, feel-good platitudes. He embeds himself in Dinkins’ palatial New Jersey mansion, alongside Dinkins’ fiancée Brina (Precious Way), teenage son Carmelo (Jalyn Hall) and his former teammate Rusty (Bobby Moynihan), who lives in the basement.

If you’re thinking this means Reggie Dinkins is a show satirizing the recent rise of toothless, self-flattering documentaries about athletes and performers produced in collaboration with their subjects, you’re half-right. The show feints at that tension with some clever bits over the course of the season, but it’s never allowed to develop into a central, overarching conflict, because the show’s more interested in the affinity between Dinkins and Tobin.

Tobin, it turns out, is dealing with his own public disgrace — his emotional breakdown on the set of a blockbuster movie he was directing has gone viral — and the show becomes about exploring what these two damaged men can learn from each other.

On paper, sure: It’s an oil-and-water mixture: Dinkins (loud, rich, American, Black) and Tobin (uptight, pretentious, British, practically translucent). Morgan’s in his element, and if you’re not already aware of what a funny performer Radcliffe can be, check him out on the late lamented Miracle Workers.

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Whenever these two characters are firing fusillades of jokes at each other, the series sings. But, especially in the early going, the showrunners seem determined to put Morgan and Radcliffe together in quieter, more heartfelt scenes that don’t quite work. It’s too reductive to presume this is because Morgan is a comedian and Radcliffe is an actor, but it’s hard to deny that they’re coming at those moments from radically different places, and seem to be directing their energies past each other in ways that never quite manage to connect.

Precious Way as Brina

Precious Way as Brina.

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Scott Gries/NBC

It’s one reason the show flounders out of the gate, as typical pilot problems pile up — every secondary character gets introduced in a hurry and assigned a defining characteristic: Brina (the influencer), Rusty (the loser), Carmelo (the TV teen). It takes a bit too long for even the great Erika Alexander, who plays Dinkins’ ex-wife and current manager Monica, to get something to play besides the uber-competent, work-addicted businesswoman.

But then, there are the jokes. My god, these jokes.

Reggie Dinkins, like 30 Rock and Kimmy Schmidt before it, is a joke machine, firing off bit after bit after bit. But where those shows were only too happy to exist as high-key joke-engines first, and character comedies second, Dinkins is operating in a slightly lower register. It’s deliberately pitched to feel a bit more grounded, a bit less frenetic. (To be fair: Every show in the history of the medium can be categorized as more grounded and less frenetic than 30 Rock and Kimmy Schmidt — but Reggie Dinkins expressly shares those series’ comedic approach, if not their specific joke density.)

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While the hit rate of Reggie Dinkins‘ jokes never achieves 30 Rock status, rest assured that in episodes coming later in the season it comfortably hovers at Kimmy Schmidt level. Which is to say: Two or three times an episode, you will encounter a joke that is so perfect, so pure, so diamond-hard that you will wonder how it has taken human civilization until 2026 Common Era to discover it.

And that’s the key — they feel discovered. The jokes I’m talking about don’t seem painstakingly wrought, though of course they were. No, they feel like they have always been there, beneath the earth, biding their time, just waiting to be found. (Here, you no doubt will be expecting me to provide some examples. Well, I’m not gonna. It’s not a critic’s job to spoil jokes this good by busting them out in some lousy review. Just watch the damn show to experience them as you’re meant to; you’ll know which ones I’m talking about.)

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Now, let’s you and I talk about Bobby Moynihan.

As Rusty, Dinkins’ devoted ex-teammate who lives in the basement, Moynihan could have easily contented himself to play Pathetic Guy™ and leave it at that. Instead, he invests Rusty with such depths of earnest, deeply felt, improbably sunny emotions that he solidifies his position as show MVP with every word, every gesture, every expression. The guy can shuffle into the far background of a shot eating cereal and get a laugh, which is to say: He can be literally out-of-focus and still steal focus.

Which is why it doesn’t matter, in the end, that the locus of Reggie Dinkins‘ comedic energy isn’t found precisely where the show’s premise (Tracy Morgan! Daniel Radcliffe! Imagine the chemistry!) would have you believe it to be. This is a very, very funny — frequently hilarious — series that prizes well-written, well-timed, well-delivered jokes, and that knows how to use its actors to serve them up in the best way possible. And once it shakes off a few early stumbles and gets out of its own way, it does that better than any show on television.

This piece also appeared in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.

Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.

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