As the college athletics landscape continues to change, schools are continuing to find new sources of income, which include sponsorship deals that are now shown on football jerseys. 

After the NCAA passed a rule allowing schools to promote their new sponsors on the field and on athletic jerseys, there have been plenty of athletic departments looking for ways to raise additional revenue. 

Now, schools are starting to sell major advertising deals to the most suitable, but also the biggest companies that will help increase that revenue flow. 

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According to multiple sources, Arkansas has signed an exclusive deal with Tyson Foods, with Razorbacks donor John Tyson part of the monumental deal for the athletic department. 

As part of the most comprehensive partnership in college sports history, Tyson Foods will be integrated across Razorbacks Athletics through a comprehensive set of brand assets, including:

• Official Protein of the Arkansas Razorbacks
• Logo placement on fields and courts across sports venues
• Media backdrops at press conferences and broadcast facilities
• Brand Ambassador programs engaging Arkansas student-athletes

“This historic sponsorship is transformative for Razorback Athletics. For decades, Tyson Foods has been more than a corporate partner—they are an integral part of the Arkansas story, Arkansas AD Hunter Yurachek said about the deal. “Having Tyson Foods incorporated across our varsity teams and venues sends a powerful message about the caliber of our programs and the type of talent we can bring to the University. We are grateful for our continued partnership and thrilled to showcase this collaboration to the nation every time our teams compete.”

The terms of the agreement have yet to be announced, but the Tyson logo will appear on all 19 men’s and women’s varsity Razorback teams starting in the 2026-27 athletic season.

Now, we wait to see which other schools will look towards outside investors to help fund this new era of college athletics. 

CLEVELAND – In just five days, the Detroit Pistons faced the Cleveland Cavaliers twice.

They split the games to finish their season series against the Central Division rivals, but with a potential reunion looming in the second round of the NBA playoffs, the Pistons came away from both games unsatisfied.

On Friday, it was the Pistons needing overtime to overcome a Cavaliers team missing James Harden and Donovan Mitchell at Little Caesars Arena. On Tuesday, March 3, in Cleveland, however – with Harden back in the lineup – the Pistons struggled in the areas they usually thrive, for a 113-109 loss.

The Pistons’ first loss on the road since Jan. 29 didn’t feature their usual fire for much of the night.

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“I’m frustrated with the effort level, the attention to detail that we played on that end of the floor,” coach J.B. Bickerstaff said. “The times and opportunities where we did do the right thing, did get stops, we let people outwork us to come up with offensive rebounds. We can’t afford to not play at maximum effort. That’s been our superpower all year long and, tonight, I felt like there were times where we were outworked. If we’re outworked, this isn’t going to be the results that we want.”

Ever since the shooting deaths of Renee Good and Alex Pretti, both by federal agents in Minneapolis in January, there have been numerous student protests by high school students across the country – including several in Wisconsin and the Milwaukee area.

Students at Milwaukee Public Schools’ high schools including Milwaukee King, Ronald Reagan, and others; Wauwatosa East High School, Shorewood High School, Menomonee Falls High School, Nicolet High School, Whitefish Bay High School – even one student at Marquette University High School – have all walked out of school to protest Immigrations and Customs’ Enforcement actions in Minneapolis and nationwide.

What is it about ICE’s actions that have students walking out? How are school districts handling it, and what do students and parents think?

UW-Madison political science professor shares thoughts on what’s behind student walkouts

Political science professor emeritus Howard Schweber of the University of Wisconsin-Madison said several factors play into why students are protesting.

One of those factors is that ICE raids have taken place near schools. In some school districts, teachers have been arrested and students have disappeared. In some areas of Minneapolis, schools have had to switch to remote learning because students feared ICE raids, Schweber said.

Second, Schweber said the walkouts tie in to past student protests over guns in schools; high school students are feeling unsafe in their schools.

“They’re feeling threatened by forces, you know, far beyond their control, and feeling like first, it was their government wouldn’t protect them. This time it’s their government that’s doing it to them. Of course I’m only speaking from the perspective of the students who are protesting. I don’t mean to suggest that all students feel this way, but the ones who are protesting, this is, I think, what is driving them,” he said.

“Unlike some other issues, I think this one – like the guns in schools issues – hits very close to home, and makes them feel personally involved and threatened by the situation,” he said.

Schweber also talked about where the First Amendment applies during these situations.

He said students, particularly high school students, do have First Amendment rights. He said that schools may not punish students for expressing one viewpoint as opposed to another, and that any policy must be neutral. However, he said, students who walk out, and especially students who engage in conduct that disrupts school activities, can be disciplined.

“The legal background to this is students have a right to express themselves, but while they’re in school or while they’re supposed to be in school, that right is quite curtailed,” he said. “I noticed that in Madison, for example, there were some protests that were held after school ended in order to avoid this problem, which is certainly one way to avoid the issue, but then it’s not a walkout.”

How school districts deal with the walkouts

When it comes to walkouts, school districts typically approach them from several perspectives: attendance, neutrality, recognizing freedom of speech and safety.