West Virginia
Geloso Beverage Group – District Manager – Kentucky/West Virginia – BevNET.com Beverage Industry Job Listing
Title: District Manager – Kentucky & West Virginia
Desired Location: Lexington, Louisville KY
We are hiring! Geloso Beverage Group is ready to add a hard-working, dedicated new member to our growing team. We are seeking a self-motivated and forward-thinking team player to fill our District Manager – Kentucky & West Virginia.
Since 1957, the Geloso story is a tale of passion and product expansion. This 2nd generation privately- owned family company has thrived through investments in Research & Development, the manufacturing and distribution of alcoholic and low-alcoholic beverages. After establishing its first location in Quebec, Geloso has expanded its business into other Canadian provinces and the United States.
Geloso is one of the largest Beer & Malt Beverage Companies in the U.S.A. and G.B.G. is one of the largest suppliers in Convenience Store Channel. Based in Rochester, NY, since 2002, Geloso distributes multiple flavored malt beverages, including Clubtails “Cocktail in a Can” and Johny Bootlegger. These beverages can be found nationwide, in most convenience, grocery, and liquor stores.
Geloso is a TOP 100 Beverage Company in the USA, recipient of 3 Hot Brand Award for Johny Bootlegger & 4 Hot Brand Award for Clubtails.
Position Summary
The District Manager works with area distributors to develop and build our brands within the designated territory. This position requires 40% overnight travel and encompasses the states of Kentucky and West Virginia with occasional visits to neighboring territories. The desired location of residence is Lexington or Louisville Kentucky.
Overarching Roles
· Manage & Increase brand visibility and sales.
· Strong leadership and representative of Geloso Beverage portfolio brands at all times.
Primary Roles
· Establish and build distribution of our brands by working with distributor network.
· Support Distributor in proper account merchandising and maintenance.
· Conduct Distributor ride-withs on a regular basis (weekly) to ensure programs and priorities are on track, and to help identify new opportunities.
· Target and track new accounts and product placements.
· Work with distributors in developing effective market plans and incentives.
· Tracking and reporting all work successes on a weekly basis.
· Work under the direction of the Regional Sales Manager to meet monthly and quarterly sales goals.
· Report monthly depletion reports to Regional Sales Manager as required.
· Maintain and build strong rapport with distributor personnel.
Account Management
· Sell new and expanded distribution to both off-premise and on-premise accounts.
· Build and maintain strong relationships with the owners & managers of the top accounts within the area of responsibility.
· Support training and development initiatives for wholesalers and with key accounts.
· Prioritize existing accounts and deploy resources (materials, budgets) to achieve set Geloso Beverage market goals.
· Identify market specific business development opportunities.
Expectation Indicators
· Understand how to use Vermont Information Processing (VIP) to track and manage all key sales leads.
· Understand and explain national data trends with the use of Nielsen/IRI.
· Provide market insight and recommendations against the target account list and update as needed with new account openings, new opportunities, etc.
· Competitive tracking: report on competitive activity and watch for market trends.
· Present to and engage distributor sales personnel at distributor sales meetings, while sharing upcoming priorities, events, and brand initiatives.
· In market work: 4 days per week with distributor personnel or working off a Lilypad target account list.
· Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with Geloso Bev Regional Manager and primary contact at the distributor.
· Responsible for tracking and reporting on-going and consistent market conditions through Lilypad and iDIG VIP.
· Weekly retail/market recap of execution and performance, providing manager feedback on market using Lilypad and iDIG VIP.
· Work with teammates on a regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
· Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, and display placement.
· Keep abreast of competitive trends and report appropriate developments.
· Responsible for management of own operating and T&E expenses within company guidelines
· 16 days (80% of time) ensuring retail execution, surveying (with key personnel of the wholesaler), evaluating distribution, display and ad feature execution.
· 4 full days (20% of time) managing all administrative requirements due on a monthly basis (distribution tracking, program execution tracking and performance management) as well as all local initiatives.
Desired Skills and Experience
The candidate must have:
· Minimum of 1-5 years’ experience in sales & marketing in a related beer business or alcoholic beverage industry.
· Proven ability to manage distant and high-level relationships with distributor leadership and key retailers in multiple markets.
· Proven track record of success.
· Knowledge of local beer market.
· Proficient in Microsoft Excel, Word, PowerPoint, Outlook, and Web-based reporting tools.
· Knowledge of and experience with Vermont Information Processing (VIP) a plus.
· Clean driving record and proof of automotive insurance.
· Ability to travel as necessary.
· Position contingent upon successful completion of background check, drug screen, and physical.
Communication skills
· Excellent interpersonal skills, diplomatic, persuasive, strong negotiating skills.
· Strong written, verbal, and public speaking skills.
Results
Focus/Teamwork
· Hands-on approach with can-do attitude; problem solving; resourceful; ensure constructive accountability for actions; collaborative but decisive.
CHARLESTON, W.Va. — The following events happened on these dates in West Virginia history, compiled by the West Virginia Humanities Council from its online encyclopedia, e-WV.
April 19, 1896: Writer Melville Davisson Post was born in Harrison County. His best-known works are the Randolph Mason series, published in three volumes, and the more successful collection Uncle Abner: Master of Mysteries.
April 19, 1902: Author Jean Lee Latham was born in Buckhannon. She wrote a number of children’s books, including Carry On, Mr. Bowditch, which won the 1956 Newbery Award.
April 20, 1823: Gen. Jesse Lee Reno was born in Wheeling. He graduated from West Point in 1846 with another cadet from western Virginia, Thomas J. Jackson, later known as “Stonewall.” Reno was the highest-ranking officer from present West Virginia killed in the Civil War.
April 20, 1863: President Abraham Lincoln issued a proclamation that in 60 days, West Virginia would become a state. The occasion was marked 100 years later during the state’s Centennial celebration with a special ceremonial session of the West Virginia Legislature on April 20, 1963, in Wheeling.
April 20, 1909: Fiddler Melvin Wine was born near Burnsville in Braxton County. A favorite of old-time music enthusiasts nationally, he was chosen as a National Heritage Fellow in 1991 by the National Endowment for the Arts — the highest recognition given to a folk artist in the United States.
April 20, 1939: Poet Irene McKinney was born in Belington, Barbour County. Gov. Gaston Caperton appointed her state poet laureate in 1993, and she served in that capacity until her death in 2012.
April 21, 1908: Musician Phoeba Cottrell Parsons was born in Calhoun County. Parsons’ traditional clawhammer banjo style, unaccompanied ballad singing, riddles and storytelling have influenced countless younger musicians.
April 21, 1936: President Franklin Roosevelt established the Jefferson National Forest. The West Virginia portion of the forest includes about 19,000 acres in Monroe County.
April 22, 1908: Marshall “Little Sleepy” Glenn was born in Elkins. Glenn coached basketball at West Virginia University from 1934 to 1938 and football from 1937 to 1940. He was inducted into the WVU Sports Hall of Fame in 1992.
April 22, 1948: Grammy-nominated singer-songwriter and musician Larry Groce was born in Dallas, Texas. He is best known as the longtime host and artistic director of the Mountain Stage radio program.
April 22, 2003: Activist Judy Bonds, a Raleigh County native, received the Goldman Environmental Prize for her fight against mountaintop removal mining. Her efforts inspired thousands and turned a local West Virginia issue into a national cause.
April 23, 1857: Andrew S. Rowan was born in Gap Mills, Monroe County. Rowan, a military officer, was chosen as the messenger when President William McKinley wanted to send a message to Cuban Gen. Calixto Garcia during the Spanish-American War. The 1899 pamphlet A Message to Garcia made the incident famous.
April 24, 1865: McNeill’s Rangers surrendered to Union troops at New Creek — now Keyser. The Confederate guerrilla force probably never numbered more than 100 men at any time but managed to inflict regular damage on Union operations.
April 25, 1863: In what became known as the Jones-Imboden Raid, about 1,500 Confederate soldiers under Gen. William “Grumble” Jones advanced through Greenland Gap, a deep pass through New Creek Mountain in present Grant County. The Confederates encountered 87 Union soldiers who held off several assaults before finally surrendering.
April 25, 1923: Union leader Arnold Ray Miller was born at Leewood on Cabin Creek in Kanawha County. In December 1972, he defeated Tony Boyle to become president of the United Mine Workers and served until 1979.
e-WV is a project of the West Virginia Humanities Council. For more information, contact the council at 1310 Kanawha Blvd. E., Charleston, WV 25301, call 304-346-8500 or visit wvencyclopedia.org.
During the Gold-Blue spring game on Saturday, the West Virginia coaching staff named wide receiver Cyrus Traught the recipient of the 2026 Tommy Nikolich Award.
The award, which is always given out at the end of spring ball, recognizes a walk-on team member who has distinguished himself through his attitude and work ethic. The award is presented in memory of Tommy Nickolich, a former WVU player (1980-82) who passed away from cancer in 1983.
Traugh is a Parkersburg native and graduate of Parkersburg South High School. He began his career at Youngstown State before transferring back home to play for the Mountaineers last season. In his final year with the Penguins, he logged 36 receptions, 409 yards, and a team-leading five touchdowns, two of which came against Pitt.
During the 2025 campaign with the Mountaineers, he saw action against Robert Morris and Kansas, playing 10 snaps against the Jayhawks, but did not record any stats.
Head coach Rich Rodriguez has mentioned him twice this spring as someone who has been doing some good things and making progress. Wide receivers coach Ryan Garrett also showed him some love during his press conference last week.
The Mountaineers completely revamped the wide receiver room this offseason, upping the level of talent at both inside and outside receiver spots, but perhaps Traugh can work his way into the mix if he puts together a strong summer and fall camp. If he’s not a regular in the rotation, he’ll serve as a quality depth piece who can play special teams.
Past Nickolich Award winners:
2025: Clay Ash, RB
2024: Avery Wilcox, S
2023: C.J. Cole, WR
2022: Nick Malone, OL
2021: Graeson Malashevich, WR/H
2020: Osman Kamara, S
2019: Jake Abbott, LB
2018: Evan Staley, K
2017: Nick Meadows, LS
2016: Jon Lewis, DL
2015: Justin Arndt, LB
2014: Michael Calicchio, OL
2013: Connor Arlia, WR
2012: Tyler Anderson, DE
2011: Ryan Nehlen, WR
2010: Matt Lindamood, FB
2009: Josh Taylor, DL
2008: Adam Hughes, LS
2007: Andy Emery, LB
2006: Tim Lindsey, LS
2005: George Shehl, H/DB
2004: Jeff Noechel, LB
2003: John Pennington, WR
2002: Moe Fofana, RB
2001: Jeremy Knapp, TE
2000: Ben Collins, LB
1999: Bryan Lorenz, LB
1998: Mark Corman, TE
1997: David Lightcap, DB
1996: Matt Ceresa, OL
1995: Rob Keys, DB
1994: Randy Fulmore, DB
1993: Matt McCulty, WR
1992: Brett Parise, WR, Ray Wilcox, LB
1991: Keith Taparausky, RB
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