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Birria El Rey Opening First Brick & Mortar Location in Golden Hill | San Diego Magazine

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Birria El Rey Opening First Brick & Mortar Location in Golden Hill | San Diego Magazine


Golden Hill’s Birria El Rey is the best kind of taco truck. There are only a few tables on a sidewalk next to a parking lot and laundromat, but what they lack in seating, they more than make up for with outrageously decadent birria tacos, chilaquiles, fries, and even ramen. Birria is what chef and owner Cristian Marin Vazquez specializes in and what he says the people want. 

Luckily, we’ll get plenty more once he moves a block away to the former Krakatoa spot at 1128 25th Street in Golden Hill this summer.

“I think in three months, it should be ready,” he says during our conversation this month, adding they’re just waiting for final permits and the ABC license. He pauses for a moment and reflects on what that means. “I started selling birria only on Sundays with only a small pot of birria. In three years, I have my restaurant almost ready.”

Courtesy of Birria El Rey

Vazquez formally trained at Culinary Art School in Tijuana before working around San Diego at places like Marriott Marquis San Diego Marina. Once the pandemic hit, however, he found himself unemployed and ready to try something new. He decided to launch a birria pop-up in Golden Hill on Sundays despite hospitality coming to a screeching halt early in 2020.

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“I wasn’t getting any income, so I said, ‘This is my time to try to do something,’” he says. He calls that period of uncertainty scary, but a chance to do what he always wanted to do—open his own restaurant and stop working for someone else. “If I hadn’t lost my job, I wouldn’t have done anything,” he says. But his bet paid off—fast.

“People started to like the birria, so I decided to do it on Saturday,” explains Vazquez. “Then people seemed to like it a lot. So I decided to open from Tuesday to Sunday.” He’s been selling his food as fast as he could make it ever since and had been looking for a place to expand his burgeoning birria empire. When Krakatoa ceased operations in 2022, he knew it was the right spot to develop while maintaining close ties with the Golden Hill community. 

The new spot will have the same favorites, plus a few more. Vasquez says he will add menudo and more proteins to the menu, like beef and chicken, as well as beer and lots more seating. “I’m gonna have some more space to create more things with birria,” he promises. Once he can open, daily hours will run from 8 a.m. to 11 p.m. (The original location at 1015 25th Street is still open.)

But Vasquez is looking ahead even further. “I want to go further north to open up more birria places,” he says. But in the future, I want to open a breakfast restaurant. That’s my dream after I open a couple more restaurants with birria.” 

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Breakfast? I wonder. Why?

“I love breakfast,” he says with a laugh. If you eat a good breakfast in the morning, the rest of the day will be good.”

Golden Coast Mead a honey wine beverage company from San Diego that will feature their drinks at Cardiff Farmers Market in 2024
Courtesy of Golden Coast Mead

San Diego Restaurant News & Food Events

Golden Coast Mead Joins Cardiff Farmers Market

It wasn’t until 2016 that California beverage alcohol makers with Type 84 permits were allowed to “offer instructional tasting events to consumers” at farmers’ markets under Assembly Bill 774. Golden Coast Mead immediately seized the opportunity, pouring at markets in Otay Ranch, North Park, Vista, Poway, and Hillcrest. Now, they’ve added Cardiff Farmers Market to their rotation every Saturday from 10 a.m. to 2 p.m. at the MiraCosta San Elijo Campus at 3333 Manchester Avenue.

“We’ll be able to pour customers three one-ounce educational tasters, and sell bottles to-go of our organic honey-based, regenerative, Southern California-style, refreshing, sometimes tart, enlivening, all-natural, no preservatives or artificial ingredient added meads,” says Golden Coast founder Frank Golbeck. Mead is much more complex than its “just honey wine” reputation, he adds. “The bees have to visit over two million flowers to make one pound of honey, [and] our bottles have a half pound of honey in each one. That means there are over one million flower visits in each bottle. If there are one hundred sips in a bottle, that’s 10,000 flower visits in one sip,” he explains. “Pretty inspiring, beautiful stuff if you ask me.”

Schmackary's Cookies, a bakery franchise opening its first location in San Diego, on a tray
Courtesy of Schmackary’s Cookies

Beth’s Bites

Goodbye Starbucks, hello Amoré Caffe! The corner of Robinson and Fifth Avenue in Hillcrest’s busy thoroughfare is keeping coffee on the menu but kicking corporate chains to the curb. Husband-and-wife-owned Amoré is slated to open sometime in late summer or fall 2024.

(Cue Cookie Monster voice) COOKIES ARE COMING! Schmackary’s, the New York City-based cookie franchise with ties to Broadway, will open its first San Diego location sometime this year. We don’t know much, but we know there will be cookies.

On Sunday, April 28, the first Cocktail Championship Block Party kicks off at 1 p.m. with 21 bars in the mix, including Rustic Root, Union Kitchen & Tap, The Deck at Moonshine Flats, Lumi, and more. Plan to rideshare and drink plenty of water—tickets include 21 mini cocktails (Egad!)

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Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].





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The gun violence that has taken place in the last two days is prompting San Diego community members to take action.

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The gun violence that has taken place in the last two days is prompting San Diego community members to take action.


As local members of the Jewish community celebrated the first day of Hanukkah, they joined in solidarity with those impacted by the tragedy in Australia.

Meanwhile, other members of the community honored the lives lost to gun violence.

Despite the somber and tragic events that have unfolded in the last two days, the community is holding strong.

San Diegans are choosing to focus on the light rather than the darkness.

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“Our job is not just to spread light with words, but with actions,” Rabbi Yossi Tiefenbrun, Director of Chabad of Pacific Beach said.

As members of the Jewish community gathered at Liberty Station Sunday night to kick off the first day of Hannukah by the lighting of the menorah, their hearts are with their brothers and sisters in Bondi, Australia, where two attackers killed at least 15 people in a shooting during the Jewish holiday celebration.

“Personally, it’s been a very difficult day. The Rabbi in the city of Australia was a classmate of mine. We grew up together in London, England. So waking up to that kind of news was devastating,” Rabbi Yossi Tiefenbrun said.

The tragedy in Australia comes just hours after a gunman opened fire at Brown University, killing two and injuring at least nine others.

“For every shooting, for every death, there’s a family behind that. There are friends, there are loved ones,” Carol Landale said.

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Sunday also marks 13 years since a gunman opened fire at Sandy Hook Elementary in Newton, Connecticut, killing 20-first graders and 6 staff members.

“When will this stop… When will the powers of this world say enough?” Rev. Penny Bridges, Dean, St. Paul Cathedral said.

The annual vigil of remembrance for the victims of gun violence was held Sunday night at St. Paul’s Episcopal Church.

“In this festive time of advent and festive season of Hanukkah, we call on our loving and living God to bring peace to our world, to end the evil of Gun violence,” Rev. Penny Bridges said.

With violence erupting on the first day of Hanukkah, the head of security for the Jewish Federation said they are working with other law enforcement agencies to ensure the safety of everyone in the community.

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“I think it’s important for everyone to know that there are no articulated threats in our area we just have to be situationally aware,” Bill Ganley, Community Security Director for the Jewish Federation said.

San Diegans are standing strong in solidarity for one another, hoping for a brighter future ahead.

“We will fight with light whenever there is darkness,” Michael Sclar, who attended the menorah lighting said.

In a statement to NBC 7, The American Jewish Committee of San Diego said in part, “Sadly, this is not an isolated incident, and while we are horrified and devastated, we are not surprised…Hanukkah is time for joy and light and this year, we hope others will join us as we light our candles in solidarity with the Australian Jewish community. Because antisemitism is a threat to all of society and if we fail to push back against this evil hatred, everyone is at risk.

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Two San Diego Police Officers Struck by Alleged DUI Driver

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Two San Diego Police Officers Struck by Alleged DUI Driver


PACIFIC BEACH (CNS) – Two San Diego police officers who were on foot in a Pacific Beach intersection were struck tonight by a car operated by a wrong-way driver who was believed intoxicated.

The crash occurred at 8:25 p.m. Saturday in the intersection of Thomas Avenue and Mission Boulevard, San Diego Police Department Officer Anthony Carrosco told City News Service.

The suspect’s Honda Civic was eastbound in westbound lanes when it struck the on-duty officers, Carrosco said. It was unclear what the officers were doing in the roadway.

One officer suffered non-life-threatening injuries and was taken by ambulance to a trauma center, he said. The other officer was not injured.

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The man driving the Honda was arrested for suspicion of felony DUI, Carrosco said. The man’s name and age were not immediately released.

The intersection was closed for the investigation, he said.

Copyright 2025, City News Service, Inc.





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Nick Canepa: Latest College Football Playoff flap has me defending Notre Dame

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Nick Canepa: Latest College Football Playoff flap has me defending Notre Dame


Sez Me …

We should have known better. I’m an idiot for not guessing that making sense out of the College Football Playoffs would be about as pleasurable as getting a colonoscopy with a rusted rake left out in the snow.

As far back as I can remember — and those of us over 50 know this Unsocial Media’s Generation’s memory goes back a week — I’ve been shouting from the rooftops that we must have a college football playoff.

(Although I will admit to not spending much time on rooftops lately, now that TV antennas have gone the way of the carburetor.)

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A four-team tournament was a good start, but obviously not large enough. When it went to 12, it appeared to be the ideal number. Those who bitched over not making the final four now were going to get a chance to prove themselves on the field of play.

The big deal today is Notre Dame being left out of the top 12, with James Madison and Tulane getting in because the system allows conference champions. Notre Dame is independent, thus no conference — in football only.

This is a real shame.

As you know, I’m no fan of the Irish. Up to this minute, they’ve been privileged beyond belief. Both ND and Miami finished with 10-2 records, but the Irish lost to the Hurricanes in the opener, and by the time the selection committee made its final list, it took head-to-head into account. Which is the way it should be, when both teams finish with the same records.

Pouting Notre Dame athletic director Pete Bevacqua, whose school has chosen not to appear in a menial (for them) bowl game, says few schools ever have had a more successful run than ND.

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The programs the Irish beat in that 10-game span had an overall record of 55-65. Historic.

Despite all that, ND was one of the few teams that seemed capable of winning the national title. It certainly belonged in over Alabama, but the SEC has special powers.

The Irish will be in it soon enough. I suspect the tournament will balloon to 16 teams. The problem now is that with NIL and rampant portal transferring, we have parity as we’ve never had it before. And that’s not a good thing. It will be much harder for the James Madisons of the world to make it.

But this isn’t basketball. It doesn’t deserve to be in.

The Dukes lost 28-14 to Louisville, their only power conference opponent (and not a good one). And they’re a three-touchdown underdog to Oregon in the tournament. Notre Dame and Oregon would be close.

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But that’s just too damn bad. …


Indiana’s Curt Cignetti is the most dour head football coach at any level I’ve seen. You can sit this guy down in front of “Blazing Saddles” and he’s watching “Camille.” …

Curt isn’t winning the national title, but he’s done a helluva job at Bob Knight’s school. Come to think of it, he’s Bob without the chair. …

The Eagles’ Nick Sirianni, who is leaning at the tape as the worst head coach to win a Super Bowl, worked all week with the Philly offense. Jalen Hurts had a 31.2 passer rating vs. the NFL Team That Used To Be Here on Monday night. Smokey Gaines, where are you? That’s 31.2 more than a dead man. …

Daiyan Henley tackling Tony Jefferson after his overtime pick vs. the Eagles was wise. But because it was OT, even if Jefferson had fumbled it away and Philly recovered, the game would have been over. No extra possessions allowed in OT. …

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Philip Rivers, 44, who last played football in 2020, should stay as far away from the NFL as humanly possible, perhaps have another child. Alas, he can’t help himself. …

Philip has been signed by the Colts, moving his Hall of Fame eligibility up five more years — which could mean a few more kids. …

But he’s going to play. Probably Sunday. You know that. …

In fact, I’m certain Philip eventually will become the first great-grandfather to play in The League. …

Philip has to be in better shape than Justin Herbert, no? …

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Jim Harbaugh is right. Herbert is a superhero. …

Patrick Mahomes is a great quarterback. But he is a lousy quarterback under pressure. Always has been. Except there’s more pressure now. Still, if the Judases give him time to throw Sunday, adios J’s. …

With that offensive line protecting Herbert the way Sarajevo cops guarded Archduke Franz Ferdinand, it remains a wonder the Judases can win a game. But it’s December, when defense matters. …

Told you. Joe Burrow is Andrew Luck waiting to happen. …

The only games the NFL should play on Christmas Day are the ones the athletes and coaches bought for the kids to open. …

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Todd Bowles, we know you can cuss. Try coaching better before driving the bus over your players. …

Bill Johnston, for 39 years publicist for the NFL Team That Used To Be Here, and serving for the last nine with the Padres, is retiring. He learned from the best, Rick Smith, a bulldog, and Bill had that attitude as he battled relentlessly beside wife Ramona through her two-decade battle with Huntington’s Disease. One of the finest men I’ve known. …

Sherrone Moore has been fired as Michigan’s football coach because of an inappropriate relationship with a staff member. Sherrone then lost it and got thrown in stir for stalking and home invasion. Lane Kiffin still has time to change his mind and go to Ann Arbor. …

The Michigan job is near the top. Great history. Unlimited resources. …

USC’s Makai Lemon was the best receiver I saw all year. So he won the Biletnikoff Award. Amazing. Others agreed with me. …

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The Padres have signed reliever Daison Acosta. Now there’s one with some teeth. …

The Padres and Diamondbacks will meet in Mexico City April 25 and 26? Why? Plenty of Mexican food here, and Richardson’s in Phoenix is the best Mexican in America. OK, international games are stupid. …

Now in his second year in the Fox booth, Tom Brady is getting better as he tries to earn all of that 10-year, $375 million salary. It’s what happens when Bill Belichick tells him what to say. …

Happens every week. During Steelers-Ravens, the officials screwed the Ravens into Fort McHenry. …

Officials finally got something right. They called 19 accepted penalties on the pathetic Falcons Thursday night vs. the Bucs. Atlanta still won. …

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Hey, Bicycle Mayor and His Ham & Eggers: Have you taken a ride south on Kettner toward the I-5 South onramp, featuring the Rick Schloss bump? Hope you have four-wheel drive. What a disgrace. Welcome to San Diego, rental car users. …

Jeff Kent was a good baseball player. I never considered him a Hall of Famer. Still don’t. …

Army-Navy. Fastest game. As though Randy Jones were pitching. …

I was at the 1990 World Cup in Italy, which, I believe, makes me eligible for the FIFA Peace Prize. …

How can whistles be that clean?

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