Finance
Starting with the Emotional Side of Finance | PLANADVISER
Jennifer Rayner came to 401(k) plan advising due in part to a love of talking with participants. That interest is evident in her latest venture: a financial engagement workplace program that seeks to help people with the emotional side of money.
“We’re an engagement tool,” Rayner says. “We don’t do financial wellness, we don’t do budgeting, we don’t do coaching, because as far as I’m concerned that’s all there—there’s tons of it …. Our job at Moniwell is to help with the mental health side of money, to help people feel better, more confident and emotionally engaged with their finances.”
Rayner worked with plan sponsor clients and participants for about 20 years at a husband/wife owned registered investment advisory, The Retirement Consulting Group; when the owners decided to retire, she bought the business. As a player/owner of the firm, she became increasingly aware that participants weren’t engaging with topics such as deferral rates or retirement income options—they had real-world, practical concerns.
“People wanted to talk to me about the fact that they were still living with their parents, and was that bad? Or that they were getting a divorce and needed advice,” she says. “I realized that I wasn’t trained for this—I can’t be a therapist.”
To help such participants, Rayner went looking for a good financial engagement and education solution. But she couldn’t find one that fit her needs. So she dove into the world of financial psychology, eventually concluding that she’d have to create her own program. From there, she paired up with Ph.D.s working in the field, and a technology expert, to found her company in 2020 and launch its first text-based engagement offering in 2022.
Last year, Rayner brought on another retirement plan adviser she knew to be heavily engaged in participant education, Lauren Loehning, a partner at Retirement Impact. Loehning, who revels in behavioral research on participant engagement, brought both expertise and clients to the project.
Healthy Money
Rayner and Loehning started using the service with some of their plan sponsor clients, and otherwise began speaking to workplace plan advisers about the potential to use the platform with clients. Access to Moniwell costs $6 per participant annually, plus a $500 startup fee.
The Moniwell program is a combination of written content, videos and engagement tools geared toward “feel better first content,” and Rayner says the firm is working toward a chatbot. Materials include tips and tricks on how to feel more relaxed about money, links to communities and nudges around best practices. The product is white-labelled to the plan sponsor’s specifications and will link out to tools from the sponsor’s providers, including financial coaches and wealth advisers.
On top of it all is a simple communication method: text messaging. Because Moniwell is not selling services or products, it can ping participants on their phones, a tactic that the duo says has exceptionally high visibility and engagement rates.
“95% of texts are open within the first three minutes, and read, so that’s a huge difference from an email campaign, or marketing campaign, which is about 20%,” Loehning says.
Use of text messaging can, of course, my raise regulatory concerns for plan fiduciaries, and Rayner and Loehning commissioned a white paper to consider this point by Employee Retirement Income Security Act at law firm Boutwell Fay LLP. In the 23-page report, the ERISA attorneys came to the conclusion that texting is an effective means of communication that can comply with qualified plan regulation, and better meets the fiduciary duty to reach participants with educational material.
But the firm also details the importance of setting up such a program to ensure that “the educational resources and other tools for financial well-being that the program provides do not constitute investment recommendations or advice as described in the [Department of Labor] guidance.”
Halo Effect
Moniwell is offered via advisers to plan sponsors, though Rayner says the firm is considering an enterprise option.
Rayner says the service was built for maximum flexibility to adjust to the participant pool it is being offered too—with the text messaging capable of reaching employee bases that aren’t sitting at computers. It’s also available to employees even if they aren’t contributing to a workplace retirement plan.
“We have made sure that the content engages somebody and provides them resources even if an employer isn’t offering anything,” she says. “A lot of employers are drawn to it because we call it the ‘show me you care’ tool …. When you offer something that doesn’t ask them to do something immediately, it’s just supportive, that is the halo effect on the adviser that brought and on the employer that brought it – there’s an immediate RIO from the first text.”
Loehning points to an annual study by the American Psychological Association that has found, year-after-year, that financial stress negatively affects American workers—with no end in sight.
“We’re creating all these solutions that are not moving the needle enough because we’re not catching enough of the people in the action phase,” she says. “That is really what we are doing—we’re addressing that first part, which is the emotional part of money. When you can help build someone’s confidence you are motivating them to be intrinsically engaged in the solutions that are readily available.”
Finance
Chief financial officer to retire after 25 years working at Yale
Stephen Murphy ’87, who has worked in the Yale administration since 2001 and as the University’s chief financial officer and vice president for finance since 2015, will retire from his position in June.
Leo Nyberg & Isobel McClure
Staff Reporters
Yale News
Stephen Murphy ’87, the University’s chief financial officer and vice president for finance who has held the post for more than 10 years, will retire in June, University President Maurie McInnis and Senior Vice President for Operations Geoff Chatas announced in a statement on Monday.
Murphy’s impending retirement comes amid administrators’ efforts to tighten budgets across the University — which could include shrinking the University’s workforce through layoffs — as Yale braces for the tax on its endowment investment income to increase from 1.4 to 8 percent in July.
“It’s been an honor and a privilege to work alongside so many thoughtful, talented, kind, and principled people who are trying each day to make the world a better place through research, teaching, preservation, and practice,” Murphy wrote in an email to the News. “I have loved my time serving as CFO for Yale University. It’s the best job at Yale and the best job in higher education, at least for me.”
Murphy graduated from Yale College in 1987 with a bachelor’s degree in economics. He noted that as a student unable to afford college without financial aid, he was “grateful to have had the opportunity to work toward making undergraduate and graduate education more affordable to more families” later in his career as Yale’s chief financial officer.
In their statement, McInnis and Chatas praised Murphy for his role implementing reforms which they said “lay much of the foundation” for Yale’s financial management.
“During his tenure at Yale, Steve has provided both steady and dynamic leadership of the university’s finances. He has worked with multiple generations of administrators to advance our academic mission through financial strategy, insight, services, and advice,” the university leaders’ joint statement said.
“With tremendous care, Steve has helped steer the university through many challenging moments and provided important guidance to me in my role as provost,” Provost Scott Strobel wrote in an email to the News, noting that Murphy’s work “will benefit students, faculty, and staff for years after his retirement.”
Murphy began working at Yale in 2001 as the Yale Office of Cooperative Research’s director of finance and administration, according to his profile on a University webpage.
Finance
Tietosuojavalintasi
Tietosuojasi on meille tärkeää
Yahoo on osa Yahoo-konsernia.
- tarjotaksemme sivustomme ja sovelluksemme sinulle
- todentaaksemme käyttäjät, estääksemme roskapostia ja väärinkäytöksiä sekä toteuttaaksemme tietoturvatoimia
- mitataksemme sivustojemme ja sovellustemme käyttöäsi.
Tietosuojavalintasi
Jos et halua meidän ja kumppaneidemme käyttävän evästeitä ja henkilötietoja näihin lisätarkoituksiin, napsauta Hylkää kaikki.
Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia.
Voit peruuttaa suostumuksesi tai muokata valintojasi milloin tahansa napsauttamalla tietosuoja- ja evästeasetusten tai tietosuojan hallintapaneelin linkkejä sivustoissamme sekä sovelluksissamme. Tietosuojakäytännöstämme ja evästekäytännöstämme voit lukea lisätietoa siitä, miten käytämme henkilötietojasi.
Finance
Cheers Financial Taps into AI to Build Credit – Los Angeles Business Journal
A credit-building tool fintech founder Ken Lian built out of personal need just got an artificial intelligence-powered upgrade.
Lian and co-founders Zhen Wang and Qingyi Li recently launched Cheers Financial – a startup run out of Pasadena-based Idealab Inc. which combines fast-tracked credit-building with “immigrant-friendly” onboarding.
“Our mission is really to try to make credit fair to individuals who want to have financial freedom in the U.S.,” Lian said.
After coming to the U.S. as an international student from China in 2008, Lian said he struggled for four years to get a bank’s approval for a credit card. Since 2021, the USC alumnus’ fintech ventures have aimed to break down the hurdles immigrants like him often face in accessing and building credit.
Since its launch in November, Cheers Financial has seen “healthy growth,” Lian said, with thousands using its secured personal loan product to build credit through automated monthly payments. At the end of the 24-month loan period, users get their principal back minus about 12.2% interest.
“The product is designed to automate the entire flow, so users basically can set and forget it,” Lian said.
Cheers, partnering with Minnesota-based Sunrise Banks, boasts an average 21-point increase in credit scores within a couple of months among its users coming in with “fair” scores from the high 500s to mid-600s.
With help from AI data summary and matching, the company reports to the three major credit bureaus every 15 days – two times as frequent as popular credit-building app Kikoff. Lian hopes to shave that down to seven days.
Cheers is far from Lian, Wang and Li’s first step into alternative financial tools. An earlier venture launched in 2021, Cheese Inc., served a similar goal as an online platform providing credit-building loans alongside other services, including a zero-fee debit card with cash back.
Cheese folded when the company it used as its middle layer, Synapse Financial Technologies, collapsed in April 2024 and locked thousands of users out of their savings.
For Lian and other fintech founders, Synapse’s fall was a wake-up call to the gaps and risks of digital banking’s status quo. As he geared up for Cheers, Lian knew in-house models and a direct company-to-bank relationship were key.
“That allows us to build a very secure and stable platform for our users,” Lian said.
Despite cooling investment in fintech, Cheers nabbed backing from San Francisco-based Better Tomorrow Ventures’ $140 million fintech fund. Automating base-level processes with AI has given the company a chance to operate at a lower cost, Lian said.
“You don’t need to build everything from the ground up,” Lian said. “You can let AI build the basic part, and then you optimize from that.”
Strong demand from high-quality users who spread the word to friends and relatives has helped, too. Some have even started Cheers accounts before arriving in the U.S., Lian said, to get a head start on building credit.
-
Detroit, MI1 week ago2 hospitalized after shooting on Lodge Freeway in Detroit
-
Technology1 week agoPower bank feature creep is out of control
-
Montana3 days agoService door of Crans-Montana bar where 40 died in fire was locked from inside, owner says
-
Delaware4 days agoMERR responds to dead humpback whale washed up near Bethany Beach
-
Dallas, TX5 days agoAnti-ICE protest outside Dallas City Hall follows deadly shooting in Minneapolis
-
Dallas, TX1 week agoDefensive coordinator candidates who could improve Cowboys’ brutal secondary in 2026
-
Iowa7 days agoPat McAfee praises Audi Crooks, plays hype song for Iowa State star
-
Virginia3 days agoVirginia Tech gains commitment from ACC transfer QB