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Masters: Augusta National unveils $17,000 hospitality experience

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Masters: Augusta National unveils ,000 hospitality experience


Map & Flag is Augusta National’s brand new off-site fan experience, which you can get into for $17,000. (@TheMasters/X)

AUGUSTA, Ga. — The Augusta National Golf Club prefers — mandates even — a throwback state of calm. No cellphones or electronic signage. No announcements or radios. Just wind whispering through the tall Georgia pines, the way Bobby Jones and Jim Nantz dreamt it to be.

Cue the piano notes and the footage of a babbling Rae’s Creek.

Yet just outside the gates, to, no doubt, the chagrin of the members here, is the blaring rock concert of American capitalism and consumerism. Washington Road, which leads from I-20 to iconic Magnolia Lane, is lined with strip malls and fast food joints, turn lanes and chaos.

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There’s the Waffle House, not far from the Tidal Wave car wash. There’s T-Bonz, where they pair Texas Cheese Fries with the New York strip. There’s the Hooters where John Daly sets up shop and sells T-shirts. The dichotomy has always been part of the charm.

Not so much for Augusta National, apparently. Through the years, especially of late, the club has tried to soften the divide by eliminating the need for public interaction with the rest of the world. They’ve bought nearly entire neighborhoods surrounding the club and turned them into grass-covered parking. They’ve rerouted city streets. They’ve acquired shopping plazas and bulldozed them. They built underground tunnels to privatize movement. Former chairman Billy Paine once described a 20-year plan for the club.

There are rumors of expansion into additional housing adjacent to the course, direct, special access to and from the interstate and spreading the club’s footprint out along Washington Road to minimize, if not eliminate, ticket brokers, entrepreneurs and the general carnival atmosphere they can’t control.

Augusta National does plenty of philanthropic work around the region, but in terms of its tournament, it would prefer to exist as a self-contained unit — sort of a Disney World, with fewer independent businesses and citizens of Augusta getting in on the action.

The latest is a push to overtake the independent hospitality operations that have sprung up outside the course to offer companies and individuals places to gather before, during or mostly after a round of the tournament.

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Up and down Washington, as well as in homes in the surrounding neighborhoods, people pay for a spot to relax, eat, drink and perhaps hit balls on a golf simulator or hear a pro golfer in a question-and-answer session.

This year, however, Augusta National opened its own offering, the Map and Flag Club, which sits on the corner of Berkmans and Washington, built on land that used to house the Electrolux headquarters.

For reportedly $17,000, you can buy a weekly badge and access to the Club, which includes valet parking, a merchandise shop and places to gather ranging from an outdoor patio and something that resembles a sports bar. The club hypes “inclusive food and beverage with chef-inspired food concepts” and dubs it a “premium patron experience … with a level of service only found at the Masters.”

(@TheMasters/X)(@TheMasters/X)

(@TheMasters/X)

The Map and Flag is a seven-minute walk from the north gates and the Masters’ first foray into an outside-the-fence business. Eleven years ago it opened Berckmans Place, which is a luxury entertainment club on the grounds behind the fifth hole.

Last year, chairman Fred Ridley hailed Berckmans as “the greatest hospitality venue in all of sports,” but it also changed the dynamics of attending the Masters.

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One of the appeals of this tournament was that every patron was treated equally. There is no inside-the-ropes access. There are no VIP boxes, no party decks or special seating. If you were following, say, Dustin Johnson, you could walk right alongside his father in law … Wayne Gretzky. It was all the same.

And if you were hungry, well, everyone ate a cheap sandwich wrapped in green cellophane. The pimento cheese became its own tradition like no other.

Berckmans offered something extra to the richer and more connected. With 90,000 square feet of air-conditioned opulence, there are oysters on the half shell, multiple full-service bars and three putting greens that are replicas of the seventh, 14th and 16th holes. The shop sells items that aren’t available in the main merchandise hall.

It capitalizes on the “next door” phenomenon of people wanting something more special than what’s already special. It has no doubt served its clients well and raked in huge sums for the club, but there is a cost when an event that long prided itself on inclusivity caters to exclusivity.

The Map and Flag isn’t quite that. But it is a business taking over what other businesses are already offering. Put another way, it’s one more expansion of Augusta National that muscles out the “little guy,” if you will.

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With each step, this tournament is less about coming to Augusta, Georgia, and a little bit more about just coming to Augusta National’s version of Augusta, Georgia.

Perhaps clean and quiet and nice is preferable.

But there remains something special, too, about slugging back beers with John Daly in a tent next to a chicken wing joint. And it won’t cost you $17K.



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Augusta, GA

Augusta homeless task force holds last meeting of 2025, sets goals for next year

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Augusta homeless task force holds last meeting of 2025, sets goals for next year


AUGUSTA, Ga. (WRDW/WAGT) – The Augusta Homeless Task Force held its last meeting of the year with leaders from the largest services for the homeless population in Augusta attending.

The room was full of people from organizations that serve the homeless community. As they finished their final meeting of 2025, leaders discussed some of the biggest issues they’re facing.

“Collaborate more, our people benefit when we do that,” said Nomi Stanton, chair of the task force and executive director of GAP Ministries.

The group focused on the upcoming PIT count, keeping the community safe in cold weather, and finding funding in 2026 to keep helping the people they serve.

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“It’s what we do to take care of each other. And we want to make sure that all of our neighbors are recognized,” Stanton said.

Brittany Burnett, president and CEO of United Way, addressed funding challenges facing the community.

“We haven’t had the funds that our community deserves, and we’re trying to turn that around now,” Burnett said.

As the weather gets colder, services focus on getting information out about warming centers that help keep the homeless population safe in cold temperatures, including May Park, which is open overnight.

Services like those the United Way offers are important in the winter.

“Unfortunately, for some kids in our community, they go to school first to eat, second to learn. And so when you have a holiday break, then you take out two big components, eating and learning are both not available,” Burnett said.

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As they look to continue helping people in the community who need them most, leaders emphasized the importance of working together.

“In this room, it allows us all to come together. That makes us stronger, but in like the best, most loving way,” Stanton said.

Leaders said that as the face of homelessness changes, they continue to expand their services and ways to help.

The homeless task force meetings are open to the community. Their next meeting will be in January.

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Augusta, GA

Woman wanted after shooting incident on Brenda Court in Augusta

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Woman wanted after shooting incident on Brenda Court in Augusta


AUGUSTA, Ga. (WRDW/WAGT) – Richmond County deputies are looking for a woman wanted in connection to a shooting incident in November.

Deputies say 37-year-old Evita Nicole Dozier is wanted for aggravated assault after a shooting on November 23 around 9:34 p.m.

Evita Nicole Dozier(Richmond County Sheriff’s Office)

The shooting incident happened on the 2700 block of Brenda Court.

Deputies say while on scene, they learned two woman were involved in a verbal altercation that turned physical.

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During the physical altercation, a gun was pulled out with one of the females, shooting the other at least one time, according to deputies.

Deputies say Dozier should be considered armed and dangerous.

She is known to frequent the 900 block of Wrightsboro Road and change her hairstyle and hair color, according to deputies.

Dozier has active arrest warrants on file for this incident, deputies say.

If you have any information, call the Richmond County Sheriff’s Office at 706-821-1020 or 706-821-1080.

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Salvation Army of Augusta encourages community to help ‘Forgotten Angels’ this Christmas

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Salvation Army of Augusta encourages community to help ‘Forgotten Angels’ this Christmas


AUGUSTA, Ga. (WJBF) – As the Salvation Army of Augusta prepares for its annual Angel Tree gift distribution, the organization is reminding the community that some children are still at risk of being left without presents this holiday season.

Every year, hundreds of local children are sponsored through the Angel Tree program. But when gifts don’t make it back in time—which happens more often than many realize—the Salvation Army must work quickly in the final days before Christmas to fill in the gaps. These children become known as Forgotten Angels.

Nearly 1,300 children across the region are expected to receive Angel Tree gifts this year.  Wish lists often include coats, science kits, hats, gloves, and other essentials.

Villalta says the children most often overlooked are older ones.

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“Typically older children are the ones that are the last to get adopted, and that’s who we ask folks to get these supplemental gifts for,” she said. 

“People love to adopt younger children, and that makes sense. At the same time, there’s a lot of older children in our program. Our program goes up to age 12.”

Older kids also tend to receive fewer items because their tags are selected later in the season or, in other cases, the gifts are never returned.

Villalta says staff worried this year’s government shutdown and economic challenges might result in fewer donations, but the CSRA stepped up.

“We’re so grateful to have a generous community. They really showed out,” Villalta said. “Even just here at the Kroc Center, the tree is bare—which is a great thing for us, because it means the community has done its job and we’ve done our job to make sure every child in the area is going to have a Christmas morning.”

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For Katelin Moon, who is the general manager at Panera Bread in Grovetown, supporting Angel Tree is deeply meaningful.

She grew up in a family that struggled financially and remembers her mother working hard to make Christmas special.  Seeing families choose tags inside her restaurant brings that experience full circle.

“I grew up with a very poor family, and I’m sure there were times where my mom probably had to use Angel Tree for us to make sure we woke up to a wonderful Christmas,” Moon said.

“It just means the world, because kids are the purest things, and they deserve the world.”

Forgotten Angel Tree tags are available at locations throughout the CSRA.  Some locations may no longer have tags.

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  • New Moon Cafe – Downtown Augusta
  • Panera Bread – Augusta, Evans & Grovetown
  • Augusta Mall – 3450 Wrightsboro Rd, Augusta, GA
  • Evans Walmart Supercenter – 4469 Washington Rd, Evans, GA
  • North Augusta Walmart Supercenter – 1201 Knox Ave, North Augusta, SC

The Salvation Army encourages anyone who can give to consider picking up a tag and helping ensure no child is forgotten this Christmas.



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