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Milwaukee-based WillBridge wants to help organizations leverage their data for greater social impact

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Milwaukee-based WillBridge wants to help organizations leverage their data for greater social impact


The phrase “knowledge is power” is particularly true when it comes to our local nonprofits and foundations and the unique goals they seek to achieve.

For organizations with a focus on social impact to serve an individual at the highest level, they need as much information about that person as possible – critical data like health records, educational history, family history and more.

The problem is there isn’t a single database that houses all of this information in a centralized, compliant platform. Milwaukee-based WillBridge, a public benefit corporation launched in 2022, was created to give organizations that secure platform.

WillBridge’s goal is to accelerate how organizations across multiple sectors leverage data and technology to achieve transformational community change. The organization was co-founded by Tina Chang, chief executive officer of Brookfield-based SysLogic, and Spencer Bonnie, former executive director of Achieve Brown County.

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Spencer Bonnie

“Collective impact is really predicated on how organizations from multiple sectors share data with each other,” said Bonnie. “That data is then used to paint a picture of what’s going on with the population that all those entities are seeking to serve.”

WillBridge is following in the steps of Achieve Brown County, which has a platform called the Brown County Community Information System. Through this system, various nonprofits, foundations, and social impact organizations can share individual-level data securely.  What makes this system unique is the fact that these entities have not only found a solution for securely sharing data, but also for building trust between themselves, said Bonnie.

While at Achieve Brown County, he quickly realized the importance of what the nonprofit was doing. He began talking with Chang and the pair considered the possibility of creating a platform that would allow organizations across the country to securely share data in the same way. The first question the duo faced was: what organization would take this data in good faith, while meeting compliance and governance rules, and not share the data at any point in time?

“I couldn’t find an organization that could be efficient and effective in offering all that technology has to offer while not having selfish uses of the data for their own benefit,” said Chang.

Tina Chang

Tina Chang

This left one option: they would need to build out the platform themselves. Leaning on the roadmap laid out by Achieve Brown County, Chang’s team at SysLogic helped build out WillBridge’s DataCommunity platform.

Through the DataCommunity platform, nonprofits, health care systems, government agencies and social impact companies can improve how they identify and understand the needs of the populations they serve. Research institutions, health information exchanges and other data sharing organizations can collaborate and learn from one another while deepening the value of the data they hold.

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DataCommunity is secure and allows organizations to remain fully compliant with federal laws like HIPAA and COPPA.

“We take our responsibility for ensuring the safe and ethical use of data very seriously,” said Bonnie. “What that especially means is we will not do anything with the data that is shared with us except what the data contributors tell us we should do with it.”

State-level change
Chang and Bonnie aren’t stopping with the creation of the DataCommunity platform. Together, the pair helped introduce a regulatory framework for data sharing between organizations a bill was introduced in the state Assembly in December and a public hearing on the legislation was held in February.

“We really care that there are rules of engagement and a playbook to follow that shows how you share data with good governance, good cybersecurity and good data,” said Chang.

Under the bill, a data owner would be required to limit the access to, sharing of, and use of its data to what is adequate, relevant, and reasonably necessary for the purposes for which the data is collected or generated. A data owner would also be required to establish and ensure compliance with relevant regulatory requirements and with internal policies related to the review of data sharing and data use requests.

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“A lot of people ask, ‘So, what’s in it for you, Tina and Spencer?’ Actually, nothing. We’re already following great rules because we know how to and we care. But we recognize that there’s no playbook out there of how to do good, responsible data sharing,” said Chang.

In the absence of any set framework, Bonnie said it took Achieve Brown County and its partners several years to build out their data sharing platform. If the bill is passed it will provide that framework.

Community partners
WillBridge is piloting its platform with a StriveTogether network member in Muscatine, Iowa. The organization, called Align Impact Muscatine County, already works with dozens of community partners, and is engaged with local school districts and government agencies to receive individual-level data. This made the organization the perfect partner, according to Chang.

Locally, WillBridge is working with the nonprofit Data You Can Use. WillBridge is readying housing data for Data You Can Use so the organization’s employees can focus on what they’re best at – doing research and interacting with other community partners.

“It’s all about making that data as useful as possible relative to how it helps organizations positively impact people and communities in whatever way they are seeking,” said Bonnie.

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To support the launch of WillBridge, Milwaukee-based Bader Philanthropies made a $500,000 investment into the company last summer. The investment was made in the form of a low-interest loan, as opposed to an equity investment, which would have seen Bader take a stake in the business.

Frank Cumberbatch, vice president of engagement at Bader Philanthropies, said the organization’s interest was piqued when it learned WillBridge was a public benefit corporation, since those types of entities are still uncommon.

“I love where the focus is,” said Cumberbatch. “When we talk about data and moving data for social good…it’s a space that’s still in an early stage and that intrigued me. It led me to question how smaller organizations are using data to drive decision-making in whatever space they’re in.”

WillBridge is currently going through the process to receive a B Corporation certification.

B Corporation certification requires an in-depth review of a business’ social and environmental performance, accountability and transparency. Other B Corporation companies include gener8tor, Patagonia, TOMS, Ben & Jerry’s and Warby Parker.

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WillBridge is also looking to increase the number of Milwaukee-area organizations it partners with and to continue helping organizations build enough trust so that they’ll feel comfortable sharing data via the DataCommunity platform.

This goal of connecting with one another honors the inspiration behind WillBridge’s name. The company’s name pays respect to Chang’s father, William, who passed away during the founding of the company. He was a civil engineer who designed bridges for nearly 60 years.

“One of things he loved about bridges is they connected people and communities across horizons that weren’t easily connected with, in this case, physical structures,” said Chang. “That’s exactly what we’re doing (with WillBridge).”



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Milwaukee, WI

Do federal agents have to follow Milwaukee’s face-covering and park ordinances?

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Do federal agents have to follow Milwaukee’s face-covering and park ordinances?


Video circulating this week shows masked federal agents in Milwaukee arresting people. City leaders say the face coverings violate a city ordinance — but whether federal agents are required to follow local ordinances is a legal question that may ultimately be decided by a federal judge.

RELATED | Father with no criminal record detained by ICE on Milwaukee’s south side, family says

Local attorney Russell Jones said the answer depends on the specific ordinance and what federal authorities are doing.

“The issue becomes whether or not the local ordinances interfere with the operations of the federal officers acting under federal law. If it does, federal law will supersede it. Right, it’s the supremacy clause of the Constitution. If it doesn’t interfere with their operations, then typically they will follow those ordinances. So that’s really the question: do the ordinances interfere with the legitimate operations of the federal agency?” Jones explained.

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For the past week, masked federal agents have been seen in Wisconsin arresting people they say are in the country illegally.

Watch: Do federal agents have to follow Milwaukee’s face covering and park ordinances?

Do federal agents have to follow Milwaukee’s face covering and park ordinances?

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Galo Suarez described one encounter.

“They broke our side window, and they told us that if we didn’t comply, we would face several heavy consequences,” Suarez said.

Images have also surfaced of what appear to be federal agents in Milwaukee County parks.

Federal agents wearing masks and being in county parks, according to city and county leaders, are against local ordinances.

Milwaukee’s city ordinance prohibits law enforcement officers from wearing face coverings. A Milwaukee County ordinance prohibits any law enforcement agency from using a park as a staging area without a permit.

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When asked whether a resolution to the legal question was possible now, Jones said it likely falls to the courts.

“That’s a question that eventually probably some federal judge will answer,” Jones said.

Before the city’s face covering ordinance was passed, City Attorney Evan Goyke wrote in a memo that “it is legal and enforceable.”

Enforcement of the ordinance would fall to Milwaukee Police, who earlier this week said they have “requested a formal written legal opinion from the city attorney’s office regarding the ordinance’s applicability and enforceability.” TMJ4 News reached out to Goyke on this and is waiting to hear back.

ICE has already stated it “will not abide by unconstitutional bans,” noting that “ICE officers wear face coverings for one reason: to protect themselves and their families from real-world threats including agitators.”

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Jones said the practical challenge of enforcing a local ordinance against federal officers adds another layer of complexity.

“Enforcing a local ordinance right is typically done with an arrest or issuing a ticket, and certainly arresting ICE officers would interfere with their operations,” Jones added. “Ultimately, a federal judge will decide if these ordinances interfere with federal operations, and if they do, they will be superseded by federal law, and if they don’t, then ICE would likely have to follow them.”

This story was reported on-air by Jenna Rae and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


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Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.

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Milwaukee, WI

Dominique Noth impacted Milwaukee arts, culture scene for six decades

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Dominique Noth impacted Milwaukee arts, culture scene for six decades


A hospital bed. That was the only thing that could stop Dominique Paul Noth from doing a review.

An ice storm tried a couple of years ago, coming to Milwaukee the same night as a dance recital. It failed. When he could no longer drive and gave up his license, one of his children would take him, or he’d Uber to a performance. That was his level of dedication.

Then, one month before his passing, Noth, stuck in a hospital bed and hooked up to an oxygen tank, acquiesced, calling his editor to inform him he would not be able to review Agatha Christie’s “And Then There Were None.” For the first time in his 60 years as an arts critic in Milwaukee, the show would go on without him.

“He was not happy about it,” his son Vincent said.

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“It’s something I don’t think I’ve ever seen him do before,” added Paul, the third oldest Noth’s nine children.

Noth, who influenced Milwaukee’s discussion of culture and the arts for close to six decades, died on June 26 at 84 years old. He had advanced chronic obstructive pulmonary disease complicated by heart failure.

Conceived while his parents were escaping the Nazis in France, Noth was born in New York in 1942. He moved to Milwaukee as a teenager and went to Marquette University, where he fell in love with the arts.

Noth graduated in 1963, and worked in New York for three years before being hired by the Milwaukee Journal, where he worked in a variety of positions for three decades. Starting as a copy editor, he soon made a switch to news writing before becoming a film and drama critic.

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He kept rising, becoming an arts and senior features editor, working on the publication’s beloved Green Sheet in the 1970’s. Noth stayed at the newspaper long enough to serve as the first online news producer for the merged Milwaukee Journal Sentinel.

In the 1970’s and 80’s, he also taught a film course at the University of Wisconsin-Milwaukee. After leaving the Journal Sentinel, he served as editor-in-chief of The Milwaukee Labor Press for a decade before becoming a contributing theater and culture critic for Urban Milwaukee.

Noth’s writing earned numerous honors, including nine gold medals from The Milwaukee Press Club for Best Critic. Never afraid to ruffle feathers with searing reviews, Noth said “the force fizzled” in “Star Wars: Return of the Jedi.” He even briefly got himself banned from reviewing a Skylight Theater show in 1974 because of past rhetoric.

“He approached Milwaukee as if it was New York, L.A., Chicago,” said Jeannie Gaffigan, Noth’s oldest daughter. “He really always believed in Milwaukee, and always believed in the arts in Milwaukee.”

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His access to subjects often set him apart. Once, when Cary Grant was getting into a taxi to go to the airport, Noth followed the actor into the cab to secure an exclusive interview. He also got a one-on-one with Steven Spielberg by talking his way past security after the filmmaker spurned other media.

Noth juggled working tirelessly with raising a family, and often involved them in his jobs. He would take his children to exclusive, private screenings and even more exclusive interviews. His kids attended his UWM classes, and sat in the Milwaukee Journal offices while he typed his reviews.

He also loved to cook and bake, making everything from scratch.

“I have no idea how he did as much as he did,” son Paul said. “He was able to accomplish a lot.”

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Even though his body was not fit to leave the hospital, Noth was able to give his family one final gift before he died. Surrounded by all his kids and many grandkids, Noth went around the room and gave a personalized goodbye to everybody.

“It’s a great blessing,” Paul said, “but it’s also a very emotional, devastating time.”

Noth told them even though he could no longer continue to make the world a better place, he trusted each and every one of them to carry on that legacy.

In that vein, his family established the Dominique Paul Noth Memorial Fund, which is now accepting donations. The fund, according to its website, will be used to support charitable causes that enrich the greater Milwaukee community, foster creativity and education, and strengthen civic life.

A celebration of life for Noth will begin at 2 p.m. on August 2 at Turner Hall, followed by a memorial tribute at 4 p.m.

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Jack Albright can be reached at JAlbright@usatodayco.com.



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Milwaukee, WI

Hundreds rally on Milwaukee’s South Side against ICE arrests and in solidarity with immigrants

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Hundreds rally on Milwaukee’s South Side against ICE arrests and in solidarity with immigrants


Hundreds of people gathered at Kosciuszko Park on Milwaukee’s South Side, marching through the neighborhood and raising signs in protest of recent ICE arrests across Wisconsin.

READ ALSO | Father with no criminal record detained by ICE on Milwaukee’s south side, family says

Community members, organizations, and city leaders joined together in the march, which organizers said is meant to be peaceful and to raise awareness about human rights.

“We are standing in solidarity; we don’t believe what’s happening out here in the streets is valid. We think this administration is messed up and we see the politics trickling down now to Milwaukee,” Christina Lopez-Prado said.

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The protest comes after federal agents conducted a series of arrests across Wisconsin in the last couple of days. The Department of Homeland Security said in a statement Tuesday that they have arrested 39 people and that many of them have criminal histories.

Watch: Hundreds rally on Milwaukee’s South Side against ICE arrests and in solidarity with immigrants

Protest held over ICE activity in Milwaukee

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TMJ4 has been covering the recent ICE arrests, getting video and finding multiple people without any criminal record who have been detained by ICE.

“As an immigrant myself from Guatemala, I sympathize so much with the people of my community. Especially those who live in fear for what ICE is doing to our communities,” Julia said. “I have hope because the only thing stronger than fear is hope.”

Emilio De Torre of Milwaukee Turners said the nature of the arrests has shaken the community.

“It’s disruptive. People are afraid to go outside, afraid of being racially profiled,” De Torre said.

De Torre also addressed what demonstrators want from the federal government.

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“Milwaukee does not want the kind of chaos that has been reigned down in Minneapolis, in Chicago, in LA. We want our federal government to follow the Constitution, to follow due process, and to make sure their reactions meet the thing that necessitated it,” De Torre said.

DHS said in its statement that all people arrested have or will receive full due process and will remain in ICE custody pending their removal or removal proceedings.

TMJ4 reached out to DHS for an updated number on arrests made in Wisconsin. They did not provide any new information.


Let’s talk:

Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.

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