World
Why the Biggest Tech Companies Are Suddenly Streaming Sports
When it comes to streaming, sports had to play catchup. In the mid-2010s, as the world grew comfortable with digital entertainment services, major leagues largely remained on the sidelines. Companies like Netflix focused on binge-able shows over live entertainment and streamers balked at the regional restrictions or high costs that came with acquiring athletic events. Leagues, meanwhile, valued the consistent reach traditional TV provided—and the big paychecks, too.
“I’m very confident we can get twice as big as we are without sports,” Netflix CEO Ted Sarandos said at the end of 2022. Well, this month Netflix announced a deal to stream two NFL games on Christmas Day next season, at a reported total cost of roughly $150 million. For those counting at home, the company’s market cap and subscriber count are each up more like 10% rather than 100% since Sarandos’ prediction.
And it’s not just Netflix getting involved. Apple committed to a 10-year partnership with Major League Soccer. Google is now spending $2 billion annually for NFL Sunday Ticket rights. Amazon seems, dare I say, primed to add NBA inventory to its NFL slate and other sports rights. Even Roku recently joined the party. If Microsoft launched a Windows streaming service anchored by live sports, we’d have no right to be surprised.
So what happened? It’s a question I’ve been asking in various forms to both sports and tech decision-makers for the last several years. As expected, there’s no single explanation for big tech’s big surge into the sports viewing experience. But the following four reasons are all regularly citied.
The tech works
This was always going to be the first hurdle. And live sports went through its growing pains, with broken payment processes holding viewers up as well as glitches emerging during crunch time of the Super Bowl. Netflix’s early live streaming attempts came with their own set of issues.
In 2024 though, the tech’s solid. Sure, there are areas for improvement, such as cutting down the delay between reality and the broadcast (latency) or upping the picture quality. Accessibility is also an issue for those without reliable, high-speed internet. But in each case, we’ve passed the point of “good enough.”
Sports are multi-generational
For a time, streamers specialized: There was your horror movie service, your classics subscription, your kids-focused offering and so on. But now, the heavy hitters try to appeal to a wide swath of potential viewers, and sports hit multiple demographic segments like few other properties. That’s especially true as blockbuster movies have become much less of a sure thing. The $75 million price tag Netflix is paying per NFL game is roughly equivalent to the cost of a single midsized movie on the service. Christmas flick out, Patrick Mahomes in.
By the same token, sports fans are generally followers for life. While people often cycle through their preferred type of TV show, athletic allegiances stick around. As streamers put an emphasis on retaining their current customers, that type of loyalty is invaluable.
Sports = ads
Today’s consumer has gotten used to ad-free, or at the very least ad-light, entertainment experiences. That is, except for sports fans. While the NFL has worked to lighten ad loads during games, commercials are still a natural part of broadcasts. Sports also offer advertisers a reliable audience watching brand-safe content, regardless of what platform games air on. And tech companies are increasingly in the ad business.
Amazon turned its Black Friday NFL game into an ad tech showcase. Netflix’s push into live entertainment has uncoincidentally followed the addition of an ad-supported pricing tier. Even Apple is reportedly attempting to grow its ad business, backed in part by sports assets.
At Netflix’s pitch to advertisers in NYC earlier this month, sports partners like Formula 1 and WWE received the largest footprint in the company’s warehouse-turned-“immersive experience.” That wasn’t a coincidence.
Eyes around the world
For a while, sports leagues selling games to streamers was seen as taking extra money at the expense of reaching fewer fans. But now, global tech brands can offer something that some traditional providers can’t match.
Amazon has helped the NFL reach new, younger fans with its shows, while Netflix will now make football easier to watch for many international fans. “It’s a global opportunity for us,” NFL media COO Hans Schroeder recently explained. I expect that the game times—1 and 4:30 pm ET rather than primetime—were in part set to increase viewership in Europe and beyond.
Tech companies have also wooed leagues with the precise data they’re able to gather on viewers and potential viewers, valuable information for sports executives building out international marketing strategies.
Put it all together and it becomes clear why major tech companies are coming to compete with sports’ traditional broadcasters. The only question left is how much more they’ll take.
World
NATO head and Trump meet in Florida for talks on global security
BRUSSELS (AP) — U.S. President-elect Donald Trump and the head of NATO have met for talks on global security, the military alliance said Saturday.
In a brief statement, NATO said Trump and its secretary general, Mark Rutte, met on Friday in Palm Beach, Florida.
“They discussed the range of global security issues facing the Alliance,” the statement said without giving details.
It appeared to be Rutte’s first meeting with Trump since his Nov. 5 election. Rutte had previously congratulated Trump and said “his leadership will again be key to keeping our Alliance strong” and that he looked forward to working with him.
Trump has for years expressed skepticism about the Western alliance and complained about the defense spending of many of its member nations, which he regarded as too low. He depicted NATO allies as leeches on the U.S. military and openly questioned the value of the alliance that has defined American foreign policy for decades. He threatened not to defend NATO members that fail to meet defense-spending goals.
Rutte and his team also met Trump’s pick as national security adviser, U.S. Rep. Michael Waltz, and other members of the president-elect’s national security team, the NATO statement said.
Rutte took over at the helm of NATO in October.
World
US scrambles as drones shape the landscape of war: 'the future is here'
FIRST ON FOX: The U.S. Army this week took steps to advance American military capabilities by ordering close to 12,000 surveillance drones small enough to fit in a backpack as the reality of battle shifts in favor of electronic warfare.
Conflicts around the globe, particularly the war in Ukraine, have drastically changed how major nations think about conducting war, explained drone expert and former U.S. Army intelligence and special operations soldier Brett Velicovich to Fox News Digital.
The nearly three-year-long war in Ukraine has often depicted scenes not witnessed since World War II, with children loaded onto trains, veins of trenches scarring the eastern front and renewed concern over how the geopolitics of this conflict could ensnare the entire Western world.
1,000 DAYS OF WAR IN UKRAINE AS ZELENSKYY DOUBLES DOWN ON AERIAL OPTIONS WITH ATACMS, DRONES AND MISSILES
But Ukraine’s scrappy response to its often outnumbered and at times outgunned reality has completely changed how major nations look at the modern-day battlefield.
“Think about how we fought wars in the past,” Velicovich, a Fox News contributor, said, pointing to the Vietnam War. “When you were fighting the enemy over that trench line, you didn’t know who was over that hill. You saw a red hat and you fired at it.”
“Now you have the ability to see what’s over that hill and maneuver your forces quickly based on that,” he added.
A report by The Wall Street Journal this week said the U.S. Army secured potentially its largest-ever purchase of small surveillance drones from Red Cat Holding’s Utah-based Teal Drones.
This move is a significant step that the U.S. has been eyeing for more than a decade after terrorists first began employing small-drone tactics against the U.S. military in the Middle East.
According to Velicovich, who routinely visits Ukraine to advise on drone technology, the U.S. is trailing its top adversaries like Russia and China when it comes investment in drone capabilities.
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While the U.S. invested heavily in sophisticated systems like Predator and Reaper drones — which are multimillion-dollar systems designed for intelligence collection and lengthy navigation flight times and possess missile strike capabilities — it is the small, cheaply made unmanned aerial vehicles (UAVs) which are changing battlefield dynamics.
“These handheld, small UAS systems that you are able to take a drone with a bomb strapped to it [have become] basically an artillery shell now. It’s guided artillery shells,” Velicovich said in reference to Unmanned Aircraft Systems, which include not only the UAV, but also the controller manned from the ground. “Frankly, it’s changing how countries are going to fight wars in the future, and the U.S. has been so slow to get ahead of this.”
It has reportedly taken the U.S. Army some 15 years to start beefing up its Short Range Reconnaissance program with these backpack-sized drones, in part because there was a mental hurdle the Department of Defense needed to push through.
“It’s the mentality of senior leaders,” Velicovich explained. “These guys are hardened battle infantry guys. They didn’t grow up with fancy technology.”
“It really takes a lot of people understanding, changing their thought process. And that’s happening now because of the accelerating war in Ukraine, where they’ve seen how effective drones are,” he said, noting that drones can no longer be dismissed as gimmicks or toys of the future.
“Now it’s real. Now it’s here, the future is here,” Velicovich said. “We will never fight another war without drones.”
Teal Drones worked to develop a UAS system based on battlefield needs identified by the U.S. Army, and eventually created the drone that has been dubbed the Black Widow, explained Red Cat CEO Jeff Thompson to Fox News Digital.
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This sophisticated system is capable of being operated by a single man, can resist Russian jammers, has strike capabilities, and can fly in GPS-denied zones — an important factor that has been highlighted by the war in Ukraine.
“The Short Range Reconnaissance drone is really going to be able to help the warfighter be more lethal and be a safer soldier,” Thompson said.
The U.S. Army greenlighted the purchase of nearly 12,000 drones. Each soldier kitted out with the Black Widow technology will be given what is called a “system,” which includes two drones and one controller — all of which can fit in one’s rucksack.
Each system, including the drones and controller, costs the U.S. government about $45,000.
But, as Johnson pointed out, Ukraine’s armed forces are going through about 10,000 drones a month — which suggests the U.S. will need to acquire far more than 12,000 drones.
The war in Ukraine has shown that affordably made drones, particularly FPV drones, which stands for “first-person view,” can be made for as low as $1,000 a drone and frequently strapped with explosives and utilized as kamikaze drones.
But drone warfare is about significantly more than sheer quantity — it’s a “power game.”
“This is a cat and mouse game,” Velicovich said, explaining that drone and counter-drone technology, like jamming systems, are constantly evolving. “This is playing out at a level that most people don’t realize.”
“It’s like we were almost peering into the future,” he continued. “We are seeing what’s happening on the ground now, there in Ukraine, and eventually we’ll have to fight a war similar to it, and we just need to be ready.”
World
At least 11 killed and dozens injured in Israeli strikes on Beirut
The strikes came a day after heavy bombardment of Beirut’s southern suburbs and as heavy ground fighting between Israeli forces and Hezbollah militants continues in southern Lebanon, with Israeli troops pushing further into the country.
At least 11 people were killed and dozens more injured after Israeli airstrikes devastated parts of central Beirut on Saturday – with diplomats scrambling to broker a ceasefire in the country.
The strike destroyed an eight-story building, leaving a crater in the ground, and was the fourth on the Lebanese capital in less than a week.
Lebanon’s civil defence said the death toll was provisional as emergency responders were still digging through the rubble looking for survivors.
A separate drone strike in the southern port city of Tyre killed one person and injured another, according to the country’s National News Agency.
Israel’s military did not issue a warning for residents to evacuate prior to the strikes in central Beirut and would not comment on those strikes or on the one in Tyre.
The news comes as heavy ground fighting between Israeli forces and Hezbollah militants continues in southern Lebanon, with Israeli troops pushing farther from the border.
US envoy Amos Hochstein travelled to the region this week in an attempt to broker a ceasefire deal to end the more than 13 months of fighting between Israel and Hezbollah, which escalated into full-on war over the last two months.
More than 3,500 people have been killed and over 15,000 wounded by Israeli bombardment in Lebanon, according to the Lebanese health ministry. 1.2 million people, or a quarter of the Lebanese population, were reportedly displaced by the fighting.
On the Israeli side, about 90 soldiers and nearly 50 civilians have been killed by rockets, drones and missiles in northern Israel and in fighting in Lebanon.
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