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Studiocanal Rolls Out Premium Daily Series ‘The Vow’ in Central, Eastern Europe (EXCLUSIVE)

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Studiocanal Rolls Out Premium Daily Series ‘The Vow’ in Central, Eastern Europe (EXCLUSIVE)

Making further inroads into markets in Central and Eastern Europe and beyond, Studiocanal, one of Europe’s top production-distribution-international sales powerhouses, has clinched further sales on premium daily drama “The Vow” (“La Promesa”), closing Poland and two Baltic States, as well as France.

Produced by Spain’s Bambú Producciones (“Velvet,” “Cable Girls”), a Studiocanal company, Studiocanal and national Spanish public broadcaster RTVE, “The Vow” has been acquired by Polish pubcaster TVP Poland, state-backed network ERR Estonia and state-owned LTV Latvia.

In additional new sales, Dubai TV has closed rights to MENA territories. French free-to-air channel  C8, owned like Studiocanal by the Canal+ Group, will begin airing the series in July. 

Mediaset Italy has now acquired all three seasons of “The Vow,” as has Dori Media Israel and Finnish state network YLE. 

HRT Croatia and LTV Lithuania and commercial network KTV Kosovo, which have broadcast Season 1, have signed up for further seasons. 

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Created by Josep Cister Rubio (“Acacias 38,” “Dos Vidas”) and written by Cister Rubio, Susana Prieto, Ruth García and Carmen Llano, “The Vow” begins in 1913 as Jana, a maid at the declining but still ruthless house of Luján seeks revenge for the murder of her mother. What Jana doesn’t anticipate, however, is that she will fall in love with Manuel, son of the Count of Lujan, who swears his love for her but cannot publicly commit to her, given the class gulf. 

Deals are announced on the first day of NATPE Budapest, and just after the conclusion of Spain’s Conecta Fiction.

They also come after “The Vow” has punched sterling ratings performance across the world. In Spain, where it launched on Jan. 12, 2023 on RTVE’s La1, its 14.2% share on June 5 this month was the second best in the series’ history and 5.1 percentage points over La1’s channel average in May.

In Latin America, where RTVE sold “The Vow” to HBO Max, thanks to No. 1 or No. 2 performances in near all territories, the series ranked No. 4 among all Max series worldwide on June 23. 

Headed by Ramón Campos, Bambú Producciones has launched multiple milestone revolutions in Spanish TV: the introduction of a U.S. pace iton free-to-air Spanish primetime shows (“Desaparecida,” 2007); direct sale of a Spanish original to Latin America without need for dubbing into neutral Spanish (“Gran Hotel,” 2011-13); the creation of free-to-air series which channel the constant twists and turns and surprises of melodrama in shows of premium production values of cable TV (“Velvet,” 2014-16 ).

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In “The Vow,” empowered by muscular financing from RTVE and Studiocanal, Bambú has produced a premium daily drama not only often shot on location but very recently including scenes set in WW1.

Production of “The Vow” Season 3 is in progress, starring Ana Garcés, Arturo Sancho (“Heirs to the Land)”, Eva Martín (“Amar es para siempre”), Manuel Regueiro (“Acacias 38”) María Castro (“Seis Hermanas”) and Antonio Velázquez (“Cable Girls,” “Tierra de lobos”).

“Central & Eastern Europe continues to be a vibrant market for daily series, with ‘The Vow’ appealing to many and attracting loyal audiences across the region,” said Sarah Mottershead, VP sales, Studiocanal. 

“It’s a compelling, high quality production embracing romance, mystery and family relationships all set against a beautiful backdrop with glossy period details,” she added. “These qualities, combined with exceptional writing and acting skills, make it a real ratings winner with viewers. We are thrilled to have a third season in production ready to deliver even more irresistible storylines for this captivating long-running drama.”

“‘The Vow’ is showing very consistent and positive rating dynamics and it’s becoming one of the most popular telenovelas that’s been broadcast on LTV in recent years,” enthused Zane Valeniece, head of acquisitions at LTV Latvia. 

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She continued: “LTV broadcasts high quality telenovelas at 10:30 am from Monday until Friday and it’s also an important content on the LTV digital platform. The show, which offers a rich storyline with amazing actors and filming locations, gives an exciting and strong daily habit for the audience.” 

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A 'disaster': Biden's shaky start in debate with Trump rattles Democrats

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A 'disaster': Biden's shaky start in debate with Trump rattles Democrats
U.S. President Joe Biden’s supporters had hoped Thursday night’s debate would erase worries that the 81-year-old was too old to serve another term, but his hoarse voice and at times tentative performance against Republican rival Donald Trump did the opposite.
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Kenyan police confront protesters day after president withdraws tax increase bill

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Kenyan police confront protesters day after president withdraws tax increase bill
  • Protests have continued across Kenya despite President William Ruto’s withdrawal of a controversial tax hike bill.
  • Kenyan police on Thursday fired teargas at protesters in Nairobi and blocked roads to the presidential palace.
  • Crowds in Mombasa, Kisumu and other cities have demanded President Ruto’s resignation.

Kenyan police fired teargas at dozens of protesters in Nairobi and blocked off roads to the presidential palace on Thursday as crowds took to the streets again nationwide, even after the president bowed to pressure to withdraw a tax hike bill.

Crowds called for President William Ruto to go further and step down in the capital, Mombasa, Kisumu and other centers, though the turnout was well down from the height of the mass rallies sparked by the tax measures over the past week.

Ruto withdrew the legislation including new taxes and hikes on Wednesday, a day after at least 23 people were killed in clashes at protests sparked by his plans, and parliament was briefly stormed and set alight.

KENYA’S PRESIDENT BACKTRACKS ON CONTROVERSIAL TAX INCREASES AFTER DEADLY PROTESTS SHAKE NATION

He is grappling with the most serious crisis of his two-year-old presidency as the youth-led protest movement has grown rapidly from online condemnations of the tax hikes into mass rallies demanding a political overhaul.

Protesters run to take cover outside the Kenyan Parliament after storming the building during a nationwide strike to protest against tax hikes in downtown Nairobi, on June 25, 2024. Kenyan police fired teargas at dozens of protesters and blocked off roads to the presidential palace on Thursday as crowds took to the streets again nationwide, even after the president bowed to pressure to withdraw a tax hike bill. (LUIS TATO/AFP via Getty Images)

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Dropping the bill has also hit plans to reduce the budget deficit and borrowing, as demanded by lenders including the International Monetary Fund.

Seven people were rushed to hospital with gunshot wounds in the town of Homa Bay in western Kenya on Thursday, Citizen TV reported, without going into further detail. Police commander Hassan Barua said he had sent officers to check on the report.

In Nairobi, police and soldiers patrolled the streets and blocked access to State House. Police fired teargas to disperse several dozen people who had gathered in the center of the city.

UN-BACKED CONTINGENT OF FOREIGN POLICE ARRIVES IN HAITI AS KENYA-LED FORCE PREPARES TO FACE GANGS

Doctors volunteer group Medics for Kenya said its staff at the Jamia Mosque/Crescent hospital had been hit by teargas, and that it condemned in “the strongest terms possible violence meted out on our volunteer medical teams”.

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Reuters reporters saw army vehicles on the streets after the government deployed the military to help police.

Elsewhere, hundreds of protesters gathered in the port city of Mombasa and in the western city of Kisumu, local television footage showed, although those gatherings appeared peaceful.

“We are only coming here so that our voice can be heard, us as Gen Z, us as Kenyans, we are one,” said Berryl Nelima in Mombasa. “So the police should stop killing us, we are just peaceful protesters, we are unarmed.”

The protest movement has no formal leadership structure and has largely responded to messages, banners and slogans on social media. Posts on Thursday suggested protest supporters were divided on how far to carry the demonstrations.

“Let’s not be foolish as we fight for a better Kenya,” Boniface Mwangi, a prominent social justice activist, said in an Instagram post.

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He voiced support for demonstrations on Thursday but opposed calls to invade State House, the president’s formal offices and residence, a move that he said could spur more violence and be used to justify a crackdown.

KENYAN PROTESTERS VOW TO CONTINUE DEMONSTRATIONS AFTER VIOLENT CLASHES LEAVE 23 DEAD

While some protest supporters said they would not demonstrate on Thursday as the finance bill had been scrapped, others pledged to press on, saying only Ruto’s resignation would satisfy them.

“Right now is not about just the finance bill but about #RutoMustGo,” political activist and protester Davis Tafari told Reuters in a text message. “We have to make sure that Ruto and his MPs have resigned and fresh elections are held … We occupy State House for dignity and justice.”

Eli Owuor, 34, from Kibera, an informal settlement and a traditional hotbed of protests, also said he was prepared to join a push on to State House.

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“We may just need to visit Zakayo today in his house to prove that after parliament we can occupy State House,” he said, using a nickname protesters have given to Ruto that references a biblical tax collector viewed as corrupt.

DIALOGUE, AUSTERITY ARE NEXT STEPS

In a speech on Wednesday, Ruto defended his push to raise taxes on items such as bread, cooking oil and diapers, saying it was justified by the need to cut Kenya’s high debt, which has made borrowing difficult and squeezed the currency.

But he acknowledged that the public had overwhelmingly rejected the finance bill. He said he would now start a dialogue with Kenyan youth and work on austerity measures, beginning with cuts to the budget of the presidency.

The International Monetary Fund, which has been urging the government to cut its deficit to obtain more funding, said it was closely monitoring the situation in Kenya.

“We are deeply concerned about the tragic events in Kenya in recent days,” the IMF said in a statement. “Our main goal in supporting Kenya is to help it overcome the difficult economic challenges it faces and improve its economic prospects and the well-being of its people.”

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Ratings agency Moody’s said the shift in focus to cutting spending rather than boosting revenue will complicate the disbursement of future IMF funding and slow the pace of fiscal consolidation.

Analysts at JPMorgan said they had maintained their forecasts for a deficit of 4.5% of GDP in FY2024/2025, but acknowledged the government and IMF targets could be revised in light of recent developments.

They said the Central Bank of Kenya was unlikely to begin cutting rates until the final quarter of this year.

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The Take: How is Argentina faring under Javier Milei?

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The Take: How is Argentina faring under Javier Milei?

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Argentina’s lower house votes on Javier Milei’s package of economic reforms. How will this affect ordinary Argentinians?

 

Argentina’s lower legislative house is set to approve President Javier Milei’s package of economic reforms. Despite signs of economic improvement on the macro level, the consequences of Milei’s spending cuts for the average person have been profound. How have everyday Argentinians been faring under Javier Milei?

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In this episode: 

  • Teresa Bo (@TeresaBo), Al Jazeera correspondent

Episode credits:

This episode was produced by Tamara Khandaker, Chloe K. Li, and Sonia Bhagat with Amy Walters, Duha Mosaad, Manahil Naveed, Veronique Eshaya, and our host Malika Bilal.

Our sound designer is Alex Roldan. Our lead of audience development and engagement is Aya Elmileik. Munera Al Dosari and Adam Abou-Gad are our engagement producers.

Alexandra Locke is The Take’s executive producer, and Ney Alvarez is Al Jazeera’s head of audio.

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