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PETA Sues Rock Springs Airport For Denying Its Cow Ad

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PETA Sues Rock Springs Airport For Denying Its Cow Ad


The world’s largest animal-rights organization is suing the public airport that serves Rock Springs, Wyoming, saying the airport discriminated against it by not allowing an advertisement equating leather carry-on bags with animal cruelty.

People for the Ethical Treatment of Animals (PETA) on Tuesday sued the Southwest Wyoming Regional Airport and its director, Devon Brubaker, in his official capacity in the federal U.S. District Court for Wyoming.

The lawsuit revolves around PETA’s 2022 attempt to buy and display an ad in the airport’s terminal showing a live cow half-converted into a leather luggage bag.

“Was She Killed to Make Your Carry-On?” reads the proposed ad, with a smaller caption that says, “Cruelty doesn’t fly  Choose vegan.”

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Brubaker on the airport’s behalf rejected the ad, saying it’s “just not something (the airport) needs to have in (its) terminal,” and that it was “less than appropriate for (the) family environment,” according to PETA’s lawsuit complaint.

The document elaborates: “PETA believes that like humans, cows are intelligent, sensitive and social individuals with distinct personalities who crave companionship and play.”  

If the airport’s terminal is a public or a limited public forum, then it is unconstitutional for the airport to reject someone’s protected speech on the basis of the speaker’s viewpointthe group contends.

PETA alleges that the airport did just that, and then enacted a policy that is both discriminatory and unconstitutionally vague.

The group is asking the federal court to make the airport run PETA’s ad “on the same terms offered to other advertisers” at the airport.

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PETA is also asking for an award of “nominal,” or small monetary damages, reimbursement of its attorney’s fees and court costs, and for the court to declare that the airport violated PETA’s rights and drafted a discriminatory and unconstitutionally vague advertising policy.

The airport had not yet been served with the lawsuit Wednesday, though it was filed publicly late Tuesday.

Brubaker told Cowboy State Daily on Wednesday that he couldn’t comment on the lawsuit at this phase.

 

Some Finer Details

PETA’s complaint says its media buyer, Lex Smith, contacted the airport June 21, 2022, about buying four weeks of advertising space for the cow-cruelty ad.

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The airport didn’t have a written policy on advertising content at that time, the complaint alleges. But the airport’s agreement with its advertising agency, Royal Flush Advertising, says the airport reserves the right to reject ads that are offensive to the moral standards of the community, the document says.

The complaint says that PETA’s request sent Brubaker looking for an ads content policy, and that he essentially copied the Casper Airport’s policy and cited it June 24, 2022, when rejecting PETA’s pitch.

The policy wasn’t officially enacted until July 13, 2022, at a meeting of the airport board, the complaint says.

 

PETA’s New Year’s Pitch

PETA emailed Brubaker months later, Dec. 28, 2022, again asking for space for its ad.

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Brubaker reportedly responded Jan. 5, 2023, saying the terminal didn’t have room for the ad at that time.

PETA asked for any subsequent dates, the complaint says.

“Mr. Brubaker responded and made clear that any effort by PETA to appeal his decision would be futile,” says the document.

PETA’s later correspondence with the airport’s attorney George Lemich also was futile, the group’s complaint claims.

These Bucks

Taxidermy mounts of moose, elk and other animals adorn the airport’s walls. It has reportedly used pro-rodeo and pro-horseback riding messaging to tout its own business, and hosted ads by steakhouses and sushi bars.

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PETA claims these “pro-meat eating, anti-animal rights viewpoints” reveal an “anti-animal rights bias” undergirding the airport’s rejection of PETA’s ad.

“They silenced one side of a critical debate about humans’ proper relationship with animals  even as the Airport continued to amplify views on the opposite side of that debate,” says the complaint.

  • One argument PETA makes in its lawsuit over an ad denied by Southwest Wyoming Regional Airport is that the airport displays hunting trophies in its terminal and shows an alleged bias against PETA’s views on animal cruelty. (From exhibits attached to PETA lawsuit against Soutwest Wyoming Regional Airport)
  • The PETA ad denied by Southwest Wyoming Regional Airport.
    The PETA ad denied by Southwest Wyoming Regional Airport. (From exhibits attached to PETA lawsuit against Soutwest Wyoming Regional Airport)
  • One argument PETA makes in its lawsuit over an ad denied by Southwest Wyoming Regional Airport is that the airport displays hunting trophies in its terminal and shows an alleged bias against PETA's views on animal cruelty.
    One argument PETA makes in its lawsuit over an ad denied by Southwest Wyoming Regional Airport is that the airport displays hunting trophies in its terminal and shows an alleged bias against PETA’s views on animal cruelty. (From exhibits attached to PETA lawsuit against Soutwest Wyoming Regional Airport)
  • One argument PETA makes in its lawsuit over an ad denied by Southwest Wyoming Regional Airport is that the airport displays hunting trophies in its terminal and shows an alleged bias against PETA's views on animal cruelty.
    One argument PETA makes in its lawsuit over an ad denied by Southwest Wyoming Regional Airport is that the airport displays hunting trophies in its terminal and shows an alleged bias against PETA’s views on animal cruelty. (From exhibits attached to PETA lawsuit against Soutwest Wyoming Regional Airport)

Same Legal Concept, Way Different Angle

Wyoming’s federal court grappled with this same issue last year, albeit from an entirely different angle.

Christian evangelical speaker Todd Schmidt, of Laramie, sued the University of Wyoming for not letting him display a sign calling out a transgender student as “a male” and including the Bible verse, “God created male and female.”

Schmidt invoked roughly the same legal reasoning PETA now cites: that because UW’s student Union is a public forum to some degree, UW could not ban his speech on the basis of his viewpoint.

Schmidt won.

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U.S. District Court Judge Nancy Freudenthal early in the case granted Schmidt an injunction so that UW couldn’t ban him from the student Union as it had after the sign incident. He later agreed to a settlement that affirmed his free-speech rights.

“Viewpoint discrimination is ‘an egregious form of content discrimination,’” wrote Freudenthal in her injunction order on Schmidt’s case, quoting from earlier case law. “The government must abstain from regulating speech when the specific motivating ideology or the opinion or perspective of the speaker is the rationale for the restriction.’”

Clair McFarland can be reached at clair@cowboystatedaily.com.



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Wyoming

Wyoming Town Rivalries – Feuds & Hate

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Wyoming Town Rivalries – Feuds & Hate


Since moving to Wyoming many years ago, and having lived in a few towns around the state, I find that some town and city rivalries must be addressed. Some are based on past conflicts that still cause pain to this day. Some are unexplained.

For example, to this day, all of Johnson County still does not trust Cheyenne after the Johnson County War of 1892. Cattlemen in Cheyenne sent a hit squad hired by the barons to invade Johnson County to eliminate alleged rustlers. A shootout that lasted several days ensued.

Other town rivalries include:

Green River vs. Rock Springs: The two towns are close together and share one of the most intense and oldest community, cultural, and athletic rivalries in the state.

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Lander vs. Riverton: Located in Fremont County, this rivalry dates back to 1922 and divides the area over high school football bragging rights. They talk a lot of smack about each other.

Cheyenne vs Casper: The towns just HATE each other. I’ve lived in both, and I can tell you that there is nothing wrong with either town. But I’ve come across people in both towns who talk about their hatred of the other.

There is not a lot of love across Wyoming for Jackson, mostly because of the mega-rich liberals who live there. Many of those mega-rich liberals look down on the rest of Wyoming.

Folks talk smack about Laramie, but in a very different way than people talk smack about Gillette.

Having traveled around Wyoming, I can tell you that most of this hate is just nonsense and a waste of time. In the end, we are all Wyomingites. Just one big bickering family who still have each other’s backs when it comes down to it.

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The Charmingly Odd Town Of La Grange Wyoming

It is well worth the long drive to see one of the most interesting and quirky little towns in Wyoming.

Stay for lunch. You won’t regret it.

Gallery Credit: Glenn Woods

Jay Em, Wyoming, Frozen In Time

Jay Em, what an unusual name for a town.The few people who live there are proud of what their spot on earth once was, and they work to preserve it. They keep this little community frozen in time.

Gallery Credit: Glenn Woods

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Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve

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Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve





Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve – County 17



















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Hoping to draw Colorado interest, construction begins at $80M betting facility in Laramie County

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Hoping to draw Colorado interest, construction begins at M betting facility in Laramie County


CHEYENNE, Wyo. — Foundation work is beginning this week on Wyoming’s next horse betting and gaming house.

The $80 million Wyoming Downs facility in Laramie County, one of two the company is investing in over the next couple of years, is poised to be one of the largest facilities of its kind in the state. The company is aiming for a spring 2027 opening.

The facility will host upwards of 600 historic horse racing machines, Wyoming’s largest TV wall, multiple dining options and more across 58,000 square feet. More land was bought for future hotel development. Commuters driving between Cheyenne and the Colorado border can see clearly from Interstate 25 the expansive development.

That placement along the travel corridor is purposeful, Wyoming Downs and 307 Horse Racing President Kyle Ridgeway said.

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“I think that the targeted consumer for this is from Colorado or from the Front Range,” Ridgeway said. “I anticipate we’re going to have plenty of people from Cheyenne come down here to play and enjoy the amenities, but when you look at 600,000 people within a 30-minute drive, that’s what justifies this investment and brings all that tax revenue in from another state, which is fantastic.

“We don’t get the opportunity to do that in Wyoming very often.”

Wyoming Downs and 307 Horse Racing President Kyle Ridgeway speaks to attendees at the joint venture’s groundbreaking ceremony for an $80 horse betting facility in Laramie County June 2, 2026. (Garrett Grochowski, Cap City News)

There is still plenty to offer Cheyenne residents besides the facility’s amenities. Ridgeway said in a speech to attendees at the project’s groundbreaking Tuesday, June 2, that more than 150 permanent jobs will be supported by the facility on top of the dozens supported by the companies’ corporate offices and the 400-plus involved in the project’s construction.

Groathouse Construction, a Wyoming business, is the project’s general contractor. Wyoming Downs said it believes putting the project in local hands also helps keep the project uniquely Wyoming-focused.

Ridgeway added the facilities have already proven themselves to be effective tax revenue generators for the local governments. The Wyoming Gaming Commission’s 2025 report, released in late May, shows bettors wagered $2.49 billion on historic horse racing machines last year, a jump from the $2.11 billion wagered in 2024.

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Wyoming Downs facilities generate roughly $25 million in taxes annually across the state, and Ridgeway estimated after the ceremony that the upcoming $80 million facility alone will generate an additional $3 million for Laramie County once the property has been in operation for a few years.

Horse betting sites have been increasingly popping up across Wyoming this decade. The Wyoming Downs location will be Cheyenne’s second large-scale horse betting facility since 2024, when the 30,000-square-foot Horse Palace at Swan Ranch opened. Ridgeway said Wyoming Downs is still offering something fresh for tourists and residents.

“This’ll have amenities that Swan Ranch doesn’t have, including the largest TV wall in Wyoming and a pretty super-cool sports viewing area with a restaurant and just a level of finish and class that I don’t think Wyoming has quite seen yet with these types of properties,” he said.

Ridgeway said he thinks resident fatigue with these facilities isn’t as strong as it appears, especially given the tourism benefits of off-track betting.

“Wyoming’s been built on mineral extraction and tourism, and what this is is a touristic facility. I’m not aware of any particular pushback about this specific facility outside of — you see random social media comments where people say, ‘Oh, another gambling facility.’ But where this is located, I think people in Cheyenne have generally been supportive of,” he said.

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The Laramie County facility will be just one part of a larger project Wyoming Downs is working on over the next few years. Construction will begin in early 2027 on a similar facility in Evanston looking to draw in Utah and western Colorado crowds.

Some of the company’s current facilities, notably in Casper, Cheyenne and Rock Springs, will see millions poured into renovations as well. New smaller-scale parlors will also go up in Gillette and Green River this year, according to an information packet provided by the company.

More details will come as the construction process develops, Ridgeway said. Details about amenities, such as what the complex’s dining options will look like, remain undisclosed, though Ridgeway promised that options will be “excellent.”

“We haven’t made final selections on what the options are, but we have a number of different options on the table that we’re considering for what we want to offer for the customers,” Ridgeway said. “You have to have something that’s high quality for where this is located. If somebody’s going to drive 25 or 35, or even 45 minutes to come here, they got to be able to sit down and have a quality meal.”

For more information as it becomes available and to learn more about Wyoming Downs facilities and 307 Horse Racing‘s events and offerings, see the companies’ websites. Renderings for the upcoming Cheyenne facility commissioned by the company are available for viewing below.

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Rendering of an exterior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)





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