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Beef From New Rancher-Owned Packing Plant In Nebraska Hits Walmart Shelves

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Beef From New Rancher-Owned Packing Plant In Nebraska Hits Walmart Shelves


The first thing Wyoming born and raised rancher Trey Wasserburger did when he heard that steaks from Sustainable Beef’s rancher-owned packing plant in Nebraska had hit store shelves was to go shopping for some of his own beef. 

“I was there this morning,” he said. “And I bought New York strips, T-bones, and some ribeye tomahawks. So, it’s awesome. It’s fantastic.”

Wasserburger is a cofounder of Sustainable Beef, but he’s also a 2006 graduate of Campbell County High School and has family ties to the Bootheel 7 Ranch in Lusk, which celebrated 100 years of history in 2019. 

He and his wife Dayna, who is a Nebraska native, bought a ranch near North Platte, Nebraska in 2017, where they now operate the TD Angus Ranch.

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The ranch is known for the quality of its genetics and sells bulls across America — including a rather famous Angus bull named Doc Ryan, which sold for $525,000 in 2021.

Wasserburger said he believes some of the prime and choice cuts from Sustainable Beef should be showing up as of Monday in Wyoming Walmart stores as well.

Sustainable Beef sources a substantial portion of its beef from Wyoming cattle herds, which means some of that meat on Wyoming store shelves likely came from cattle herds in places like Torrington.

“We hope to be in all of (Walmart stores) fairly soon,” Wasserburger said.

That will just be a process of continuing to scale up their operation, which is focused on processing prime and choice cuts of beef for high-end dinner table menus.

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Code m3199 marks packages from Sustainable Beef that have landed in Walmart stores. (Courtesy Photo)

Price Makers

It’s been a long and winding road from farm to table for American beef. Straightening up that path is part of the concept behind Sustainable Beef, in hopes it will help family ranchers hang onto more of the retail dollar from their beef.

Otherwise, their fear is that family ranches will become economically unfeasible and die out in America.

Ranchers have long faced challenging economics in the commodity markets, where they are the price takers, rather than the price makers. 

That leaves them navigating things like drought and high production costs amid market volatility that sometimes means they’re not breaking even. Added to that difficulty are regulatory hurdles and labor shortages. 

The challenges have pushed many ranchers into an early retirement, even as youths, meanwhile, are becoming less and less interested in trying to replace them, given high risk and ever higher entry costs.

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Sustainable Beef just opened in May and is owned by a group of eight ranchers, including Wasserburger.

“We got together with some like-minded people, the Lapaseotes family, Bob Maxwell and some other cattle feeders who just believed in the same mission and goal to own their own destiny,” Wasserburger said.

“It takes about five years to complete the cycle, raise the calf all the way through to the food supply chain. And to just throw away the profit in the last 24 hours makes zero sense,” he said.

Pandemic Forced Their Hand

The ranch Wasserburger and his wife bought was the Rishel Ranch in the Sandhills of Nebraska. 

Bill Rishel, the previous owner, had long been at the forefront of innovation in the cattle industry, and was among the first cattlemen to use carcass data and ultrasonography for breeding decisions. 

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The Wasserburgers planned to continue Rishel’s vision with the herd he had developed over several decades. But just three years into owning the ranch, the COVID-19 pandemic hit. 

Things quickly became a little Western for the couple. 

“We were getting shut out,” Wasserburger recalled. “We were having trouble getting our cattle in the store.”

That was a dire situation for the couple, who had mortgage payments to meet and bills coming due.

“I was definitely in over my head financially,” Wasserburger said. “I had to make a decision, a tough one, to continue down the road of being a price taker or become a price maker.”

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Grocery stores, meanwhile, were facing their own difficulties getting beef on empty store shelves. Ultimately, it was the broken supply chain that helped Wasserburger and his partners make their dream of owning their own packing plant a reality. 

“Walmart needed a way to get that beef, and we needed a way to get our premium cattle for a great price,” Wasserburger said. “So, we just met in the middle. we had the same goal, and it’s just been a great marriage. It’s been a great relationship.”

A tomahawk steak that originated from Sustainable Beef's rancher owned meat processing plant in Nebraska.
A tomahawk steak that originated from Sustainable Beef’s rancher owned meat processing plant in Nebraska. (Courtesy Photo)

Changing North Platte’s Future

Sustainable Beef is among the first new packing plants to be built in America in a generation. It’s not a new idea. It’s been tried before, but the time has come for this model, Wasserburger believes, to help family farms and ranches become more sustainable.

In the meantime, the Sustainable Beef experiment has already boosted economics for North Platte, Nebraska, which made headlines in 2021 as the state’s fastest shrinking town.

Early economic indicators have put smiles on a lot of faces in the small town, among them North Platte Area Chamber & Development Corporation President and CEO Gary Person. He weighs in about the changes he’s seen in a documentary put out by First National Bank of Omaha, which is the company’s banker.

“We have broken records in retail sales,” Person said in the documentary. “We grew valuation substantially. We will have crossed a threshold of $1 billion worth of retail sales and expenditures. That is exactly double what it was five years ago.”

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New restaurants and small businesses have opened. The community’s hospital underwent a major expansion and its recreation center upgraded as well. 

“We’re at $1.2 billion impact for our community,” Wasserburger said. “We had to figure out what we do best. And instead of hauling things in, trying to manufacture it and hauling it back out, which doesn’t work. We’ve got to assemble, or in our case disassemble. What we make in this community is cattle and corn.”

Nebraska ranchers built a producer-owned beef plant that’s reviving North Platte’s shrinking economy. Wyoming ranchers like the idea but say it’s challenging to copy in the Cowboy State.
Nebraska ranchers built a producer-owned beef plant that’s reviving North Platte’s shrinking economy. Wyoming ranchers like the idea but say it’s challenging to copy in the Cowboy State. (Sustainable Beef)

Wyoming Plant Not Out Of Question

Initially, Wasserburger did try to build his rancher-owned meat packing plant in Wyoming, and was working with Sen. Ogden Driskill, R-Devils Tower, on that.

Ultimately though, Driskill told Cowboy State Daily in an interview last year that there just weren’t enough of the right elements to create the total package in the Cowboy State for such a large packing plant.

“When you start getting into these 1,000-plus cattle head a day plants, it’s really complicated,” Driskill said. “I kind of looked around Torrington, and they didn’t have the labor market.”

Cheyenne had a great location for a packing plant, with an opportunity zone and easy railway access. But North Platte just had a lot more of the necessary feedlot infrastructure. 

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Driskill said if he were to try again, he’d probably look at smaller operations. 

“The truth is, Wyoming would probably be just as far ahead, rather than to have a plant like the one they have (in Nebraska) to have three or four plants that did 500 head a day,” Driskill said. “Then you could scatter them around the state.”

The diesel alone from shipping processed beef to markets would be a huge economic boost for any small rural town in Wyoming.

Wasserburger, meanwhile, said he’s not opposed to building more rancher-owned packing plants, if the experiment he’s started in Nebraska works out.

“I’d love to build more,” he said. “But we’ve got to get this one going first.”

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Contact Renee Jean at renee@cowboystatedaily.com

Trey Wasserburger with his wife Dayna and their children.
Trey Wasserburger with his wife Dayna and their children. (Courtesy Photo)

Renée Jean can be reached at renee@cowboystatedaily.com.



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Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve

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Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve





Wyoming mountain bike hotspot Curt Gowdy wants to know how it can improve – County 17



















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Hoping to draw Colorado interest, construction begins at $80M betting facility in Laramie County

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Hoping to draw Colorado interest, construction begins at M betting facility in Laramie County


CHEYENNE, Wyo. — Foundation work is beginning this week on Wyoming’s next horse betting and gaming house.

The $80 million Wyoming Downs facility in Laramie County, one of two the company is investing in over the next couple of years, is poised to be one of the largest facilities of its kind in the state. The company is aiming for a spring 2027 opening.

The facility will host upwards of 600 historic horse racing machines, Wyoming’s largest TV wall, multiple dining options and more across 58,000 square feet. More land was bought for future hotel development. Commuters driving between Cheyenne and the Colorado border can see clearly from Interstate 25 the expansive development.

That placement along the travel corridor is purposeful, Wyoming Downs and 307 Horse Racing President Kyle Ridgeway said.

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“I think that the targeted consumer for this is from Colorado or from the Front Range,” Ridgeway said. “I anticipate we’re going to have plenty of people from Cheyenne come down here to play and enjoy the amenities, but when you look at 600,000 people within a 30-minute drive, that’s what justifies this investment and brings all that tax revenue in from another state, which is fantastic.

“We don’t get the opportunity to do that in Wyoming very often.”

Wyoming Downs and 307 Horse Racing President Kyle Ridgeway speaks to attendees at the joint venture’s groundbreaking ceremony for an $80 horse betting facility in Laramie County June 2, 2026. (Garrett Grochowski, Cap City News)

There is still plenty to offer Cheyenne residents besides the facility’s amenities. Ridgeway said in a speech to attendees at the project’s groundbreaking Tuesday, June 2, that more than 150 permanent jobs will be supported by the facility on top of the dozens supported by the companies’ corporate offices and the 400-plus involved in the project’s construction.

Groathouse Construction, a Wyoming business, is the project’s general contractor. Wyoming Downs said it believes putting the project in local hands also helps keep the project uniquely Wyoming-focused.

Ridgeway added the facilities have already proven themselves to be effective tax revenue generators for the local governments. The Wyoming Gaming Commission’s 2025 report, released in late May, shows bettors wagered $2.49 billion on historic horse racing machines last year, a jump from the $2.11 billion wagered in 2024.

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Wyoming Downs facilities generate roughly $25 million in taxes annually across the state, and Ridgeway estimated after the ceremony that the upcoming $80 million facility alone will generate an additional $3 million for Laramie County once the property has been in operation for a few years.

Horse betting sites have been increasingly popping up across Wyoming this decade. The Wyoming Downs location will be Cheyenne’s second large-scale horse betting facility since 2024, when the 30,000-square-foot Horse Palace at Swan Ranch opened. Ridgeway said Wyoming Downs is still offering something fresh for tourists and residents.

“This’ll have amenities that Swan Ranch doesn’t have, including the largest TV wall in Wyoming and a pretty super-cool sports viewing area with a restaurant and just a level of finish and class that I don’t think Wyoming has quite seen yet with these types of properties,” he said.

Ridgeway said he thinks resident fatigue with these facilities isn’t as strong as it appears, especially given the tourism benefits of off-track betting.

“Wyoming’s been built on mineral extraction and tourism, and what this is is a touristic facility. I’m not aware of any particular pushback about this specific facility outside of — you see random social media comments where people say, ‘Oh, another gambling facility.’ But where this is located, I think people in Cheyenne have generally been supportive of,” he said.

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The Laramie County facility will be just one part of a larger project Wyoming Downs is working on over the next few years. Construction will begin in early 2027 on a similar facility in Evanston looking to draw in Utah and western Colorado crowds.

Some of the company’s current facilities, notably in Casper, Cheyenne and Rock Springs, will see millions poured into renovations as well. New smaller-scale parlors will also go up in Gillette and Green River this year, according to an information packet provided by the company.

More details will come as the construction process develops, Ridgeway said. Details about amenities, such as what the complex’s dining options will look like, remain undisclosed, though Ridgeway promised that options will be “excellent.”

“We haven’t made final selections on what the options are, but we have a number of different options on the table that we’re considering for what we want to offer for the customers,” Ridgeway said. “You have to have something that’s high quality for where this is located. If somebody’s going to drive 25 or 35, or even 45 minutes to come here, they got to be able to sit down and have a quality meal.”

For more information as it becomes available and to learn more about Wyoming Downs facilities and 307 Horse Racing‘s events and offerings, see the companies’ websites. Renderings for the upcoming Cheyenne facility commissioned by the company are available for viewing below.

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Rendering of an exterior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)
Rendering of an interior section of the Wyoming Downs and 307 Horse Racing gaming facility, which begins construction the week of June 1, 2026, and will likely open sometime in spring 2027 (Image courtesy of Wyoming Downs and 307 Horse Racing)





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Megan Degenfelder, Brent Bien face off in gubernatorial campaign debate

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Megan Degenfelder, Brent Bien face off in gubernatorial campaign debate


GILLETTE, Wyo. — Two of the Republican candidates for Wyoming governor, Megan Degenfelder and Brent Bien, went head to head in Campbell County this evening. They both highlighted differences in some areas but agreed on energy, public lands, government oversight, abortion and election security.

Degenfelder, Wyoming’s superintendent of public instruction, introduced herself as “a Wyoming ranch kid whose parents clawed their way into the middle class” and said she believes Wyoming is “worth fighting for” because she believes the Wyoming people’s lives are at stake.

Bien, a retired Marine Corps colonel and combat veteran, pointed to his military career and leadership experience.

“My whole adult life has been about leadership, about principled conservative leadership,” he said. “My objective is to restore principled conservative leadership, accountability and discipline to Cheyenne.”

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Nuclear energy

Both candidates supported Wyoming’s role in energy production but opposed bringing outside nuclear waste into the state.

“I do not want Wyoming to be … the permanent repository for spent nuclear fuel. I will not allow that to happen on my watch,” Bien said.

Degenfelder said Wyoming should consider nuclear power as part of its energy future but added, “If it works for us to be able to have nuclear as part of the portfolio, then it has to be right for Wyoming and that is ensuring that we do not accept anyone else’s waste, period.”

Public lands

The candidates also opposed privatization of public lands.

“No one loves public lands more than I do,” Degenfelder said. “You start selling that to the highest bidder, Wyoming loses who we are.”

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Bien said he is “absolutely opposed” to federal lands being sold to private interests.

“If they do decide to dispose of it, then we as the state of Wyoming should get first-right refusal at no cost,” he said.

Attorney general and judicial appointments

When asked what each would be looking for in an attorney general and judicial appointment, both candidates called for conservative leadership.

Bien said he would seek an attorney general from outside state government.

“I want a clean set of eyes to look at what everything’s been that’s been going on,” he said. “I want someone who will put people first and it will put Wyoming first.”

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Degenfelder said she wants stronger advocacy from state agencies.

“I want a bulldog in not just the attorney general’s office, but in all state agencies,” she said. “I want an attorney general that is so aligned to my mission and vision and what I believe that there’s an amicus brief on my desk the next morning after an action takes place.”

Immigration

Both candidates supported stronger immigration enforcement.

Bien explained he wanted to cooperate with ICE “to the fullest extent possible” and to make sure immigrants who are not in the United States legally would be sent out of the state.

Degenfelder said illegal immigration is already affecting communities in Wyoming.

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“If you’re here legally, you got nothing to worry about. If you aren’t, it’s time to go home,” she said.

Energy development and green energy

Energy policy generated some of the sharpest comments of the night.

Degenfelder argued renewable energy projects should compete without government support.

“I’m also an economist and so I’ll tell you the way that you kill these green energy, you make them play on the same playing field,” she said. “No more tax subsidies, no more handouts, ensuring the regulatory environment is just as equal.”

Bien took a firmer stance against renewable development.

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“Folks, there’s no place in Wyoming for this green energy,” he said. “I want these things bonded up front and where we’re not paying for these like we did all the gas wells. The answer for me is absolutely, unequivocally no.”

Economic development

Degenfelder argued government should focus on infrastructure such as water and sewer systems rather than directing economic development.

“Government does not create jobs. Private business does,” she said.

Bien echoed that sentiment.

“The only business that government has in business is simply to get out of the way. It’s to cut taxes. It’s to deregulate,” he said. “Right now, we’re turning into state capitalism where we have our own state government picking winners and losers.”

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Government audits

Both candidates supported increased auditing of state government.

“This state has not done a full-blown budgetary audit since 1989,” Bien said. “Whoever’s belly-aching loudest is going to get audited first.”

Degenfelder agreed.

“We should be auditing every single state agency, every single budget line all the time,” she said. “Government is a beast, and you need someone in there who can tame it and who knows how to do it.”

Abortion

Abortion was another topic where both candidates expressed strong opposition.

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“Life starts at conception and there are no exceptions,” Degenfelder said. “We are now one of the most openly abortion states in the country because of that ruling by the Supreme Court. We’re working against the devil here.”

Bien also opposed abortion.

“Folks, for me, there are no exceptions. Life does begin at conception,” he said.

Election integrity

Bien advocated for hand-counting ballots.

“I am very much a proponent of hand tabulation being the primary method of counting all cast paper ballots and I will push that way,” he said.

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Degenfelder called for paper ballots statewide.

“Every single ballot should be a paper ballot,” she said, adding that she supports “banning dropboxes.”

Republican platform

Both candidates pledged support for the Wyoming Republican Party platform.

“80% is a no-brainer, and we need to require that out of our elected officials,” Degenfelder said.

Bien said he expects to be held to “100%” of the platform.

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“The party’s been co-opted. You have to have an ‘R’ behind your name to win in this state,” he said.

Candidate priorities

During a segment where candidates selected their own discussion topics, Degenfelder highlighted school choice, career and technical education, removing pornography from school libraries and protecting Wyoming’s water rights.

Bien focused on education and agriculture, criticizing student proficiency rates and proposing policies aimed at strengthening Wyoming’s agricultural industry, including declaring agriculture critical infrastructure and reducing regulations on small butcheries.

Technology and education

Although technology and its place within education was not discussed during the debate, County 17 asked both Degenfelder and Bien their thoughts regarding student technology in schools.

Bien said technology is being used too much in classrooms and is making it harder for students to think on their own.

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“What it’s doing is it’s dumbing down our kids,” Bien said. “Our kids aren’t learning how to critically think anymore. They go straight to one of the AI things and it generates an answer for them.”

Degenfelder said she backed a bill to ban cellphones during instruction time.

“I supported a bill that came through the legislature a couple of years ago that actually would ban cell use during instructional time, and I stand by that,” Degenfelder said. “I think that it’s appropriate to take cellphones out of classrooms, and what we find is that kids thrive.”

Closing statements

In closing remarks, Bien emphasized his experience as an outsider candidate.

“I am the only outsider in this race, but I am the only one who’s got an inordinate amount of leadership experience,” he said. “Folks, you deserve a government that you can trust.”

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Degenfelder pointed to her endorsements from President Donald Trump and U.S. Rep. Harriet Hageman.

“I get asked a lot, ‘How did you get the Trump endorsement?’” Degenfelder said. “The answer is really simple. I earned it.”

Alongside other candidates, Bien and Degenfelder will be competing for support in Wyoming’s Republican gubernatorial primary Aug. 18.



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