Wyoming
Beef From New Rancher-Owned Packing Plant In Nebraska Hits Walmart Shelves
The first thing Wyoming born and raised rancher Trey Wasserburger did when he heard that steaks from Sustainable Beef’s rancher-owned packing plant in Nebraska had hit store shelves was to go shopping for some of his own beef.
“I was there this morning,” he said. “And I bought New York strips, T-bones, and some ribeye tomahawks. So, it’s awesome. It’s fantastic.”
Wasserburger is a cofounder of Sustainable Beef, but he’s also a 2006 graduate of Campbell County High School and has family ties to the Bootheel 7 Ranch in Lusk, which celebrated 100 years of history in 2019.
He and his wife Dayna, who is a Nebraska native, bought a ranch near North Platte, Nebraska in 2017, where they now operate the TD Angus Ranch.
The ranch is known for the quality of its genetics and sells bulls across America — including a rather famous Angus bull named Doc Ryan, which sold for $525,000 in 2021.
Wasserburger said he believes some of the prime and choice cuts from Sustainable Beef should be showing up as of Monday in Wyoming Walmart stores as well.
Sustainable Beef sources a substantial portion of its beef from Wyoming cattle herds, which means some of that meat on Wyoming store shelves likely came from cattle herds in places like Torrington.
“We hope to be in all of (Walmart stores) fairly soon,” Wasserburger said.
That will just be a process of continuing to scale up their operation, which is focused on processing prime and choice cuts of beef for high-end dinner table menus.
Price Makers
It’s been a long and winding road from farm to table for American beef. Straightening up that path is part of the concept behind Sustainable Beef, in hopes it will help family ranchers hang onto more of the retail dollar from their beef.
Otherwise, their fear is that family ranches will become economically unfeasible and die out in America.
Ranchers have long faced challenging economics in the commodity markets, where they are the price takers, rather than the price makers.
That leaves them navigating things like drought and high production costs amid market volatility that sometimes means they’re not breaking even. Added to that difficulty are regulatory hurdles and labor shortages.
The challenges have pushed many ranchers into an early retirement, even as youths, meanwhile, are becoming less and less interested in trying to replace them, given high risk and ever higher entry costs.
Sustainable Beef just opened in May and is owned by a group of eight ranchers, including Wasserburger.
“We got together with some like-minded people, the Lapaseotes family, Bob Maxwell and some other cattle feeders who just believed in the same mission and goal to own their own destiny,” Wasserburger said.
“It takes about five years to complete the cycle, raise the calf all the way through to the food supply chain. And to just throw away the profit in the last 24 hours makes zero sense,” he said.
Pandemic Forced Their Hand
The ranch Wasserburger and his wife bought was the Rishel Ranch in the Sandhills of Nebraska.
Bill Rishel, the previous owner, had long been at the forefront of innovation in the cattle industry, and was among the first cattlemen to use carcass data and ultrasonography for breeding decisions.
The Wasserburgers planned to continue Rishel’s vision with the herd he had developed over several decades. But just three years into owning the ranch, the COVID-19 pandemic hit.
Things quickly became a little Western for the couple.
“We were getting shut out,” Wasserburger recalled. “We were having trouble getting our cattle in the store.”
That was a dire situation for the couple, who had mortgage payments to meet and bills coming due.
“I was definitely in over my head financially,” Wasserburger said. “I had to make a decision, a tough one, to continue down the road of being a price taker or become a price maker.”
Grocery stores, meanwhile, were facing their own difficulties getting beef on empty store shelves. Ultimately, it was the broken supply chain that helped Wasserburger and his partners make their dream of owning their own packing plant a reality.
“Walmart needed a way to get that beef, and we needed a way to get our premium cattle for a great price,” Wasserburger said. “So, we just met in the middle. we had the same goal, and it’s just been a great marriage. It’s been a great relationship.”

Changing North Platte’s Future
Sustainable Beef is among the first new packing plants to be built in America in a generation. It’s not a new idea. It’s been tried before, but the time has come for this model, Wasserburger believes, to help family farms and ranches become more sustainable.
In the meantime, the Sustainable Beef experiment has already boosted economics for North Platte, Nebraska, which made headlines in 2021 as the state’s fastest shrinking town.
Early economic indicators have put smiles on a lot of faces in the small town, among them North Platte Area Chamber & Development Corporation President and CEO Gary Person. He weighs in about the changes he’s seen in a documentary put out by First National Bank of Omaha, which is the company’s banker.
“We have broken records in retail sales,” Person said in the documentary. “We grew valuation substantially. We will have crossed a threshold of $1 billion worth of retail sales and expenditures. That is exactly double what it was five years ago.”
New restaurants and small businesses have opened. The community’s hospital underwent a major expansion and its recreation center upgraded as well.
“We’re at $1.2 billion impact for our community,” Wasserburger said. “We had to figure out what we do best. And instead of hauling things in, trying to manufacture it and hauling it back out, which doesn’t work. We’ve got to assemble, or in our case disassemble. What we make in this community is cattle and corn.”

Wyoming Plant Not Out Of Question
Initially, Wasserburger did try to build his rancher-owned meat packing plant in Wyoming, and was working with Sen. Ogden Driskill, R-Devils Tower, on that.
Ultimately though, Driskill told Cowboy State Daily in an interview last year that there just weren’t enough of the right elements to create the total package in the Cowboy State for such a large packing plant.
“When you start getting into these 1,000-plus cattle head a day plants, it’s really complicated,” Driskill said. “I kind of looked around Torrington, and they didn’t have the labor market.”
Cheyenne had a great location for a packing plant, with an opportunity zone and easy railway access. But North Platte just had a lot more of the necessary feedlot infrastructure.
Driskill said if he were to try again, he’d probably look at smaller operations.
“The truth is, Wyoming would probably be just as far ahead, rather than to have a plant like the one they have (in Nebraska) to have three or four plants that did 500 head a day,” Driskill said. “Then you could scatter them around the state.”
The diesel alone from shipping processed beef to markets would be a huge economic boost for any small rural town in Wyoming.
Wasserburger, meanwhile, said he’s not opposed to building more rancher-owned packing plants, if the experiment he’s started in Nebraska works out.
“I’d love to build more,” he said. “But we’ve got to get this one going first.”
Contact Renee Jean at renee@cowboystatedaily.com

Renée Jean can be reached at renee@cowboystatedaily.com.
Wyoming
Election Q&A: Scott Smith for Wyoming state treasurer
GILLETTE, Wyo. — As the Aug. 18 primary election approaches, County 17 is introducing candidate questionnaires to help voters make informed decisions at the ballot box.
Every candidate in the primary field was sent the same three questions and given a limit of 500 words, which could be distributed among their answers as they saw fit. To ensure a fair and direct line to the community, all responses are published exactly as submitted, without edits or alterations.
Candidates were asked:
- What are the most crucial challenges your constituents are facing?
- If elected, how will you address these challenges?
- What qualities or qualifications do you possess that have prepared you to meet these challenges?
Questionnaires are being published on a rolling basis online through Aug. 11. They will be accessible via the County 17 Election Tracker.
Scott Smith (R), Wyoming state treasurer
What are the most crucial challenges your constituents are facing?
Everywhere I go many Wyoming citizens are concerned that our government is selling out our state lands to the highest bidder for crony capitalism. Some are concerned about Data Centers, Commercial Wind Generators, or nuclear waste storage. The biggest concern is the resources these outfits are taking, secondly, they are concerned about health issues related to living nearby, and lastly they are concerned with cost associated with these projects being passed onto the taxpayer.
If elected, how will you address these challenges?
One of the things that many people don’t know is that the State Treasurer sits on the State Land and Investment Board. (SLIB) The same issues that concern our citizens are the same reasons that I have decided to run for this office. The SLIB has voted to lease state lands to a hydrogen plant in Converse County that would take eight gallons of our valuable water to produce one gallon of hydrogen jet fuel using wind and solar generation to power the plant. These same elected officials have sold off $100 million of our state lands to the federal government. I believe that some things are not for sale. As Treasurer you can count on me to count the cost and listen to the people in the public testimony. If we are going to accept some of these projects the citizens need to have the benefit, like lower utility costs.
What qualities/qualifications do you possess that have prepared you to meet these challenges?
My bachelor’s degree is in Business Administration with an emphasis in management and marketing. I will be a leader in the state treasurer’s office that creates a positive work environment that will allow our investment team to create higher returns on the people’s money that the state invests. I would like to work with the legislature to use these interest earnings to buy down the people’s property taxes to alleviate part of the burden inflation has caused on the average citizen. My day job, I work as a bookkeeper and work with numbers day in and day out and have corrected some inefficiencies to help small businesses become more profitable. I plan to do that within the state office and make those profits available to the legislature to reduce the tax burden for the people. I have also served in the Wyoming House of Representatives for Goshen County and I have served on the Appropriations Committee and I am familiar with the massive state budget.
Related
Wyoming
These Wyoming Towns Have Banned Fireworks – 2026
Scroll down for a list of fireworks restrictions across Wyoming.
I usually don’t buy fireworks for the 4th of July. I go places to watch them. But since this year is the 250th anniversary of our nation, I was going to purchase a small arsenal and have a blast, pardon the pun.
But this has been a very dry year, as happens now and then in the cycles of weather. So I figured I’d wait until things were wet again and just hold my personal celebration a little late.
Many towns across Wyoming have canceled their July 4th fireworks due to the drought. They don’t want you firing off any either.
Based on 2026 reports, several Wyoming towns and counties have canceled or significantly restricted Fourth of July fireworks displays due to high wildfire risks, drought conditions, and Stage 1 fire restrictions.
Canceled/Restricted Public Displays (2026)
- Gillette/Campbell County: The CAM-PLEX fireworks show was postponed, and the county is maintaining a Stage 1 fire restriction due to extreme drought.
- Douglas: The Volunteer Fire Department canceled the 4th of July fireworks show due to fire concerns.
- Newcastle: Fireworks show canceled due to high fire danger, according to a June 27 report.
- Pine Haven: Canceled its Fourth of July fireworks display, according to a June 27 report.
- Riverton: Passed a resolution banning personal fireworks within city limits on July 4, with only a limited, designated area for public displays at the Honeycutt Softball and Saban Baseball Complex.
- Teton County: Fireworks have been historically canceled, and fire officials are urging residents to only attend official, professional displays due to extreme fire danger (confirmed for 2026).
City-Wide Personal Fireworks Bans (2026)
- Cheyenne: Consumer fireworks are prohibited within city limits, despite the county lifting restrictions, with only small novelties allowed.
- Casper: Fireworks are prohibited within city limits and in unincorporated Natrona County.
Key Locations Under Restrictions (2026)
- BLM Land: Fireworks are prohibited on public lands managed by the Bureau of Land Management in Wyoming.
- Weston County: A county-wide ban covers Newcastle and Upton due to high drought conditions.
Even little Chugwater, Wyoming, population 175, has banned fireworks inside its little town limits.
At the State Capital in Cheyenne, however, they will go right ahead with a fireworks display, right over the capital building itself. Dry weather be dammed.
Weird Fireworks Names You’ll Find In Wyoming
Just some of the odd names we found while shopping.
Gallery Credit: Glenn Woods
Wyoming
Win By Colorado Socialist Could Galvanize Wyoming Independence, Says Politico
Media outlets gasped last week at the socialist movement’s success in the New York congressional Democratic primary elections.
That success headed west Tuesday, to Wyoming’s southern neighbor of Colorado.
Democratic socialist Melat Kiros, 29, defeated 15-term incumbent U.S. House Rep. Diana DeGette in Tuesday evening’s primary election.
Colorado Public Radio called the ouster “a stunning blow to the Democratic establishment in Denver and continuing a run of leftist victories in major cities.”
Former Wyoming Gov. Mike Sullivan, a Dvemocrat, told Cowboy State Daily on Tuesday that he wasn’t surprised at the move by Denver voters, but he doubted the proximity of a House socialist – if Kiros wins the general election – will affect Wyoming much.
“We have our own issues, and we’re certainly more sensitive to certain issues than others,” Sullivan said. “And it doesn’t necessarily divide us or make us closer to anybody else.”
Could Deepen ‘Don’t Colorado My Wyoming’ Sentiment
Liz Brimmer, longtime Wyoming politico, agreed in general, but said having a socialist congressional neighbor could galvanize Wyoming even harder into a tendency it already has: spurning anything that looks like Colorado governance.
“I think Wyoming uniformly and strongly feels, you know, ‘Don’t Colorado my Wyoming’,” Brimmer said. “And I think if anything, it deepens that sentiment.”
Brimmer said the ouster speaks of “these times, where there’s no doubt an anti-incumbent strain.” But no one will know all the reasons, nor should presume too much, until the voter data return, she said.
The Republicans saw the anti-incumbent strain surface differently, with newcomers ousting President Donald Trump’s foes in GOP primary elections.
State Rep. Landon Brown, R-Cheyenne, who is finishing off his final legislative term, voiced fascination with the election outcome.
Brown, a self-described political junkie, lives about 14 miles from the Colorado border.
He said the ouster shows Denver is increasingly dictating the rest of Colorado’s fate, and that the state is growing more polarized.
On the Republican gubernatorial primary side, The Associated Press was showing a half-point lead for Victor Marx as of Wednesday.
“He’s just as crazy as a democratic socialist on the left,” said Brown.
As for DeGette’s defeat, it’s not as symptomatic as one would think, he added.
“She was running a ‘Hey, I’m the incumbent and I’ve been here 30 years’ (campaign),” he said.
That hurt her. As did a growing divide on the left over Israel’s approach to its many foes — and Congress’ funding of Israeli war and defense efforts, said Brown.
Israel was also a fulcrum in the May primary loss of libertarian-leaning incumbent Rep. Thomas Massie, of Kentucky. But the Republican voters took the inverse approach on that one, nominating the candidate who supports funding Israeli war efforts.
Jack Speight, the GOP strategist who helped Wyoming Gov. Stan Hathaway to victory in 1966, told Cowboy State Daily Kiros’ win is alarming.
Speight was a Democrat when he graduated from the University of Wyoming law school. But the allure of capitalism and the prevailing logic of his good friends pulled him to the Republican side, he said in another interview last month.
The socialist victories of 2026 are “sad for this country. It may well affect the results of this fall, and nationwide,” he said. He called it a shift of California transplants into the Rockies, and a symptom of a growing entitlement.
Look North
Colorado isn’t the only Wyoming neighbor with socialist momentum.
Sam Forstag, a smoke jumper endorsed by Sen. Bernie Sanders, I-Vermont, and Rep. Alexandria Ocasio Cortez, D-New York, won his primary bid for Montana’s U.S. House District 1 on June 2.
Forstag may be less favored than Kiros going into the general election: No Democrat has won that Montana House district this century.
The New York Times called Forstag’s candidacy a “test for left-leaning politicians” who have been arguing for a populist surge in the blue party.
Clair McFarland can be reached at clair@cowboystatedaily.com.
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