Utah company tells a compelling love story through letters

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minutes

A Utah-based firm is charming a worldwide viewers via a distinct story telling medium: good, old style letters that come within the mail.

Hannie and Michael Clark from Nice Grove are the couple behind The Flower Letters, a mail-based subscription service that sends bi-monthly letters that inform historic fiction love tales. They first thought of sending single love letters however finally determined a complete story via letters could be extra enjoyable and interesting.

“Getting a letter within the mail is so nostalgic,” Hannie mentioned. “There’s one thing about ready for a letter to reach, excitedly going to the mailbox and seeing the letter you have been ready for.”

They launched their service in August 2020 with 38 subscribers. Right this moment, the Clarks have 22 workers and have mailed greater than 700,000 letters throughout 36 international locations and counting.

Hannie is the artistic vitality behind the letters. So far she’s written 4 tales and created greater than 400 completely different items which are despatched with the letters. Michael runs the enterprise and oversees the advertising and marketing and operation.

“The excellent news is we love working collectively. We each have our strengths and weaknesses, and we’re capable of assist one another make this work.” Michael mentioned. “Our greatest problem is managing progress, which, I assume, is a pleasant problem to have.”

With out spoiling the tales, this is a peek at what subscribers have been studying — and why they’re dashing to their mailboxes each month.

Escape to a different time and place

The Flower Letters are extra than simply letters. Based on the web site, “Every story assortment is full of traditionally correct inserts designed to take you even additional into the story, period and expertise.” These thoroughly-researched tales are set round completely different time intervals and should embody old style postcards, telegrams, coded messages or different enjoyable extras.

“We needed to make it rather more than simply letters. Our subscribers are sometimes shocked with how a lot we put in these little envelopes.” Michael mentioned. “We love delighting them with these ‘extras’ and Hannie has a blast creating them.”

It began with The Audrey Rose assortment, which follows the budding romance of Audrey Rose Drollinger and Cpl. Charlie Henderson Burke throughout World Warfare II. The couple be in contact all through the conflict till D-Day when it is lastly revealed whether or not or not they reside fortunately ever after collectively.

Since Audrey Rose launched in 2020, the Clark’s added three further tales: a western romance in The Lily Clary Assortment, a fantasy journey with The Norah Aven Chronicles and a step again in time to Jane Austen’s England with The Adelaide Magnolia Assortment.

“We love historical past which is why we began with World Warfare II and the Previous West. We each have ancenstral ties to every of those eras. Lily Clara takes place is Frisco, UT which has a captivating historical past,” Hannie mentioned. “Norah Aven is slightly break from historic fiction with a fantasy journey for a youthful viewers.

However the story does not finish when you’re accomplished studying your letters. The Clarks created an Prolonged Studying web page on their web site.

“We need to maintain historical past alive and provides individuals a motive to analysis these fascinating eras. Our be taught pages work hand in hand with the letters,” Michael mentioned. ” Every letter has prompts and highlights directing readers to the be taught web page related to the letters. There aren’t any spoilers on the web site, so it is secure to learn earlier than letters arrive.”

Fall in love with mail one letter at a time

The Flower Letters subscription service is a singular, 12-month immersive expertise. Every assortment consists of 24 fantastically illustrated letters exchanged between a solid of characters telling the story. Subscribers obtain two letters every month for a complete 12 months.

One of the best half is that you simply by no means know precisely what you are going to get within the mail. Apart from the letters or telegrams, you may additionally obtain a treasure map or a fact-filled newspaper clipping that allows you to discover the story the best way you would possibly when you have been truly dwelling within the period with the characters. The anticipation is a part of the enjoyable! Some readers subscribe to a couple of assortment at a time as a result of they simply cannot get sufficient.

As Hannie put it, “One thing magical occurs in a letter.”

Valentine’s Day sale prolonged: Take 20% off

A Flower Letters subscription prices $12 a month or $144 for one 12 months, though the Clarks have prolonged a particular 20% low cost for his or her Valentine’s Day sale. This makes an excellent present in your partner, a liked one — and even your self.

Get pleasure from diving right into a historic, romantic and heart-throbbing journey informed via letters in the present day by visiting theflowerletters.com.