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Tariff uncertainty looms large as Outdoor Retailer returns to Utah

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Tariff uncertainty looms large as Outdoor Retailer returns to Utah


SALT LAKE CITY — A collective giggle erupted in a Salt Palace Convention Center conference room when the T-word made its first appearance at this year’s Outdoor Retailer.

That T-word? Tariffs.

Outdoor Retailer is back in Utah this week, and it was immediately clear from the first scheduled event on Tuesday that tariffs are the latest uncertainty looming over the outdoor recreation product trade industry. It follows other drastic challenges over the past few years, like new consumer habits, natural disasters and — of course — the supply chain.

“They’re the elephant that everybody has to deal with in the industry at this point,” said Sunny Stroeer, owner of Dreamland Safari Tours in Kanab and founder of the mountaineering adventure group AWExpeditions.

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The outdoor industry supported about 5 million jobs in the U.S. alone two years ago, as well as $1.2 trillion in economic output and 2.3% of the country’s gross domestic product, according to the Outdoor Recreation Roundtable. But the impact of tariffs — a tax on imported goods — remains unclear for the people who manufacture outdoor products and the people who sell them.

President Donald Trump raised tariffs for certain countries not long after taking office in January, and he imposed even more widespread tariffs as part of his “Liberation Day” plan unveiled in April. It featured a broad tariff of 10% for all countries, with even steeper tariffs on various items brought in from countries like China, Canada and Mexico in an attempt to handle the U.S.’s trade imbalance.

There have been pauses, court cases and trade negotiations since then, but some are still in place, and others are slated to take effect later this year, per the law firm Reed Smith and its “Tariff Tracker.”

It’s become a logistical challenge for manufacturers, many of which still rely on a global supply chain. One of the companies that Joleen Ong — senior director of brand and retailer membership at Cascale, formerly known as the Sustainable Apparel Coalition — works with relayed a story to her about how a truck carrying supplies from Mexico arrived in the U.S. hours before a tariff changed.

“If that truck driver had just stopped to get a coffee or take a break, they probably would have saved like $4 million,” she told an audience of growing companies gathered at Outdoor Retailer.

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Some companies, she adds, have rushed to get products into the U.S. as soon as possible because they don’t want to deal with the possibility of tariffs being reinstated later this year. Others are concerned that additional tariffs could come down the road beyond what’s been introduced.

Many are trying to figure out what costs they can absorb and what costs end up going to the consumer, while many are also looking to see where they can be more efficient with their supply chain to avoid this dilemma.

In short, she says it’s become a “really big deal” because the potential tariffs are “quite sweeping” globally as compared to the past.

Retailers set up for Outdoor Retailer at Salt Palace Convention Center in Salt Lake City on Tuesday. (Photo: Carter Williams, KSL.com)

All of this comes as the supply chain has become decentralized over the past several decades, explains Jenni Staudacher, vice president of supply chain of Salomon, a French sports equipment manufacturer whose North American headquarters are located in Ogden.

That means goods might be stored, processed or transferred across different facilities to cut costs, increase flexibility or improve customer service. One problem with the tactic is that it also puts companies at risk when tariffs change the cost of shipping between facilities between countries.

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What complicates this for outdoor retail companies is that they do source from many different countries. When pressed by a concerned business in the audience, she explained that the best approach to deal with the uncertainty is to review operational logistics and prepare for every possible outcome.

“When it comes to tariffs, we really don’t know what the future is going to hold,” she said.

This year’s Outdoor Retailer features about 300 brands from dozens of countries, many of which are displaying the latest and greatest versions of gear, materials, and ideas in outdoor recreation products. Executives at other companies described how they’re handling the situation, such as trying to stick to a strategy that works and ride through the uncertainty.

“Despite the industry going through the ups and downs, people are going to find a way to get outside,” said Peter Labore, CEO of winter sports gear retailer Christy Sports, pointing to a range of popular outdoor activities. “How we participate in that, how we help enable people (get outdoors), there’s a role for us. … It’ll work out. This too shall pass.”

Utilizing newer tools

While tariffs could be this year’s boogeyman, experts say artificial intelligence could be a major barrier-breaker in the industry. A panel discussion focused on how AI can help companies in many ways, ranging from operational efficiency to trimming advertising costs.

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Content creation — another trendy subject — also shows little signs of stopping as businesses seek to woo customers.

For businesses like Park City’s Skullcandy, content creation now accounts for nearly a quarter of the sales budget. It uses tools like CreatorIQ to find the right people who might best amplify its products, said Evin Catlett, the company’s global vice president. It mirrors what other companies like Utah’s own Cotopaxi are doing to drum up an audience.

These types of trends, on top of the demand for outdoor recreation, are why Outdoor Retailer director Sean Smith remains optimistic about the trade industry despite its newest challenge.

“It’s always going to be something,” he said. “The recession is going to hit, there will be natural disasters — this industry is just resilient, and every brand that is still surviving today has been through it all.”

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.

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Iranians in Utah, Middle East eye future after U.S. military action in Iran – KSLTV.com

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Iranians in Utah, Middle East eye future after U.S. military action in Iran – KSLTV.com


SALT LAKE CITY — Iranians in Utah said Sunday they were celebrating and grateful for U.S. military action against Iran after nearly 47 years of the Islamic Republic regime.

They expressed hope for a future that might bring greater freedom to the people of that country.

“Thank you, Mr. Trump, for helping us,” said Kathy Vazirnejad as she sat inside Persian restaurant Zaferan Café. “The 21st of March is our New Year. For our New Year’s, we do exchange presents and I think President Trump gave us the best gift as any for this year in attacking this government and killing all of those people.”

Vazirnejad moved from Iran to Utah in 1984, graduated from the University of Utah, and obtained U.S. citizenship.

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She said the regime was oppressive and “vicious.”

“They’re just a devil,” she said. “I mean, it’s a government that kills its own people.”

Though she has continued to return to Iran to visit family, she said those visits had become increasingly tense and uncertain, even though most Iranians opposed their own government.

“I have a dual citizenship, Persian passport and an American passport,” Vazirnejad explained. “It’s hard. Each time I go there to the airport, I’m showing them my Persian passport and I’m like, ‘Oh my gosh, if they see I’m very active in my social media against the government?’”

Numerous other Iranians shared similar stories of their departure from their homeland, including Ramin Arani, who once served for two years in the Iranian army at the age of 18.

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“It was right after the Iran and Iraq war and I was part of the team that was cleaning the war zone basically in terms of unexploded shells and land mines and all that,” Arani explained. “I put my life on the line for the sake of my country, although I was not treated as a first-hand citizen.”

Arani said when he left Iran, he migrated to the U.S. and graduated from the University of Utah with an engineering degree.

“Every day, I appreciate the opportunity that was provided to me,” Arani said.

He said for decades, Iranians didn’t believe the day would come when much of the Islamic Republic’s leadership would be taken out in military strikes.

“I believe we are watching history unfolding,” Arani said. “Potentially, the course of history is about to change.”

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What that change looks like exactly remains largely uncertain, though there has been much discussion about potential regime change or the Iranian people taking matters into their own hands.

“Regime change is, you know, a be-careful-what-you-wish-for,” said Amos Guiora, a University of Utah law professor and Middle East analyst with family in Israel. “I say, ‘regime change,’ I get the phrase, but how it comes about, time will tell.”

Guiora questioned how long the U.S. intended to stay involved and what the endgame truly is.

“There’s an expression in Hebrew, if I may—zbang ve’ga’mar’no—which means ‘it ends just like that’—that’s not how these things end and obviously there are political calculations,” Guiora said.

He said he feared for the potential loss of life if boots-on-the-ground are ultimately required.

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“(If) any of these things turn into a war of attrition, that would be horrible,” Guiora said.

Guiora, however, said he saw the obvious benefit of different leadership in Iran.

“You know, a shah-like Iran that would not be focused on the support of terrorist organizations and committing acts of terrorism—I think that would be a win-win for the world,” Guiora said.

Arani said if regime change does happen in Iran, he would like to see a constitutional monarchy take root like those in Great Britain and elsewhere in Europe.

“Sweden, Norway, these are all systems that are democratic, or I call them semi-democratic and they still have a monarch, which is a continuation of their culture,” Arani said.

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Arani talked of the rich and proud long history of Iran, dating back thousands of years, and he believed there is much of that to share with the world today.

“The culture of Iran that is hidden underneath the layers of history I’m talking about, it’s all about light,” Arani said. “Iranian culture, the real one I’m talking about, is all about appreciating life, not ‘death to this,’ ‘death to that.’”

Vazirnejad believed as many as “85 percent” of Iranians supported the return of the shah’s family to Iran to lead, and she predicted a future where Iran is a partner with the U.S. and Israel.

She suspected that maybe one in five Iranians who left Iran because of the regime might consider returning permanently to the country under new leadership.

“It’s going to be very good,” she said. “Hopefully, we are celebrating the New Year with (the Islamic Republic) gone and hopefully by next year, the New Year’s 21st of March, we all go back to Iran, at least to visit.”

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Utah Jazz starter Keyonte George is back but wants to be ‘cautious’ as he returns from injury

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Utah Jazz starter Keyonte George is back but wants to be ‘cautious’ as he returns from injury


George returned from a right ankle sprain that kept him out six straight games.

(Rick Egan | The Salt Lake Tribune) The crowd reacts as Utah Jazz guard Keyonte George (3) hits a 3-point shot at the Delta Center this season.

Utah Jazz coach Will Hardy didn’t need to see much from his young point guard in his return.

“Making shots, missing shots, it’s not anything that’s in question for me,” Hardy said about Keyonte George. “I just want to see him exert himself physically and competitively.”

In that case, mission accomplished.

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After missing nine games in the last month with two different ankle sprains, George returned against the Pelicans on Saturday.

The Jazz lost 115-105.

George’s numbers were fine, scoring 17 points on 4-of-11 shooting in 23 minutes. But Hardy saw enough mobility from George to make him comfortable moving forward.

(Rick Egan | The Salt Lake Tribune) Utah Jazz Center Mo Bamba sits next to Keyonte George and Jazz forward Jaren Jackson Jr. on the bench in NBA action between the Utah Jazz and the New Orleans Pelicans at the Delta Center on Thursday, Feb. 26, 2026.

“I thought he made some athletic plays in small spaces. I was more concerned with his willingness to slam on the brakes,” Hardy said. “And I thought he had a couple possessions where he did, where he really pushed it athletically.

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“He’s like any player, he’s frustrated. He feels like he should have made a few more shots,” he continued. “But that’s not what I was watching.”

George was on a restriction of 20-24 minutes and he wants to be cautious in the days ahead. Utah plays Denver on Monday before heading on the road.

“Feet are the most precious thing for any athlete. So I want to make sure I feel good, not feeling off balance or nothing like that,” George said. “Just want to be cautious with the ankle injuries and stuff like that.”

But for his return, it was good enough.

“I feel like my pop was there. I didn’t want to force anything,” he finished. “I just wanted to play the game. I feel like I did a decent job tonight.”

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Reading changed these authors’ lives, now they want the same for Utah’s youth

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Reading changed these authors’ lives, now they want the same for Utah’s youth


SALT LAKE CITY — “If you don’t think you’re a reader yet, it’s because you haven’t found the right book.”

Utah author Sara B. Larson believes there is a book out there for everyone that can make someone love reading. She and dozens of other authors gathered at StoryCon this weekend to teach and inspire young kids to love reading and writing.

“It’s hard to see the drop in literacy that has happened, but it’s also encouraging to see so many people banding together to try and combat it and help our youth,” Larson said.

StoryCon is a literature conference that brings together authors, educators, teens, tweens and everyone in between to focus on the power of literacy. Around 3,500 people flocked to the Salt Palace Convention Center for workshops on writing concepts, shopping for book merchandise, author signings, and even panels about Brandon Sanderson’s famed fantastical universe known as the Cosmere.

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Sanderson, one of the most well-known fantasy authors to come out of Utah, said writing can feel isolating because it is such a solitary activity. He attended a conference similar to StoryCon in Nebraska when he was 18, and the opportunity to connect and meet with real authors was “so invigorating.”

“It was so powerful to just have a community. So I’ve always tried to do what I can to support communities, particularly for young people,” he said.

Aspiring writers don’t need to stress about writing the perfect book immediately, Sanderson advises. While some authors get lucky, like Christopher Paolini, who wrote “Eragon” at just 14 years old, most of the time writing is about exploring genres and just improving your skills over time, he said.

Brandon Sanderson speaks to thousands of people who attended the 2026 StoryCon literacy convention at the Salt Palace Convention Center in Salt Lake City, Saturday. (Photo: Cassidy Wixom, KSL)

Sanderson himself didn’t love reading at first until between his eighth and ninth grade years.

“I went from being a C student to an A student because of books. This was partially because I found myself in the books; I had a reason to care, but your reading comprehension going up helps in all aspects of life,” he said. “Having a fluency with reading, reading for the love of it, which will just build those muscles in your brain, is extremely important.”

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Brandon Mull, author of the “Fablehaven” series, said he also didn’t like reading as a kid until he read “The Lion, the Witch and the Wardrobe,” which made a “light go on.” He now feels he owes C.S. Lewis the credit for how his life turned out.

“When I learned to read for fun as a kid, it changed the trajectory of my life,” Mull said. “I’m a practical example of how big a difference learning to love reading can make for someone.”

Authors Sara B. Larson and Brandon Sanderson speak to StoryCon CEO Jennifer Jenkins at a meet and greet during the 2026 StoryCon literacy convention in Salt Lake City, Saturday. (Photo: Cassidy Wixom, KSL)

Mull focuses on children’s literature and said he tries to write stories that children and families can enjoy. Reading fiction helps children develop “a rich inner life,” learn how to be empathetic and develop their minds to be a place ideas can be explored.

The Utah author will soon be celebrating the 20th anniversary of his book “Fablehaven,” which will include a special illustrated edition of the beloved children’s book, a dramatized full-cast audiobook, and the premiere next year of a film based on the novel. He also will be releasing a new series this year called “Guardians” that he believes is some of his best work.

With so many things competing for kids’ attention every day, it’s crucial to teach them to read, Mull said.

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“If we don’t get kids to learn how to read a book and turn it into a story in their head, they are missing an aspect of education that makes them good consumers of information and good consumers of stories,” he said.

Larson agreed with that sentiment, saying people’s brains are being “hijacked” and getting stuck in a loop of only having a 3-second attention span because of social media. Larson has written more than eight fantasy books, including the popular “Defy” trilogy.

“This phenomenon that is happening to our kids, they are losing the ability to focus, losing the ability to even think with any sort of deep analytical process. It’s so vital to get to these kids and help them realize you have got to put down the phone and pick up a book and train yourself to focus,” she said.

There is wealth, knowledge, joy, happiness, peace and calm to be found when you put social media away and instead dive into a book, she said. Reading helps children grow up to be successful adults who can pursue goals, constantly learn and successfully contribute to society.

StoryCon CEO Jennifer Jenkins said it has been overwhelming to see the success of the event. StoryCon was created by the nonprofit Operation Literacy last year and has become the biggest literacy-focused event in Utah.

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Growing up, she felt there wasn’t a place for writers compared to athletes or dancers who always had camps and conventions, so she helped found Teen Author Boot Camp, which evolved into StoryCon.

“Kids need to know they are being taken seriously. They need to be validated and know they are being encouraged,” she said. “That’s the why behind all of this. We really want to put them before anything else. These kids are the heart of everything we do.”

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.



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