Utah
Tariff uncertainty looms large as Outdoor Retailer returns to Utah
SALT LAKE CITY — A collective giggle erupted in a Salt Palace Convention Center conference room when the T-word made its first appearance at this year’s Outdoor Retailer.
That T-word? Tariffs.
Outdoor Retailer is back in Utah this week, and it was immediately clear from the first scheduled event on Tuesday that tariffs are the latest uncertainty looming over the outdoor recreation product trade industry. It follows other drastic challenges over the past few years, like new consumer habits, natural disasters and — of course — the supply chain.
“They’re the elephant that everybody has to deal with in the industry at this point,” said Sunny Stroeer, owner of Dreamland Safari Tours in Kanab and founder of the mountaineering adventure group AWExpeditions.
The outdoor industry supported about 5 million jobs in the U.S. alone two years ago, as well as $1.2 trillion in economic output and 2.3% of the country’s gross domestic product, according to the Outdoor Recreation Roundtable. But the impact of tariffs — a tax on imported goods — remains unclear for the people who manufacture outdoor products and the people who sell them.
President Donald Trump raised tariffs for certain countries not long after taking office in January, and he imposed even more widespread tariffs as part of his “Liberation Day” plan unveiled in April. It featured a broad tariff of 10% for all countries, with even steeper tariffs on various items brought in from countries like China, Canada and Mexico in an attempt to handle the U.S.’s trade imbalance.
There have been pauses, court cases and trade negotiations since then, but some are still in place, and others are slated to take effect later this year, per the law firm Reed Smith and its “Tariff Tracker.”
It’s become a logistical challenge for manufacturers, many of which still rely on a global supply chain. One of the companies that Joleen Ong — senior director of brand and retailer membership at Cascale, formerly known as the Sustainable Apparel Coalition — works with relayed a story to her about how a truck carrying supplies from Mexico arrived in the U.S. hours before a tariff changed.
“If that truck driver had just stopped to get a coffee or take a break, they probably would have saved like $4 million,” she told an audience of growing companies gathered at Outdoor Retailer.
Some companies, she adds, have rushed to get products into the U.S. as soon as possible because they don’t want to deal with the possibility of tariffs being reinstated later this year. Others are concerned that additional tariffs could come down the road beyond what’s been introduced.
Many are trying to figure out what costs they can absorb and what costs end up going to the consumer, while many are also looking to see where they can be more efficient with their supply chain to avoid this dilemma.
In short, she says it’s become a “really big deal” because the potential tariffs are “quite sweeping” globally as compared to the past.
All of this comes as the supply chain has become decentralized over the past several decades, explains Jenni Staudacher, vice president of supply chain of Salomon, a French sports equipment manufacturer whose North American headquarters are located in Ogden.
That means goods might be stored, processed or transferred across different facilities to cut costs, increase flexibility or improve customer service. One problem with the tactic is that it also puts companies at risk when tariffs change the cost of shipping between facilities between countries.
What complicates this for outdoor retail companies is that they do source from many different countries. When pressed by a concerned business in the audience, she explained that the best approach to deal with the uncertainty is to review operational logistics and prepare for every possible outcome.
“When it comes to tariffs, we really don’t know what the future is going to hold,” she said.
This year’s Outdoor Retailer features about 300 brands from dozens of countries, many of which are displaying the latest and greatest versions of gear, materials, and ideas in outdoor recreation products. Executives at other companies described how they’re handling the situation, such as trying to stick to a strategy that works and ride through the uncertainty.
“Despite the industry going through the ups and downs, people are going to find a way to get outside,” said Peter Labore, CEO of winter sports gear retailer Christy Sports, pointing to a range of popular outdoor activities. “How we participate in that, how we help enable people (get outdoors), there’s a role for us. … It’ll work out. This too shall pass.”
Utilizing newer tools
While tariffs could be this year’s boogeyman, experts say artificial intelligence could be a major barrier-breaker in the industry. A panel discussion focused on how AI can help companies in many ways, ranging from operational efficiency to trimming advertising costs.
Content creation — another trendy subject — also shows little signs of stopping as businesses seek to woo customers.
For businesses like Park City’s Skullcandy, content creation now accounts for nearly a quarter of the sales budget. It uses tools like CreatorIQ to find the right people who might best amplify its products, said Evin Catlett, the company’s global vice president. It mirrors what other companies like Utah’s own Cotopaxi are doing to drum up an audience.
These types of trends, on top of the demand for outdoor recreation, are why Outdoor Retailer director Sean Smith remains optimistic about the trade industry despite its newest challenge.
“It’s always going to be something,” he said. “The recession is going to hit, there will be natural disasters — this industry is just resilient, and every brand that is still surviving today has been through it all.”
The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.
Utah
Utah hit with largest measles outbreak in over 30 years
SALT LAKE CITY (KUTV) — Utah has been hit with the largest measles outbreak in more than 30 years.
The Utah State Epidemiologist stated that it’s the most contagious disease scientists know of.
As of this month, the Utah Department of Health and Human Services reported 115 confirmed cases.
MORE | Measles
“It’s a little surprising to see an uptick in measles, but it’s not surprising to hear that Utah County is one of the places where we have seen more of those cases,” said Elsie, a Utah County resident with several children in local schools. “I think because there’s kind of been a movement towards anti-vaccination.”
Samantha Marberger, who also lives in Utah County and has a young child, said measles wasn’t something she thought was here.
“I’ve heard of big outbreaks like that in Texas and a few other places, but it wasn’t something that I thought was as local,” she said.
Utah State Epidemiologist Leisha Nolen called the outbreak “extreme” and “really concerning.”
“Why does the health department believe this is happening now? Is this like a delayed reaction of previous low vaccination rates?” 2News asked her.
“Yeah, I think unfortunately our vaccine rates have gone down over time, and we do now have a number of people who are vulnerable to this infection, and they haven’t been protected,” Nolen said. “There also has been cases in neighboring states, and so it was easy to introduce here in Utah.”
The DHHS stated that roughly 90% of the population is vaccinated, but those rates vary from area to area and aren’t enough to reach herd immunity for measles.
“Measles is highly contagious. It’s the most contagious infection we know of,” Nolen said. “The data historically says that if you have 20 people in a room and somebody with measles comes in, 18 of those people are going to get measles.”
She said that since the outbreak started, the health department has given 30% more vaccines than they did last year at this time. She said most infections can be traced back to southwestern Utah and appear to be from in-state travel.
“It’s likely in Utah, many hundreds of Utahns who are vaccinated have been exposed to this virus, and they did not know it, and their bodies fought it off as it should,” Nolen said.
The second largest outbreak in Utah is in Utah County, with 10 confirmed cases.
The state is asking people to cooperate with the health department’s contact tracers if they call.
If you suspect measles in yourself or a loved one, they urge you not to go to a clinic waiting room but call ahead for the next steps to stop the spread.
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Utah
Widow of slain Utah County sergeant testifies in favor of accomplice’s parole
EAGLE MOUNTAIN, Utah — Nannette Wride-Zeeman says her late husband, Utah County Sheriff’s Sergeant Cory Wride, is still very much a part of her life nearly 12 years after he was ambushed and killed in Eagle Mountain.
On Tuesday, Wride-Zeeman did something that might surprise many people: She testified in favor of parole for Meagan Grunwald, the young woman who was an accomplice in her husband’s murder.
Wride’s killer lost his life in a shootout with police the same day as the ambush. But Grunwald, who was with the shooter, has been serving time for her role in the crime.
Before the parole hearing, Wride-Zeeman met Grunwald face to face on Monday for the first time since the tragedy.
“She was in the other room, hyperventilating and sobbing. And she was so afraid to come and meet me. And I can’t even tell you. The days and probably weeks of sleepless nights I had, being afraid to meet her, and what do I say, and how do I, how do I do this, and am I making a mistake, and like all these things that it felt in my heart, just this calm feeling like it was the right thing to do,” Wride-Zeeman said.
“She was so afraid that I was going to be angry with her, and those angry days have long passed,” she said.
When Grunwald entered the room, the emotion was overwhelming for both women.
“And she came walking in, she had her hands over her face, and she was still sobbing and she was shaking. And I just saw this little girl that was just terrified,” Wride-Zeeman said.
“And she’s sitting across from me, and she, her hands or her face are in her hands, and she’s just sobbing, and she keeps repeating, I’m so afraid, I’m so afraid. I’m so sorry, I’m so sorry, I’m so afraid, just back and forth. And when she got done, I said, Megan, you don’t have anything to be afraid of. I said, Look at me, and she looks up at me, and I see her blue eyes and all the tears,” she said.
What happened next was a moment of healing that lasted three hours.
“So I walked over to her, and I went like this to her, and she stood up, and we embraced for the first time, and she just sobbed and sobbed. And I just held her and I said, do not be afraid of me. We’re here to heal. And it opened up 3 hours of healing,” Wride-Zeeman said.
The widow says she has completely forgiven Grunwald and wants to be part of her life when she’s released.
“I said, you can’t live with me, but I want to be a part of your life when you get out, and I want us to stay in touch. I am your biggest cheerleader, and I want to see you find your happy like I did, because I never thought I’d be happy, and here I am happier than I’ve ever been in my life, and I want her to find that. And we talked about what her dreams are, what her passions are, how she wants to give back to the community, to people, across the board, including veterans and first responders,” Wride-Zeeman said.
Wride-Zeeman says 100 percent she has forgiven Grunwald and wants nothing but the brightest of futures for her.
Utah
Utah Supreme Court considers defamation lawsuit over ‘Sound of Freedom’ movie
SALT LAKE CITY — The state’s top court is considering whether to allow a defamation lawsuit to move forward over the movie “Sound of Freedom” and its portrayal of a villain in the movie.
On Wednesday, the Utah Supreme Court heard an appeal by Angel Studios, the filmmakers who created “Sound of Freedom” and Operation Underground Railroad founder Tim Ballard. They are being sued by Kely Suarez, who alleges the central villain character in the movie has defamed her and ruined her reputation.
Cherise Bacalski, Suarez’s attorney, said the character of “Katy Giselle” in the film is “a kingpin sex trafficker.”
“And she never was,” Bacalksi said of her client.
Before the Utah Supreme Court, Bacalski argued Suarez was a college student who was caught up in a raid that Ballard was involved with in Colombia.
A lower court allowed Suarez’s lawsuit to move toward trial. The studio and Ballard have appealed, arguing they are protected under a Utah law designed to safeguard speech and that the film is a docudrama that is “based on a true story.” The justices grilled lawyers for all sides about the level of involvement each party had and whether promotion of the film crossed any lines.
“Here it’s alleged the movie itself was defamatory and Angel Studios is the one who is putting out the movie,” Justice Paige Petersen said during Wednesday’s hearing.
Robert Gutierrez, an attorney for Angel Studios, insisted to the court that while the film may be based on Ballard’s experiences, there were disclaimers in the film.
“The Katy Giselle character was, in fact, a composite character in order to make it a subject matter the viewing public could actually watch,” he argued. “And fulfill the writer’s mission about the ugly truth of child trafficking.”
The justices questioned where the line is in a “docudrama” or when things are “based on a true story.”
“So under your definition is this a movie of and concerning Mr. Ballard? Or is that they happen to use the same name?” asked Justice John Nielsen.
Gutierrez replied it was a story “inspired by Tim Ballard.” Later in arguments, he noted that Suarez had actually been convicted of criminal charges in Colombia. That was something Bacalski said was not properly before the court and she argued against the veracity of it.
“We also believe the conviction is unreliable, coming from Colombia and really under suspicious circumstances,” she told FOX 13 News outside of court. “That conviction would not likely stand because of the constitutional protections we enjoy in the United States of America.”
Ballard’s attorney, Mark Eisenhut, argued that his client was not involved in the movie-making itself. Ballard was consulted as the film was being created.
“I do not believe there’s any evidence of him producing, writing, directing, anything of that nature,” Eisenhut argued.
The justices took the case under advisement with no timeline for a ruling. The movie, which starred Jim Caviezel as Ballard, went on to become a box office success in 2023.
“She’s very hopeful our justice system will do her justice,” Bacalski said of Suarez outside court.
Ballard faced a number of lawsuits and accusations of misconduct that led to ties being cut with Operation Underground Railroad, the anti-human trafficking organization he founded. He has denied wrongdoing and filed his own defamation lawsuit against some of his accusers.
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