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Look what Utah ingenuity — and a desire to get out of work — has wrought

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Look what Utah ingenuity — and a desire to get out of work — has wrought


Matt Aposhian, COO of FireFly Automatix, is conducting a tour of the company’s warehouse in the industrialized part of the valley. In addition to showing off the impressive lineup of Firefly’s automated sod harvesters and driverless lawnmowers, he’s also pointing out the tens of thousands of parts that are fabricated, molded, welded, shaped, cut, bolted and painted right here on the premises to put the machines together.

When FireFly says its products are made in Utah, it means made in Utah.

“Steel and electronics come in one door,” says Matt, “fully functioning machines go out the other side.”

All of it a testament to the unlimited ingenuity of the human mind.

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That and the age-old desire to get out of work.

“Our engineers joke around,” Matt says. “They say they’re inherently lazy so they think of ways to do things easier.”

Then he adds, “It would’ve been nice to have all this around when I was a kid.”

* * *

When the Aposhian kids — Matt’s three brothers and two sisters — were growing up, their father, Lawrence, ran a sod farm. Besides putting a roof over their heads and food on the table, the farm made sure the siblings were no strangers to manual labor. When the cut sod rolled off the conveyor belt, they were the ones who got to get down on their hands and knees to lift it and stack it.

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“Those weren’t what I’d call the fun days,” says Matt, “but our parents were honorable people who taught us to work hard. They instilled that work ethic and an entrepreneurial spirit in us from a very young age. I think that has a lot to do with what’s happened.”

What’s happened is the invention and production of sod harvesters and lawnmowers that have taken the robotic age by storm.

The company’s automated harvesters — capable of turning what used to be a four-man operation into one driver sitting in a heated or air-conditioned cab listening to Spotify — can be found all over the U.S. and around the world, including as far away as China and South Africa.

Tanner Dixon, mechanical engineer, works on the cutting unit of a fully autonomous lawn mower at FireFly Automatix in Salt Lake City on Wednesday, March 13, 2024. | Laura Seitz, Deseret News

And its eagerly anticipated, just-released fully electric robotic lawnmowers — requiring no driver — have already been ordered by sod farms and golf courses.

It all goes back to the day about 16 years ago when Steve Aposhian, Matt’s older brother, decided he could make a better robotic arm than the one that kept breaking on the early self-stacking harvester Lawrence had bought for his sod farm.

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Steve is the family engineer. When Steve was a teenager, Matt remembers him rigging up a motor from an electric race car to the blinds in his bedroom so he didn’t have to get out of bed to open and close the blinds.

Steve recruited a friend and fellow engineer, Will Decker, to redesign the robotic arm that kept breaking. When their version proved unbreakable, they decided to see if other sod farms might like to purchase something that was better than the original equipment.

When the response was “yes,” Steve and Will, along with another engineer friend, Eric Aston, and Matt Aposhian and his younger brother Dan formed a company they called FireFly. They set up their headquarters on Lawrence’s farm.

Then they set their sights even higher.

Lawrence Aposhian remembers the initial exchange he had with his son Steve.

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“He said, ‘I want to build an entire harvester from the ground up.’ I said, ‘Well, go ahead.’ So he got his engineer buddies, they sat in my office, got on my computer, and started designing this sod harvester. At night they went into my shop, got the steel and started fabricating.”

Steve, Will and Eric recruited Sam Drake, the professor who taught them engineering at the University of Utah, to help.

In less than a year — quick work even by Elon Musk standards — they had created what Lawrence calls “this remarkable thing.”

Horizon Turf Farms, a huge sod operation in Texas, bought the first FireFly harvester; then bought 17 more.

FireFly moved out of Lawrence’s farm into a spacious warehouse and in the 12 years since, as the company has grown to 190 employees (including 30 engineers), more than 600 fully completed FireFly ProSlab harvesters have rolled out the door. Currently, the company is selling about 110 harvesters a year.

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The success of the harvesters led to the six years of thinking, tinkering and fabricating that produced the just-released AMP — Autonomous Mowing Platform.

That’s a fancy way of saying a lawnmower that mows by itself.

“There’s nothing like it in the world,” says Matt. “With it being fully electric and fully autonomous, it does some things nobody else can do right now.”

Not only is a driverless 100-inch wide mower attractive to sod farms — where grass is cut as often as three times a week — but also to other places with large expanses of grass such as golf courses — a market Matt sees as the AMP’s future. There are 38,000 golf courses in the world, he points out. With a lawnmower that needs no driver, no gas and makes no noise, golf courses can mow their lawns early and late, not pollute the air and not wake anyone up. (You can see a video of the AMP in action at fireflyautomatix.com/amp-mowers/.)

* * *

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As Matt concludes our warehouse tour, making sure photographer Laura Seitz hasn’t taken any photos that might give away intellectual property (FireFly is home to more than six dozen current and pending patents), he surveys an assembly line Henry Ford would be proud of and an engineering laboratory right out of Thomas Edison’s playbook.

Hearkening back to his boyhood, he sums up in a sentence what the Aposhians and their engineer friends have wrought.

“We took what were the worst jobs on the sod farm,” he says, “now they’re the best.”

The autonomy controller and battery box of a fully autonomous lawn mower are pictured at FireFly Automatix in Salt Lake City on Wednesday, March 13, 2024. | Laura Seitz, Deseret News



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3 Utah students chosen for honor ensembles in national music festival

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3 Utah students chosen for honor ensembles in national music festival


SPANISH FORK — Three very talented Utah high school musicians get to show their talents at a national music festival.

Palmer Brandt, 16, from Maple Mountain High School, said music speaks for him.

“Music is a way for me to communicate what I feel without having to put it into words and I think it’s an easier way for me to do that than actually talking,” he said.

Brandt and two other high school students from Utah — Jack Hales, 18, of Herriman, and Tanner Brinkerhoff, 16, of American Fork — were chosen to be part of the Music For All National Festival, which hosts the top student ensembles from across the country. The students traveled to Indianapolis, Indiana, on Tuesday before enduring three long days of rehearsals to be ready for a performance on Saturday.

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Brandt and Hales will be performing in the Honor Band of America, which is described by the festival as the “nation’s finest student concert honor bands.” Brandt was chosen as the only baritone saxophone player in the band, and Hales is one of the trumpet players.

“It’s a little bit scary, but also pretty cool. It’ll be really exciting to play with a lot of other really good musicians and be able to get straight to like tackling the expressive part of the music rather than just focusing on notes and rhythms,” Brandt said.

Hales said it was both surreal and exciting when he found out he had been accepted into the band. He had applied after learning about the band from someone he knew who had done it the previous year.

“I was a little nervous before going because I had a little bit of imposter syndrome, but once I got here, it felt real and exciting,” Hales said Thursday after a day of rehearsing. “Preparing was difficult because the music was very foreign to me. All the songs were so difficult, which I am not used to.”

The students in the bands were given the sheet music for the performance last month, but they knew they would only have three days to practice with the band in person once they got to the festival.

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“It’s some of the hardest music I’ve ever played, it’s stupid hard actually. I’ve been looking at it a ton and trying to learn all these new things. Being able to go and play with the best kids in the country is going to be such a great experience,” Brinkheroff told KSL before arriving in Indiana.

Brinkerhoff was chosen to be part of the Jazz Band of America, dubbed “one of the top honor ensembles for young musicians in the nation.”

Brinkerhoff is the alto saxophone player for the band, but is also bringing a soprano saxophone, a clarinet and his flute to Indiana as some of the songs he has to play other instruments.

He got the email saying he had been accepted to the Jazz Band of America on Christmas Eve.

“I was super happy and started calling all my friends … it was like a little Christmas present,” he said.

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Brinkerhoff said he was excited to go, but also “scared out of my mind” to perform with some of the best musicians in the country. But he also said it’s an honor to participate in such an advanced performance.

“Especially with the jazz band, Utah isn’t really a music state … it’s mostly like on the East Coast. So representing Utah, I get to tell everyone that Utah does have players and you can actually do stuff in Utah,” he said.

Hales agreed, saying it feels awesome to represent Utah’s music programs.

“Not only to show others how good I am as a player, but how good Utah is at making competent, professional-level musicians,” Hales said.

Despite knowing a week full of hourslong rehearsals and a challenging performance awaited them, the students were so happy to show off their skills and do what they love.

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“Performing has always been a musical thing that I really like. I’m not a dancer or a singer or anything, so I feel like playing my instruments actually substitutes dancing or singing, it’s like another way to express (myself),” Brinkerhoff said.

Hales said he loves music because there is so much nuance that can make it hard to understand, but once you do, “it becomes one of the most powerful things you have.”

“Music has history, emotion, movement, creativity and sound, which make it just as, if not more, powerful than speaking,” Hales said.

The students’ parents couldn’t be prouder of their children. Matthew Brinkerhoff said it has been a “whirlwind,” but he just thinks it’s amazing his son gets to participate in the festival.

Kara Brandt said she is so happy her son has found his own way to communicate, adding that he has even composed some of his own music, letting people “see the world through his eyes.”

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“It’s just so cool to see his genius just flow through him and to see how his hard work pays off in that excellence. He really is so dedicated. People will say, ‘He’s so talented,’ and I agree that he has a lot of talent, and it’s because he works hard. That’s why he is here and is in Honor Band of America,” she said.

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.



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POST-GAME: André Tourigny 3.28.26 | Utah Mammoth

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POST-GAME: André Tourigny 3.28.26 | Utah Mammoth


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Woman killed after running red light on Mountain View Corridor in West Valley

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Woman killed after running red light on Mountain View Corridor in West Valley


A woman was killed in a crash after running a red light on Mountain View Corridor in West Valley City.

Police said the collision was reported just before 1:30 p.m. at the intersection of 4100 South.

Officers said a northbound tow truck entered the intersection on a green light when an eastbound SUV ran a red light and was T-boned.

Both vehicles reportedly caught fire after the impact.

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The SUV driver was taken to a hospital, where she later died. Authorities are working to identify her.

The tow truck driver suffered non-life-threatening injuries.

Northbound lanes at 4100 South will remain closed for several hours while crews clear the scene and investigate the crash.

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