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Seattle Hotel Market: A Shining Beacon of the Pacific Northwest | By Eileen Bosworth

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Seattle Hotel Market: A Shining Beacon of the Pacific Northwest | By Eileen Bosworth


A key driver of Seattle’s leisure demand is its cruise industry. In 2023, the number of Alaska cruises reached 291, a record number compared to 213 in 2019. The Port of Seattle estimates the annual impact of a cruise season on the region at $900 million. This demand particularly benefits local hotels, as passengers typically stay overnight in Seattle before and/or after their trip.

While downtown hotel occupancy for 2023 did not reach the low 80s of year-end 2019, the recovery trajectory remains positive, supported by relatively robust growth in 2023. From June through September, occupancy levels trended in the low-to-mid 80s as major concerts by artists such as Taylor Swift, Beyoncé, Coldplay, Ed Sheeran, and George Strait drew significant crowds to Seattle. Downtown ADR increased moderately in 2023, largely attributed to a strong first quarter, followed by softer growth for the remainder of the year due to the national economic environment and reduced discretionary spending.

The city successfully hosted an estimated 100,000 attendees during the MLB All-Star Week Midsummer Classic in 2023 and approximately 40,000 attendees at the NHL Winter Classic at T-Mobile Park on New Year’s Day in 2024. Both events emphasized the city’s ability to accommodate major sports games. Looking forward, Seattle will host several matches of the 2026 FIFA World Cup series.

Corporate demand recovery continues to be influenced by Downtown Seattle office vacancies. According to market participants, Amazon is expected to generate 290,000 room nights in 2024, which is approaching the peak of 335,000 room nights in 2019. Beginning in May 2023, Amazon mandated that employees work from the office at least three days per week, and a full-time return to office is expected in early 2024. Meta, another major tech employer in the region, currently has a similar in-office mandate of three days per week.

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In January 2023, the $1.9-billion Summit building was completed as a 573,770-square-foot expansion of Seattle Convention Center (SCC), nearly doubling the center’s event capacity and putting it into the category of convention centers with one million-plus square feet of exhibit space. The expansion allows SCC to compete more effectively for large national conventions against competitive facilities in San Diego, San Francisco, Las Vegas, and Anaheim. While the number of events for 2023 exceeded historical levels, attendance levels were muted comparatively. The 2024 booking pace suggests a positive outlook for 2024, particularly as Microsoft plans to host all future events in Seattle—a major upside for SCC.

Notable hotel renovations in 2023 include upgrades to the premier suites and meeting space at the Four Seasons Hotel; a $25-million renovation at the Fairmont Olympic, which is celebrating its 100th anniversary in 2024; and a multimillion-dollar renovation at Hotel 1000, including the addition of a new cocktail bar. In terms of hotel openings, the 265-room Astra Hotel, a Tribute Portfolio Hotel, opened in South Lake Union in 2023. New supply to watch in 2024 includes the 120-room boutique Hotel Westland (fall of 2024), a 175-room AC by Marriott in South Lake Union, and the highly anticipated, 251-room InterContinental Bellevue at The Avenue in Bellevue. This luxury property is expected to become IHG’s West Coast flagship hotel.

Noteworthy hotel transactions in 2023 included the sale of the Residence Inn by Marriott Seattle South/Renton ($380,137 per key) in October, as well as Pebblebrook Hotel Trust’s sale of the Kimpton Hotel Vintage ($33.7 million at $269,600 per key) and the Kimpton Hotel Monaco ($63.25 million at $334,656 per key) in May. Pacifica Hotels, the buyer of Hotel Vintage, plans to conduct an extensive guestroom and public-area renovation, with a relaunch of the hotel expected by end of 2024. InnVest, the buyer of the Hotel Monaco, plans to reposition this property with a comprehensive renovation. With more than ten CMBS loans secured by hotels coming due in the next two years in the Seattle metropolitan area, hotel investors are closely watching this market. However, despite Pebblebrook Hotel Trust’s exit from Seattle, the recent acquisitions also indicate a strong appetite for the Seattle market and faith in its continued recovery.

The coming year is expected to be boosted by a robust cruise season, higher foot-traffic levels in Downtown Seattle, a positive booking pace at the SCC, and a vibrant lineup of events, with headliners such as Madonna and Tim McGraw. Additionally, a more meaningful return of international travel is expected due to new flight routes announced for 2024, such as Delta’s direct route to Taiwan in June 2024; Lufthansa’s nonstop route expansion to Munich, Germany, by May 2024; and the seasonal Alaska Airlines route to Nassau, Bahamas, from December 2023 through April 2024. The opening of the Ocean Pavilion at the Seattle Aquarium this summer should further boost leisure travel downtown. Going forward, the planned 2025 completion of the Seattle Waterfront Park connecting Downtown/Pike Place Market with the Waterfront promenade is expected to bolster leisure demand as well.

Despite the lagging recovery of the corporate demand base, Seattle’s strong leisure and group demand dynamics, significant investments coming to fruition, and somewhat limited new supply pipeline herald a bright future for Seattle’s downtown hotels.

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Cities Only Work if We Show Up

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Cities Only Work if We Show Up


I have always been in love with cities. I joke with friends that I have crushes on cities the way they have crushes on good-looking strangers. Sometimes—as with Paris and London—my unrequited crush meant finding an excuse to move there. With Seattle, however, that initial attraction grew into a long-term relationship.

Liz Dunn

Phot by TRAVIS GILLETT

I arrived here as a “tech baby,” coming from Canada to work at Microsoft as a college intern. For a long time, I felt as though I were living in a bubble—until I realized I could pivot my career and work in and on the city I’d come to call home. Through my company, Dunn & Hobbes, I’ve done just that, spending more than 25 years building and renovating spaces for retail, restaurants, and creative work. I love old buildings—but what I love more is what happens inside and around them. I love making space for creative people and then watching them fully inhabit those places and thrive. I also love how a collection of structures on a block can become an economic and artistic ecosystem.

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Working in real estate is not just about making deals—you’re crafting pieces of the city, and that comes with both impact and responsibility.

Small businesses are the heart and soul of any neighborhood. Research shows that locally owned businesses generate a much higher multiplier effect in the regional economy than national chains. Beyond economics, the independent shops, restaurants, and designers that comprise the core fabric of a city are the secret sauce that makes it feel unique.

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Nowhere is that more evident than Capitol Hill’s Pike/Pine corridor, where I’ve conducted most of my work and lived out large chunks of my adult life. During the past 25 years, it has become a case study in what happens when you preserve character  and invest in small business. The area was once filled with old auto-row buildings that had fallen into disuse. Instead of wiping the slate clean, local developers, including me, saw an opportunity for creative reuse. Those buildings turned out to be perfectly scaled for independent retailers and restaurants, creating a unique critical mass that offers a popular destination for locals and tourists alike.

People sit at outdoor tables in a modern urban courtyard along Capitol Hill’s Pike/Pine corridor, surrounded by contemporary buildings and bicycles, with plants and umbrellas providing shade.

What makes Pike/Pine special is its texture and grit—the layered history you feel in both the physical architecture and the spirit of the shops and restaurants. A large percentage of businesses are owned by members of the LGBTQ+ community, women, immigrants, and people of color. The density of independent retailers and studios—and the inclusive community that supports them—creates omething you can’t replicate with a formula. It evolved over decades, shaped by artists, musicians, designers and small entrepreneurs willing to take risks and plant their flags.

Today, neighborhoods like Pike/Pine face challenges that threaten the tightly woven ecosystem that makes them thrive. There’s a difference between gritty and too gritty, and during the past six years, it’s become harder to attract people. Foot traffic in neighborhood retail districts is dropping, even as downtown begins to recover with tourism. Small businesses are dealing with crushing cost pressures, many tied to public safety concerns and well-intentioned policies with unintended consequences. Public safety has been the elephant in the room—though I do believe we are starting to see improvements. At the same time, our habits have changed. Seattleites have been hibernating, whether because of repercussions from the COVID-19 pandemic or the convenience of delivery apps, streaming, and gaming.

And yet, people still deeply crave connection.

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That’s why what’s happening in Pike/Pine right now is inspiring and hopeful. Many of the people who helped shape the neighborhood are still here, investing their time, money, and creativity because they care deeply about its future. We’re doubling down on what makes it special—art walks, a slate of new murals, the On The Block street fair, and Capitol Hill Block Party—all invitations for the community to come back out and re-engage.

Six people gather outdoors on Capitol Hill’s Pike/Pine corridor; two are DJing near speakers while four sit around a fire pit on wooden chairs, surrounded by wooden walls—a vibrant scene that reflects the spirit of the LGBTQ+ community.

This spring, on Saturday, May 16th, we’re launching something new: the Pike/Pine Spring Fashion Walk and Social. It’s designed to be an annual celebration that stretches across the neighborhood, anchored by a collection of activations at Melrose Market, and a runway show on the “catwalk” at Chophouse Row that will include Seattle fashion apparel leaders Glasswing, JackStraw, the Refind, the Finerie, and Flora and Henri. Neighborhood-based designer and brand activations up and down the corridor will include open studios, DJs, wine tastings, in-store pop-ups, and involvement from local college students—bringing in the next generation of designers and entrepreneurs. One of the goals is to remind everyone that Seattle still has amazing fashion “game,” offering a scene that is just as creative and diverse as anything you might find in New York or LA. At its core, this event is not about shopping. It’s about creating a reason for people to come together, to reconnect, and to experience the neighborhood as a shared space.

Because that’s the point. Cities work best when we show up—for them and for each other. Seattle’s culture is not something that exists just for us to consume; we are all participants in shaping it. So, my call to action is simple: come out. Walk around and meet your neighbors. Engage in what’s happening. It feels good—and it does good.



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Growing memorials honor young employee found dead at North Seattle beer garden

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Growing memorials honor young employee found dead at North Seattle beer garden


Memorials are growing outside popular beer garden The Growler Guys in North Seattle, as friends and family honor the life of a young employee found dead at the business Saturday morning.

Seattle police said coworkers found the victim’s body with apparent fatal gunshot wounds inside The Growler Guys around 9 a.m. Saturday. Authorities have not publicly identified the victim yet. He was in his 20s.

PREVIOUS COVERAGE | Seattle beer garden employee found shot to death inside workplace

The young man’s death has shocked and shaken the surrounding North Seattle community.

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Dozens of family members, friends, and regular customers surrounded the taped-off homicide scene for hours throughout the day Saturday. Several people who knew the victim described him as a friend to all, a family man, and a stand-out employee to his boss, Kelly Dole.

“He was a part of my community at The Growler Guys,” Dole said. “It’s been a joy just to see them together day after day, and for him to lose his life this way is just a shame and such a loss.”

The victim was also a close friend of Dole’s son for years.

The Growler Guys is closed for the time being, but many people stopped by on Sunday to drop off flowers, cards, or to stop to take a moment and reflect.

A note left at the corner of NE 85th St. and 20th Ave. NE was written by a family that had the victim serve them at The Growler Guys. “While we were only lucky enough to know you for one evening,” the note reads, “I know there are many, many more lives you have made a lasting impact on.”

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Left next to the note was a child’s apple juice box. Coworkers of the victim said he always gave kids free apple juice.

“Don’t tell my boss,” they said the victim would say with a smile.

He really was important to the guests and always had a smile, Dole said of his young employee. He had worked at The Growler Guys for about a year.

The victim was killed sometime between Friday night and Saturday morning, and police are still investigating a possible motive and suspect. So far, no arrests have been made.

People living nearby, who wanted to remain anonymous, said they didn’t hear any gunshots but called the death shocking: “Well, my heart breaks. My first thought is that it’s a tragedy,” one man said.

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Anyone with information or surveillance video in the surrounding Lake City area should contact Seattle police or 911 immediately.

Dole said he hopes justice is served to offer a small piece of closure to the victim’s grieving family.

“My heart goes out to his mom and his dad, his brother and other family members,” Dole said. “It’s just so tragic.”



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‘Do you care more about the kids or the drug addicts?’: Jake calls out Seattle for potential homeless shelters near schools – MyNorthwest.com

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‘Do you care more about the kids or the drug addicts?’: Jake calls out Seattle for potential homeless shelters near schools – MyNorthwest.com


After the Seattle City Council moved forward with legislation that would expand temporary homeless shelters without buffer zones near schools, KIRO host Jake Skorheim questioned who the city really cares about.

Jake wondered aloud about what goes on in a Seattle City Council member’s head, assuming they even read the proposal.

“They see the thing, they go like, ‘Well, what do we think about this one here, about school zones?’ They’re like, ‘I don’t know about that. Let’s scratch that out. We can have homeless people around school zones, drug addicts, people who are trying to get their fix,’” he said on “The Jake and Spike Show” on KIRO Newsradio.

Seattle legislation would increase shelter capacity by 50%

If approved, the legislation would let temporary shelter sites, including tiny home villages, RV safe lots, and tent encampments, increase capacity by 50%, raising the maximum from 100 to 150 residents.

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Approved amendments would require sites with more than 100 beds to maintain public safety plans and around-the-clock staffing. Another amendment would require shelters to establish agreements with surrounding neighborhoods outlining expectations for resident behavior and site management. A final amendment mandates at least one manager for every 15 high-needs residents.

Still, several nonprofits urged council members to pass the bill without amendments, arguing the added restrictions could slow resources to people experiencing homelessness and further stigmatize them.

Jake had a question for city leaders: “Who do you care more about? You care more about the kids or the homeless drug addicts?”

Watch the full discussion in the video above.

Listen to “The Jake and Spike Show” weekdays from noon to 3 p.m. on KIRO Newsradio 97.3 FM. Subscribe to the podcast here.

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